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Report Overview

The global text-to-speech market size was valued at USD 4.25 Billion in 2025. The industry is expected to grow at a CAGR of 23.30% during the forecast period of 2026-2035 to reach a value of USD 34.52 Billion by 2035. The rising need for embedding high-quality neural voices in educational and accessibility platforms is broadening the usage of text-to-speech (TTS) solutions.

The widespread implementation of AI-driven voice technologies and the escalating desire for personalized, accessible content primarily fuel the global text-to-speech market. By integrating AI, TTS systems are capable of generating human-like voices that are not only natural but also aware of the context, which significantly increases user engagement in various fields like e-learning, customer support, and media.

In addition to that, development of strategic partnerships that integrate TTS features into digital learning and accessibility platforms on a continuous basis greatly increases the text-to-speech market reach and adoption of the product or service. Through these partnerships, educational institutions and enterprise platforms can embed high-quality, neural speech synthesis into their applications at the core, hence improving student engagement and inclusion while at the same time opening new commercial avenues. For instance, ReadSpeaker announced its collaboration with OneConnect in September 2025 to offer advanced TTS technology for African higher education, thus enabling voice-activated, scalable, and inclusive learning experiences through LMS and digital classrooms.

Besides that, the big cloud platforms are upgrading TTS integrations for developers. For instance, in September 2025, Google Cloud made available in General Availability (GA) its Gemini 2.5 Flash TTS and Gemini 2.5 Pro TTS models with more multi-speaker and style control features incorporated, thereby making them easy to use in the voice apps and educational tools.

2025

Base Year

2019-2025

Historical Period

2026-2035

Forecast Period

  • The market is impacted by the global shift towards inclusion, since text-to-speech is a helpful tool for those who are blind or have linguistic challenges.

  • At least 2.20 billion people worldwide suffer from a vision impairment that impairs their ability to see near or far away, according to the World Health Organisation.

  • The primary causes of distance vision impairment or blindness include diabetic retinopathy, cataracts, glaucoma, refractive error, and age-related macular degeneration.

Compound Annual Growth Rate

23.3%

Value in USD Billion

2026-2035


*this image is indicative*

Key Trends and Recent Developments

Global Text-To-Speech Industry Segmentation

The EMR’s report titled “Global Text-To-Speech Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:

Market Breakup by Offering

  • Software/Solution
  • Service

Key Insights: The global text-to-speech market scope comprises offerings such as software/solution and service, as businesses need both high-performance TTS engines and integration expertise. Within the software/solution segment, firms like Nuance Communications are developing conversational voice AI engines for call centers and healthcare applications. Serving as a supplement to this, service providers such as Acapela Group offer voice customization, deployment support, and compliance services, which enable clients to convert text to human-like speech on digital platforms and through accessibility tools, thereby facilitating adoption in regulated and consumer markets.

Market Breakup by Mode of Deployment

  • On-Premises
  • Cloud

Key Insights: The global text-to-speech market is expanding through both cloud and on-premises environments, which is a direct reflection of enterprises' prioritization of scalability versus data control. The cloud adoption boom facilitates APIs and digital experience delivery. On the other hand, on-premises solutions still play a fundamental role in highly regulated industries such as government, finance, etc. For instance, in July 2025, NVIDIA expanded its Riva TTS offerings by refining their multilingual and voice personalization features for the enterprise edge and private cloud settings. These advancements make it possible to carry out secure, high-performance speech synthesis across telecom, automotive, and contact center industries without compromising data.

Market Breakup by Type

  • Neural and Custom
  • Non-Neural

Key Insights: Neural and custom TTS hold a considerable share of the global text-to-speech market growth since they offer features such as lifelike speech quality, voice cloning, and persona control. Resemble AI, for instance, is a company that targets the generation of custom neural voices for media, e-learning, and marketing use cases, thus helping brands to build unique voice identities. On the contrary, non-neural TTS is still applicable when it comes to fundamental speech output and cost-efficient integrations in the industrial world and legacy systems. In such cases, vendors continue to offer rule-based engines to address basic speech synthesis use cases worldwide.

