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United States Digestive Supplements Market Size, Analysis: By Type: Prebiotics, Probiotics, Enzymes, Others; By Form: Powder, Tablets, Capsules, Others; By Distribution Channel: Supermarkets/ Hypermarkets, Pharmacies and Drug Stores, Online, Others; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
United States Digestive Supplements Market Outlook
The United States digestive supplements market size was valued at USD 2.98 billion in 2023. The market is further projected to grow at a CAGR of 8.00% between 2024 and 2032, reaching a value of USD 5.98 billion by 2032.
Key Takeaways
| Information | Value | Year |
| US supplements market | USD 72.6 billion (Expected) | 2026 |
| Most consumed dietary supplement in the US | Multivitamins | 2020 |
| Capsule form global supplements market share | 34.8% | 2019 |
Digestive supplements are used to address various digestive issues, such as acid reflux, gas, bloating, and diarrhoea. Some common digestive supplements include digestive enzymes, probiotics, L-Glutamine, and prebiotics. Digestive enzymes contain enzymes like amylase, lipase, and protease, which help break down food in the digestive tract. Probiotics are supplements containing living organisms that resemble good bacteria in the gut and help with digestion. L-Glutamine is a naturally occurring amino acid that supports the intestines and other organs. Prebiotics are indigestible fibres that support a healthy gut microbiome by feeding the good bacteria in the stomach.
Due to changes in eating habits and an increase in the consumption of foods high in sodium, gastrointestinal disorders are becoming more common in developed and emerging economies. This is predicted to drive sales and propel the United States digestive supplements market growth. According to a recent study by the American College of Gastroenterology, the most common intestinal disorder diagnosed by gastroenterologists in the United States is irritable bowel syndrome (IBS), which currently affects about 2.5 million people in the country. By 2030, the numbers are projected to increase to 3.5 million and thereby, the demand for digestive supplements in United States market will increase in future.
Key Trends and Developments
Rising consumer awareness about good gut health, growing rate of obesity and gastric issues, and advancements in gut health research are boosting United States digestive supplements market growth
| Date | Company | Product | Description |
| December 2023 | Align Probiotic | Bloating Relief + Food Digestion Probiotic | Designed to soothe occasional digestive upsets. Addresses the growing demand for probiotic supplements. |
| August 2023 | Herbalife | Herbalife V | New line of plant-based supplements. Cater to the growing consumer demand for plant-based supplements. Obtained several certifications, including verified non-GMO, and certified plant-based and vegan by FoodChain ID. |
| February 2022 | Organic India | Daily Pack Supplements | On-the-go supplements with whole herb formulas designed to address needs such as immunity, bloating, and digestive health. |
| September 2021 | FrieslandCampina Ingredients and Lallemand Health Solutions | PRO-Digest Health Shot and PRO Digest Bowel Support | Two brand new gut health products launched through partnership. |
| Trends | Impact |
| Growing obesity and lifestyle-related diseases | The demand for digestive supplements in the country is anticipated to be driven by the high prevalence of obesity, digestive disorders, and lifestyle-related diseases brought on by poor eating habits and a high intake of processed, high-sodium, and ready-to-eat foods. |
| Growing consumer consciousness regarding gut health | As consumers are becoming aware about the importance of gut health and its impact on overall well-being, they are increasingly looking for digestive supplements to support their digestive health. |
| Rising advancements in gut health research | Some market players are leveraging scientific research to create innovative, evidence-based supplements that cater to consumer specific gut-related issues and can increase market growth. |
| Increasing collaborations and partnerships among players | Market players are increasingly engaging in partnerships and collaborations to enhance their product offerings for gut problems and overall market presence, aiding the United States digestive supplements market development in future. |
United States Digestive Supplements Market Trends
The rising consumer awareness about gut health is a major trend that is driving the demand for digestive supplements in the country. This trend has been fuelled by several factors, including the significant prevalence of gastrointestinal problems, high rate of obesity, and the growing trend towards healthy living. Consumers are shifting towards preventive digestive health management practices by intaking probiotics, more fruits, and green vegetables. Pharmacies and drug stores are the preferred sales channels for health-related products, including digestive supplements. Online retailers might expand their operations, making digestive health supplements more accessible to consumers. These factors are expected to increase the United States digestive supplements market size.
