The United Kingdom makeup market reached USD 1.06 Billion in 2025. The market is expected to grow at a CAGR of 3.90% between 2026 and 2035, reaching almost USD 1.55 Billion by 2035.
Base Year
Historical Period
Forecast Period
According to the Office for National Statistics, retail sales of pharmaceutical, medical, cosmetic, and toiletry goods in Great Britain surged by 10.2% in 2022 compared to the previous year.
The UK has the world's third-largest eCommerce market, trailing only China and the U.S. Consumer eCommerce now commands a significant share, representing 36.3% of the total retail market as of January 2021, with eCommerce revenue projected to reach USD 285.60 billion by 2025. In 2022, UK online sales achieved their highest annual growth since 2007, increasing by 36%.
Compound Annual Growth Rate
3.9%
Value in USD Billion
2026-2035
*this image is indicative*
The United Kingdom makeup market is expected to witness solid value growth despite economic uncertainties and Brexit implications. This growth mirrors trends across Europe, with a notable emphasis on quality and premiumization, along with increased regional player presence. Despite disruptions caused by the COVID-19 pandemic, the market has rebounded post-restrictions, benefitting from a renewed focus on premium cosmetic products.
A key driver in the UK cosmetics sector is the growing demand for natural and organic products, fuelled by rising consumer awareness and preferences for safer alternatives to synthetic ingredients. This shift has led to a surge in products containing natural extracts like essential oils, vegetable saps, and plant-derived oils.
E-commerce has also emerged as a major growth catalyst, especially post-pandemic, with the UK exhibiting high internet penetration rates and a strong affinity for online shopping. The shift towards online retail has been accelerated by factors such as competitive pricing, promotions, and the convenience of shopping from home.
Social media influencers and online platforms play a pivotal role in driving consumer interest and accessibility to beauty trends and products. The evolving consumer concerns around wellness and self-care have contributed to increased demand for skincare and sun protection products, further propelling the United Kingdom makeup market development.
"United Kingdom Makeup Industry Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Market Breakup by Application Area
Market Breakup by Distribution Channel
Market Breakup by Region
Key players in the makeup market in United Kingdom offer sustainable products and practices while introducing new products in the market.
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The market is estimated to be valued at USD 1.06 Billion in 2025.
The market is projected to grow at a CAGR of 3.90% between 2026 and 2035.
The makeup market is expected to reach USD 1.55 Billion in 2035.
The market is categorised according to its product, which includes powders, gels, lotions, and others.
The key market players are L’Oréal S.A., Shiseido Co. Ltd., Estee Lauder Companies Inc., Natura &Co (Avon Products, Inc.), Chanel Limited, Revlon, Inc., Groupe Clarins, Coty Inc., HB USA Holdings, Inc., KIKO S.p.A., Kao Corporation, NUXE SPA, and others.
The market is driven by factors that include evolving consumer preferences, leveraging digital platforms and natural ingredient trends, among others.
The market is categorised according to its application area, which includes face, lips, eyes, and nails.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Application Area |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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