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United States Fast Casual Restaurant Market Size, Share, Trends, Forecast: By Cuisine Type: North American, Italian, Mexican, Asian, Others; By Mode of Operation: Dine-in, Takeaway; By Nature: Franchised, Standalone; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; 2024-2032
United States Fast Casual Restaurant Market Outlook
The United States fast casual restaurant market size reached approximately USD 45.58 billion in 2023. The market is further projected to grow at a CAGR of 6.4% between 2024 and 2032, reaching a value of USD 80.02 billon by 2032.
Key Trends in the Market
A fast casual restaurant refers to a self-service dining establishment that offers high quality and freshly prepared food products in an informal setting. Various fast casual restaurants offer both takeaway and sit-down services along with customisable menu options. These establishments offer affordability and convenience while providing exciting flavour options.
- The United States fast casual restaurant market growth is aided by the rising consumer demand for inexpensive, quick, and healthier meals. Various working professionals seek healthy meal options for lunch without breaking their banks. Many fast casual restaurants also offer gluten and lactose free food options, among others, further broadening their consumer base.
- The convenience offered by fast casual restaurants are bolstering their popularity among families as they combine the traits of full-service venues and quick-service establishments and provide high quality food products that require less preparation time. The ambience of fast casual restaurants is much more pleasant and accommodating of families with children.
- Increased adoption of plant-based diets in the United States due to rising environmental concerns is further supporting the market expansion. Several fast casual restaurant chains have evolved their menus to involve plant centric dishes and alternate protein sources to cater to the changing food requirements of the consumers.
United States Fast Casual Restaurant Market Analysis
On the basis of cuisine type, the market is divided into North American, Italian, Mexican, and Asian, among others. Based on mode of operation, the market is bifurcated into dine-in and takeaway. On the basis of nature, the market is classified into franchised and standalone. Based on region, the United States fast casual restaurant market segmentation includes New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- Chipotle Mexican Grill, Inc
- Wingstop, Inc.
- Shake Shack, Inc.
- Sweetgreen, Inc.
- Portillo's Inc.
- El Pollo Loco Holdings, Inc.
- Noodles & Company
- Fiesta Restaurant Group, Inc.
- Potbelly Corporation
- Others
Market Share by Mode of Operation
Dine in is anticipated to account for a significant United States fast casual restaurant market share over the forecast period as these establishments offer convenience and ease to the consumers while providing an inviting and relaxing atmosphere for family dinners and social gatherings. Other major factors supporting the segment growth include availability of wholesome food products, fair pricings, first-class décor, friendly and welcoming employees, and flexible offerings. Menu customisation and fresh preparation of meals further adds to the appeal of dining in fast casual restaurants.
Market Share by Nature
Franchised fast casual restaurants are expected to account for a significant share of the market in the coming years. This growth can be attributed to the convenience offered by these franchises through quick turnaround times, easy access, and availability of digital ordering options. The United States fast casual restaurant market demand is also increasing as the franchises provide the perfect balance between the convenience of quick service dining and high quality meals. Fast casual franchises are becoming popular among consumers of all ages as they provide the perfect place for casual meals and are the ideal pit stops between meetings.
Competitive Landscape
Chipotle Mexican Grill, Inc, headquartered in California, United States, is an American chain of fast casual restaurants that uses classic cooking methods and high-quality raw ingredients to provide an exceptional customer experience. Chipotle specialises in Mission burritos, bowls, salads, and tacos.
Wingstop, Inc., founded in 1994, is a chain of restaurants primarily selling chicken wings and sandwiches. Their food and beverage selection also comprises of cole slaw, French fries, dips, veggie sticks, potato salad, and non-alcoholic and alcoholic beverages.
Shake Shack, Inc., headquartered in New York, United States, the fast casual restaurant chain provides hot dogs, ham burgers, milkshakes, and fries. The beverage menu of the chain is customised to the local flavours of the operating city for every new location.
