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United States Microwave Oven Market Size, Share, Trends: By Type: Convection, Grill, Solo; By Structure: Built-in, Countertop; By Distribution Channel: Multi Brand Stores, Exclusive Stores, E-Commerce, Others; By End Use: Residential, Commercial; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
United States Microwave Oven Market Outlook
The United States microwave oven market size reached approximately USD 2.07 billion in 2023. The market is projected to grow at a CAGR of 3.6% between 2024 and 2032, reaching a value of around USD 2.86 billion by 2032.
Key Takeaways
- The demand for smart and technologically advanced microwave ovens is expected to increase rapidly in the US in the coming years.
- Multi-purpose microwave ovens constitute a major share of the United States microwave oven market.
- The US Consumer Product Safety Commission is expected to introduce a ban on gas stoves to prevent rising cases of asthma among children.
A microwave oven is a household appliance that is used to prepare food. Its magnetron (an electron tube) produces non-ionising electromagnetic rays that get reflected within the interior of the oven and cause the water molecules within the food to shake, which causes it to heat up and get cooked. It is an energy-efficient process which does not compromise the nutritional value of the food and reduces cooking time. As per the US Bureau of Statistics, more than 90% of households in the US owned microwave ovens as early as 1997.
Growth in the number of nuclear families in the USA is one of the key factors aiding the United States microwave oven market growth. As consumer electronics companies continue to expand their product portfolio and introduce innovative microwave ovens with multi-purpose functionalities, the market is expected to grow favourably in the forecast period.
Key Trends and Developments
The development of multi-purpose microwave ovens; smart connectivity options offered by microwave ovens; integration of AI in microwave ovens; and rising focus on sustainability are the major trends impacting the United States microwave oven market growth
| Date | Company | Product | Description |
| Jan. 8th 2024 | Revolution Cooking | Microwave Oven | Launched at CES 2024. Convection and air frying capabilities with infrared heating technology. |
| Jan. 3rd 2023 | Samsung | Bespoke AI Oven | Can recognise 80 different dishes and recommend the best cooking settings. |
| Jan 4th 2022 | Panasonic | Panasonic Smart Inverter Countertop Microwave Oven | Integrated with Alexa, the first smart microwave oven for US customers. |
| Dec 9th 2020 | Sharp Home Electronics Company of America (SHCA) | Smart Countertop Microwave Ovens | Alexa compatibility and Wi-Fi connectivity for an easy-to-use experience. |
| Trends | Description |
| Design of multi-purpose microwave ovens | Boost demand with preprogrammed cooking functions, convection capabilities, and multiple power settings to support versatile cooking. |
| Technological advancements in microwave ovens | Integration of smart connectivity features, including Wi-Fi, into microwave ovens to increase control over safety and operation inside homes. |
| Integration of AI in microwave ovens | Development of intelligent microwave ovens that utilise technologies like AI to optimise and automate cooking processes and facilitate remote access. |
| Development of eco-friendly microwaves | Key players are developing eco-friendly microwaves with efficient and fast heating, energy efficiency, and reduced carbon footprint to meet the growing focus on sustainability. |
United States Microwave Oven Market Trends
Approximately 70% of the entire US population relies on smart speaker devices like Amazon Echo. Reportedly, in 2024, nearly 70 million households in the US actively use smart home devices, a 10.2% increase from the previous year. To capitalise on these trends, key players are launching microwave ovens that can be controlled by smart speakers and seamlessly integrate with smart home setups.
The integration of advanced technological features into microwaves is also expected to enhance their adoption in commercial and residential settings. Smart ovens are designed to measure the optimum cooking time for food and their AI algorithms send custom alerts to users to ensure food does not get burnt.
They connect seamlessly across devices and applications and ensure food gets cooked properly and safely. Advancements in technology are expected to aid the United States microwave oven market growth in the coming years.