Market Segmentation
United States Digestive Supplements Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
| Market Breakup | Categories |
| Type | Prebiotics, Probiotics, Enzymes, Others |
| Form | Powder, Tablets, Capsules, Others |
| Distribution Channel | Supermarkets/ Hypermarkets, Pharmacies and Drug Stores, Online, Others |
| Region | New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, Far West |
Probiotics are expected to hold significant market share as they provide quick relief from digestive issues
As per the United States digestive supplements market analysis, the probiotics segment is expected to hold a significant share in the market as they help prevent infections, provide relief from digestive issues, and promote efficient digestion. Probiotics are live bacteria that help to increase the level of good microorganisms in gut microbiome. Some examples of probiotic-rich foods include yoghurt, kimchi, kefir, cheese, pickled foods, kombucha, miso, sauerkraut, or tempeh. These foods are rich in microbial species like Saccharomyces, Lactobacillus, Streptococcus, Bacillus, Enterococcus, Bifidobacterium, and Escherichia. There is a growing need for probiotic digestive supplements that contain high doses of one or more probiotic species mentioned above.
Research suggests that probiotic supplements containing strains of Lactobacillus and Saccharomyces can alleviate diarrhoea in adults and children, which, in turn, is increasing the demand for probiotics. Therefore, the availability of diverse range of probiotic supplements, yoghurts, and functional foods, catering to various consumer needs and preferences can drive the probiotics segment share in the forecast period.
However, over the course of the forecast period, the growth of the enzymes is anticipated to be driven by the multifunctionality of food enzymes and the increasing demand for enzyme cultures from the food and beverage industry. Food enzymes are used in the production and processing of dairy products and in the food industry to improve flavour, texture, and quality of different products. Overall, the digestive supplements market in United States is driven by factors such as the growing demand for processed foods and beverages and rising awareness of the health benefits of enzymes.
Pharmacies and drug stores contribute to market growth as it is the most preferred sales channel for healthcare products
The United States digestive supplements market share is expected to be dominated by the pharmacies and drug stores as it is the preferred sales channels by consumers for healthcare products, including digestive supplements. To reach a wider customer base, numerous manufacturers are concentrating on getting their digestive supplements available at reputable pharmacies and drug stores like CVS Pharmacy, Walgreens, and Walmart, among others.
Additionally, to attract more customers, CVS Pharmacy introduced the "Tested to Be Trusted" program, which involved testing 1,400 products in 11 categories, such as probiotic supplements, to confirm the contents listed on the products. Such initiatives enable customers to make well-informed decisions based on their needs and preferences, which is expected to propel United States digestive supplements market in the forecast period.
In the US, there are several popular online stores where consumers can buy digestive supplements. Vitamin Shoppe is a well-known retailer with more than 650 stores across the country, and they also offer a wide selection of digestive enzyme supplements online. Health Central USA is another online store that specialises in natural and effective digestive enzyme supplements, and they offer free shipping for orders over USD 50. According to United States digestive supplements market report, online retailers in general are predicted to expand their operations and show a significant growth in the coming years.