Market Breakup by Language Type

  • English
  • Chinese
  • Spanish
  • Hindi
  • Arabic
  • Others

Key Insights: To bring Text-to-Speech (TTS) technology to the entire world, it is necessary to offer a variety of languages, where English usage dominates, and then Chinese and Spanish speaking communities come second and third, respectively, because of their extensive digital activities. At the same time, languages such as Hindi and Arabic are witnessing an upsurge in growth as providing voice services tailored to local needs is becoming a standard practice. For instance, in January 2025, iFLYTEK unveiled its Starfire model for simultaneous interpretation voices, which demonstrated impressive real-time translation capabilities between English and Chinese, thus facilitating cross-language communication and speech synthesis in the domains of traveling, corporate, and live events. Such developments propel the text-to-speech market growth.

Market Breakup by Enterprise Size

  • Large Enterprises
  • Small and Medium-Sized Enterprises

Key Insights: Large enterprises and SMEs are both major drivers of TTS adoption but tend to employ different strategies. Large enterprises use voice solutions broadly in customer experience, accessibility, and operational systems, whereas small companies focus more on hosted, API-based TTS products. For instance, WellSaid Labs is a company that helps small and medium enterprises by providing ready-to-use voice synthesis platforms that hardly need any setup and give very high-quality speech output, thus allowing quick rollout of voice features in marketing, training, and internal communications without the need for heavy infrastructure or highly specialized engineering talent.

Market Breakup by End Use

  • Banking, Financial Services and Insurance (BFSI)
  • Travel and Tourism
  • IT and Telecom
  • Education
  • Retail and Consumer Goods
  • Automotive and Transportation
  • Media and Entertainment
  • Others

Key Insights: The text-to-speech market caters to a wide range of end uses, including BFSI, travel and tourism, IT and telecom, education, retail, automotive, media and entertainment, and others. For instance, in November 2024, Cerence broadened its automotive TTS range with next-generation in-vehicle voice synthesis customized for global car manufacturers, thus allowing more natural navigation, safety alerts, and passenger interaction systems. This industry adoption is a clear indication that voice AI can elevate user experiences across various sectors, with real-time, contextual speech outputs as the main instrument.

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Key Insights: Regionally, North America leads the demand in the text-to-speech market landscape, attributed to it being the first region on the planet to commercialize and use AI at an enterprise level. Europe comes next, supported by the enforcement of accessibility regulations and the rising demand for multilingual solutions. Asia Pacific, with its well-established language ecosystems and ongoing digital development, is the fastest-growing area. On the other hand, Latin America, the Middle East, and Africa are just starting to develop through localization and educational activities. iFLYTEK and other similar companies aim at global expansion by launching multilingual speech and interpretation products at major tech expos, thus increasing their regional presence.

Global Text-To-Speech Market Share

By offerings, software/solutions witness high demand driven by increasing need for conversational and voice technology offerings

The software and solutions segment is being propelled by the growing adoption of conversational AI platforms that enable ultra-low-latency, natural voice interactions. Enterprises are using these platforms to build AI-driven customer support, IoT controls, virtual shopping assistants, gaming NPCs, and employee onboarding solutions, enhancing engagement and operational efficiency. For instance, in March 2025, Agora launched its Conversational AI Engine, allowing developers to create real-time voice AI experiences with any model and TTS solution, optimizing latency and conversation flow.

The text-to-speech market witnesses high demand for services as enterprises increasingly leverage AI-powered solutions to enhance content creation, accessibility, and customer engagement. Advanced services now enable customized, emotionally expressive text-to-speech for applications such as audiobooks, gaming, podcasts, and training modules, improving user experience and operational efficiency. In February 2025, Hume AI launched its Octave model, offering large-language and speech capabilities to generate lifelike, nuanced voices across multiple content formats.

