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United States E-Commerce Market Size, Share, Trends, Growth: By Type: Apparels, Footwear and Accessories, Home Appliances, Books, Cosmetics, Groceries, Others; By Transaction Type: B2C, B2B, C2C, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; 2024-2032
United States E-Commerce Market Outlook
The United States e-commerce market size reached approximately USD 1.11 trillion in 2023. The market is further projected to grow at a CAGR of 14.7% between 2024 and 2032, reaching a value of USD 3.85 trillion by 2032.
Key Trends in the Market
E-commerce refers to trading of services and goods over the internet. Various companies exclusively sell products online whereas, many sellers deploy e-commerce as a component in a broader strategy that includes different distribution channels and physical stores. E-commerce websites act as a digital storefront, facilitating transactions between sellers and buyers.
- The rising disposable incomes and provision of convenience and comfort is supporting the United States e-commerce market growth. The plethora of retail options available across a single platform along with the presence of several brands and different payment options enhance the shopping experience of the customers.
- The provision of personalised and tailored product portfolio is supporting the market expansion. The identification of shopping patterns and habits allows various e-commerce sites to showcase products most suitable for the consumers. Additionally, various websites also offer lucrative deals, loyalty programs, and discounts, among others, allowing them to broaden their customer base.
- The integration of social media with e-commerce is providing lucrative growth opportunities to the market. The advent of channels including TikTok product tagging, Facebook marketplace, and Instagram Shop, among others is aiding the expansion of various stores as consumers spend a significant portion of their time across these channels.
United States E-Commerce Market Analysis
On the basis of type, the market is divided into apparels, footwear and accessories, home appliances, books, cosmetics, and groceries, among others. Based on transaction type, the market is classified into B2C, B2B, and C2C, among others.
On the basis of region, the United States e-commerce market segmentation includes New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- Amazon.com, Inc.
- Walmart Inc.
- Apple Inc.
- The Kroger Co.
- The Home Depot, Inc.
- Target Brands, Inc.
- Costco Wholesale Corporation
- BEST BUY
- eBay Inc.
- Macys.com,
- Others
Market Share by Type
Home appliances account for a significant United States e-commerce market share owing to the presence of a wide range of brands across various e-commerce platforms and availability of products in varying sizes. Several platforms also provide customer reviews and ratings, the feedback allows the shoppers to make an informed decision. The availability of detailed product descriptions comprising of dimensions, capacity, and directions of use, among others, further enhances the shopping experience for the customers.
Market Share by Transaction Type
B2B transactions are anticipated to witness significant growth over the forecast period. This growth can be attributed to the increasing penetration of internet and smart phones. The presence of a well-established digital infrastructure coupled with the presence of major e-commerce platforms in the country are supporting the segment growth. The ease of placing bulk orders via different efficient digital transaction models is bolstering the United States e-commerce market demand.
Competitive Landscape
Amazon.com, Inc. is a multinational technology company that focuses on online advertising, cloud computing, digital streaming, and e-commerce, among others. The company was founded in 1994 and is headquartered in Virginia, United States.
Walmart Inc. is one of the leading retail corporations that operates a chain of grocery stores, hypermarkets, and discount department stores. The company was founded in 1962 and is headquartered in Arkansas, United States.
Apple Inc. is a multinational technology company that provides and wide range of products and services including AirPods, iPad, Mac, and iPhone and app store, apple card, apple music, and apple one, among others.
Other United States e-commerce market key players include The Kroger Co., The Home Depot, Inc., Target Brands, Inc., Costco Wholesale Corporation, BEST BUY, eBay Inc., and Macys.com, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Transaction Type |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 North America E-Commerce Market Overview
8.1 Key Industry Highlights
8.2 North America E-Commerce Historical Market (2018-2023)
8.3 North America E-Commerce Market Forecast (2024-2032)
8.4 North America E-Commerce Market Breakup by Region
8.4.1 United States
8.4.2 Canada
9 United States E-Commerce Market Overview
9.1 Key Industry Highlights
9.2 United States E-Commerce Historical Market (2018-2023)
9.3 United States E-Commerce Market Forecast (2024-2032)
10 United States E-Commerce Market by Type
10.1 Apparels
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Footwear and Accessories
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Home Appliances
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Books
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Cosmetics
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
10.6 Groceries
10.6.1 Historical Trend (2018-2023)
10.6.2 Forecast Trend (2024-2032)
10.7 Others
11 United States E-Commerce Market by Transaction Type
11.1 B2C
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 B2B
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 C2C
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Others
12 United States E-Commerce Market by Region
12.1 New England
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Mideast
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Great Lakes
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Plains
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Southeast
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Southwest
12.6.1 Historical Trend (2018-2023)
12.6.2 Forecast Trend (2024-2032)
12.7 Rocky Mountain
12.7.1 Historical Trend (2018-2023)
12.7.2 Forecast Trend (2024-2032)
12.8 Far West
12.8.1 Historical Trend (2018-2023)
12.8.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 Amazon.com, Inc.
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 Walmart Inc.
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Apple Inc.
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 The Kroger Co.
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 The Home Depot, Inc.
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Target Brands, Inc.
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 Costco Wholesale Corporation
14.2.7.1 Company Overview
14.2.7.2 Product Portfolio
14.2.7.3 Demographic Reach and Achievements
14.2.7.4 Certifications
14.2.8 BEST BUY
14.2.8.1 Company Overview
14.2.8.2 Product Portfolio
14.2.8.3 Demographic Reach and Achievements
14.2.8.4 Certifications
14.2.9 eBay Inc.
14.2.9.1 Company Overview
14.2.9.2 Product Portfolio
14.2.9.3 Demographic Reach and Achievements
14.2.9.4 Certifications
14.2.10 Macys.com,
14.2.10.1 Company Overview
14.2.10.2 Product Portfolio
14.2.10.3 Demographic Reach and Achievements
14.2.10.4 Certifications
14.2.11 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. North America E-Commerce Market: Key Industry Highlights, 2018 and 2032
2. United States E-Commerce Market: Key Industry Highlights, 2018 and 2032
3. United States E-Commerce Historical Market: Breakup by Type (USD Trillion), 2018-2023
4. United States E-Commerce Market Forecast: Breakup by Type (USD Trillion), 2024-2032
5. United States E-Commerce Historical Market: Breakup by Transaction Type (USD Trillion), 2018-2023
6. United States E-Commerce Market Forecast: Breakup by Transaction Type (USD Trillion), 2024-2032
7. United States E-Commerce Historical Market: Breakup by Region (USD Trillion), 2018-2023
8. United States E-Commerce Market Forecast: Breakup by Region (USD Trillion), 2024-2032
9. United States E-Commerce Market Structure
Key Questions Answered in the Report
The market reached a value of approximately USD 1.11 trillion in 2023.
The market is projected to grow at a CAGR of 14.7% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 3.85 trillion by 2032.
The major market drivers include rising disposable incomes and presence of a well-established digital infrastructure.
The key trends fuelling the growth of the market include availability of lucrative deals, loyalty programs, and discounts and integration of social media with e-commerce.
The major regions in the market are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
The significant product types include apparels, footwear and accessories, home appliances, books, cosmetics, and groceries, among others.
The key players in the market are Amazon.com, Inc., Walmart Inc., Apple Inc., The Kroger Co., The Home Depot, Inc., Target Brands, Inc., Costco Wholesale Corporation, BEST BUY, eBay Inc., and Macys.com, among others.
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