The UAE makeup market size reached USD 74.01 Million in 2024. The market is expected to grow at a CAGR of 4.30% between 2025 and 2034, reaching almost USD 112.75 Million by 2034.
Base Year
Historical Period
Forecast Period
The UAE leads the Gulf Cooperation Council (GCC) in eCommerce, experiencing a remarkable 53% surge in 2020 with a record USD 3.9 billion in sales, representing 10% of total retail sales. This growth was largely propelled by the digital shift amid the COVID-19 pandemic.
The Dubai Chamber of Commerce and Industry projects that eCommerce sales will reach USD 8 billion by 2025, supported by nearly universal internet and mobile phone access among the population. The purchasing power per capita in the UAE is registered at 70,711 United Arab Emirates dirham.
Compound Annual Growth Rate
4.3%
Value in USD Million
2025-2034
*this image is indicative*
The UAE makeup market is experiencing robust growth driven by several key factors. Increasing awareness and consciousness about appearance among the younger generation have fuelled demand for products aimed at reducing age-related skin imperfections and enhancing lifestyles. Additionally, improvements in colour cosmetics, coupled with growing beauty and personal care sectors, are driving market expansion.
The rise of online shopping has transformed consumer behaviour, with home-care remedies replacing traditional cosmetics products. This shift has led to increased demand for makeup and cosmetics due to the ease of online purchasing and availability of products through digital channels.
Millennials, influenced by social media and celebrity-driven beauty trends, are a rapidly growing demographic for luxury makeup and cosmetics. This segment is willing to pay extra for products that offer a range of desired characteristics, further boosting UAE makeup market growth.
Consumer awareness about health impacts has spurred the popularity of organic products in the beauty care market. There's a notable trend toward reducing consumption of harmful chemicals, with a preference for sustainable and organic options. This shift is particularly evident in skincare products, where consumers, especially women, seek chemical-free alternatives.
Moreover, there's growing demand for vegan and organic cosmetics, especially among Gen Z consumers aged 18 to 35, who are increasingly aware of the benefits of natural products.
The UAE government's stringent measures against counterfeit products make the market more attractive for premium brands and exporters. Efforts include implementing a "zero-tolerance" policy against counterfeit imports, with inspections and cooperation with brand owners to combat counterfeit goods and driving the UAE makeup market development.
"UAE Makeup Market Report and Forecast 2025-2034" offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Market Breakup by Application Area
Market Breakup by Distribution Channel
Market Breakup by Region
Key players in the makeup market in UAE offer sustainable products and practices while introducing new products in the market.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market is estimated to be valued at USD 74.01 Million in 2024.
The market is projected to grow at a CAGR of 4.30% between 2025 and 2034.
The makeup market is expected to witness significant growth to reach a value of USD 112.75 Million in 2034.
The market is categorised according to its product, which includes powders, gels, lotions, and others.
The key market players are L’Oréal S.A., Shiseido Co. Ltd., Estee Lauder Companies Inc., Natura &Co (Avon Products, Inc.), e.l.f. Cosmetics, Inc., LVMH Moet Hennessy Louis Vuitton SA, Coty Inc., Chanel Limited, HB USA Holdings, Inc., KIKO S.p.A., and others.
The market is driven by factors that include evolving consumer preferences, rising awareness about health and appearance, and government initiatives to combat counterfeit products, among others.
The market is categorised according to its application area, which includes face, lips, eyes, and nails.
Industry reports highlight the most cost-effective countries for beauty purchases, with Canada leading at $337 (equivalent to £197.74 GBP), followed by the United States at $265 (approximately £201.67 GBP), and Turkey at £214.43 GBP.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Application Area |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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