By deployment, cloud-based text-to speech solutions gain traction, driven by scalability, real-time performance, and AI integration

The cloud-based deployment accounts for a significant share of the text-to-speech market due to enterprises adopting AI-powered cloud platforms to facilitate scalable, real-time applications. Integrated solutions not only streamline development and reduce the complexities of infrastructure but also increase operational efficiency and, at the same time, support advanced voice, data, and analytics services in different industries such as healthcare, travel, education, and entertainment. Amazon launched its Nova Sonic foundation model in January 2026, which combines speech understanding and generation for more human-like AI conversations, available through Amazon Bedrock.

Meanwhile, the on-premises text-to-speech market continues to be an essential option for organizations that attach high importance to data sovereignty, compliance, and latency and, therefore, choose private TTS deployments. Governments, financial institutions, and healthcare organizations, for example, give local control of sensitive textual and voice data the highest priority. Verint and Nuance Communications (a Microsoft company) have on-premises speech AI suites that provide TTS functionalities integrated with secure internal systems, while Deepgram offers self-hosted APIs for real-time voice agents in the enterprise environment.

By type, neutral and custom type records significant uptake attributed to the growing demand for industry-specific speech outputs

The Neutral and Custom segment is mainly focused on the companies' demand for flexible, high-quality, and tailor-made voice solutions. For example, Telnyx is adding features by providing Neural Voices via AWS Polly and Azure AI Speech for more natural speech, at the same time incorporating ElevenLabs to allow completely customized voice profiles. Such upgrades empower companies to quite freely, flexibly, and realistically roll out text-to-speech applications that traditionally would cover a variety of customer-facing and interactive scenarios.

Among other industries, healthcare, retail, legal, and automotive enterprises are driving the adoption of tailored AI solutions to address their specific needs at an even deeper level. Intelligent, action-oriented AI agents are destined to completely take over the role of passive chatbots by not only speeding up the solution of multi-step tasks but also by achieving the seamless integration with existing systems, thus getting higher customer satisfaction. This is exactly what happened when Dialpad released its Agentic AI Platform in October 2025, thus giving the autonomy of voice- and text-based agents to businesses.

By language type, English language driven by global commercial use and advanced neural voice customization

English remains the most frequently adopted language in the text-to-speech market, due to its extensive use in global business, education, and media. The evolution of neural TTS technology has facilitated the creation of extremely expressive and customizable voices that can be used for audiobooks, virtual assistants, and various enterprise applications. In March 2025, OpenAI introduced the latest version of audio models (GPT, 4o, mini, and TTS) in its API, through which developers can direct TTS voices not only in terms of "what to speak" but also "how to speak," thus significantly improving the interactivity, expressiveness, and personalization of English language applications.

The text-to-speech market is witnessing a rapid growth of Chinese text-to-speech (TTS) adoption, which is attributed to a robust rollout of enterprise-level AI and an increasing number of digital services, as well as a high demand for multilingual and dialect-specific content. The main features of the TTS innovations focus on making the voices sound natural and free of expression, thus allowing them to be used in a variety of scenarios such as education, smart devices, gaming, and customer service. To further consolidate this momentum, Alibaba unveiled Qwen3 TTS in December 2025, enabling characters to have 49 different voices, 10 Chinese dialects, and 10 languages at a level of near-human naturalness and low word error rates.

By enterprise size, large enterprises contribute significantly to the increasing product demand through governance-ready voice AI deployments

Large enterprises contribute substantially to the text-to-speech market revenue, owing to the increasing usage by incorporating voice synthesis in customer service systems, accessibility tools, and internal automation solutions. These companies focus on scalable architectures and multi-voice features that meet corporate governance standards. For instance, Microsoft Azure AI Speech, in January 2026, released the Dragon HD Omni voice type with over 700 prebuilt voices, which made it possible to have more natural, expressive voices for virtual agents, audiobooks, and conversational apps at scale.

Small and medium-sized enterprises have started to use text-to-speech tools to improve their marketing, training, and digital content creation without needing heavy infrastructure. APIs that are easy to integrate and have low technical complexity have enabled SMEs to implement high-quality voice AI in the education, gaming, and healthcare sectors. For instance, in October 2025, Pixa AI, a startup from Jaipur, introduced Luna, which is the first Indian pure speech-to-speech AI model, thus allowing emotion-driven voice interactions for SMEs and developers.