Market Segmentation
“United States Microwave Oven Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
| Market Breakup | Categories |
| by Type | Convection, Grill, Solo |
| by Structure | Built-in, Countertop |
| by Distribution Channel | Multi Brand Stores, Exclusive Stores, E-commerce, Others |
| by End-Use | Residential, Commercial |
| by Region | New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, Far West |
The e-commerce sector is expected to dominate the United States microwave oven market share over the forecast period
With rising accessibility of the internet and rising smartphone penetration, American consumers are increasingly using online channels for purchasing consumer electronic items like microwaves. E-commerce channels provide free product delivery to consumers and provide budget-friendly options for their purchases. They also enable consumers to make a smart and informed choice about their product by checking customer reviews and brand information.
Multi-brand stores and exclusive stores are also expected to witness a steady influx of customers in the forecast period as people seeking attractive discount coupons and professional advice on product purchase visit these retail stores.
Residential use of microwave ovens is expected to register significant growth in the coming years
The rising use of microwave ovens for residential purposes is expected to aid the United States microwave oven market growth in the coming years. This can be attributed to the growing consumption of high amounts of packaged for dinner and breakfast, driven by the increase in busier lifestyles of the working population. The use of microwaves by small size families is expected to rise in the United States as they reduce cooking time and deliver healthy meals for all family members easily.
Commercial use of microwaves is also expected to witness steady as consumption of pizza and other fast foods remains robust over the forecast period. Enhanced safety, consistency, and speed of microwave ovens are also boosting their usage in commercial settings.
Competitive Landscape
Major players in the United States microwave oven market are collaborating to manufacture innovative microwave ovens that cater to evolving consumer demands
| Company | Incorporated | Based | Description |
| Panasonic Holdings Corporation | 1918 | Osaka, Japan | Manufactures a wide range of consumer electronics products, including microwave ovens. |
| Haier Group Corporation | 1994 | Qingdao, China | Researches, develops, manufactures, and sells electrical household appliances. |
| Whirlpool Corporation | 1955 | Michigan, United States | Engaged in marketing consumer products under various brand names, including Maytag and Swash. |
| Sharp Corp. | 1912 | Osaka, Japan | Manufactures and sells telecommunication equipment, along with electrical parts and tools. |
Other players in the United States microwave oven market include Robert Bosch GmbH, LG Electronics Inc., Samsung Electronics Co Ltd, Electrolux AB, Toshiba Corp., and Midea Group Co. Ltd., among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Structure |
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| Breakup by Distribution Channel |
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| Breakup by End Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 North America Microwave Oven Market Overview
8.1 Key Industry Highlights
8.2 North America Microwave Oven Historical Market (2018-2023)
8.3 North America Microwave Oven Market Forecast (2024-2032)
8.4 North America Microwave Oven Market Share by Country
8.4.1 United States
8.4.2 Canada
9 United States Microwave Oven Market Overview
9.1 Key Industry Highlights
9.2 United States Microwave Oven Historical Market (2018-2023)
9.3 United States Microwave Oven Market Forecast (2024-2032)
10 United States Microwave Oven Market by Type
10.1 Convection
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Grill
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Solo
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
11 United States Microwave Oven Market by Structure
11.1 Built-in
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Countertop
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 United States Microwave Oven Market by Distribution Channel
12.1 Multi Brand Stores
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Exclusive Stores
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 E-Commerce
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 United States Microwave Oven Market by End Use
