Reports

Global Television Services Market to Grow at a CAGR of 5.4% in the Forecast Period of 2022-2027, Aided by the Increasing Users for OTT Across the Globe

Television Services Market

Global Television Services Market: By Delivery Platform: Digital Terrestrial Broadcast, Satellite Broadcast, Cable Television Broadcasting, Others; By Revenue Model; By Broadcaster Type; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics; Competitive Landscape; Industry Events and Developments

Global Television Services Market Outlook

The global television services market attained a value of USD 3.69 billion in 2022. The market is further expected to grow in the forecast period of 2023-2028 at a CAGR of 5.4% to reach USD 5.25 billion by 2028.           

 

Global Television Services Market

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Rapid Growth of the OTT Sector to Boost the Market Growth of Television Services

The market for television services is likely to be driven by the rising trend for OTT across the globe. Over-the-Top (OTT) is used to define the emerging business model utilising the internet to bypass traditional structure. OTT video platforms, once considered a luxury, are today a commodity. Streaming services, such as Hulu, YouTube TV, and Netflix, have been responsible for millions of people overcoming the need to pay cable providers for content delivery. While the lack of digital knowledge and digital infrastructures like Wi-Fi connection, storage devices, applications, and software accessibility has been a hurdle in the growth of the television services industry, with the constant increase in the number of internet users and technology development, the market has been provided with lucrative opportunities.

 

Television Services: Industry Definition and Segmentation 

Television services refer to access to entertainment and informational material, including news, music, and videos, among others, over television sets that are broadcasted by television services providers.

 

Global Television Services Market by Segment

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The future of the television industry has been dynamically evolving from broadcasting to broadband. There is a shift in the demand from cable television to Over the top (OTT) and internet protocol television (IPTV). This has led to the digitalisation of entertainment industries and media.

The major delivery platforms of television services are:

  • Digital Terrestrial Broadcast
  • Satellite Broadcast
  • Cable Television Broadcasting
  • Internet Protocol Television (IPTV)
  • Over-the-Top Television (OTT)

The major revenue models of television services are as follows:

  • Subscription
  • Advertisement

The market can be broadly categorised based on broadcaster type into:

  • Public
  • Commercial

The EMR report looks into the global markets of television services like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Global Television Services Market by Region

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Technological Advancements Aiding the Market Growth of Television Services

Technology is changing rapidly, with advancements enabling media outlets to deliver accurate, local, and up-to-the-minute updates. Mobile devices are also witnessing rapid advancements, leading to more traffic on OTT platforms. These factors have robustly aided the growth of the television services industry. The outbreak of the COVID-19 pandemic has given a further growth opportunity for the television services industry as the number of viewers for visual and audio content increased significantly. The viewership of commercial channels, including news channels, has also increased during the lockdown period of the pandemic as the times spent on television and smartphones have increased. Revenue from advertisements has also increased because corporate houses are spending more on advertisements. These factors have supported the growth of the global market for television services.

 

Key Industry Players in the Global Television Services Market

The report presents a detailed analysis of the following key players in the global television services market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • Canal+ Group  
  • Time Warner, Inc. 
  • Viacom CBS Inc. 
  • Channel Four Television Corporation  
  • Centurylink, Inc.  
  • 21st Century Fox 
  • Others 

The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

 

