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United Kingdom World Cup Retail Market Size, Analysis: By Product: Food and Beverages, Clothing and Merchandise, Decorative Items; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators for Price; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032
United Kingdom World Cup Retail Market Outlook
The United Kingdom world cup retail market size is projected to grow at a CAGR of 2.3% between 2024 and 2032. The market is being driven by the increasing number of sports enthusiasts in the United Kingdom.
Key Takeaways
| Information | Value |
| Sports enthusiasts in the UK watching sports weekly on television | 3.5 hours |
| Britishers spent on purchasing alcohol during the Euro 2020 soccer tournament | USD 1.4 Billion |
| John Lewis reported a surge in the sale of football boots for children during the Women’s FIFA World Cup | 115% |
World Cup is an international championship hosted between multiple countries to award the world’s best sports playing team (basketball, hockey, and football, among others). This event is enjoyed in multiple ways in the UK, with food and beverages, in themed parties with sports-based decorations, and with clothing merchandise. Upcoming events such as FIFA World Cup 2026, ICC Men's T20 World Cup 2024, and Rugby World Cup 2024 are expected to bolster the market growth in the forecast period.
The United Kingdom world cup retail market is being driven by the growing attraction of sports and sportspersons among children and adults in the UK. This has prompted a rise in the sale of various sports goodies and this trend is expected to sustain over the forecast period. Another major factor contributing to an increase in market size includes the customisation of sports clothing and footwear.
Key Trends and Developments
Rising use of decorative items in home parties; increase in impulse buying; use of the latest technologies; and organisation of World Cup matches in the UK are the major trends impacting the United Kingdom world cup retail market growth.
| Date | Company | Event | Product | Description |
| Nov 16th 2022 | Aldi UK | World Cup | Craft beers | Launched a range of limited World Cup craft beers, decorated with kits of renowned football teams like England, Japan, Germany, and Australia |
| Oct 11th 2022 | Budweiser | FIFA World Cup™ | Packaging | Announced the launch of its limited-edition FIFA World Cup™ packaging, available in convenience and grocery channels across the UK, to celebrate the England Men’s Football team |
| Sep 8th 2023 | Woodforde’s Brewery | Rugby World Cup | Tap & Go | Launched Tap & Go, a limited edition and exclusive beer to celebrate the Rugby World Cup |
| Factors | Impact |
| Growing trend of watching sports at-home | Surging demand for unique decorative items and tournament specific signs |
| Rise in impulse buying among sports enthusiasts in the UK | Boosting sales and eagerness to buy good quality sports goodies at cheap prices |
| Deployment of smart cameras and data analytics by retailers | Increasing asset protection and minimising losses from fraud and theft |
| Many World Cup matches to be hosted in the UK | Expected to bolster the United Kingdom world cup retail market growth |
| Rising demand for consumer electronics | Growing demand for consumer electronics and appliances such as televisions and soundbars during world cup events amid the growing trend of watching sports at-home |
United Kingdom World Cup Retail Market Trends
During world cup events, companies are developing marketing strategies aimed at increasing impulsive buying behaviour among consumers. Shopkeepers also place their goods at convenient and easy to appear locations while pricing their products at low rates to surge impulse purchase. With the growing popularity of sports like football and cricket in the UK, the demand for world cup retail commodities is expected to grow significantly.
One of the key factors aiding the United Kingdom world cup retail market expansion include the growing reliance on technologically advanced devices and applications by retailers to boost sales of their merchandise. Shopkeepers are using data analytics tools to detect instances of fraud and improve workforce management processes. This is enabling them to provide a better shopping experience to the customer and preventing loss of goods.
Market Segmentation
“United Kingdom World Cup Retail Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
| Market Breakup by Product |
| Food and Beverages |
| Clothing and Merchandise |
| Decorative items |
Food and beverages expected to dominate the United Kingdom world cup retail market share over the forecast period.
Foods and beverages are expected to lead the market in the coming years. Foods like pizza and wine are especially popular among Britishers and their consumption significantly rises during tournament season. Many people host sports-based theme parties, which can lead to an increase in demand for decorative items.
Clothing and merchandise are extremely popular among sports enthusiasts in the UK and their demand is expected to increase with the rising popularity of players across various sports, including football, cricket, and basketball, among others.
The increasing launches of promotional events by retailers and the rising sales of merchandise and clothing from e-commerce channels are also positively impacting the United Kingdom world cup retail market growth.
