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United Kingdom Makeup Market Size, Share, Analysis, Trends: By Product: Powders, Gels, Lotions, Others; By Application Area: Face, Lips, Eyes, Nails; By Distribution Channel: Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, Others; Regional Analysis; Competitive Landscape; 2024-2032
United Kingdom Makeup Market Outlook
The United Kingdom makeup market size reached USD 1.02 billion in 2023. The market is expected to grow at a CAGR of 3.9% between 2024 and 2032, reaching almost USD 1.44 billion by 2032.
Key Takeaways:
- According to the Office for National Statistics, retail sales of pharmaceutical, medical, cosmetic, and toiletry goods in Great Britain surged by 10.2% in 2022 compared to the previous year.
- The UK has the world's third-largest eCommerce market, trailing only China and the U.S. Consumer eCommerce now commands a significant share, representing 36.3% of the total retail market as of January 2021, with eCommerce revenue projected to reach USD 285.60 billion by 2025. In 2022, UK online sales achieved their highest annual growth since 2007, increasing by 36%.
The United Kingdom makeup market is expected to witness solid value growth despite economic uncertainties and Brexit implications. This growth mirrors trends across Europe, with a notable emphasis on quality and premiumization, along with increased regional player presence. Despite disruptions caused by the COVID-19 pandemic, the market has rebounded post-restrictions, benefitting from a renewed focus on premium cosmetic products.
A key driver in the UK cosmetics sector is the growing demand for natural and organic products, fuelled by rising consumer awareness and preferences for safer alternatives to synthetic ingredients. This shift has led to a surge in products containing natural extracts like essential oils, vegetable saps, and plant-derived oils.
E-commerce has also emerged as a major growth catalyst, especially post-pandemic, with the UK exhibiting high internet penetration rates and a strong affinity for online shopping. The shift towards online retail has been accelerated by factors such as competitive pricing, promotions, and the convenience of shopping from home.
Social media influencers and online platforms play a pivotal role in driving consumer interest and accessibility to beauty trends and products. The evolving consumer concerns around wellness and self-care have contributed to increased demand for skincare and sun protection products, further propelling the United Kingdom makeup market development.
Market Segmentation
United Kingdom Makeup Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
- Powders
- Gels
- Lotions
- Others
Market Breakup by Application Area
- Face
- Lips
- Eyes
- Nails
Market Breakup by Distribution Channel
- Hypermarkets/Supermarkets
- Convenience Stores
- Specialty Stores
- Online Retail Stores
- Others
Market Breakup by Region
- England
- Wales
- Scotland
- Northern Ireland
Competitive Landscape
Key players in the makeup market in United Kingdom offer sustainable products and practices while introducing new products in the market.
- L’Oréal S.A.
- Shiseido Co. Ltd.
- Estee Lauder Companies Inc.
- Natura &Co (Avon Products, Inc.)
- Chanel Limited
- Revlon, Inc.
- Groupe Clarins
- Coty Inc.
- HB USA Holdings, Inc.
- KIKO S.p.A.
- Kao Corporation
- NUXE SPA
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
|
| Breakup by Application Area |
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| Breakup by Distribution Channel |
|
| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Europe Makeup Market Overview
8.1 Key Industry Highlights
8.2 Europe Makeup Historical Market (2018-2023)
8.3 Europe Makeup Market Forecast (2024-2032)
9 United Kingdom Makeup Market Overview
9.1 Key Industry Highlights
9.2 United Kingdom Makeup Historical Market (2018-2023)
9.3 United Kingdom Makeup Market Forecast (2024-2032)
10 United Kingdom Makeup Market by Product
10.1 Powders
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Gels
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Lotions
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Others
11 United Kingdom Makeup Market by Application Area
11.1 Face
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Lips
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Eyes
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Nails
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
12 United Kingdom Makeup Market by Distribution Channel
12.1 Hypermarkets/Supermarkets
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Convenience Stores
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Specialty Stores
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Online Retail Stores
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Others
13 United Kingdom Makeup Market by Region
13.1 England
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Wales
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Scotland
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Northern Ireland
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Trade Data Analysis (HS Code – 3304)
16.1 Major Exporting Countries
16.1.1 By Value
16.1.2 By Volume
16.2 Major Importing Countries
16.2.1 By Value
16.2.2 By Volume
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 L’Oréal S.A.
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Shiseido Co. Ltd.
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Estee Lauder Companies Inc.
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Natura &Co (Avon Products, Inc.)
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Chanel Limited
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 Revlon, Inc.
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 Groupe Clarins
17.2.7.1 Company Overview
17.2.7.2 Product Portfolio
17.2.7.3 Demographic Reach and Achievements
17.2.7.4 Certifications
17.2.8 Coty Inc.
17.2.8.1 Company Overview
17.2.8.2 Product Portfolio
17.2.8.3 Demographic Reach and Achievements
17.2.8.4 Certifications
17.2.9 HB USA Holdings, Inc.
17.2.9.1 Company Overview
17.2.9.2 Product Portfolio
17.2.9.3 Demographic Reach and Achievements
17.2.9.4 Certifications
17.2.10 KIKO S.p.A.
17.2.10.1 Company Overview
17.2.10.2 Product Portfolio
17.2.10.3 Demographic Reach and Achievements
17.2.10.4 Certifications
17.2.11 Kao Corporation
17.2.11.1 Company Overview
17.2.11.2 Product Portfolio
17.2.11.3 Demographic Reach and Achievements
17.2.11.4 Certifications
17.2.12 NUXE SPA
17.2.12.1 Company Overview
17.2.12.2 Product Portfolio
17.2.12.3 Demographic Reach and Achievements
17.2.12.4 Certifications
17.2.13 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Europe Makeup Market: Key Industry Highlights, 2018 and 2032
2. United Kingdom Makeup Market: Key Industry Highlights, 2018 and 2032
3. United Kingdom Makeup Historical Market: Breakup by Product (USD Billion), 2018-2023
4. United Kingdom Makeup Market Forecast: Breakup by Product (USD Billion), 2024-2032
5. United Kingdom Makeup Historical Market: Breakup by Application Area (USD Billion), 2018-2023
6. United Kingdom Makeup Market Forecast: Breakup by Application Area (USD Billion), 2024-2032
7. United Kingdom Makeup Historical Market: Breakup by Distribution Channel (USD Billion), 2024-2032
8. United Kingdom Makeup Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
9. United Kingdom Makeup Historical Market: Breakup by Region (USD Billion), 2018-2023
10. United Kingdom Makeup Market Forecast: Breakup by Region (USD Billion), 2024-2032
11. Major Exporting Countries by Value
12. Major Importing Countries by Value
13. Major Exporting Countries by Volume
14. Major Importing Countries by Volume
15. United Kingdom Makeup Market Structure
Key Questions Answered in the Report
The market is estimated to be valued at USD 1.02 billion in 2023.
The market is projected to grow at a CAGR of 3.9% between 2024 and 2032.
The makeup market is expected to reach USD 1.44 billion in 2032.
The market is categorised according to its product, which includes powders, gels, lotions, and others.
The key market players are L’Oréal S.A., Shiseido Co. Ltd., Estee Lauder Companies Inc., Natura &Co (Avon Products, Inc.), Chanel Limited, Revlon, Inc., Groupe Clarins, Coty Inc., HB USA Holdings, Inc., KIKO S.p.A., Kao Corporation, NUXE SPA, and others.
The market is driven by factors that include evolving consumer preferences, leveraging digital platforms and natural ingredient trends, among others.
The market is categorised according to its application area, which includes face, lips, eyes, and nails.
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