Competitive Landscape
The market players are introducing new supplements to stay ahead in the competition, further increasing their collaboration efforts
| Company | Year Founded | Headquarters | Products |
| Pfizer Inc. | 1849 | New York, United States | Medicines, medical devices, vaccines, consumer healthcare products |
| Bayer AG | 1863 | Germany, Europe | Antibiotics, aspirin, anti-infectives, central nervous system drugs, animal health products, over-the-counter medicine |
| Procter & Gamble Co (P&G) | 1837 | Ohio, United States | Beauty, grooming, healthcare, baby, feminine, family care |
| NOW Health Group, Inc. | 1968 | Illinois, United States | Dietary supplements, personal care items, aromatherapy products, sports nutrition, healthy foods, pet health products |
Other key players in the United States digestive supplements market analysis include Koninklijke DSM NV, Amway Corp., Nestlé S.A (Nature’s Bounty), AdvoCare International, LLC, Herbalife International of America, Inc, Zenwise, LLC, and Arbonne International, LLC, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Form |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 North America Digestive Supplements Market Overview
8.1 Key Industry Highlights
8.2 North America Digestive Supplements Historical Market (2018-2023)
8.3 North America Digestive Supplements Market Forecast (2024-2032)
8.4 North America Digestive Supplements Market Share by Country
8.4.1 United States
8.4.2 Canada
9 United States Digestive Supplements Market Overview
9.1 Key Industry Highlights
9.2 United States Digestive Supplements Historical Market (2018-2023)
9.3 United States Digestive Supplements Market Forecast (2024-2032)
10 United States Digestive Supplements Market by Type
10.1 Prebiotics
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Probiotics
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Enzymes
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Others
11 United States Digestive Supplements Market by Form
11.1 Powder
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Tablets
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Capsules
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Others
12 United States Digestive Supplements Market by Distribution Channel
12.1 Supermarkets/ Hypermarkets
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Pharmacies and Drug Stores
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Online
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 United States Digestive Supplements Market by Region
13.1 New England
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Mideast
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Great Lakes
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Plains
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Southeast
13.5.1 Historical Trend (2018-2023)
13.5.2 Forecast Trend (2024-2032)
13.6 Southwest
13.6.1 Historical Trend (2018-2023)
13.6.2 Forecast Trend (2024-2032)
13.7 Rocky Mountain
13.7.1 Historical Trend (2018-2023)
13.7.2 Forecast Trend (2024-2032)
13.8 Far West
13.8.1 Historical Trend (2018-2023)
13.8.2 Forecast Trend (2024-2032)
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Koninklijke DSM NV
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Amway Corp.
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Pfizer Inc.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Bayer AG
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Nestlé S.A (Nature’s Bounty)
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Procter & Gamble Co.
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Now Health Group, Inc.
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 AdvoCare International, LLC
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Herbalife International of America, Inc.
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Zenwise, LLC
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Arbonne International, LLC
16.2.11.1 Company Overview
16.2.11.2 Product Portfolio
16.2.11.3 Demographic Reach and Achievements
16.2.11.4 Certifications
16.2.12 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. North America Digestive Supplements Market: Key Industry Highlights, 2018 and 2032
2. United States Digestive Supplements Market: Key Industry Highlights, 2018 and 2032
3. United States Digestive Supplements Historical Market: Breakup by Type (USD Billion), 2018-2023
4. United States Digestive Supplements Market Forecast: Breakup by Type (USD Billion), 2024-2032
5. United States Digestive Supplements Historical Market: Breakup by Form (USD Billion), 2018-2023
6. United States Digestive Supplements Market Forecast: Breakup by Form (USD Billion), 2024-2032
7. United States Digestive Supplements Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
8. United States Digestive Supplements Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
9. United States Digestive Supplements Historical Market: Breakup by Region (USD Billion), 2018-2023
10. United States Digestive Supplements Market Forecast: Breakup by Region (USD Billion), 2024-2032
11. United States Digestive Supplements Market Structure
Key Questions Answered in the Report
In 2023, the United States digestive supplements market reached an approximate value of USD 2.98 billion.
The market is expected to grow at a CAGR of 8.00% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 5.98 billion by 2032.
Increased health awareness, changing dietary patterns, and high prevalence of gastric disorders are some of the major factors propelling the United States digestive supplements market growth.
Key trends aiding the market are the increasing awareness regarding gut health, increased spending on R&D to develop supplements as per consumer needs, and growing rate of obesity and gastric issues.
Major regions in the market are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
Some of the major forms of digestive supplements are powder, tablets, and capsules, among others.
Multiple supplements have demonstrated efficaciousness in mitigating symptoms of bloating. Probiotics, prebiotics, such as oats, and digestive enzymes are a few of the most widely used types.
Prebiotics are found in whole grains, green vegetables, bananas, onions, garlic, and soybeans. In addition, probiotics and prebiotics are also available as dietary supplements.
Key players in the market are Koninklijke DSM NV, Amway Corp., Pfizer Inc., Bayer AG, Nestlé S.A (Nature’s Bounty), Procter & Gamble Co, Now Health Group, Inc., AdvoCare International, LLC, Herbalife International of America, Inc, Zenwise, LLC, and Arbonne International, LLC, among others.
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