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UAE Makeup Market Size, Share, Analysis, Trends, Growth: By Product: Powders, Gels, Lotions, Others; By Application Area: Face, Lips, Eyes, Nails; By Distribution Channel: Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, Others; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032
UAE Makeup Market Outlook
The UAE makeup market size reached USD 74.01 million in 2023. The market is expected to grow at a CAGR of 4.3% between 2024 and 2032, reaching almost USD 108.42 million by 2032.
Key Takeaways:
- The UAE leads the Gulf Cooperation Council (GCC) in eCommerce, experiencing a remarkable 53% surge in 2020 with a record USD 3.9 billion in sales, representing 10% of total retail sales. This growth was largely propelled by the digital shift amid the COVID-19 pandemic.
- The Dubai Chamber of Commerce and Industry projects that eCommerce sales will reach USD 8 billion by 2025, supported by nearly universal internet and mobile phone access among the population. The purchasing power per capita in the UAE is registered at 70,711 United Arab Emirates dirham.
The UAE makeup market is experiencing robust growth driven by several key factors. Increasing awareness and consciousness about appearance among the younger generation have fuelled demand for products aimed at reducing age-related skin imperfections and enhancing lifestyles. Additionally, improvements in colour cosmetics, coupled with growing beauty and personal care sectors, are driving market expansion.
The rise of online shopping has transformed consumer behaviour, with home-care remedies replacing traditional cosmetics products. This shift has led to increased demand for makeup and cosmetics due to the ease of online purchasing and availability of products through digital channels.
Millennials, influenced by social media and celebrity-driven beauty trends, are a rapidly growing demographic for luxury makeup and cosmetics. This segment is willing to pay extra for products that offer a range of desired characteristics, further boosting UAE makeup market growth.
Consumer awareness about health impacts has spurred the popularity of organic products in the beauty care market. There's a notable trend toward reducing consumption of harmful chemicals, with a preference for sustainable and organic options. This shift is particularly evident in skincare products, where consumers, especially women, seek chemical-free alternatives.
Moreover, there's growing demand for vegan and organic cosmetics, especially among Gen Z consumers aged 18 to 35, who are increasingly aware of the benefits of natural products.
The UAE government's stringent measures against counterfeit products make the market more attractive for premium brands and exporters. Efforts include implementing a "zero-tolerance" policy against counterfeit imports, with inspections and cooperation with brand owners to combat counterfeit goods and driving the UAE makeup market development.
Market Segmentation
UAE Makeup Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
- Powders
- Gels
- Lotions
- Others
Market Breakup by Application Area
- Face
- Lips
- Eyes
- Nails
Market Breakup by Distribution Channel
- Hypermarkets/Supermarkets
- Convenience Stores
- Specialty Stores
- Online Retail Stores
- Others
Market Breakup by Region
- Dubai
- Abu Dhabi
- Others
Competitive Landscape
Key players in the makeup market in UAE offer sustainable products and practices while introducing new products in the market.
- L’Oréal S.A.
- Shiseido Co. Ltd.
- Estee Lauder Companies Inc.
- Natura &Co (Avon Products, Inc.)
- e.l.f. Cosmetics, Inc.
- LVMH Moet Hennessy Louis Vuitton SA
- Coty Inc.
- Chanel Limited
- HB USA Holdings, Inc.
- KIKO S.p.A.