13.1 Residential
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Commercial
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
14 United States Microwave Oven Market by Region
14.1 New England
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Mideast
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Great Lakes
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 Plains
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
14.5 Southeast
14.5.1 Historical Trend (2018-2023)
14.5.2 Forecast Trend (2024-2032)
14.6 Southwest
14.6.1 Historical Trend (2018-2023)
14.6.2 Forecast Trend (2024-2032)
14.7 Rocky Mountain
14.7.1 Historical Trend (2018-2023)
14.7.2 Forecast Trend (2024-2032)
14.8 Far West
14.8.1 Historical Trend (2018-2023)
14.8.2 Forecast Trend (2024-2032)
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators for Demand
15.4 Key Indicators for Price
16 Trade Data Analysis (HS Code - 851650)
16.1 Major Importing Countries
16.1.1 By Volume
16.1.2 By Value
16.2 Major Exporting Countries
16.2.1 By Volume
16.2.2 By Value
17 Price Analysis
18 Competitive Landscape
18.1 Market Structure
18.2 Company Profiles
18.2.1 Panasonic Holdings Corporation
18.2.1.1 Company Overview
18.2.1.2 Product Portfolio
18.2.1.3 Demographic Reach and Achievements
18.2.1.4 Certifications
18.2.2 Robert Bosch GmbH
18.2.2.1 Company Overview
18.2.2.2 Product Portfolio
18.2.2.3 Demographic Reach and Achievements
18.2.2.4 Certifications
18.2.3 Haier Group Corporation
18.2.3.1 Company Overview
18.2.3.2 Product Portfolio
18.2.3.3 Demographic Reach and Achievements
18.2.3.4 Certifications
18.2.4 LG Electronics Inc.
18.2.4.1 Company Overview
18.2.4.2 Product Portfolio
18.2.4.3 Demographic Reach and Achievements
18.2.4.4 Certifications
18.2.5 Samsung Electronics Co Ltd
18.2.5.1 Company Overview
18.2.5.2 Product Portfolio
18.2.5.3 Demographic Reach and Achievements
18.2.5.4 Certifications
18.2.6 Whirlpool Corporation
18.2.6.1 Company Overview
18.2.6.2 Product Portfolio
18.2.6.3 Demographic Reach and Achievements
18.2.6.4 Certifications
18.2.7 Electrolux AB
18.2.7.1 Company Overview
18.2.7.2 Product Portfolio
18.2.7.3 Demographic Reach and Achievements
18.2.7.4 Certifications
18.2.8 Sharp Corp.
18.2.8.1 Company Overview
18.2.8.2 Product Portfolio
18.2.8.3 Demographic Reach and Achievements
18.2.8.4 Certifications
18.2.9 Toshiba Corp.
18.2.9.1 Company Overview
18.2.9.2 Product Portfolio
18.2.9.3 Demographic Reach and Achievements
18.2.9.4 Certifications
18.2.10 Midea Group Co. Ltd.
18.2.10.1 Company Overview
18.2.10.2 Product Portfolio
18.2.10.3 Demographic Reach and Achievements
18.2.10.4 Certifications
18.2.11 Others
19 Key Trends and Developments in the Market
List of Key Figures and Tables
1. North America Microwave Oven Market: Key Industry Highlights, 2018 and 2032
2. United States Microwave Oven Market: Key Industry Highlights, 2018 and 2032
3. United States Microwave Oven Historical Market: Breakup by Type (USD Billion), 2018-2023
4. United States Microwave Oven Market Forecast: Breakup by Type (USD Billion), 2024-2032
5. United States Microwave Oven Historical Market: Breakup by Structure (USD Billion), 2018-2023
6. United States Microwave Oven Market Forecast: Breakup by Structure (USD Billion), 2024-2032
7. United States Microwave Oven Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
8. United States Microwave Oven Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
9. United States Microwave Oven Historical Market: Breakup by End Use (USD Billion), 2018-2023
10. United States Microwave Oven Market Forecast: Breakup by End Use (USD Billion), 2024-2032
11. United States Microwave Oven Historical Market: Breakup by Region (USD Billion), 2018-2023
12. United States Microwave Oven Market Forecast: Breakup by Region (USD Billion), 2024-2032
13. Major Importing Countries by Volume
14. Major Exporting Countries by Volume
15. Major Importing Countries by Value
16. Major Exporting Countries by Value
17. United States Microwave Oven Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 2.07 billion.
The market is estimated to grow at a CAGR of 3.6% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of around USD 2.86 billion by 2032.
The market is being driven by the growing number of nuclear families in the USA and increase in product innovations.
The key trends aiding the market expansion include invention of multi-purpose microwave ovens, their smart connectivity options, and sensor cooking features which facilitate the cooking experience.
The major regions in the market are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
The major types of microwave oven are convection, grill, and solo.
The major players in the market are Panasonic Holdings Corporation, Robert Bosch GmbH, Haier Group Corporation, LG Electronics Inc., Samsung Electronics Co Ltd, Whirlpool Corporation, Electrolux AB, Sharp Corp., Toshiba Corp., and Midea Group Co. Ltd., among others.
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