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United States Diaper Market Size, Share, Growth, Forecast: By Product Type: Baby Diaper, Adult Diaper; By Distribution Channel: Hypermarkets/Supermarkets, Pharmacies, Convenience Stores, Online Channels, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; 2024-2032
United States Diaper Market Outlook
The United States diaper market size reached USD 9.09 billion in 2023. The market is expected to grow at a CAGR of 4.7% between 2024 and 2032, reaching USD 13.86 billion by 2032.
Key Takeaways:
- In 2021, the Centres for Disease Control and Prevention reported 3,664,292 births in the United States.
- The birth rate in the US, according to the CDC, stands at 11.0 per 1,000 population, driving up the need for baby diapers.
- The Population Reference Bureau projects a 47% rise, from 58 million in 2022 to 82 million by 2050, in Americans aged 65 and older.
The diverse range of sizes and designs of baby diapers contributes to the United States diaper market growth, as they are tailored to the requirements of infants at various ages, weights, and developmental stages
Baby diapers are crafted to ensure infants stay dry and comfortable, preventing leaks and supporting healthy skin. They provide convenience for parents with easily disposable options available in various sizes and designs. These diapers also minimise odours, promote improved sleep, and offer caregivers peace of mind. Recently, there has been a surge in the introduction of sustainable alternatives.
In June 2023, Regal Lager introduced Terra Premium Plant-Based Diapers and Wipes in the United States. Terra Diapers and Training Pants are primarily composed of 85% plant-based materials and feature 360-degree absorbency, instant dryness, and over 12 hours of protection against wetness. Furthermore, Terra plant-based diapers undergo dermatological testing, aid in preventing diaper rash, incorporate skin-friendly natural fibres and include a non-toxic wetness indicator.
Adult diapers are designed to aid individuals with the loss of bladder control by providing comfort and dryness. These diapers help maintain skin health, offer tailored fits, minimise odours, and enhance the wearer's quality of life, fostering confidence during daily activities. They are particularly beneficial for adults with mobility challenges and offer convenience for both wearers and caregivers.
Market Segmentation
United States Diaper Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- Baby Diaper
- Disposable Diapers
- Training Diapers
- Cloth Diapers
- Swim Pants
- Biodegradable Diapers
- Adult Diaper
- Pad Type
- Flat Type
- Pant Type
Market Breakup by Distribution Channel
- Hypermarkets/Supermarkets
- Pharmacies
- Convenience Stores
- Online Channels
- Others
Market Breakup by Region
- New England
- Mideast
- Great Lakes
- Plains
- Southeast
- Southwest
- Rocky Mountain
- Farwest
The United States diaper market key players are Procter & Gamble Company, Kimberly-Clark Corporation, Essity AB, Unicharm Corporation, Kao Corporation, Ontex BV, Domtar Corporation, The Hain Celestial Group, Inc., First Quality Enterprises, Inc. and The Honest Company, Inc. among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product Type |
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| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 North America Diaper Market Overview
8.1 Key Industry Highlights
8.2 North America Diaper Historical Market (2018-2023)
8.3 North America Diaper Market Forecast (2024-2032)
8.4 North America Diaper Market Share by Country
8.4.1 United States
8.4.2 Canada
9 United States Diaper Market Overview
9.1 Key Industry Highlights
9.2 United States Diaper Historical Market (2018-2023)
9.3 United States Diaper Market Forecast (2024-2032)
10 United States Diaper Market by Product Type
10.1 Baby Diaper
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.1.3 Breakup by Type
10.1.3.1 Disposable Diaper
10.1.3.2 Training Diaper
10.1.3.3 Cloth Diaper
10.1.3.4 Swim Pants
10.1.3.5 Biodegradable Diaper
10.2 Adult Diaper
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.2.3 Breakup by Type
10.2.3.1 Pad Type
10.2.3.2 Flat Type
10.2.3.3 Pant Type
11 United States Diaper Market by Distribution Channel
11.1 Hypermarkets/Supermarkets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Pharmacies
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Convenience Stores
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Online Channels
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Others
12 United States Diaper Market by Region
12.1 New England
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Mideast
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Great Lakes
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Plains
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Southeast
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Southwest
12.6.1 Historical Trend (2018-2023)
12.6.2 Forecast Trend (2024-2032)
12.7 Rocky Mountain
12.7.1 Historical Trend (2018-2023)
12.7.2 Forecast Trend (2024-2032)
12.8 Farwest
12.8.1 Historical Trend (2018-2023)
12.8.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators of Demand
13.4 Key Indicators of Price
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 Procter & Gamble Company
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 Kimberly-Clark Corporation
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Essity AB
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 Unicharm Corporation
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 Kao Corporation
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Ontex BV
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 Domtar Corporation
14.2.7.1 Company Overview
14.2.7.2 Product Portfolio
14.2.7.3 Demographic Reach and Achievements
14.2.7.4 Certifications
14.2.8 The Hain Celestial Group, Inc.
14.2.8.1 Company Overview
14.2.8.2 Product Portfolio
14.2.8.3 Demographic Reach and Achievements
14.2.8.4 Certifications
14.2.9 First Quality Enterprises, Inc.
14.2.9.1 Company Overview
14.2.9.2 Product Portfolio
14.2.9.3 Demographic Reach and Achievements
14.2.9.4 Certifications
14.2.10 The Honest Company, Inc.
14.2.10.1 Company Overview
14.2.10.2 Product Portfolio
14.2.10.3 Demographic Reach and Achievements
14.2.10.4 Certifications
14.2.11 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. North America Diaper Market: Key Industry Highlights, 2018 and 2032
2. United States Diaper Market: Key Industry Highlights, 2018 and 2032
3. United States Diaper Historical Market: Breakup by Product Type (USD Billion), 2018-2023
4. United States Diaper Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
5. United States Diaper Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
6. United States Diaper Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
7. United States Diaper Historical Market: Breakup by Region (USD Billion), 2018-2023
8. United States Diaper Market Forecast: Breakup by Region (USD Billion), 2024-2032
9. United States Diaper Market Structure
Key Questions Answered in the Report
The market was valued at USD 9.09 billion in 2023.
The market is projected to grow at a CAGR of 4.7% between 2024 and 2032.
The revenue generated from the diaper market is expected to reach USD 13.86 billion in 2032.
The diaper market is categorised according to the product type, which includes baby diapers and adult diapers.
The key players are Procter & Gamble Company, Kimberly-Clark Corporation, Essity AB, Unicharm Corporation, Kao Corporation, Ontex BV, Domtar Corporation, The Hain Celestial Group, Inc., First Quality Enterprises, Inc. and The Honest Company, Inc. among others.
Based on the distribution channel, the market is divided into hypermarkets/supermarkets, pharmacies, convenience stores, online channels, and others.
The market is broken down into the New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain and Farwest.
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