By end use, BFSI drives adoption through cost-efficient, compliant, and multilingual voice automation

The BFSI sector has extensively surged demand in the text-to-speech market owing to the widespread use of automated IVR (interactive voice response) systems, transaction alerts, and customer notifications. Voice synthesis not only brings down operational costs but also enhances real-time communication through multilingual outreach and compliance support. Top banks and insurance companies are among the first to invest in TTS to provide consistent and dynamic voice interactions effortlessly accessible through digital banking platforms, call centers, and mobile apps for a better customer experience and improved accessibility.

The media and entertainment sector significantly contributes to the growing demand in the text-to-speech market, mostly for content creation at a mass scale, making the content accessible, and delivering personalized audio experiences. TTS makes it possible to quickly produce narration and dubbing and distribute the same content over different platforms, thus saving time and money needed for production while attracting the audience through digital channels. For example, News Corp Australia, in partnership with BeyondWords, launched AI-powered TTS voices across its major news brands in September 2025 to make articles more accessible and increase user engagement.

Global Text-To-Speech Market Regional Analysis

By region, North America leads the market growth driven by early ai adoption and enterprise-grade cloud integration

Early AI adoption, sophisticated cloud infrastructure, and a high level of corporate integration have made North America the main leader in the text-to-speech market. Enterprises use TTS to engage customers, perform voice analytics, and automate processes, and their main concern is to obtain low-latency, secure, and scalable solutions. As an illustration, Deepgram in November 2025 connected its real-time speech-to-text and text-to-speech models with Amazon SageMaker AI, allowing sub-second latency streaming and enterprise-grade voice applications through AWS workflows.

The text-to-speech market in the Asia Pacific region has been expanding very fast because of the presence of multilingual communities, a surge in mobile-first digital adoption, and a growth in online education. Companies put their money in region-specific voice models to provide natural, expressive, and localized TTS experiences to both consumers and enterprises. For example, CoeFont in May 2025 unveiled its AI voice model v3 Fuji, which features supernatural Japanese voices as well as multilingual interpretation of applications from media, audiobooks, training, and live broadcasts.

Competitive Landscape

Major text-to-speech market players are concentrating more on the incorporation of AI solutions that boost operational efficiency, customer engagement, and workflow automation. When vendors create flexible platforms that can perform multi-step tasks and have natural interactions, they empower enterprises to design their AI experiences, streamline their operations, and deliver better services. Such measured moves on these fronts collectively set the pace for the use of smart technologies in different sectors, thus having a positive impact on the market growth figure.

Some of the leading text-to-speech companies are creating the opportunities for the companies by way of strategic partnerships, platform expansions, and technology enhancements, which, in fact, help the companies to double their offerings and influence. Initiatives such as the upgrade of AI features, the support for low-code deployment, and the incorporation of state-of-art automation architectures facilitate the delivery of AI solutions that are quicker, scalable, and more trustworthy. These user-centric, innovative, and partnership-driven approaches not only result in an improved user experience but also lead to a broader market adoption, thus supporting the text-to-speech market growth trajectory.

IBM Corporation

IBM Corporation, originally established in 1911 and currently based in Armonk, New York, is a worldwide pioneer in enterprise technology and consulting. The company focuses on cloud computing, AI solutions, and enterprise services, thus assisting the organizations to optimize their business operations and achieve innovation.

Microsoft Corporation

Established in 1975 and having its headquarters in Redmond, Washington, Microsoft Corporation develops software, cloud services, and AI solutions both for the businesses and consumers. Their platforms and technologies give the organizations the means to increase productivity, become digitally transformed, and work in a collaborative way without any barriers.

Google, LLC

Google, LLC, a company established in 1998 and based in Mountain View, California, is a technology behemoth most recognizable for its search engine, cloud computing, and AI, powered products. Its focus is on inventions that lead to better data access, increased automation, and smart solutions for both enterprises and individual users.

