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Global Television Services Market: By Delivery Platform: Digital Terrestrial Broadcast, Satellite Broadcast, Cable Television Broadcasting, Others; By Revenue Model; By Broadcaster Type; Regional Analysis; Historical Market and Forecast (2016-2026); Market Dynamics; Competitive Landscape; Industry Events and Developments

Global Television Services Market Outlook

The global television services market attained a value of USD 3.32 billion in 2020. The market is further expected to grow in the forecast period of 2021-2026 at a CAGR of 5.4% to reach USD 4.73 billion by 2026.

 

Rapid Growth of the OTT Sector to Boost the Market Growth of Television Services

The market for television services is likely to be driven by the rising trend for OTT across the globe. Over-the-Top (OTT) is used to define the emerging business model utilising the internet to bypass traditional structure. OTT video platforms, once considered a luxury, are today a commodity. Streaming services, such as Hulu, YouTube TV, and Netflix, have been responsible for millions of people overcoming the need to pay cable providers for content delivery. While the lack of digital knowledge and digital infrastructures like Wi-Fi connection, storage devices, applications, and software accessibility has been a hurdle in the growth of the television services industry, with the constant increase in the number of internet users and technology development, the market has been provided with lucrative opportunities.

 

Television Services: Industry Definition and Segmentation 

Television services refer to access to entertainment and informational material, including news, music, and videos, among others, over television sets that are broadcasted by television services providers.

The future of the television industry has been dynamically evolving from broadcasting to broadband. There is a shift in the demand from cable television to Over the top (OTT) and internet protocol television (IPTV). This has led to the digitalisation of entertainment industries and media.

The major delivery platforms of television services are:

  • Digital Terrestrial Broadcast
  • Satellite Broadcast
  • Cable Television Broadcasting
  • Internet Protocol Television (IPTV)
  • Over-the-Top Television (OTT)

The major revenue models of television services are as follows:

  • Subscription
  • Advertisement

The market can be broadly categorised based on broadcaster type into:

  • Public
  • Commercial

The EMR report looks into the global markets of television services like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Technological Advancements Aiding the Market Growth of Television Services

Technology is changing rapidly, with advancements enabling media outlets to deliver accurate, local, and up-to-the-minute updates. Mobile devices are also witnessing rapid advancements, leading to more traffic on OTT platforms. These factors have robustly aided the growth of the television services industry. The outbreak of the COVID-19 pandemic has given a further growth opportunity for the television services industry as the number of viewers for visual and audio content increased significantly. The viewership of commercial channels, including news channels, has also increased during the lockdown period of the pandemic as the times spent on television and smartphones have increased. Revenue from advertisements has also increased because corporate houses are spending more on advertisements. These factors have supported the growth of the global market for television services.

 

Key Industry Players in the Global Television Services Market

The report presents a detailed analysis of the following key players in the global television services market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • Canal+ Group  
  • Time Warner, Inc. 
  • Viacom CBS Inc. 
  • Channel Four Television Corporation  
  • Centurylink, Inc.  
  • 21st Century Fox 
  • Others 

The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Television Services Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Television Services Historical Market (2016-2020) 
    8.3    Global Television Services Market Forecast (2021-2026)
    8.4    Global Television Services Market by Delivery Platform
        8.4.1    Digital Terrestrial Broadcast 
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2016-2020)
            8.4.1.3    Forecast Trend (2021-2026)
        8.4.2    Satellite Broadcast 
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2016-2020)
            8.4.2.3    Forecast Trend (2021-2026)
        8.4.3    Cable Television Broadcasting 
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2016-2020)
            8.4.3.3    Forecast Trend (2021-2026)
        8.4.4    Internet Protocol Television (IPTV) 
            8.4.4.1    Market Share
            8.4.4.2    Historical Trend (2016-2020)
            8.4.4.3    Forecast Trend (2021-2026)
        8.4.5    Over-The-Top Television (OTT) 
            8.4.5.1    Market Share
            8.4.5.2    Historical Trend (2016-2020)
            8.4.5.3    Forecast Trend (2021-2026)
    8.5    Global Television Services Market by Revenue Model 
        8.5.1    Subscription 
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2016-2020)
            8.5.1.3    Forecast Trend (2021-2026)
        8.5.2    Advertisement 
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2016-2020)
            8.5.2.3    Forecast Trend (2021-2026)
    8.6    Global Television Services Market by Broadcaster Type  
        8.6.1    Public 
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2016-2020)
            8.6.1.3    Forecast Trend (2021-2026)
        8.6.2    Commercial 
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2016-2020)
            8.6.2.3    Forecast Trend (2021-2026)
    8.7    Global Television Services Market by Region
        8.7.1    Market Share
            8.7.1.1    North America
            8.7.1.2    Europe
            8.7.1.3    Asia Pacific
            8.7.1.4    Latin America
            8.7.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2016-2020)
        9.1.2    Forecast Trend (2021-2026)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2016-2020)
        9.2.2    Forecast Trend (2021-2026)
        9.2.3    Breakup by Country 
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2016-2020)
        9.3.2    Forecast Trend (2021-2026)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2016-2020)
        9.4.2    Forecast Trend (2021-2026)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2016-2020)
        9.5.2    Forecast Trend (2021-2026)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Value Chain Analysis
12    Competitive Landscape

