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United States Electric Kettle Market Size, Share, Analysis: By Material: Stainless Steel, Glass, Plastic, Others; By Application: Residential, Commercial; By Distribution Channel: Supermarkets and Hypermarkets, Speciality Stores, Online Stores, Others; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
United States Electric Kettle Market Outlook
The United States electric kettle market size reached approximately USD 3.75 billion in 2023. The market is estimated to grow at a CAGR of 4.5% in the forecast period of 2024-2032, reaching a value of around USD 5.60 billion by 2032.
Key Trends in the Market
An electric kettle is a household device which is used to heat liquids such as water, milk, and tea, among others, using a heating element, or coil present in a reservoir. The liquid pushes against the sides of the reservoir after boiling, which causes the kettle to vibrate and release a sound indicating heating.
- Growing demand for energy-efficient electric kettles, which offer rapid boiling and a warm function to keep the liquid warm for a longer period to prevent over usage and save energy, is one of the major factors driving the United States electric kettle market growth. These kettles are designed with insulated material to retain heat and contain variable temperature settings to prevent unnecessary usage of energy.
- Increased incorporation of safety features such as auto-shut-off functionality, which shuts the electric kettle off immediately after the liquid reaches its boiling point to prevent excess energy usage and overheating, is another crucial trend aiding the US market expansion. This functionality works through a bimetallic strip, which bends when temperature increases and triggers a switch to turn off the kettle.
- The introduction of innovative kitchenware collection by market players to promote the art of cooking in the country also supports the United States electric kettle market demand. For example, in August 2023, Cuisinart, a US-based appliance company, introduced the Caskata Collection, a limited edition of kitchenware items, which features a casserole, a cordless electric kettle, a cutlery set, and a stockpot, among other items, to empower chefs and cooking enthusiasts.
United States Electric Kettle Market Segmentation
Based on material, the market is divided into stainless steel, glass, and plastic, among others. On the basis of application, the market is bifurcated into residential and commercial.
On the basis of distribution channel, the market is classified into supermarkets and hypermarkets, speciality stores, and online stores, among others. The major regional markets of electric kettle in the United States include New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the United States electric kettle market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- Breville USA, Inc
- Electrolux AB
- Conair LLC
- Conair Corporation (Cuisinart)
- Whirlpool Corporation (KitchenAid)
- Hamilton Beach Brands, Inc.
- TopNet Inc. (Ovente)
- Spectrum Brands, Inc.
- Groupe SEB USA
- Secura
- Others
Market Share by Material
Stainless steel occupies a significant portion of the United States electric kettle market share, due to its properties such as anti-corrosion, anti-scratch, and stain resistance, which enhances the longevity of electric kettles. Stainless steel-based electric kettles are also more durable than other materials such as glass and plastic, further boosting the segment’s growth.
These electric kettles usually come with double insulated walls, which keep the liquid hot for a longer period.
Market Share by Application
As per the United States electric kettle market analysis, the residential sector accounts for a substantial market share due to the growing adoption of electric kettle by working individuals as well as students who opt for a time-saving device for the preparation of beverages and hot meals. They are also more compact and portable compared to stoves, which makes them suitable for small urban places.
Additionally, they can be more energy efficient than standard stoves, which is expected to boost their popularity in the residential sector in the coming years.
Competitive Landscape
Breville USA, Inc., founded in 1932, is a global leader in kitchen and cooking appliances. Its specialities include consumer goods and electronics, kitchen appliances, small electrical appliances, and premium goods, among others. The company offers a range of smart kettles that feature different temperature settings as well as one-touch functionality.
Electrolux AB, incorporated in 1919, is a home appliance company, headquartered in Stockholm, Sweden. The company is known for its comprehensive range of kitchen products such as cooktops, dishwashers, kettles, microwaves, and refrigerators, among others. It implements resource-efficient operations and intends to minimise its carbon footprint to become climate-neutral by the year 2050.