Amazon Web Services, Inc.

Amazon Web Services, Inc. which was established in 2006 and has its main office in Seattle, Washington, offers scalable cloud computing, storage, and AI solutions. It supports the businesses in rolling out secure, highly efficient applications and at the same time driving the digital transformation of different industries.

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other players in the market include Acapela Group, CereProc Ltd, iFLYTEK Co., Ltd., Sensory Inc., ReadSpeaker B.V., among others.

Key Highlights of the Global Text-to-Speech Market

  • Historical market performance analysis and reliable forecasts through 2035 provide a comprehensive picture of the market trend and growth history.
  • Explanation of product ideas, technological innovations, and new text-to-speech solutions.
  • Profiling leading domestic and global TTS solution providers to show their techniques, market share, and key advances, so identifying the competitive landscape.
  • Regional analysis of potential markets, fastest-growing regions, and user adoption trends in Asia Pacific, North America, Europe, and other important regions.
  • Investment-focused viewpoint based on quantitative data, offering guidance to investors, stakeholders, and businesses that take market prospects into consideration.

Why Choose Expert Market Research?

  • Reliable and actionable intelligence obtained through a combination of extensive primary and secondary research.
  • Available data can be used for various purposes, such as formulating business strategies, designing products, and planning market penetration strategies.
  • Analysis by region and product features helps companies to effectively focus on opportunities and to optimize their growth initiatives.

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Text-to-Speech Market Report Snapshots

Text-to-Speech Companies

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2025, the global text-to-speech market reached an approximate value of USD 4.25 Billion.

The market is projected to grow at a CAGR of 23.30% between 2026 and 2035.

The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach about USD 34.52 Billion by 2035.

Text-to-speech (TTS) is an assistive technology that converts digital text into audio. It is also called read-aloud technology.

The major benefits of the technology include improved customer satisfaction, and personalised communication based on user preference for voice and language.

Key strategies driving the market include continuous product innovation, integration of advanced AI and neural technologies, strategic partnerships, mergers and acquisitions, and expansion into emerging regional markets.

The key trends supporting the market growth are the rising demand for voice technology, the increasing use of TTS in the end-use sectors, and technological advancements and innovations.

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The major end uses of text-to-speech are banking, financial services and insurance (BFSI), travel and tourism, IT and telecom, education, retail and consumer goods, automotive and transportation, and media and entertainment, among others.

The key players in the market include IBM Corporation, Microsoft Corporation, Google, LLC, Amazon Web Services, Inc., Acapela Group, CereProc Ltd, iFLYTEK Co., Ltd., Sensory Inc., ReadSpeaker B.V., among others.

The major challenges that the global text-to-speech market players face include high development costs, data privacy concerns, language and accent limitations, and intense competition from both established and emerging vendors.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2025
Historical Period 2019-2025
Forecast Period 2026-2035
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Offering
  • Mode of Deployment
  • Type
  • Language Type
  • Enterprise Size
  • End Use
  • Region
Breakup by Offering
  • Software/Solution
  • Service
Breakup by Mode of Deployment
  • On-Premises
  • Cloud
Breakup by Type
  • Neural and Custom
  • Non-Neural
Breakup by Language Type
  • English
  • Chinese
  • Spanish
  • Hindi
  • Arabic
  • Others
Breakup by Enterprise Size
  • Large Enterprises
  • Small and Medium-Sized Enterprises
Breakup by End Use
  • Banking, Financial Services and Insurance (BFSI)
  • Travel and Tourism
  • IT and Telecom
  • Education
  • Retail and Consumer Goods
  • Automotive and Transportation
  • Media and Entertainment
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • IBM Corporation 
  • Microsoft Corporation 
  • Google, LLC 
  • Amazon Web Services, Inc. 
  • Acapela Group 
  • CereProc Ltd 
  • iFLYTEK Co., Ltd. 
  • Sensory Inc. 
  • ReadSpeaker B.V. 
  • Others

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