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The United States contraceptive devices market was valued at USD 2.27 Billion in 2025 and is expected to grow at a CAGR of 6.30%, reaching USD 4.18 Billion by 2035. The market growth is propelled by increasing awareness of family planning and the availability of advanced devices such as IUDs and hormonal implants. Rising adoption of minimally invasive and long-acting reversible contraceptives, along with supportive government initiatives and growing digital health platforms for reproductive care, is expected to drive market growth in the forecast period.
Base Year
Historical Period
Forecast Period
Rising awareness of family planning, increasing adoption of modern contraceptive methods, and supportive government initiatives are driving the market growth. These factors are enhancing accessibility and expanding the consumer base across diverse demographic segments in the United States.
Innovation in device technology, growing preference for long-acting reversible contraceptives, and digital health integration are shaping market growth, improving user convenience, efficacy, and influencing healthcare providers’ adoption decisions nationwide.
Strategic collaborations, investment in R&D, and expanding distribution networks by major market players are accelerating growth, enhancing product availability, and driving competitive differentiation in the market.
Compound Annual Growth Rate
6.3%
Value in USD Billion
2026-2035
*this image is indicative*
Contraceptive devices play a critical role in family planning and reproductive health, offering effective, reversible, and long-term solutions for preventing unintended pregnancies. These devices range from intrauterine devices and implants to barriers and diaphragms, catering to diverse needs and preferences across populations. The United States contraceptive devices market is witnessing steady growth, driven by rising awareness of reproductive health, technological advancements, and increasing demand for safe and reliable birth control methods. The market is poised to reach USD 4.18 Billion by 2035, reflecting strong adoption across healthcare providers, pharmacies, and e-commerce platforms. Innovations and government initiatives continue to support market expansion and accessibility.
Rising Contraceptive Adoption to Propel the Market Demand
The increasing adoption of contraceptive methods is a factor driving the growth in the market. According to the Centers for Disease Control and Prevention (CDC), between 2022 and 2023, 54.3% of females aged 15-49 in the United States reported current use of contraception. This high prevalence indicates a growing awareness and acceptance of family planning measures, alongside supportive healthcare policies and educational initiatives. Such developments are expected to propel the demand for advanced and diverse contraceptive devices, contributing significantly to sustained market growth in the coming years.
Some of the trends in the market include the increasing demand for smaller intrauterine devices (IUDs) and the growing availability of nonprescription oral contraceptives.
Growing Demand for Smaller IUDs is Likely to Boost the Market Value
The market is witnessing a notable trend toward the adoption of smaller intrauterine devices (IUDs) designed for women who have not given birth. Research from the Perelman School of Medicine at the University of Pennsylvania, published in NEJM Evidence in August 2025, highlights that mini copper IUDs available in Europe and Canada are associated with lower rates of removal due to bleeding and pelvic pain, while maintaining high contraceptive efficacy. As pharmaceutical companies develop and introduce similar smaller IUDs for the U.S. market, this trend is expected to enhance market growth by expanding options and improving user satisfaction.
Rising Accessibility of Nonprescription Oral Contraceptives to Elevate the United States Contraceptive Devices Market Expansion
The shift towards increased accessibility, driven by regulatory approvals for over-the-counter options, is a key trend shaping the market. For instance, in July 2023, the U.S. Food and Drug Administration approved Opill (norgestrel) as the first daily oral contraceptive available without a prescription, allowing consumers to purchase it at pharmacies, grocery stores, and online. This development reduces barriers to contraceptive access and supports safer, more effective family planning. Such innovations are expected to drive sustained market growth by expanding consumer choice and convenience in contraceptive solutions.
Female Contraceptive Device Expected to Lead the Market Share by Product Type
The market is segmented by product type into male contraceptive devices and female contraceptive devices, with female contraceptive devices expected to lead the market, driven by increasing awareness of long-term birth control options and the growing preference for highly effective, low-maintenance solutions. For instance, intrauterine devices, representing a key subsegment under female solutions, have gained strong traction due to their extended protection period and reversible nature. In February 2025, the United States Food and Drug Administration approved Miudella®, a next-generation hormone-free copper intrauterine device by Sebela Women’s Health Inc., supporting wider adoption and reinforcing growth across this segment.
The key features of the market report include funding and investment analysis and strategic initiatives by leading players. The major companies in the market are as follows:
Bayer AG is a global healthcare and pharmaceutical company actively involved in the contraceptive devices market. The company offers a wide range of hormonal contraceptives, including oral pills, intrauterine systems, patches, vaginal rings, implants, and injectables. It also invests significantly in research and development to enhance safety, efficacy, and user comfort across its contraceptive portfolio. Bayer focuses on providing individualized contraceptive solutions, ensuring women in the United States can effectively plan their families with reliable, reversible methods tailored to their medical history, age, and personal preferences.
Pfizer Inc., a leading global biopharmaceutical company, is actively involved in the contraceptive devices market through its injectable contraceptive, Sayana® Press. Sayana® Press is a long-acting, reversible contraceptive administered via a prefilled, single-use Uniject™ injection system, preventing pregnancy for approximately 13 weeks per dose. While recent approvals focus on self-injection in the United Kingdom, Pfizer collaborates with global partners, including USAID, to expand access in low-resource regions. The company’s initiatives highlight its commitment to increasing contraceptive accessibility worldwide.
Organon & Co. is a global healthcare company focused on advancing women’s health through a broad portfolio of medicines and contraceptive products. In recent news, the company acquired full ownership rights to Marvelon® and Mercilon®, combined oral hormonal contraceptive pills, across key Asian markets, strengthening its global contraception portfolio. These products are already marketed by Organon in several regions and expand access to reliable birth control options. Through strategic acquisitions and continued investment, Organon remains actively involved in the Contraceptive Device Market worldwide.
HLL Lifecare Ltd. is a leading manufacturer and marketer of a broad range of contraceptive products, playing a significant role in the contraceptive device market. The company offers male and female condoms, intrauterine devices, oral contraceptive pills, emergency contraceptives, and tubal rings. Its flagship brand, Moods, along with premium products such as Crezendo and Rakshak condoms, strengthens its portfolio. HLL also introduced Saheli Plus, the world’s first non-steroidal oral contraceptive pill, highlighting its innovation in reproductive healthcare.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include Cooper Surgicals, Abbvie Inc., Church & Dwight Co., Inc., and Reckitt Benckiser Group PLC.
The market report offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Technology
Market Breakup by Distribution Channel
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Technology |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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