United Kingdom Energy Bar Market Report and Forecast 2024-2032

United Kingdom Energy Bar Market Outlook

The United Kingdom energy bar market size reached approximately USD 162.47 million in 2023. The market is further projected to grow at a CAGR of 5.4% between 2024 and 2032, reaching a value of USD 261.31 million by 2032.

Key Trends in the Market

Energy bars are nutritious and delicious snack bars that are made from wholesome ingredients including granola, cereal, dry fruits, quinoa, and oats, among others. These bars are considered to be a portable and compact source of nutrients and are often snacked upon and consumed pre- and post-workout.

• Rising health concerns and growing demand for on-the-go snacks has boosted the demand for protein rich, gluten free, dairy free, and nutritious energy bars in the United Kingdom. Availability of an extensive range of flavour options is boosting the United Kingdom energy bar market demand.

• Increasing shift of consumers towards plant-based diets coupled with rising concern for sustainability is bolstering the demand for vegan and organic energy bars. Manufacturers are increasingly focussing on preparing products using minimally processed ingredients to cater to the changing preferences of the consumers.

• Adoption of aggressive marketing and promotional social media campaigns by various key market players with the help of health and fitness influencers is further increasing the popularity for energy bars in the United Kingdom. These influencers spread awareness about the various benefits of energy bars and offer discount codes and coupons to lure in customers.

United Kingdom Energy Bar Market Analysis

Based on type, the market is divided into protein bar, nutrition bar, cereal bar, and fibre bar. By nature, the market is bifurcated into organic and conventional. On the basis of distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the United Kingdom energy bar market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• PepsiCo, Inc.

• General Mills Inc

• Mondelez International, Inc.

• Oatein Ltd.

• Decathlon UK Limited

• Vitamin Well Group (Barebells)

• HNC Healthy Nutrition Company (UK) Ltd.

• Natural Balance Foods Ltd.

• Active Nutrition International GmbH (Powerbar)

• Ote Sports Ltd. 

• Others

Market Share by Type

Protein bars are anticipated to hold a significant United Kingdom energy bar market share as they are a convenient source of nutrition and are rich in calcium, magnesium, phosphorous, iron, and potassium. Ingredients used to prepare protein bars include dried fruits and dates, whole grains, and nuts and seeds, among others. Protein bars help in repairing muscle tissues and help in replenishment of lost nutrients. Protein bars are also preferred by athletes and sports professionals as a pre-workout snack as these bars help in maintaining energy levels during the workout.

Market Share by Nature

Organic energy bars account for a significant share of the market owing to the rising health consciousness among the population of the United Kingdom. The rising awareness regarding the adverse effects of artificial food additives such as sweeteners, preservatives, and flavours, among others has boosted the demand for organic energy bars in the country. These bars provide high degree of energy and help in the replenishment of essential nutrients needed by the muscles for recovery after strenuous activities. Changing taste preferences and increasing awareness about the various benefits associated with the consumption of organic energy bars are further supporting the United Kingdom energy bar market growth.

Competitive Landscape

PepsiCo, Inc. was founded in 1965 and is headquartered in New York, United States. The multinational food company manufactures, distributes, and markets various food products, snacks, and beverages to the consumers across the globe.

General Mills Inc is a food and beverage manufacturing company that was founded in 1928 and is headquartered in Minnesota, United States. The company is known for producing packaged consumer foods such as flour, snacks, breakfast cereals, and prepared mixes, among others.

Mondelez International Inc. was established in 2012 and has its headquarters located in Illinois, United States. The food company offers packaged food products including snacks, cheese, beverages, and convenient meals, among others.

Other United Kingdom energy bar market key players include Oatein Ltd., Decathlon UK Limited, Vitamin Well Group (Barebells), HNC Healthy Nutrition Company (UK) Ltd., Natural Balance Foods Ltd., Active Nutrition International GmbH (Powerbar), and Ote Sports Ltd., among others.

Key Highlights of the Report