Conair LLC, established in 1959 and based in Connecticut, the United States, is a global supplier of consumer products. It offers its products and services in the sectors of hair care, beauty, personal wellness, and household, among others. Some of its brands include AirFryer, Allegro, Bolt, ConairPro, and Griddler, among others.
Other United States electric kettle market players include Conair Corporation (Cuisinart), Whirlpool Corporation (KitchenAid), Hamilton Beach Brands, Inc., TopNet Inc. (Ovente), Spectrum Brands, Inc., Groupe SEB USA, and Secura, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Material |
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| Breakup by Application |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 North America Electric Kettle Market Overview
8.1 Key Industry Highlights
8.2 North America Electric Kettle Historical Market (2018-2023)
8.3 North America Electric Kettle Market Forecast (2024-2032)
8.4 North America Electric Kettle Market Share by Country
8.4.1 United States
8.4.2 Canada
9 United States Electric Kettle Market Overview
9.1 Key Industry Highlights
9.2 United States Electric Kettle Historical Market (2018-2023)
9.3 United States Electric Kettle Market Forecast (2024-2032)
10 United States Electric Kettle Market by Material
10.1 Stainless Steel
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Glass
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Plastic
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Others
11 United States Electric Kettle Market by Application
11.1 Residential
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Commercial
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 United States Electric Kettle Market by Distribution Channel
12.1 Supermarkets and Hypermarkets
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Speciality Stores
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Online Stores
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 United States Electric Kettle Market by Region
13.1 New England
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Mideast
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Great Lakes
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Plains
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Southeast
13.5.1 Historical Trend (2018-2023)
13.5.2 Forecast Trend (2024-2032)
13.6 Southwest
13.6.1 Historical Trend (2018-2023)
13.6.2 Forecast Trend (2024-2032)
13.7 Rocky Mountain
13.7.1 Historical Trend (2018-2023)
13.7.2 Forecast Trend (2024-2032)
13.8 Far West
13.8.1 Historical Trend (2018-2023)
13.8.2 Forecast Trend (2024-2032)
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Breville USA, Inc.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Electrolux AB
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Conair LLC
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Conair Corporation (Cuisinart)
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Whirlpool Corporation (KitchenAid)
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Hamilton Beach Brands, Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 TopNet Inc. (Ovente)
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Spectrum Brands, Inc.
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Groupe SEB USA
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Secura
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. North America Electric Kettle Market: Key Industry Highlights, 2018 and 2032
2. United States Electric Kettle Market: Key Industry Highlights, 2018 and 2032
3. United States Electric Kettle Historical Market: Breakup by Material (USD Billion), 2018-2023
4. United States Electric Kettle Market Forecast: Breakup by Material (USD Billion), 2024-2032
5. United States Electric Kettle Historical Market: Breakup by Application (USD Billion), 2018-2023
6. United States Electric Kettle Market Forecast: Breakup by Application (USD Billion), 2024-2032
7. United States Electric Kettle Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
8. United States Electric Kettle Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
9. United States Electric Kettle Historical Market: Breakup by Region (USD Billion), 2018-2023
10. United States Electric Kettle Market Forecast: Breakup by Region (USD Billion), 2024-2032
11. United States Electric Kettle Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 3.75 billion.
The market is projected to grow at a CAGR of 4.5% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032, reaching a value of around USD 5.60 billion by 2032.
The major market drivers are the rising implementation of electric kettles for multi-cooking purposes, the growing popularity of electric kettles among the working class, and the rise of disposable income.
The key trends of the market include growing demand for energy-efficient electric kettles, increased incorporation of safety features in electric kettles, and introduction of innovative kitchenware collections by market players.
The major regions in the market are New England, the Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
Various materials are stainless steel, glass, and plastic, among others.
The key players in the market are Breville USA, Inc., Electrolux AB, Conair LLC, Conair Corporation (Cuisinart), Whirlpool Corporation (KitchenAid), Hamilton Beach Brands, Inc., TopNet Inc. (Ovente), Spectrum Brands, Inc., Groupe SEB USA, and Secura, among others.
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