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United Kingdom Air Fryer Market Report Overview
The United Kingdom air fryer market reached a value of USD 221.93 Million in 2025, and it’s projected to grow at a CAGR of around 9.20% across 2026-2035. Energy-saving cooking, busy household routines, a wave of dual-zone launches, and strong online sales are all driving demand. Together, they should lift the market to USD 535.11 Million by 2035.
Key Market Trends and Insights
- England is expected to record a CAGR of around 9.0% over the forecast period, helped by its large population, high household appliance penetration, and the country’s densest base of air fryer retail and online demand.
- Drawer-type air fryers should grow at roughly 8.5% over the forecast period, driven by their compact, easy-to-use design and strong presence across both premium and budget UK ranges.
- The online channel is likely to register about 10% over the forecast period, as marketplaces, seasonal deals, and Black Friday promotions make air fryers easy to compare and buy.
Market Size and Forecast
- Market Size (2025): USD 221.93 Million
- Projected Market Size (2035): USD 535.11 Million
- Compound Annual Growth Rate (CAGR) (2026-2035): 9.20%
Compound Annual Growth Rate
9.2%
Value in USD Million
2026-2035
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| United Kingdom Air Fryer Market Report Summary | Description | Value |
| Base Year | USD Million | 2025 |
| Historical Period | USD Million | 2019-2025 |
| Forecast Period | USD Million | 2026-2035 |
| Market Size 2025 | USD Million | 221.93 |
| Market Size 2035 | USD Million | 535.11 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 9.20% |
| CAGR 2026-2035 - Market by Region | Scotland | 10.4% |
| CAGR 2026-2035 - Market by Region | England | 9.5% |
| CAGR 2026-2035 - Market by Type | Automatic | 9.8% |
| CAGR 2026-2035 - Market by Product Type | Drawer Type | 10.0% |
| Market Share by Region | Scotland | 7.5% |
Key Trends and Recent Developments
The United Kingdom air fryer market is buzzing. Energy savings, busy routines, and a stream of online deals keep adoption high, even after years of fast growth. Ninja leads by a wide margin, but Philips, Tefal, COSORI, and Salter all compete hard on price and features. With dual-zone and convertible models setting the pace, the category still has room to run.
Ninja, having been owned by SharkNinja, had launched the Crispi in 2025. It is a very compact, portable air fryer that reviewers named the best new model of the year in the UK. The launch extended Ninja’s grip on a market it already leads.
COSORI, which was an essential part of Vesync, had introduced the Dual Blaze TwinFry in 2025. The model basically shifts between the two 5-litre drawers and the single 10-litre zone. It gives the UK households flexibility for both small meals and big batches while pushing COSORI’s premium, feature-led positioning.
SharkNinja reported a 29.7 percent jump in fourth-quarter 2024 sales to 1.79 billion dollars, with an 89 percent surge in food-preparation appliances led by the Ninja range. UK air fryer demand was a major driver behind the result.
Tefal and Salter have basically widened their UK dual zone ranges in the year 2025 to be specific. As especially with Tefal models discounted to around £129 and Salter offering a £99 option. The push brought two-basket cooking to budget shoppers, broadening choice below the premium Ninja and COSORI tiers.
Energy Savings - Lower Running Costs Driving Adoption
Energy savings have continued to have been driving the United Kingdom air fryer market growth. Around 63 percent of buyers chose an air fryer for lower running costs, and households have cut oven use by roughly 48 percent since 2022, saving about £31.55 a year.
Ninja Lead - SharkNinja Commands The UK Category
Ninja has basically dominated the United Kingdom air fryer market for a significant time now. SharkNinja’s share is reported to have tripled from 20 to 60 percent between 2020 and 2023, built on dual-zone models, heavy marketing, and a name for reliable cooking.
Dual-Zone Wave - Convertible Models Setting The Pace
Product innovation is essentially reshaping the United Kingdom air fryer market as with dual-zone and the convertible models leading the way, from Ninja’s Foodi MAX and DoubleStack to COSORI’s TwinFry. Bigger capacities, smart presets, and flexible baskets keep pulling buyers toward premium air fryers.
Online Strength - E-Commerce and Deals Lead Sales
Online retail is the busiest channel in the United Kingdom air fryer market. Sites like Amazon, John Lewis, and Argos offer wide choice, reviews, and frequent deals. Seasonal and Black Friday promotions keep e-commerce ahead, though stores still matter.
