Reports
Global Toilet Soap Market: By Soap Type: Bar, Liquid, Paper Soap, Others; By Segment: Fragrant, Non-Fragrant; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Value Chain Analysis; Competitive Landscape; Industry Events and Developments
Global Toilet Soap Market Outlook
The global toilet soap market grew at a CAGR of 4.8% between 2017 and 2021. The market is further projected to witness a steady growth in the forecast period of 2023-2028.
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Increasing Awareness Regarding Personal Hygiene in the Asia Pacific to Aid the Market for Toilet Soaps
The Asia Pacific market for toilet soap is being driven by factors such as the increasing consumer awareness about personal hygiene, growing urbanisation, and the presence of a large population in countries like India and China. In addition, key market players such as Unilever have collaborated with UNICEF to spread sanitation awareness among people in rural areas through programmes like ‘handwashing with cleansing and lubricating products’ in India. According to the 2019 hygiene data released by the United Nations Children’s fund (UNICEF), the basic availability of hand washing using soap and water in premises like schools was observed in more than 50% of Central and South Asian countries. Furthermore, while bars have traditionally dominated the market, the demand for liquid soaps is witnessing a rapid growth due to the convenience factor. Additionally, popular brands in the Indian market like Dettol are developing antibacterial soaps along with skin moisturising and nourishing properties to combat the issues of infectious diseases while taking care of hands.
Market Segmentation
A soap is made by combining tallow (or other hard animal fat) or vegetable/fish oil with an alkaline solution. Consumers nowadays prefer toilet soaps that deliver not only skin cleansing but also moisturising, deodorising, and exfoliating properties. As a result, toilet soaps today are found in a wide variety of forms for specific end-uses.
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Based on soap type, the market is divided into:
- Bar
- Liquid
- Paper Soap
- Others
Based on segment, the market can be bifurcated into:
- Fragrant
- Non-Fragrant
The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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Growing Innovations and New Product Launches by Manufacturers to Invigorate the Market Growth of Toilet Soaps
The market is characterised by growing maturity and a fierce competition among major brands. In recent years, there has been an increasing trend towards value-added products. As a result, the leading market players have been launching innovative product variants to target a specific consumer segment, such as children. Various manufacturers are also focussing on improving the aesthetic appearance of the product and thus, are extensively investing in developing attractive and vibrant packaging designs in different formats. Over the forecast period, the market is expected to benefit from the rising trend of premiumisation, which has encouraged consumers to opt for natural and organic soaps made with ingredients such as aloe vera, sea salt, shea butter, and calendula, among others.
Key Players in the Global Toilet Soap Market
The report gives a detailed analysis of the following key players in the global toilet soap market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- The Procter & Gamble Company
- Unilever PLC
- Colgate-Palmolive Company
- Johnson & Johnson Inc.
- Godrej Consumer Products Limited
- Reckitt Benckiser Group plc
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Soap Type, Segment, Region |
| Breakup by Soap Type | Bar, Liquid, Paper Soap, Others |
| Breakup by Segment | Fragrant, Non-Fragrant |
| Breakup by Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | The Procter & Gamble Company, Unilever PLC, Colgate-Palmolive Company, Johnson & Johnson Inc., Godrej Consumer Products Limited, Reckitt Benckiser Group plc, Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Industry Opportunities and Challenges
8 Global Toilet Soap Market Analysis
8.1 Key Industry Highlights
8.2 Global Toilet Soap Historical Market (2018-2022)
8.3 Global Toilet Soap Market Forecast (2023-2028)
8.4 Global Toilet Soap Market by Soap Type
8.4.1 Bar
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Liquid
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.4.3 Paper Soap
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2022)
8.4.3.3 Forecast Trend (2023-2028)
8.4.4 Others
8.5 Global Toilet Soap Market by Segment
8.5.1 Fragrant
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Non-Fragrant
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.6 Global Toilet Soap Market by Region
8.6.1 Market Share
8.6.1.1 North America
8.6.1.2 Europe
8.6.1.3 Asia Pacific
8.6.1.4 Latin America
8.6.1.5 Middle East and Africa
9 Regional Analysis
9.1 North America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.1.3 Breakup by Country
9.1.3.1 United States of America
9.1.3.2 Canada
9.2 Europe
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
9.2.3 Breakup by Country
9.2.3.1 United Kingdom
9.2.3.2 Germany
9.2.3.3 France
9.2.3.4 Italy
9.2.3.5 Others
9.3 Asia Pacific
9.3.1 Historical Trend (2018-2022)
9.3.2 Forecast Trend (2023-2028)
9.3.3 Breakup by Country
9.3.3.1 China
9.3.3.2 Japan
9.3.3.3 India
9.3.3.4 ASEAN
9.3.3.5 Australia
9.3.3.6 Others
9.4 Latin America
9.4.1 Historical Trend (2018-2022)
9.4.2 Forecast Trend (2023-2028)
9.4.3 Breakup by Country
9.4.3.1 Brazil
9.4.3.2 Argentina
9.4.3.3 Mexico
9.4.3.4 Others
9.5 Middle East and Africa
9.5.1 Historical Trend (2018-2022)
9.5.2 Forecast Trend (2023-2028)
9.5.3 Breakup by Country
9.5.3.1 Saudi Arabia
9.5.3.2 United Arab Emirates
9.5.3.3 Nigeria
9.5.3.4 South Africa
9.5.3.5 Others
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Trade Data Analysis (HS Code: 340111)
12.1 Major Exporting Countries:
12.1.1 By Value
12.1.2 By Volume
12.2 Major Importing Countries
12.2.1 By Value
12.2.2 By Volume
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 The Procter & Gamble Company
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 Unilever PLC
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Colgate-Palmolive Company
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 Reckitt Benckiser Group PLC
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 Godrej Consumer Products Limited
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Johnson & Johnson Services, Inc.