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product |
|
| Breakup by Application Area |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Middle East and Africa Makeup Market Overview
8.1 Key Industry Highlights
8.2 Middle East and Africa Makeup Historical Market (2018-2023)
8.3 Middle East and Africa Makeup Market Forecast (2024-2032)
9 UAE Makeup Market Overview
9.1 Key Industry Highlights
9.2 UAE Makeup Historical Market (2018-2023)
9.3 UAE Makeup Market Forecast (2024-2032)
10 UAE Makeup Market by Product
10.1 Powders
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Gels
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Lotions
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Others
11 UAE Makeup Market by Application Area
11.1 Face
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Lips
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Eyes
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Nails
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
12 UAE Makeup Market by Distribution Channel
12.1 Hypermarkets/Supermarkets
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Convenience Stores
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Specialty Stores
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Online Retail Stores
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Others
13 UAE Makeup Market by Region
13.1 Dubai
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Abu Dhabi
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Trade Data Analysis (HS Code – 3304)
16.1 Major Exporting Countries
16.1.1 By Value
16.1.2 By Volume
16.2 Major Importing Countries
16.2.1 By Value
16.2.2 By Volume
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 L’Oréal S.A.
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Shiseido Co. Ltd.
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Estee Lauder Companies Inc.
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Natura &Co (Avon Products, Inc.)
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 e.l.f. Cosmetics, Inc.
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 LVMH Moet Hennessy Louis Vuitton SA
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 Coty Inc.
17.2.7.1 Company Overview
17.2.7.2 Product Portfolio
17.2.7.3 Demographic Reach and Achievements
17.2.7.4 Certifications
17.2.8 Chanel Limited
17.2.8.1 Company Overview
17.2.8.2 Product Portfolio
17.2.8.3 Demographic Reach and Achievements
17.2.8.4 Certifications
17.2.9 HB USA Holdings, Inc.
17.2.9.1 Company Overview
17.2.9.2 Product Portfolio
17.2.9.3 Demographic Reach and Achievements
17.2.9.4 Certifications
17.2.10 KIKO S.p.A.
17.2.10.1 Company Overview
17.2.10.2 Product Portfolio
17.2.10.3 Demographic Reach and Achievements
17.2.10.4 Certifications
17.2.11 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Middle East and Africa Makeup Market: Key Industry Highlights, 2018 and 2032
2. UAE Makeup Market: Key Industry Highlights, 2018 and 2032
3. UAE Makeup Historical Market: Breakup by Product (USD Million), 2018-2023
4. UAE Makeup Market Forecast: Breakup by Product (USD Million), 2024-2032
5. UAE Makeup Historical Market: Breakup by Application Area (USD Million), 2018-2023
6. UAE Makeup Market Forecast: Breakup by Application Area (USD Million), 2024-2032
7. UAE Makeup Historical Market: Breakup by Distribution Channel (USD Million), 2024-2032
8. UAE Makeup Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
9. UAE Makeup Historical Market: Breakup by Region (USD Million), 2018-2023
10. UAE Makeup Market Forecast: Breakup by Region (USD Million), 2024-2032
11. Major Exporting Countries by Value
12. Major Importing Countries by Value
13. Major Exporting Countries by Volume
14. Major Importing Countries by Volume
15. UAE Makeup Market Structure
Key Questions Answered in the Report
The market is estimated to be valued at USD 74.01 million in 2023.
The market is projected to grow at a CAGR of 4.3% between 2024 and 2032.
The makeup market is expected to witness significant growth to reach a value of USD 108.42 million in 2032.
The market is categorised according to its product, which includes powders, gels, lotions, and others.
The key market players are L’Oréal S.A., Shiseido Co. Ltd., Estee Lauder Companies Inc., Natura &Co (Avon Products, Inc.), e.l.f. Cosmetics, Inc., LVMH Moet Hennessy Louis Vuitton SA, Coty Inc., Chanel Limited, HB USA Holdings, Inc., KIKO S.p.A., and others.
The market is driven by factors that include evolving consumer preferences, rising awareness about health and appearance, and government initiatives to combat counterfeit products, among others.
The market is categorised according to its application area, which includes face, lips, eyes, and nails.
Industry reports highlight the most cost-effective countries for beauty purchases, with Canada leading at $337 (equivalent to £197.74 GBP), followed by the United States at $265 (approximately £201.67 GBP), and Turkey at £214.43 GBP.
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