The United Kingdom air fryer market reached approximately USD 221.93 Million in 2025. The market is projected to grow at a CAGR of 8.90% between 2026 and 2035, reaching a value of around USD 520.59 Million by 2035.
Base Year
Historical Period
Forecast Period
As of November 2022, nearly 30% of households in the United Kingdom owned an air fryer.
Online sales in the UK experienced the largest yearly growth since 2007 in 2022, with a 36% increase in sales.
In the first quarter of 2024, British consumers spent a total of £18.3 billion on technology and durable goods.
Compound Annual Growth Rate
8.9%
Value in USD Million
2026-2035
*this image is indicative*
| United Kingdom Air Fryer Market Report Summary | Description | Value |
| Base Year | USD Million | 2025 |
| Historical Period | USD Million | 2019-2025 |
| Forecast Period | USD Million | 2026-2035 |
| Market Size 2025 | USD Million | 221.93 |
| Market Size 2035 | USD Million | 520.59 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 8.90% |
| CAGR 2026-2035 - Market by Region | Scotland | 10.4% |
| CAGR 2026-2035 - Market by Region | England | 9.5% |
| CAGR 2026-2035 - Market by Type | Automatic | 9.8% |
| CAGR 2026-2035 - Market by Product Type | Drawer Type | 10.0% |
| Market Share by Region | Scotland | 7.5% |
Since 2022, households in the United Kingdom have reduced their oven usage by 48%. This has led to an average annual saving of £31.55 for households who have switched to using air fryers instead. Nearly 63% of people bought an air fryer because of its lower running costs compared to ovens, while nearly a quarter reported a significant decrease in their energy bills. The majority of consumers spend around £110 on an air fryer, with medium-sized models being the most popular choice. Additionally, large air fryers were the second most preferred option, chosen by 23 per cent of buyers, followed by small air fryers selected by 15 per cent of consumers.
The rise in health and wellness awareness has become a significant factor driving consumer behaviour. Customers are increasingly interested in healthier cooking methods that involve less oil and lower fat consumption. Air fryers, which utilise hot air for cooking, present a healthier option compared to traditional deep frying. Moreover, air fryers are also recognised for their convenience and user-friendly nature. They offer fast cooking times and can prepare a wide range of dishes with minimal hassle. Busy households and individuals seeking efficient cooking solutions are attracted to this modern kitchen appliance including air fryers.
“United Kingdom Air Fryer Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Type
Market Breakup by End Use
Market Breakup by Distribution Channel
Market Breakup by Region
| CAGR 2026-2035 - Market by | Product Type |
| Drawer Type | 10.0% |
| Lid Type | XX% |
| CAGR 2026-2035 - Market by | Type |
| Automatic | 9.8% |
| Manual | XX% |
| CAGR 2026-2035 - Market by | Region |
| Scotland | 10.4% |
| England | 9.5% |
| Wales | XX% |
| Northern Ireland | XX% |
Based on type, the market is segmented into manual and automatic. The automatic segment is projected to grow at a CAGR of 9.8% during the forecast period of 2026-2035.Automatic air fryers are becoming increasingly popular due to their convenience and health advantages. They can cook food more quickly than traditional air fryers due to their rapid air technology, making them ideal for busy individuals who want to whip up meals fast without sacrificing flavour or quality.
| Market Share by | Region |
| Scotland | 7.5% |
| England | XX% |
| Wales | XX% |
| Northern Ireland | XX% |
Major players are focusing on the production of smart and energy-efficient air fryers to gain a competitive edge in the market.
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In 2025, the market reached an approximate value of USD 221.93 Million.
The market is estimated to grow at a CAGR of 8.90% between 2026 and 2035.
The market is estimated to witness a healthy growth during 2026-2035 to reach around USD 520.59 Million by 2035.
The market is being driven by the rising health-conscious population and the convenience and ease of use offered by air fryers.
The key trends aiding the market expansion include technological advancements and the introduction of energy-efficient air fryers.
The major regions considered in the market are England, Wales, Scotland, and Northern Ireland.
The different types of air fryer include manual and automatic.
The major players in the market are Koninklijke Philips N.V., Newell Brands Inc., SharkNinja, Inc., Haier Group Corporation, Spectrum Brands, Inc., Tefal S.A.S., ProCook Limited, Vesync Co., Ltd. (COSORI), Instant Brands (EMEA) Limited, and Ultimate Products PLC (Salter), among Others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Type |
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| Breakup by End Use |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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