The United Kingdom shampoo market size was valued at USD 765.87 Million in 2025. The market is further projected to grow at a CAGR of 4.50% between 2026 and 2035, reaching a value of USD 1189.37 Million by 2035.
Base Year
Historical Period
Forecast Period
The United Kingdom shampoo market growth is driven by increased consumer concerns about scalp health, hair thinning, loss, and sensitivity. This growth is also influenced by the introduction of new hair care products to preserve hair colour and increasing per capita spending on personal care products.
As per the industry reports, hair and beauty treatment industry in the UK generated EUR 4.4 billion in 2022, with a growth rate of 35%.
The hair care market is the largest category within the Beauty and Cosmetic Industry, with a 24% share. Shampoo holds the largest segment at 31%, followed by conditioner at 26%, and hair loss treatments at 9%.
Compound Annual Growth Rate
4.5%
Value in USD Million
2026-2035
*this image is indicative*
The shampoo market in United Kingdom is witnessing a growing demand for natural and organic shampoos. Brands such as Faith in Nature, John Masters Organics, and Avalon Organics offer a range of shampoos that are free from synthetic fragrances, parabens, and SLS (Sodium Lauryl Sulphate). For example, Faith in Nature's Lavender and Geranium Shampoo is made with 99% natural ingredients, including lavender and geranium essential oils, which are known for their calming and soothing properties.
The demand for herbal shampoos is also on the rise, as consumers are looking for products that are gentle on their hair and scalp. Brands such as Khadi Natural, The Body Shop, and Indola offer a range of herbal shampoos that are gentle on the hair and scalp. For example, Khadi Natural's Hibiscus Shampoo is made with hibiscus extract, which is known for its hair growth and conditioning properties.
Moreover, the demand for dry shampoos is also increasing, as consumers are looking for convenient and quick solutions for their hair care needs. Brands such as Batiste, Klorane, and COLAB offer dry shampoos that are convenient and quick solutions for hair care needs. For example, Batiste's Dry Shampoo is a popular choice among consumers, as it is available in different fragrances and sizes, and is easy to use.
As per United Kingdom shampoo market analysis, brands such as Kérastase, Shu Uemura, and L'Oréal Professionnel offer premium shampoos that are formulated with high-quality ingredients and advanced technologies. For example, Kérastase's Resistance Bain Force Architecte is a shampoo that is designed to strengthen and repair damaged hair, and is formulated with amino acids, ceramides, and gluco-peptides.
"United Kingdom Shampoo Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Price Category
Market Breakup by End User
Market Breakup by Distribution Channel
Market Breakup by Region
Key players operating in this market are shifting towards eco-friendly packaging as well as launching shampoo bars to stay ahead in the competition.
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In 2025, the market reached an approximate value of USD 765.87 Million.
The market is expected to grow at a CAGR of 4.50% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach USD 1189.37 Million by 2035.
The market is being driven due to rising number of women facing hair fall and thinning issues, growing consumer awareness about hair health, the trend towards natural and organic products, and the demand for gentle and effective hair care solutions.
Key trends aiding the market expansion include increasing awareness of the harmful effects of chemical-based products, shift towards low-water shampoos, as well as the popularity of dry shampoos, shampoo bars, and powder-based shampoos.
Regions considered in the market are England, Wales, Scotland, and Northern Ireland.
Different price categories in the market are mass and premium.
Based on distribution channel, the market segmentations include supermarkets and hypermarkets, convenience stores, drug stores and pharmacies, and online, among others.
Key players in the market are L'Oréal SA, Unilever Plc, Johnson & Johnson Limited, Procter and Gamble Company, Colgate-Palmolive Company, Kao Corporation, Wella Operations US LLC, Beiersdorf AG, Henkel AG & Co. KGaA, and Oriflame Holding Ag, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Price Category |
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| Breakup by End User |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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