REPORT FEATURES DETAILS
Base Year 2022
Historical Period 2018-2022
Forecast Period 2023-2028
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Delivery Platform, Revenue Model, Broadcaster Type, Region
Breakup by Delivery Platform Digital Terrestrial Broadcast, Satellite Broadcast, Cable Television Broadcasting, Internet Protocol Television (IPTV), Over-The-Top Television (OTT)
Breakup by Revenue Model Subscription, Advertisement
Breakup by Broadcaster Type Public, Commercial 
Breakup by Region North America, Europe, Asia Pacific, Latin America, Middle East and Africa
Market Dynamics SWOT, Porter's Five Forces, Key Indicators for Price and Demand
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered Canal+ Group, Time Warner, Inc., Viacom CBS Inc., Channel Four Television Corporation, Centurylink, Inc., 21st Century Fox, Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description
    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary
    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Television Services Market Analysis
    8.1    Key Industry Highlights
    8.2    Global Television Services Historical Market (2018-2022) 
    8.3    Global Television Services Market Forecast (2023-2028)
    8.4    Global Television Services Market by Delivery Platform
        8.4.1    Digital Terrestrial Broadcast 
            8.4.1.1    Historical Trend (2018-2022)
            8.4.1.2    Forecast Trend (2023-2028)
        8.4.2    Satellite Broadcast 
            8.4.2.1    Historical Trend (2018-2022)
            8.4.2.2    Forecast Trend (2023-2028)
        8.4.3    Cable Television Broadcasting 
            8.4.3.1    Historical Trend (2018-2022)
            8.4.3.2    Forecast Trend (2023-2028)
        8.4.4    Internet Protocol Television (IPTV) 
            8.4.4.1    Historical Trend (2018-2022)
            8.4.4.2    Forecast Trend (2023-2028)
        8.4.5    Over-The-Top Television (OTT)
            8.4.5.1    Historical Trend (2018-2022)
            8.4.5.2    Forecast Trend (2023-2028)
    8.5    Global Television Services Market by Revenue Model 
        8.5.1    Subscription 
            8.5.1.1    Historical Trend (2018-2022)
            8.5.1.2    Forecast Trend (2023-2028)
        8.5.2    Advertisement 
            8.5.2.1    Historical Trend (2018-2022)
            8.5.2.2    Forecast Trend (2023-2028)
    8.6    Global Television Services Market by Broadcaster Type  
        8.6.1    Public 
            8.6.1.1    Historical Trend (2018-2022)
            8.6.1.2    Forecast Trend (2023-2028)
        8.6.2    Commercial 
            8.6.2.1    Historical Trend (2018-2022)
            8.6.2.2    Forecast Trend (2023-2028)
    8.7    Global Television Services Market by Region       
        8.7.1    North America
            8.7.1.1    Historical Trend (2018-2022) 
            8.7.1.2    Forecast Trend (2023-2028)
        8.7.2    Europe
            8.7.2.1    Historical Trend (2018-2022) 
            8.7.2.2    Forecast Trend (2023-2028)
        8.7.3    Asia Pacific
            8.7.3.1    Historical Trend (2018-2022) 
            8.7.3.2    Forecast Trend (2023-2028)
        8.7.4    Latin America
            8.7.4.1    Historical Trend (2018-2022) 
            8.7.4.2    Forecast Trend (2023-2028)
        8.7.5    Middle East and Africa
            8.7.5.1    Historical Trend (2018-2022) 
            8.7.5.2    Forecast Trend (2023-2028) 
9    North America Television Services  Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2022) 
        9.1.2    Forecast Trend (2023-2028)
    9.2    Canada
        9.2.1    Historical Trend (2018-2022) 
        9.2.2    Forecast Trend (2023-2028)
10    Europe Television Services Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2022) 
        10.1.2    Forecast Trend (2023-2028)
    10.2    Germany
        10.2.1    Historical Trend (2018-2022) 
        10.2.2    Forecast Trend (2023-2028)
    10.3    France
        10.3.1    Historical Trend (2018-2022) 
        10.3.2    Forecast Trend (2023-2028)
    10.4    Italy
        10.4.1    Historical Trend (2018-2022) 
        10.4.2    Forecast Trend (2023-2028)
    10.5    Others
11    Asia Pacific Television Services Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2022) 
        11.1.2    Forecast Trend (2023-2028)
    11.2    Japan
        11.2.1    Historical Trend (2018-2022) 
        11.2.2    Forecast Trend (2023-2028)
    11.3    India
        11.3.1    Historical Trend (2018-2022) 
        11.3.2    Forecast Trend (2023-2028)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2022) 
        11.4.2    Forecast Trend (2023-2028)
    11.5    Australia
        11.5.1    Historical Trend (2018-2022) 
        11.5.2    Forecast Trend (2023-2028)
    11.6    Others
12    Latin America Television Services Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2022) 
        12.1.2    Forecast Trend (2023-2028)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2022) 
        12.2.2    Forecast Trend (2023-2028)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2022) 
        12.3.2    Forecast Trend (2023-2028)
    12.4    Others
13    Middle East and Africa Television Services Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2022) 
        13.1.2    Forecast Trend (2023-2028)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2022) 
        13.2.2    Forecast Trend (2023-2028)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2022) 
        13.3.2    Forecast Trend (2023-2028)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2022) 
        13.4.2    Forecast Trend (2023-2028)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Value Chain Analysis
16    Competitive Landscape
    16.1    Market Structure
    16.2    Company Profiles
        16.2.1    Canal+ Group 
            16.2.1.1    Company Overview
            16.2.1.2    Product Portfolio
            16.2.1.3    Demographic Reach and Achievements
            16.2.1.4    Certifications
        16.2.2    Time Warner, Inc.
            16.2.2.1    Company Overview
            16.2.2.2    Product Portfolio
            16.2.2.3    Demographic Reach and Achievements
            16.2.2.4    Certifications
        16.2.3     Viacom CBS Inc.
            16.2.3.1    Company Overview
            16.2.3.2    Product Portfolio
            16.2.3.3    Demographic Reach and Achievements
            16.2.3.4    Certifications
        16.2.4    Channel Four Television Corporation 
            16.2.4.1    Company Overview
            16.2.4.2    Product Portfolio
            16.2.4.3    Demographic Reach and Achievements
            16.2.4.4    Certifications
        16.2.5    Centurylink, Inc. 
            16.2.5.1    Company Overview
            16.2.5.2    Product Portfolio
            16.2.5.3    Demographic Reach and Achievements
            16.2.5.4    Certifications
        16.2.6    21st Century Fox
            16.2.6.1    Company Overview
            16.2.6.2    Product Portfolio
            16.2.6.3    Demographic Reach and Achievements
            16.2.6.4    Certifications
        16.2.7    Others
17    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Television Services Market: Key Industry Highlights, 2018 and 2028
2.    Global Television Services Historical Market: Breakup by Delivery Platform (USD Billion), 2018-2022
3.    Global Television Services Market Forecast: Breakup by Delivery Platform (USD Billion), 2023-2028
4.    Global Television Services Historical Market: Breakup by Revenue Model (USD Billion), 2018-2022
5.    Global Television Services Market Forecast: Breakup by Revenue Model (USD Billion), 2023-2028
6.    Global Television Services Historical Market: Breakup by Broadcaster Type (USD Billion), 2018-2022
7.    Global Television Services Market Forecast: Breakup by Broadcaster Type (USD Billion), 2023-2028
8.    Global Television Services Historical Market: Breakup by Region (USD Billion), 2018-2022
9.    Global Television Services Market Forecast: Breakup by Region (USD Billion), 2023-2028
10.    North America Television Services Historical Market: Breakup by Country (USD Billion), 2018-2022
11.    North America Television Services Market Forecast: Breakup by Country (USD Billion), 2023-2028
12.    Europe Television Services Historical Market: Breakup by Country (USD Billion), 2018-2022
13.    Europe Television Services Market Forecast: Breakup by Country (USD Billion), 2023-2028
14.    Asia Pacific Television Services Historical Market: Breakup by Country (USD Billion), 2018-2022
15.    Asia Pacific Television Services Market Forecast: Breakup by Country (USD Billion), 2023-2028
16.    Latin America Television Services Historical Market: Breakup by Country (USD Billion), 2018-2022
17.    Latin America Television Services Market Forecast: Breakup by Country (USD Billion), 2023-2028
18.    Middle East and Africa Television Services Historical Market: Breakup by Country (USD Billion), 2018-2022
19.    Middle East and Africa Television Services Market Forecast: Breakup by Country (USD Billion), 2023-2028
20.    Global Television Services Market Structure