    12.1    Market Structure
    12.2    Company Profiles
        12.2.1    Canal+ Group 
            12.2.1.1    Company Overview
            12.2.1.2    Product Portfolio
            12.2.1.3    Demographic Reach and Achievements
            12.2.1.4    Certifications
        12.2.2    Time Warner, Inc.
            12.2.2.1    Company Overview
            12.2.2.2    Product Portfolio
            12.2.2.3    Demographic Reach and Achievements
            12.2.2.4    Certifications
        12.2.3     Viacom CBS Inc.
            12.2.3.1    Company Overview
            12.2.3.2    Product Portfolio
            12.2.3.3    Demographic Reach and Achievements
            12.2.3.4    Certifications
        12.2.4    Channel Four Television Corporation 
            12.2.4.1    Company Overview
            12.2.4.2    Product Portfolio
            12.2.4.3    Demographic Reach and Achievements
            12.2.4.4    Certifications
        12.2.5    Centurylink, Inc. 
            12.2.5.1    Company Overview
            12.2.5.2    Product Portfolio
            12.2.5.3    Demographic Reach and Achievements
            12.2.5.4    Certifications
        12.2.6    21st Century Fox
            12.2.6.1    Company Overview
            12.2.6.2    Product Portfolio
            12.2.6.3    Demographic Reach and Achievements
            12.2.6.4    Certifications
        12.2.7    Others
13    Industry Events and Developments

 

List of Figures and Tables

1.    Global Television Services Market: Key Industry Highlights, 2016 and 2026
2.    Global Television Services Historical Market: Breakup by Delivery Platform (USD Billion), 2016-2020
3.    Global Television Services Market Forecast: Breakup by Delivery Platform (USD Billion), 2021-2026
4.    Global Television Services Historical Market: Breakup by Revenue Model (USD Billion), 2016-2020
5.    Global Television Services Market Forecast: Breakup by Revenue Model (USD Billion), 2021-2026
6.    Global Television Services Historical Market: Breakup by Broadcaster Type (USD Billion), 2016-2020
7.    Global Television Services Market Forecast: Breakup by Broadcaster Type (USD Billion), 2021-2026
8.    Global Television Services Historical Market: Breakup by Region (USD Billion), 2016-2020
9.    Global Television Services Market Forecast: Breakup by Region (USD Billion), 2021-2026
10.    North America Television Services Historical Market: Breakup by Country (USD Billion), 2016-2020
11.    North America Television Services Market Forecast: Breakup by Country (USD Billion), 2021-2026
12.    Europe Television Services Historical Market: Breakup by Country (USD Billion), 2016-2020
13.    Europe Television Services Market Forecast: Breakup by Country (USD Billion), 2021-2026
14.    Asia Pacific Television Services Historical Market: Breakup by Country (USD Billion), 2016-2020
15.    Asia Pacific Television Services Market Forecast: Breakup by Country (USD Billion), 2021-2026
16.    Latin America Television Services Historical Market: Breakup by Country (USD Billion), 2016-2020
17.    Latin America Television Services Market Forecast: Breakup by Country (USD Billion), 2021-2026
18.    Middle East and Africa Television Services Historical Market: Breakup by Country (USD Billion), 2016-2020
19.    Middle East and Africa Television Services Market Forecast: Breakup by Country (USD Billion), 2021-2026
20.    Global Television Services Market Structure

Key Questions Answered in the Report

In 2020, the global television services market attained a value of nearly USD 3.32 billion.

The market is projected to grow at a CAGR of 5.4% between 2021 and 2026.

The market is estimated to witness a healthy growth in the forecast period of 2021-2026 to reach about USD 4.73 billion by 2026.

The major drivers of the television services industry include the rising population, growing urbanisation and globalisation, rising disposable incomes, technology advancement, and the rising demand for OTT.

The COVID-19 pandemic and the consequent lockdown restrictions are important industry trends that have been propelled the market growth.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

Digital terrestrial broadcast, satellite broadcast, cable television broadcasting, internet protocol television (IPTV), and over-the-top television (OTT) are the major delivery platforms in the industry.

The leading revenue models of television services in the market are subscription and advertisement.

Public and commercial are the significant types of broadcasters in the television services industry.

The major players in the industry are Canal+ Group, Time Warner, Inc., Viacom CBS Inc., Channel Four Television Corporation, Centurylink, Inc., and 21st Century Fox, among others.

Analyst Review

The global television services market attained a value of USD 3.32 billion in 2020, driven by the COVID-19 pandemic and lockdown restrictions. Owing to the technological advancements, the market is expected to witness a further growth in the forecast period of 2021-2026, growing at a CAGR of 5.4%. The market is projected to reach USD 4.73 billion by 2026.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on delivery platforms, the television services industry can be segmented into digital terrestrial broadcast, satellite broadcast, cable television broadcasting, internet protocol television (IPTV), and over-the-top television (OTT). On the basis of revenue modes, subscription and advertisement are the leading segments in the industry. By revenue type, the market is bifurcated into public and commercial. The major regional markets for television services are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Canal+ Group, Time Warner, Inc., Viacom CBS Inc., Channel Four Television Corporation, Centurylink, Inc., and 21st Century Fox, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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