Competitive Landscape
The market players are designing products in line with evolving customer demands.
| Company | Incorporation Year | Headquarters | Business |
| Asahi Group Holdings | 1889 | Tokyo, Japan | Manufacturing alcoholic beverages and food products |
| NEXT Plc | 1864 | Leicester, United Kingdom | Selling clothes, household items, and beauty products |
| Etsy Inc. | 2005 | New York, USA | Online marketplace for independent sellers and buyers |
| JD Sports Fashion plc | 1981 | Bury, United Kingdom | Selling sports fashion, apparel, and footwear for outdoor use |
Other key players in the United Kingdom world cup retail market include Nike, Inc., Adidas AG, Amazon.com, Inc., PUMA SE, A.G. Barr p.l.c., and Elston and Son, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Europe World Cup Retail Market Overview
8.1 Key Industry Highlights
8.2 Europe World Cup Retail Historical Market (2018-2023)
8.3 Europe World Cup Retail Market Forecast (2024-2032)
9 United Kingdom World Cup Retail Market Overview
9.1 Key Industry Highlights
9.2 United Kingdom World Cup Retail Historical Market (2018-2023)
9.3 United Kingdom World Cup Retail Market Forecast (2024-2032)
10 United Kingdom World Cup Retail Market by Product
10.1 Food and Beverages
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Clothing and Merchandise
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Decorative Items
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter’s Five Forces Analysis
11.2.1 Supplier’s Power
11.2.2 Buyer’s Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 Key Indicators for Demand
11.4 Key Indicators for Price
12 Competitive Landscape
12.1 Market Structure
12.2 Company Profiles
12.2.1 Nike, Inc.
12.2.1.1 Company Overview
12.2.1.2 Product Portfolio
12.2.1.3 Demographic Reach and Achievements
12.2.1.4 Certifications
12.2.2 Adidas AG
12.2.2.1 Company Overview
12.2.2.2 Product Portfolio
12.2.2.3 Demographic Reach and Achievements
12.2.2.4 Certifications
12.2.3 Amazon.com, Inc.
12.2.3.1 Company Overview
12.2.3.2 Product Portfolio
12.2.3.3 Demographic Reach and Achievements
12.2.3.4 Certifications
12.2.4 PUMA SE
12.2.4.1 Company Overview
12.2.4.2 Product Portfolio
12.2.4.3 Demographic Reach and Achievements
12.2.4.4 Certifications
12.2.5 Asahi Group Holdings
12.2.5.1 Company Overview
12.2.5.2 Product Portfolio
12.2.5.3 Demographic Reach and Achievements
12.2.5.4 Certifications
12.2.6 Etsy Inc.
12.2.6.1 Company Overview
12.2.6.2 Product Portfolio
12.2.6.3 Demographic Reach and Achievements
12.2.6.4 Certifications
12.2.7 A.G. Barr p.l.c.
12.2.7.1 Company Overview
12.2.7.2 Product Portfolio
12.2.7.3 Demographic Reach and Achievements
12.2.7.4 Certifications
12.2.8 NEXT Plc
12.2.8.1 Company Overview
12.2.8.2 Product Portfolio
12.2.8.3 Demographic Reach and Achievements
12.2.8.4 Certifications
12.2.9 Elston and Son
12.2.9.1 Company Overview
12.2.9.2 Product Portfolio
12.2.9.3 Demographic Reach and Achievements
12.2.9.4 Certifications
12.2.10 JD Sports Fashion plc
12.2.10.1 Company Overview
12.2.10.2 Product Portfolio
12.2.10.3 Demographic Reach and Achievements
12.2.10.4 Certifications
12.2.11 Others
13 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Europe World Cup Retail Market: Key Industry Highlights, 2018 and 2032
2. United Kingdom World Cup Retail Market: Key Industry Highlights, 2018 and 2032
3. United Kingdom World Cup Retail Historical Market: Breakup by Product (USD Million), 2018-2023
4. United Kingdom World Cup Retail Market Forecast: Breakup by Product (USD Million), 2024-2032
5. United Kingdom World Cup Retail Market Structure
Key Questions Answered in the Report
The market is estimated to grow at a CAGR of 2.3% between 2024 and 2032.
The major market drivers are the customisation of sports clothing and footwear and the rising use of decorative items in watch parties.
The key trends aiding the market include increase in impulse buying, use of latest technologies, and anticipated increase in World Cup matches in the UK.
Food and beverages, clothing and merchandise, and decorative items are the different products considered in the market report.
The major players in the market Nike, Inc., Adidas AG, Amazon.com, Inc., PUMA SE, Asahi Group Holdings, Etsy Inc., A.G. Barr p.l.c., NEXT Plc, Elston and Son, and JD Sports Fashion plc, among others.
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