Home Penetration - Adoption Past Forty Percent of Households
Household demand anchors the United Kingdom air fryer market, with penetration past 40 percent by early 2026. Adoption is strongest among 25 to 54-year-old urban households juggling busy schedules and tighter budgets, a base that keeps drawing repeat purchases nationwide.
United Kingdom Air Fryer Industry Segmentation
The report of Expert Market Research’s titled "United Kingdom Air Fryer Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- Drawer Type
- Lid Type
Key Insight: Drawer-type air fryers lead the United Kingdom air fryer market. Their pull-out basket is compact, simple, and quick to clean, which suits busy UK kitchens. Popular models from Ninja, COSORI, Tefal, and Salter use this format, including fast-growing dual-drawer designs. Lid-type units suit two-in-one buyers, but drawers still lead by a wide margin.
Market Breakup by Type
- Manual
- Automatic
Key Insight: Automatic, digital air fryers take the larger share of the United Kingdom air fryer market. Preset menus, touchscreens, and timers make cooking nearly hands-off, which appeals to busy households and supports premium ranges from Ninja, Philips, and COSORI. Manual models still sell at the budget end, but more buyers keep trading up to automatic units with smart features.
Market Breakup by End Use
- Residential
- Commercial
Key Insight: Residential use dominates the United Kingdom air fryer market. Home cooks want quick, lower-cost, lower-oil meals, and penetration has now passed 40 percent of households. Demand is strongest among working families and younger urban buyers. Commercial use, covering cafes, pubs, and small kitchens, is growing as operators trim energy bills, but it stays well behind home demand.
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Speciality Stores
- Online
- Others
Key Insight: Online retail is the biggest and fastest-moving channel in the United Kingdom air fryer market. Amazon, John Lewis, Argos, and brand stores offer wide choice, reviews, and frequent deals that pull in buyers nationwide. Supermarkets and hypermarkets suit shoppers who want to see products first, while speciality stores help premium sales. The others group covers smaller outlets.
Market Breakup by Region
- England
- Wales
- Scotland
- Northern Ireland
Key Insight: England is the heart of the United Kingdom air fryer market, with the largest population, the highest appliance demand, and the densest retail and online networks. London and other big cities drive much of the volume. Scotland adds a solid base, with strong demand across Glasgow and Edinburgh. Wales and Northern Ireland are smaller, but rising appliance penetration and growing online reach are slowly lifting their share as energy-saving habits spread.
United Kingdom Air Fryer Market Share
By Product Type, drawer-type air fryers dominate the market due to compact size and flexible dual-drawer designs
Drawer-type air fryers hold the largest share of the United Kingdom air fryer market. Their pull-out basket design is compact, simple, and quick to clean, which suits busy UK kitchens. Leading models from Ninja, COSORI, Tefal, and Salter use this format, and the rise of dual-drawer units has only cemented its lead as the default choice.
By Type, automatic air fryers account for the dominant share of the market due to digital controls and convenience
Automatic, digital air fryers take the dominant share of the United Kingdom air fryer market. Preset menus, touchscreens, and timers make cooking almost hands-off, which appeals to busy households and underpins premium ranges from Ninja, Philips, and COSORI. Manual models still sell at the value end, but as features get cheaper, more buyers trade up to automatic units.
By End Use, residential users account for the dominant share of the market due to energy-saving home cooking
Residential users account for the dominant share of the United Kingdom air fryer market. Home cooks want quick, lower-cost, lower-oil meals, and air fryer penetration has now passed 40 percent of households. Demand is strongest among working families and younger urban buyers. Commercial use, though growing in cafes and pubs, stays well behind household demand.
By Distribution Channel, online retail accounts for the dominant share of the market due to wide choice and deals
Online retail commands the dominant share of the United Kingdom air fryer market. Amazon, John Lewis, Argos, and brand sites offer wide choice, customer reviews, and frequent promotions that make air fryers easy to buy. Supermarkets, hypermarkets, and speciality stores still matter for hands-on shoppers, but e-commerce keeps pulling ahead, especially around Black Friday.
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Purchase the Regional Overview for USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
United Kingdom Air Fryer Market Regional Analysis
England dominates the market due to its large population, high appliance demand, and dense retail networks
England leads the United Kingdom air fryer market by a wide margin. It holds the country’s largest population and the deepest pool of appliance buyers, with London and other big cities driving much of the volume. A dense mix of supermarkets, electricals retailers, and e-commerce makes it easy for brands like Ninja and Philips to reach buyers, while energy-saving habits keep demand strong across the region.
