The global television services market attained a value of USD 4.12 Billion in 2025. The market is further expected to grow in the forecast period of 2026-2035 at a CAGR of 5.90% to reach USD 7.31 Billion by 2035.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
5.9%
Value in USD Billion
2026-2035
*this image is indicative*
The market for television services is likely to be driven by the rising trend for OTT across the globe. Over-the-Top (OTT) is used to define the emerging business model utilising the internet to bypass traditional structure. OTT video platforms, once considered a luxury, are today a commodity. Streaming services, such as Hulu, YouTube TV, and Netflix, have been responsible for millions of people overcoming the need to pay cable providers for content delivery.
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While the lack of digital knowledge and digital infrastructures like Wi-Fi connection, storage devices, applications, and software accessibility has been a hurdle in the growth of the television services industry, with the constant increase in the number of internet users and technology development, the market has been provided with lucrative opportunities.
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Television services refer to access to entertainment and informational material, including news, music, and videos, among others, over television sets that are broadcasted by television services providers.The future of the television industry has been dynamically evolving from broadcasting to broadband. There is a shift in the demand from cable television to Over the top (OTT) and internet protocol television (IPTV). This has led to the digitalisation of entertainment industries and media.
Market Breakup by Delivery Platform
Market Breakup by Revenue Model
Market Breakup by Broadcaster Type
Market Breakup by Region
Technology is changing rapidly, with advancements enabling media outlets to deliver accurate, local, and up-to-the-minute updates. Mobile devices are also witnessing rapid advancements, leading to more traffic on OTT platforms. These factors have robustly aided the growth of the television services industry. The outbreak of the COVID-19 pandemic has given a further growth opportunity for the television services industry as the number of viewers for visual and audio content increased significantly. The viewership of commercial channels, including news channels, has also increased during the lockdown period of the pandemic as the times spent on television and smartphones have increased. Revenue from advertisements has also increased because corporate houses are spending more on advertisements. These factors have supported the growth of the global market for television services.
The report presents a detailed analysis of the following key players in the global television services market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
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In 2025, the global television services market attained a value of nearly USD 4.12 Billion.
The market is projected to grow at a CAGR of 5.90% between 2026 and 2035.
The major industry drivers are the growing popularity of Over-The-Top (OTT) sector worldwide, rapid technological advancements, and increasing revenue from advertisements.
The key trends propelling the market growth include the growing penetration of mobile devices and surge in viewers during the pandemic.
The major regions in the industry are North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.
Over-The-Top Television (OTT) is the dominant delivery platform in the industry.
The major revenue models of television services are subscription and advertisement.
The market can be divided on the basis of broadcaster type into public and commercial.
The major players in the industry are Canal+ Group, Time Warner, Inc., Viacom CBS Inc., Channel Four Television Corporation, Centurylink, Inc., and 21st Century Fox, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Delivery Platform |
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| Breakup by Revenue Model |
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| Breakup by Broadcaster Type |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
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