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United States Media Monitoring Tools Market

United States Media Monitoring Tools Market Size, Share: By Component: Software, Services; By Enterprise Size: Small and Medium Enterprises, Large Enterprises; By Industry Vertical: IT and Telecom, Hospitality, BFSI, Healthcare, Retail and E-Commerce, Media and Entertainment, Manufacturing; Regional Analysis; Competitive Landscape; 2024-2032

United States Media Monitoring Tools Market Size

The United States media monitoring tools market reached approximately USD 2.18 billion in 2023. The market is projected to grow at a CAGR of 13.80% between 2024 and 2032, reaching a value of around USD 6.99 billion by 2032.

 

United States Media Monitoring Tools Market Outlook

  • As per the industry reports, the total spending on the healthcare sector in the United States was USD 4,464.4 billion in 2022, fuelling the implementation of healthcare monitoring tools.
  • As per the estimates by the National Retail Federation, retail sales are expected to witness a growth of between 2.5 to 3.5 per cent in 2024, boosting the demand for monitoring tools to maintain their brand reputation.
  • The hotel occupancy rate in North America was 64 per cent as of 2023, boosting the demand for online reputation management tools in the USA.

 

United States Media Monitoring Tools Market Growth

The growing importance of brand management, the proliferation of social media platforms, and the rising demand for competitive intelligence are some of the major market drivers. Companies utilise media monitoring tools to monitor competitors' actions, advertising tactics, and public perception and this data enables them to make well-informed choices and maintain a competitive edge in the market.

 

The rise of digital platforms and social media in the country has led to a substantial increase in the amount of data that requires monitoring. Companies utilise media monitoring tools to observe discussions on different platforms like Twitter, Facebook, Instagram, and blogs in order to understand consumer behaviour and preferences better.

 

Moreover, identifying and addressing potential crises early on is crucial for organisations. Media monitoring tools provide timely alerts and comprehensive assessments, enabling organisations to take proactive measures in managing and mitigating the effects of potential PR crises.

 

United States Media Monitoring Tools Market

 

United States Media Monitoring Tools Industry Segmentation

“United States Media Monitoring Tools Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

 

Market Breakup by Component

  • Software 
  • Services

 

Market Breakup by Enterprise Size

  • Small and Medium Enterprises 
  • Large Enterprises

 

Market Breakup by Industry Vertical

  • IT and Telecom 
  • Hospitality 
  • BFSI 
  • Healthcare 
  • Retail and E-Commerce 
  • Media and Entertainment 
  • Manufacturing

 

Market Breakup by Region

  • New England
  • Mideast
  • Great Lakes
  • Plains
  • Southeast
  • Southwest

 

United States Media Monitoring Tools Market Share

Based on industry vertical, the market is divided into IT and telecom, hospitality, BFSI, healthcare, retail and e-commerce, media and entertainment, and manufacturing. The media and entertainment sector occupies a significant market share as media organisations must carefully manage their brand and reputation and utilising media monitoring tools enables them to effectively monitor audience reception of their content, keep an eye on competitor activities, and promptly address any public relations concerns.

 

Leading Companies in the United States Media Monitoring Tools Market

The market participants are offering comprehensive media monitoring tools to meet the evolving regulatory landscape.

 

  • Brandwatch
  • Meltwater NV
  • Synthesio Group
  • Hootsuite Inc.
  • Talkwalker Inc.
  • Onclusive, Inc.
  • Critical Mention, Inc.
  • Truescope, Inc.
  • Agility PR Solutions LLC
  • Mention
  • Others

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Component
  • Enterprise Size
  • Industry Vertical
  • Region
Breakup by Component
  • Software 
  • Services
Breakup by Enterprise Size
  • Small and Medium Enterprises 
  • Large Enterprises
Breakup by Industry Vertical
  • IT and Telecom 
  • Hospitality 
  • BFSI 
  • Healthcare 
  • Retail and E-Commerce 
  • Media and Entertainment 
  • Manufacturing
Breakup by Region
  • New England
  • Mideast
  • Great Lakes
  • Plains
  • Southeast
  • Southwest
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Brandwatch
  • Meltwater NV
  • Synthesio Group
  • Hootsuite Inc.
  • Talkwalker Inc.
  • Onclusive, Inc.
  • Critical Mention, Inc.
  • Truescope, Inc.
  • Agility PR Solutions LLC
  • Mention
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface  
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers    
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    North America Media Monitoring Tools Market Overview

