United States Electric Kettle Market Report and Forecast 2024-2032

United States Electric Kettle Market Outlook

The United States electric kettle market size reached approximately USD 3.75 billion in 2023. The market is estimated to grow at a CAGR of 4.5% in the forecast period of 2024-2032, reaching a value of around USD 5.60 billion by 2032.

Key Trends in the Market

An electric kettle is a household device which is used to heat liquids such as water, milk, and tea, among others, using a heating element, or coil present in a reservoir. The liquid pushes against the sides of the reservoir after boiling, which causes the kettle to vibrate and release a sound indicating heating.

• Growing demand for energy-efficient electric kettles, which offer rapid boiling and a warm function to keep the liquid warm for a longer period to prevent over usage and save energy, is one of the major factors driving the United States electric kettle market growth. These kettles are designed with insulated material to retain heat and contain variable temperature settings to prevent unnecessary usage of energy.

• Increased incorporation of safety features such as auto-shut-off functionality, which shuts the electric kettle off immediately after the liquid reaches its boiling point to prevent excess energy usage and overheating, is another crucial trend aiding the US market expansion. This functionality works through a bimetallic strip, which bends when temperature increases and triggers a switch to turn off the kettle.

• The introduction of innovative kitchenware collection by market players to promote the art of cooking in the country also supports the United States electric kettle market demand. For example, in August 2023, Cuisinart, a US-based appliance company, introduced the Caskata Collection, a limited edition of kitchenware items, which features a casserole, a cordless electric kettle, a cutlery set, and a stockpot, among other items, to empower chefs and cooking enthusiasts.

United States Electric Kettle Market Segmentation

Based on material, the market is divided into stainless steel, glass, and plastic, among others. On the basis of application, the market is bifurcated into residential and commercial.

On the basis of distribution channel, the market is classified into supermarkets and hypermarkets, speciality stores, and online stores, among others. The major regional markets of electric kettle in the United States include New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the United States electric kettle market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Breville USA, Inc

• Electrolux AB

• Conair LLC

• Conair Corporation (Cuisinart)

• Whirlpool Corporation (KitchenAid)

• Hamilton Beach Brands, Inc. 

• TopNet Inc. (Ovente)

• Spectrum Brands, Inc.

• Groupe SEB USA 

• Secura

• Others

Market Share by Material

Stainless steel occupies a significant portion of the United States electric kettle market share, due to its properties such as anti-corrosion, anti-scratch, and stain resistance, which enhances the longevity of electric kettles. Stainless steel-based electric kettles are also more durable than other materials such as glass and plastic, further boosting the segment’s growth.

These electric kettles usually come with double insulated walls, which keep the liquid hot for a longer period.

Market Share by Application

As per the United States electric kettle market analysis, the residential sector accounts for a substantial market share due to the growing adoption of electric kettle by working individuals as well as students who opt for a time-saving device for the preparation of beverages and hot meals. They are also more compact and portable compared to stoves, which makes them suitable for small urban places.

Additionally, they can be more energy efficient than standard stoves, which is expected to boost their popularity in the residential sector in the coming years.

Competitive Landscape

Breville USA, Inc., founded in 1932, is a global leader in kitchen and cooking appliances. Its specialities include consumer goods and electronics, kitchen appliances, small electrical appliances, and premium goods, among others. The company offers a range of smart kettles that feature different temperature settings as well as one-touch functionality.

Electrolux AB, incorporated in 1919, is a home appliance company, headquartered in Stockholm, Sweden. The company is known for its comprehensive range of kitchen products such as cooktops, dishwashers, kettles, microwaves, and refrigerators, among others. It implements resource-efficient operations and intends to minimise its carbon footprint to become climate-neutral by the year 2050.

Conair LLC, established in 1959 and based in Connecticut, the United States, is a global supplier of consumer products. It offers its products and services in the sectors of hair care, beauty, personal wellness, and household, among others. Some of its brands include AirFryer, Allegro, Bolt, ConairPro, and Griddler, among others.

Other United States electric kettle market players include Conair Corporation (Cuisinart), Whirlpool Corporation (KitchenAid), Hamilton Beach Brands, Inc., TopNet Inc.  (Ovente), Spectrum Brands, Inc., Groupe SEB USA, and Secura, among others.

Key Highlights of the Report