Key Questions Answered in the Report

What was the global television services market size in 2022?

In 2022, the global television services market attained a value of nearly USD 3.69 billion.

What is the growth rate of the market?

The market is projected to grow at a CAGR of 5.4% between 2023 and 2028.

What are the major industry drivers?

The major industry drivers are the growing popularity of Over-The-Top (OTT) sector worldwide, rapid technological advancements, and increasing revenue from advertisements.

What are the key industry trends of the global television services market?

The key trends propelling the market growth include the growing penetration of mobile devices and surge in viewers during the pandemic.

What are the major regional markets of the global television services market, according to the EMR report?

The major regions in the industry are North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.

What is the dominant delivery platform in the industry?

Over-The-Top Television (OTT) is the dominant delivery platform in the industry.

What are the major revenue models in the market?

The major revenue models of television services are subscription and advertisement.

What are the segments based on broadcaster type in the market?

The market can be divided on the basis of broadcaster type into public and commercial.

Who are the key industry players, according to the report?

The major players in the industry are Canal+ Group, Time Warner, Inc., Viacom CBS Inc., Channel Four Television Corporation, Centurylink, Inc., and 21st Century Fox, among others.

Analyst Review

The global television services market attained a value of USD 3.69 billion in 2022, driven by the growing popularity of Over-The-Top (OTT) sector worldwide. Aided by the growing penetration of mobile devices and surge in viewers during the pandemic, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 5.4%.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its delivery platforms, the global television services industry can be segmented into digital terrestrial broadcast, satellite broadcast, cable television broadcasting, internet protocol television (IPTV), and over-the-top television (OTT) among others, with over-the-top television (OTT) accounting for the largest market share. By revenue model, subscription and advertisement are the major segments. On the basis of broadcaster type, the market can be divided into public and commercial. The major regional markets for television services are North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific. The key players in the above market include Canal+ Group, Time Warner, Inc., Viacom CBS Inc., Channel Four Television Corporation, Centurylink, Inc., and 21st Century Fox, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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