Scotland is the next most significant region for the United Kingdom air fryer market. Strong demand across Glasgow, Edinburgh, and other cities supports a steady appliance base, helped by cooler weather that favours indoor cooking. Wales and Northern Ireland are smaller, but rising appliance penetration and growing online reach keep lifting their share as cost-saving cooking spreads nationwide.
Competitive Landscape
The United Kingdom air fryer market is competitive but clearly led by Ninja. SharkNinja sits well ahead on share and brand strength, while Philips, Tefal, and COSORI hold strong positions in the premium and core tiers. Value brands such as Salter, Instant, and Tower add breadth, and newer entrants keep arriving online, broadening choice at every price point.
Competition runs on innovation, price, and distribution. Brands are racing to launch dual-zone, convertible, and larger-capacity models while leaning on Amazon, John Lewis, and Argos for seasonal volume.
Koninklijke Philips N.V.
Koninklijke Philips N.V. was founded in 1891 and is based in Amsterdam, the Netherlands. A pioneer of air fryer technology with its Rapid Air system, it remains a major player in the UK across drawer, dual-basket, and premium digital models. Philips leans on strong brand trust, a wide retail presence, and steady product innovation to hold its place in the market.
Newell Brands Inc.
Newell Brands Inc. is a US consumer-goods group based in Atlanta, Georgia, with a large portfolio of household and kitchen brands such as Crock-Pot. In the UK, Newell competes in small kitchen appliances, including air fryers and multi-cookers, using its broad brand stable, retail relationships, and scale to reach value and mainstream household buyers.
SharkNinja, Inc.
SharkNinja, Inc. is based in Needham, Massachusetts, and owns the Ninja and Shark brands. Ninja is the runaway leader in the UK air fryer market, with its share reported to have tripled between 2020 and 2023. The company competes on dual-zone innovation, heavy marketing, and a steady stream of launches like the Foodi MAX and Crispi.
Haier Group Corporation
Haier Group Corporation was founded in 1984 and is based in Qingdao, China. A global home-appliance giant, it owns European brands including Candy and Hoover. In the UK, Haier competes across small and large kitchen appliances, drawing on its manufacturing scale, broad product range, and growing presence in connected and energy-efficient home cooking.
Other key players in the market are Spectrum Brands, Inc., Tefal S.A.S., ProCook Limited, Vesync Co., Ltd. (COSORI), Instant Brands (EMEA) Limited, Ultimate Products PLC (Salter), and others.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Key Findings from the United Kingdom Air Fryer Market Report
- Detailed segmentation by product type, type, end use, distribution channel, and region, with insights for each segment.
- Competitive landscape profiling key players such as Koninklijke Philips N.V., Newell Brands Inc., SharkNinja, Inc., and Haier Group Corporation and their strategies.
- Assessment of dual-zone innovation, energy-saving demand, festive e-commerce sales, and pricing trends in the United Kingdom.
- Insights on cost-of-living-driven adoption, residential demand, and the rise of online distribution.
- Strategic recommendations based on market dynamics, regional demand, and competitive developments in the UK air fryer sector.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Key Questions Answered in the Report
In 2025, the market reached an approximate value of USD 221.93 Million.
The market is estimated to grow at a CAGR of 9.20% between 2026 and 2035.
The market is estimated to witness a healthy growth during 2026-2035 to reach around USD 535.11 Million by 2035.
The market is being driven by the rising health-conscious population and the convenience and ease of use offered by air fryers.
The key trends aiding the market expansion include technological advancements and the introduction of energy-efficient air fryers.
The major regions considered in the market are England, Wales, Scotland, and Northern Ireland.
The different types of air fryer include manual and automatic.
The major players in the market are Koninklijke Philips N.V., Newell Brands Inc., SharkNinja, Inc., Haier Group Corporation, Spectrum Brands, Inc., Tefal S.A.S., ProCook Limited, Vesync Co., Ltd. (COSORI), Instant Brands (EMEA) Limited, and Ultimate Products PLC (Salter), among Others.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Type |
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| Breakup by End Use |
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| Breakup by Distribution Channel |
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| Breakup by Region |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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