    8.1    Key Industry Highlights
    8.2    North America Media Monitoring Tools Historical Market (2018-2023) 
    8.3    North America Media Monitoring Tools Market Forecast (2024-2032)
9    United States Media Monitoring Tools Market Overview
    9.1    Key Industry Highlights
    9.2    United States Media Monitoring Tools Historical Market (2018-2023) 
    9.3    United States Media Monitoring Tools Market Forecast (2024-2032)
10    United States Media Monitoring Tools Market by Component
    10.1    Software
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Services
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
11    United States Media Monitoring Tools Market by Enterprise Size
    11.1    Small and Medium Enterprises
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Large Enterprises
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
12    United States Media Monitoring Tools Market by Industry Vertical
    12.1    IT and Telecom
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    Hospitality
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
    12.3    BFSI
        12.3.1    Historical Trend (2018-2023)
        12.3.2    Forecast Trend (2024-2032)
    12.4    Healthcare
        12.4.1    Historical Trend (2018-2023)
        12.4.2    Forecast Trend (2024-2032)
    12.5    Retail and E-Commerce
        12.5.1    Historical Trend (2018-2023)
        12.5.2    Forecast Trend (2024-2032)
    12.6    Media and Entertainment
        12.6.1    Historical Trend (2018-2023)
        12.6.2    Forecast Trend (2024-2032)
    12.7    Manufacturing
        12.7.1    Historical Trend (2018-2023)
        12.7.2    Forecast Trend (2024-2032)
13    United States Media Monitoring Tools Market by Region 
    13.1    New England
        13.1.1    Historical Trend (2018-2023)
        13.1.2    Forecast Trend (2024-2032)
    13.2    Mideast
        13.2.1    Historical Trend (2018-2023)
        13.2.2    Forecast Trend (2024-2032)
    13.3    Great Lakes
        13.3.1    Historical Trend (2018-2023)
        13.3.2    Forecast Trend (2024-2032)
    13.4    Plains
        13.4.1    Historical Trend (2018-2023)
        13.4.2    Forecast Trend (2024-2032)
    13.5    Southeast
        13.5.1    Historical Trend (2018-2023)
        13.5.2    Forecast Trend (2024-2032)
    13.6    Southwest
        13.6.1    Historical Trend (2018-2023)
        13.6.2    Forecast Trend (2024-2032)
    13.7    Rocky Mountain
        13.7.1    Historical Trend (2018-2023)
        13.7.2    Forecast Trend (2024-2032)
    13.8    Farwest
        13.8.1    Historical Trend (2018-2023)
        13.8.2    Forecast Trend (2024-2032)
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    Brandwatch 
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Meltwater NV 
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Synthesio Group 
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    Hootsuite Inc.  
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Talkwalker Inc.  
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Onclusive, Inc. 
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    Critical Mention, Inc. 
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    Truescope, Inc. 
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    Agility PR Solutions LLC   
            15.2.9.1    Company Overview
            15.2.9.2    Product Portfolio
            15.2.9.3    Demographic Reach and Achievements
            15.2.9.4    Certifications
        15.2.10    Mention  
            15.2.10.1    Company Overview
            15.2.10.2    Product Portfolio
            15.2.10.3    Demographic Reach and Achievements
            15.2.10.4    Certifications
        15.2.11    Others
16    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    North America Media Monitoring Tools Market: Key Industry Highlights, 2018 and 2032
2.    United States Media Monitoring Tools Market: Key Industry Highlights, 2018 and 2032
3.    United States Media Monitoring Tools Historical Market: Breakup by Component (USD Billion), 2018-2023
4.    United States Media Monitoring Tools Market Forecast: Breakup by Component (USD Billion), 2024-2032
5.    United States Media Monitoring Tools Historical Market: Breakup by Enterprise Size (USD Billion), 2018-2023
6.    United States Media Monitoring Tools Market Forecast: Breakup by Enterprise Size (USD Billion), 2024-2032
7.    United States Media Monitoring Tools Historical Market: Breakup by Industry Vertical (USD Billion), 2018-2023
8.    United States Media Monitoring Tools Market Forecast: Breakup by Industry Vertical (USD Billion), 2024-2032
9.    United States Media Monitoring Tools Historical Market: Breakup by Region (USD Billion), 2018-2023
10.    United States Media Monitoring Tools Market Forecast: Breakup by Region (USD Billion), 2024-2032
11.    United States Media Monitoring Tools Market Structure

Key Questions Answered in the Report

In 2023, the market reached an approximate value of USD 2.18 billion.

The market is estimated to grow at a CAGR of 13.80% between 2024 and 2032.

The market is estimated to witness a healthy growth during 2024-2032 to reach around USD 6.99 billion by 2032.

The market is being driven due to growing importance of brand management, the proliferation of social media platforms, and the rising demand for competitive intelligence.

The key trends aiding the market include the rise of digital platforms and social media, real-time analytics, and growing demand for automated insights.

Regions considered in the market are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Farwest.

Based on component, market segmentations include software and services.

Different enterprise sizes are small and medium enterprises and large enterprises.

The major players in the market are Brandwatch, Meltwater NV, Synthesio Group, Hootsuite Inc., Talkwalker Inc., Onclusive, Inc, Critical Mention, Inc., Truescope, Inc., Agility PR Solutions LLC, and Mention, among others.

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