Other United States fast casual restaurant market key players include Sweetgreen, Inc., Portillo's Inc., El Pollo Loco Holdings, Inc., Noodles & Company, Fiesta Restaurant Group, Inc., and Potbelly Corporation, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Cuisine Type |
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| Breakup by Mode of Operation |
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| Breakup by Nature |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 United States Fast Casual Restaurant Market Overview
8.1 Key Industry Highlights
8.2 United States Fast Casual Restaurant Historical Market (2018-2023)
8.3 United States Fast Casual Restaurant Market Forecast (2024-2032)
9 United States Fast Casual Restaurant Market by Cuisine Type
9.1 North American
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Italian
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Mexican
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Asian
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
9.5 Others
10 United States Fast Casual Restaurant Market by Mode of Operation
10.1 Dine-in
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Takeaway
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 United States Fast Casual Restaurant Market by Nature
11.1 Franchised
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Standalone
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 United States Fast Casual Restaurant Market by Region
12.1 New England
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Mideast
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Great Lakes
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Plains
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Southeast
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Southwest
12.6.1 Historical Trend (2018-2023)
12.6.2 Forecast Trend (2024-2032)
12.7 Rocky Mountain
12.7.1 Historical Trend (2018-2023)
12.7.2 Forecast Trend (2024-2032)
12.8 Far West
12.8.1 Historical Trend (2018-2023)
12.8.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 Chipotle Mexican Grill, Inc
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 Wingstop, Inc.
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Shake Shack, Inc.
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 Sweetgreen, Inc.
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 Portillo's Inc.
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 El Pollo Loco Holdings, Inc.
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 Noodles & Company
14.2.7.1 Company Overview
14.2.7.2 Product Portfolio
14.2.7.3 Demographic Reach and Achievements
14.2.7.4 Certifications
14.2.8 Fiesta Restaurant Group, Inc.
14.2.8.1 Company Overview
14.2.8.2 Product Portfolio
14.2.8.3 Demographic Reach and Achievements
14.2.8.4 Certifications
14.2.9 Potbelly Corporation
14.2.9.1 Company Overview
14.2.9.2 Product Portfolio
14.2.9.3 Demographic Reach and Achievements
14.2.9.4 Certifications
14.2.10 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Cereal Bars Market: Key Industry Highlights, 2018 and 2032
2. Asia Pacific Cereal Bars Market: Key Industry Highlights, 2018 and 2032
3. United States Fast Casual Restaurant Market: Key Industry Highlights, 2018 and 2032
4. United States Fast Casual Restaurant Historical Market: Breakup by Cuisine Type (USD Billion), 2018-2023
5. United States Fast Casual Restaurant Market Forecast: Breakup by Cuisine Type (USD Billion), 2024-2032
6. United States Fast Casual Restaurant Historical Market: Breakup by Mode of Operation (USD Billion), 2018-2023
7. United States Fast Casual Restaurant Market Forecast: Breakup by Mode of Operation (USD Billion), 2024-2032
8. United States Fast Casual Restaurant Historical Market: Breakup by Nature (USD Billion), 2018-2023
9. United States Fast Casual Restaurant Market Forecast: Breakup by Nature (USD Billion), 2024-2032
10. United States Fast Casual Restaurant Historical Market: Breakup by Region (USD Billion), 2018-2023
11. United States Fast Casual Restaurant Market Forecast: Breakup by Region (USD Billion), 2024-2032
12. United States Fast Casual Restaurant Market Structure
Key Questions Answered in the Report
The market reached a value of approximately USD 45.58 billion in 2023.
The market is projected to grow at a CAGR of 6.4% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 80.02 billon by 2032.
The major market drivers include increasing popularity among families with children due to the casual and accommodating setting of fast casual restaurants and rising requirement for customised food options.
The key trends fuelling the growth of the market include increased demand for inexpensive and quick meals by working professionals and rising availability of pant-centric dishes due to growing adoption of plant-based diets.
The major regions in the market are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
The significant cuisine types include North American, Italian, Mexican, and Asian, among others.
Who are the key market players, according to the United States fast casual restaurant market report?
The key players in the market are Chipotle Mexican Grill, Inc, Wingstop, Inc., Shake Shack, Inc., Sweetgreen, Inc., Portillo's Inc., El Pollo Loco Holdings, Inc., Noodles & Company, Fiesta Restaurant Group, Inc., and Potbelly Corporation, among others.
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