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 Others
15 Industry Events and Developments
Additional Customisations Available
1 Manufacturing Process
1.1 Overview
1.2 Detailed Process Flow
1.3 Operation Involved
2 Project Requirement and Cost Analysis
2.1 Land, Location and Site Development
2.2 Construction
2.3 Plant Machinery
2.4 Cost of Raw Material
2.5 Packaging
2.6 Transportation
2.7 Utilities
2.8 Manpower
2.9 Other Capital Investment
List of Key Figures and Tables
1. Global Toilet Soap Market: Key Industry Highlights, 2018 and 2028
2. Global Toilet Soap Historical Market: Breakup by Soap Type (USD Billion), 2018-2022
3. Global Toilet Soap Market Forecast: Breakup by Soap Type (USD Billion), 2023-2028
4. Global Toilet Soap Historical Market: Breakup by Segment (USD Billion), 2018-2022
5. Global Toilet Soap Market Forecast: Breakup by Segment (USD Billion), 2023-2028
6. Global Toilet Soap Historical Market: Breakup by Region (USD Billion), 2018-2022
7. Global Toilet Soap Market Forecast: Breakup by Region (USD Billion), 2023-2028
8. North America Toilet Soap Historical Market: Breakup by Country (USD Billion), 2018-2022
9. North America Toilet Soap Market Forecast: Breakup by Country (USD Billion), 2023-2028
10. Europe Toilet Soap Historical Market: Breakup by Country (USD Billion), 2018-2022
11. Europe Toilet Soap Market Forecast: Breakup by Country (USD Billion), 2023-2028
12. Asia Pacific Toilet Soap Historical Market: Breakup by Country (USD Billion), 2018-2022
13. Asia Pacific Toilet Soap Market Forecast: Breakup by Country (USD Billion), 2023-2028
14. Latin America Toilet Soap Historical Market: Breakup by Country (USD Billion), 2018-2022
15. Latin America Toilet Soap Market Forecast: Breakup by Country (USD Billion), 2023-2028
16. Middle East and Africa Toilet Soap Historical Market: Breakup by Country (USD Billion), 2018-2022
17. Middle East and Africa Toilet Soap Market Forecast: Breakup by Country (USD Billion), 2023-2028
18. Major Exporting Countries by Value
19. Major Importing Countries by Value
20. Major Exporting Countries by Volume
21. Major Importing Countries by Volume
22. Global Toilet Soap Market Structure
Key Questions Answered in the Report
The market grew at a CAGR of 4.8% between 2017 and 2021.
The major drivers of the industry, such as the increasing hygiene awareness, rising disposable incomes, increasing population, rising demand from the developing regions, growing demand for product with enhanced properties, and growing investments in product marketing, are expected to aid the market growth.
The key market trends guiding the growth of the toilet soap market include the growing R&D activities and new product launches by the major players.
The major regions in the industry are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with the Asia Pacific accounting for the largest share in the market.
The major soap types include bar, liquid, and paper soap, among others.
The major segments of the product are fragrant and non-fragrant.
The major players in the industry are The Procter & Gamble Company, Unilever PLC, Colgate-Palmolive Company, Johnson & Johnson Inc., Godrej Consumer Products Limited, and Reckitt Benckiser Group plc, among others.
Analyst Review
The global toilet soap market grew at a CAGR of 4.8% in the historical period of 2018-2022, driven by the growing competition among the major brands and the availability of a wide range of products for specific purposes. Aided by the new product launches with moisturising, deodorising as well as exfoliating properties, the market is expected to witness a further growth in the forecast period of 2023-2028.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on soap types, the toilet soap industry can be segmented into bar, liquid, and paper soap, among others. On the basis of segment, the industry has been bifurcated into fragrant and non-fragrant. The major regional markets for toilet soap are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with the Asia Pacific accounting for the largest share of the market. The key players in the above market include The Procter & Gamble Company, Unilever PLC, Colgate-Palmolive Company, Johnson & Johnson Inc., Godrej Consumer Products Limited, and Reckitt Benckiser Group plc, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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