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Report Overview

The global swab and viral transport medium market size was valued at USD 9.33 Billion in 2025, driven by the increasing awareness among government and them realizing the potential of swab and viral transport medium across the globe. The market size is anticipated to grow at a CAGR of 5.80% during the forecast period of 2026-2035 to achieve a value of USD 16.40 Billion by 2035.

2025

Base Year

2019-2025

Historical Period

2026-2035

Forecast Period

Compound Annual Growth Rate

5.8%

Value in USD Billion

2026-2035


*this image is indicative*

Swab and Viral Transport Medium: Introduction

Viral transport medium (VTM) is a solution used for maintaining virus specimens after collection, so that they can be transferred and examined in a lab later. Virus samples and RNA virus samples, in particular, are prone to deterioration unless kept in a liquid nitrogen or ultra-low temperature freezer. However, because of their large size, heavy weight, and in the case of freezers, considerable energy consumption, such cooling equipment is rarely available in the field. Consequently, the necessity for VTM, a chemical preservative, that may be applied at room temperature, exists. Saline solution, phosphate-buffered saline (PBS), and foetal bovine serum are examples of possible chemical components.

Global Swab and Viral Transport Medium Market Analysis

This rise in the prevalence of several infectious diseases around the world has caused an increase in demand for swabs and transport mediums, which in turn has led to the market's expansion. The market for swabs and viral transport medium is also expanding as these rising infectious diseases have the potential to cause a variety of diseases in humans which further requires the swab and viral transport medium for diagnosis purposes.

Due to the rising demand for specimen collection kits and diagnosis, the prevalence of different infectious diseases is anticipated to propel the global swab and viral transport medium market growth. As the pandemic expanded widely over the world, the need for laboratory testing of the samples and the detection of the infectious virus increased. Additionally, the government approvals for the usage of transport media are also a contributing factor for the growth of the market.

Global Swab and Viral Transport Medium Market Segmentations

Swab and Viral Transport Medium Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

  • Swab Type (Nasopharyngeal Swabs, Throat Swabs) 
  • Transport Medium

Market Breakup by Applications

  • COVID-19 
  • Influenza 
  • Herpes Simplex Virus 
  • Others

Market Breakup by End User

  • Hospitals and Clinics
  • Diagnostic Laboratories
  • Others

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Global Swab and Viral Transport Medium Market Overview

Due to the integration of advanced technologies, such as artificial intelligence, automation and robotics in testing processes are in increased demand. The robotic-friendly swabs and transport mediums that can be seamlessly incorporated into high-throughput testing systems are driving the global swab and viral transport medium market growth. The increase in popularity of swabs that are designed for collecting multiple types of samples is also driving the market growth. These swabs are flexible and convenient in different testing scenarios.

The market is experiencing a significant shift towards eco-friendly materials to manufacture swabs in order to address the growing sustainability concerns across the globe, which is further propelling the growth of the global swab and viral transport medium market. Additionally, the development of specifically designed swabs and viral transport mediums for specific genetic testing needs is also contributing to the market growth with increasing advancements in genetics and personalized medicine across the globe.

North America is leading the global market due to the presence of robust healthcare facilities and increasing infection control initiatives by the government. The increasing demand for quick diagnosis is a major factor driving the market growth. The increasing funding activities from the public and private organizations are among the major factors contributing to the growth of the market.

Swab and Viral Transport Medium Market: Competitor Landscape

The key features of the market report include patent analysis, grants analysis, clinical trials analysis, funding and investment analysis, partnerships, and collaborations analysis by the leading key players. The major companies in the market are as follows:

  • ThermoFisher Scientific
  • Becton
  • Dickinson and Company
  • Titan Biotech Limited
  • Copan Diagnostic inc
  • Medical Wire and Equipment 
  • Puritan Medical Products 
  • Yocon Biology 
  • Trinity Biotech 
  • Vircell

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market attained a value of about USD 9.33 Billion in 2025, driven by the increasing infectious diseases.

The market is anticipated to grow at a CAGR of 5.80% during the forecast period of 2026-2035, likely to reach a market value of USD 16.40 Billion by 2035.

The rising geriatric population and increasing investments from governments and key players in research and development activities are among the major factors driving the market growth.

The increasing demand for quick diagnosis and increasing research and development for the observation of infectious diseases across the globe are among the major trends influencing the market growth.

The major regions of the market include North America, Europe, Asia Pacific, Latin America, Middle East and Africa. North America is currently leading the global market.

The swab type (nasopharyngeal swabs, throat swabs) and transport medium are available in the market.

The end users in the market include hospitals and clinics, diagnostic laboratories, among others.

They find wide applications in COVID-19, influenza, and herpes simplex virus, among others.

Key players involved in the market are ThermoFisher Scientific, Becton, Dickinson and Company, Titan Biotech Limited, Copan Diagnostic inc, Medical Wire and Equipment., Puritan Medical Products, Yocon Biology, Trinity Biotech, and Vircell.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2025
Historical Period 2019-2025
Forecast Period 2026-2035
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Applications
  • End User
  • Region
Breakup by Type
  • Swab Type (Nasopharyngeal Swabs, Throat Swabs) 
  • Transport Medium
Breakup by Applications
  • COVID-19 
  • Influenza 
  • Herpes Simplex Virus 
  • Others
Breakup by End User
  • Hospitals and Clinics
  • Diagnostic Laboratories
  • Others
Breakup by Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
Market Dynamics
  • Market Drivers and Constraints
  • SWOT Analysis
  • PESTEL Analysis
  • Porter’s Five Forces Model 
  • Key Demand Indicators
  • Key Price Indicators
  • Industry Events, Initiatives, and Trends 
  • Value Chain Analysis
Supplier Landscape
  • Market Structure
  • Company Profiles
    • Financial Analysis
    • Product Portfolio
    • Demographic Reach and Achievements
    • Company News and Developments
    • Certifications
Companies Covered
  • ThermoFisher Scientific
  • Becton
  • Dickinson and Company
  • Titan Biotech Limited
  • Copan Diagnostic inc
  • Medical Wire and Equipment 
  • Puritan Medical Products 
  • Yocon Biology 
  • Trinity Biotech 
  • Vircell

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