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United States Media Monitoring Tools Market Size, Share: By Component: Software, Services; By Enterprise Size: Small and Medium Enterprises, Large Enterprises; By Industry Vertical: IT and Telecom, Hospitality, BFSI, Healthcare, Retail and E-Commerce, Media and Entertainment, Manufacturing; Regional Analysis; Competitive Landscape; 2024-2032
United States Media Monitoring Tools Market Size
The United States media monitoring tools market reached approximately USD 2.18 billion in 2023. The market is projected to grow at a CAGR of 13.80% between 2024 and 2032, reaching a value of around USD 6.99 billion by 2032.
United States Media Monitoring Tools Market Outlook
- As per the industry reports, the total spending on the healthcare sector in the United States was USD 4,464.4 billion in 2022, fuelling the implementation of healthcare monitoring tools.
- As per the estimates by the National Retail Federation, retail sales are expected to witness a growth of between 2.5 to 3.5 per cent in 2024, boosting the demand for monitoring tools to maintain their brand reputation.
- The hotel occupancy rate in North America was 64 per cent as of 2023, boosting the demand for online reputation management tools in the USA.
United States Media Monitoring Tools Market Growth
The growing importance of brand management, the proliferation of social media platforms, and the rising demand for competitive intelligence are some of the major market drivers. Companies utilise media monitoring tools to monitor competitors' actions, advertising tactics, and public perception and this data enables them to make well-informed choices and maintain a competitive edge in the market.
The rise of digital platforms and social media in the country has led to a substantial increase in the amount of data that requires monitoring. Companies utilise media monitoring tools to observe discussions on different platforms like Twitter, Facebook, Instagram, and blogs in order to understand consumer behaviour and preferences better.
Moreover, identifying and addressing potential crises early on is crucial for organisations. Media monitoring tools provide timely alerts and comprehensive assessments, enabling organisations to take proactive measures in managing and mitigating the effects of potential PR crises.
United States Media Monitoring Tools Industry Segmentation
“United States Media Monitoring Tools Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Component
- Software
- Services
Market Breakup by Enterprise Size
- Small and Medium Enterprises
- Large Enterprises
Market Breakup by Industry Vertical
- IT and Telecom
- Hospitality
- BFSI
- Healthcare
- Retail and E-Commerce
- Media and Entertainment
- Manufacturing
Market Breakup by Region
- New England
- Mideast
- Great Lakes
- Plains
- Southeast
- Southwest
United States Media Monitoring Tools Market Share
Based on industry vertical, the market is divided into IT and telecom, hospitality, BFSI, healthcare, retail and e-commerce, media and entertainment, and manufacturing. The media and entertainment sector occupies a significant market share as media organisations must carefully manage their brand and reputation and utilising media monitoring tools enables them to effectively monitor audience reception of their content, keep an eye on competitor activities, and promptly address any public relations concerns.
Leading Companies in the United States Media Monitoring Tools Market
The market participants are offering comprehensive media monitoring tools to meet the evolving regulatory landscape.
- Brandwatch
- Meltwater NV
- Synthesio Group
- Hootsuite Inc.
- Talkwalker Inc.
- Onclusive, Inc.
- Critical Mention, Inc.
- Truescope, Inc.
- Agility PR Solutions LLC
- Mention
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Component |
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| Breakup by Enterprise Size |
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| Breakup by Industry Vertical |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 North America Media Monitoring Tools Market Overview
8.1 Key Industry Highlights
8.2 North America Media Monitoring Tools Historical Market (2018-2023)
8.3 North America Media Monitoring Tools Market Forecast (2024-2032)
9 United States Media Monitoring Tools Market Overview
9.1 Key Industry Highlights
9.2 United States Media Monitoring Tools Historical Market (2018-2023)
9.3 United States Media Monitoring Tools Market Forecast (2024-2032)
10 United States Media Monitoring Tools Market by Component
10.1 Software
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Services
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 United States Media Monitoring Tools Market by Enterprise Size
11.1 Small and Medium Enterprises
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Large Enterprises
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 United States Media Monitoring Tools Market by Industry Vertical
12.1 IT and Telecom
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Hospitality
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 BFSI
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Healthcare
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Retail and E-Commerce
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Media and Entertainment
12.6.1 Historical Trend (2018-2023)
12.6.2 Forecast Trend (2024-2032)
12.7 Manufacturing
12.7.1 Historical Trend (2018-2023)
12.7.2 Forecast Trend (2024-2032)
13 United States Media Monitoring Tools Market by Region
13.1 New England
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Mideast
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Great Lakes
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Plains
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Southeast
13.5.1 Historical Trend (2018-2023)
13.5.2 Forecast Trend (2024-2032)
13.6 Southwest
13.6.1 Historical Trend (2018-2023)
13.6.2 Forecast Trend (2024-2032)
13.7 Rocky Mountain
13.7.1 Historical Trend (2018-2023)
13.7.2 Forecast Trend (2024-2032)
13.8 Farwest
13.8.1 Historical Trend (2018-2023)
13.8.2 Forecast Trend (2024-2032)
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Brandwatch
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Meltwater NV
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Synthesio Group
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Hootsuite Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Talkwalker Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Onclusive, Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Critical Mention, Inc.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Truescope, Inc.
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Agility PR Solutions LLC
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Mention
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. North America Media Monitoring Tools Market: Key Industry Highlights, 2018 and 2032
2. United States Media Monitoring Tools Market: Key Industry Highlights, 2018 and 2032
3. United States Media Monitoring Tools Historical Market: Breakup by Component (USD Billion), 2018-2023
4. United States Media Monitoring Tools Market Forecast: Breakup by Component (USD Billion), 2024-2032
5. United States Media Monitoring Tools Historical Market: Breakup by Enterprise Size (USD Billion), 2018-2023
6. United States Media Monitoring Tools Market Forecast: Breakup by Enterprise Size (USD Billion), 2024-2032
7. United States Media Monitoring Tools Historical Market: Breakup by Industry Vertical (USD Billion), 2018-2023
8. United States Media Monitoring Tools Market Forecast: Breakup by Industry Vertical (USD Billion), 2024-2032
9. United States Media Monitoring Tools Historical Market: Breakup by Region (USD Billion), 2018-2023
10. United States Media Monitoring Tools Market Forecast: Breakup by Region (USD Billion), 2024-2032
11. United States Media Monitoring Tools Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 2.18 billion.
The market is estimated to grow at a CAGR of 13.80% between 2024 and 2032.
The market is estimated to witness a healthy growth during 2024-2032 to reach around USD 6.99 billion by 2032.
The market is being driven due to growing importance of brand management, the proliferation of social media platforms, and the rising demand for competitive intelligence.
The key trends aiding the market include the rise of digital platforms and social media, real-time analytics, and growing demand for automated insights.
Regions considered in the market are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Farwest.
Based on component, market segmentations include software and services.
Different enterprise sizes are small and medium enterprises and large enterprises.
The major players in the market are Brandwatch, Meltwater NV, Synthesio Group, Hootsuite Inc., Talkwalker Inc., Onclusive, Inc, Critical Mention, Inc., Truescope, Inc., Agility PR Solutions LLC, and Mention, among others.
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