United States Perineal Care Market Report and Forecast 2024-2032

United States Perineal Care Market Outlook

The United States perineal care market is expected to grow in the forecast period of 2024-2032 at a CAGR of 4%.

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The Rise of the Geriatric Population in the United States is Aiding the Market Growth

The United States of America is one of the biggest markets of perineal care products. The geriatric population in the United States has grown prominently in the last few years. Urinary, faecal, and dual incontinence prevalent among the ageing population has significantly increased in the previous years. Ageing and medical conditions, such as diabetes mellitus, stroke, cognitive and mobility impairment, and anal sphincter trauma also aid the growth of the industry. The rise of bladder-related issues, especially amongst women due to menopause and hormonal changes, is aiding the growth of the perineal care industry. The rise of initiatives to increase awareness and support of incontinence is one of the major drivers of the market. World Incontinence Week, initiated and organised by the International Continence Society (ICS), aims to raise awareness about continence-related issues. Initiatives such as these not only raise awareness but also catalyse the growth of the perineal care industry.

Perineal Care: Market Segmentation

Perineal care involves cleaning the private areas of a patient. It is usually performed as a part of daily bathing, after the use of the bedpan, and following the episodes of incontinence. Incontinence is a prevalent issue in geriatric patients.  Perineal care minimizes the odour and prevents urinary tracts and kidney infections.

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The major product types of perineal care are:

• Washcloths
• Cleanser
• Moisturisers
• Others

Cleanser is divided on the basis of type into rinse free and regular, whereas moisturisers are divided on the basis of form into cream, lotion, and ointment, among others.

The market can be broadly categorised on the basis of its applications into:

• Hospitals
• Long Term Care-Centre
• Nursing Facilities
• Others

Based on the distribution channels, the market can be segmented into:

• Hospital Pharmacies
• Retail Pharmacies
• Online
• Others

The EMR report looks into the regional markets of perineal care like New England, Mid East, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.

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Growth of the Healthcare Industry to Bolster the Market Growth

The growth of the healthcare industry, especially hospitals and nursing homes, is positively contributing to the market growth for perineal care. Chronic diseases such as cancer are becoming more prevalent, due to poor lifestyles and climate change, even in the younger population; it increases the use of perineal products and provides robust growth to the market. Moreover, the rising health consciousness and better living standards enable people to undergo quality treatment. The increased use of products such as cleansers, pads and moisturisers are also some of the important drivers for industry growth. Internet usage has grown almost exponentially in recent years. The wide availability of online medical resources has resulted in self-prescription for several problems, consequently boosting the market growth.

The population of the United States has high disposable incomes, which has expanded the consumer’s purchasing power. The increased expenditure on personal hygiene is leading people to purchase perineal care products and is further contributing to the market growth. Also, the advancement in scientific studies and the latest developments bolsters the market growth. Soap and water applied with a washcloth were previously considered as the best perineal skin care. However, it was recently discovered that soap and water dries the skin and raises the pH level, which can erode the epidermis and increase the risk of secondary dermal infection. This has boosted the demand for products used for skin-care such as cleansers, moisturisers, and moisture barriers, aiding the market growth.

Key Industry Players in the United States Perineal Care Market

The report presents a detailed analysis of the following key players in the United States perineal care market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

• 3M Company
• Coloplast Corp
• GOJO Industries, Inc.
• Medline Industries, Inc.
• Sage Products LLC
• McKesson Corporation
• Others

The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

Key Highlights of the Report

United States Perineal Care Market Report Snapshots

United States Perineal Care Market Size

United States Perineal Care Companies