The global vegan cosmetics market attained a value of USD 15.66 Billion in 2025 and is projected to expand at a CAGR of 6.50% through 2035. The market is further expected to achieve USD 29.40 Billion by 2035. Retailer mandates for cruelty-free certifications and traceable plant-based ingredients are pushing beauty brands to pivot toward compliant vegan formulations.
Brands are heavily leaning on biotech-enabled ingredient development and supply-chain transparency. L’Oréal’s strategic expansion of its proprietary green-science platform, that was announced in March 2023, integrates biotech-fermented colorants and plant-based emollients designed to replace synthetics and animal-derived inputs in mid-to-premium beauty ranges. This has impacted the market significantly. According to the vegan cosmetics market analysis, more than 60% of shoppers felt that clean beauty is ‘extremely or very important’ when purchasing cosmetics. A significant number of buyers are also considering a beauty brand's social and environmental effects when deciding on their purchases.
Today, growth in the vegan cosmetics market continues to be backed by tightening sustainability standards and rising retailer scrutiny. More regions legislating against animal testing and non-compliant additives, has resulted in more companies investing in upstream reformulation, using green solvents, sugar-derived surfactants, mushroom fibers, and precision-fermented oils that deliver higher purity without the traditional cost penalties. For example, in October 2025, P2 Science, Inc. launched CitroComplex Nourish, a fusion of natural oils and green chemistry designed for next-generation skin- and haircare.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
6.5%
Value in USD Billion
2026-2035
*this image is indicative*
Suppliers are inclining towards precision fermentation to create vegan peptides, clean mycelium derivatives, and biosynthetic emollients that have the same performance as animal-derived ones but with lesser carbon emissions. Retailers, contract manufacturers, and private-label teams prefer vendors who provide them with lifecycle data and validated sustainability claims, thus reshaping the vegan cosmetics market trends and dynamics. In October 2023, Organic Harvest made a foray into the color cosmetics sector by launching a new makeup line that offered toxin-free and cruelty-free formulations. Low-carbon, traceable ingredients are becoming a commercial advantage as regulatory nudges in the EU and corporate net-zero commitments continue to grow.
Retailers and institutional buyers want origin data at the batch level, regenerative agriculture certification, and chain-of-custody documentation for their essential botanicals. BASF, in April 2025, broadened its portfolio of natural-based ingredients with three new products named Verdessence® Maize, a natural styling polymer, Lamesoft® OP Plus, a wax-based opacifier dispersion, and Dehyton® PK45 GA/RA, a betaine made from Rainforest Alliance Certified coconut oil, responding to the emerging vegan cosmetics market trends. The market also witnesses more stringent rules for public procurement and changes in import screening that increase the necessity for more due diligence on pesticides and worker welfare. Those suppliers who offer open supply chains, GPS-verified sourcing, and third-party certifications can gain long-term contracts by capitalizing on this trend.
The market is shifting from “vegan tokenism” to evidence-backed active ingredients. Fermentation-derived peptides, microencapsulated anti-aging botanicals, and microbiome-friendly cosmeceuticals are some of the premium dermatologically recommended products that are gaining momentum. B2B customers are demanding validated efficacy data, stability dossiers, and clinical trial endpoints. In September 2025, Marinela Makeup partnered with FasterCapital to speed up the growth of its vegan and cruelty-free cosmetics range. Such a trend in the vegan cosmetics market is leading suppliers to invest in small-scale clinical testing, HPTLC/HPLC standardization, and reproducible assay protocols.
DTC and e-commerce are quickly favoring concentrate refills, lightweight shipping formats, and refillable cartridges. On the other hand, brick-and-mortar premium retailers are requesting experiential, limited-run SKUs. In January 2022, Maybelline New York launched their Green Edition, a collection of vegan cosmetics formulated without parabens, petrolatum, formaldehyde, silicones, BHT, and mineral oil. The makeup line is made from a minimum of 70% natural-origin ingredients. Governments and municipalities are giving away circular packaging incentives, forcing brands to adopt refill systems and mono-material packaging, thus drastically changing the vegan cosmetics market dynamics.
Authorities are intensifying their monitoring of plant-based claims, pesticide residues, and allergen labeling. This mainly influences widely used vegan extracts such as chamomile, lavender, and calendula. Suppliers gain a competitive advantage by providing extensive analytical panels such as pesticide screens, heavy metals, HPTLC identity, allergen risk assessments, and full technical dossiers. In May 2025, Natural Grocers, announced a new allergen-free house brand skincare collection designed for everyday luxury. This vegan cosmetics market trend is raising the benchmark for low-cost vendors and increasing the value of compliant, traceable ingredient suppliers for multinational buyers.
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The EMR’s report titled “Global Vegan Cosmetics Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Key Insight: The product segmentation considered in the vegan cosmetics market report covers skincare, hair care, makeup, and niche categories, each with distinct commercial driving factors. The growth of the skincare category is fueled by plant-based active ingredients supported by clinical dossiers. Hair care is growing through scalp-focused peptides and concentrate refills. Vegan makeup is focusing on the use of natural pigments, plant-derived film formers, and hypoallergenic formats. Niche categories like sun care, intimate care are gaining popularity as they include vegan UV-stable emollients and bio-based preservatives.
Market Breakup by Sales Channel
Key Insight: While e-commerce demands SKU flexibility, refillable concentrates, and analytics-driven product assortments, specialty stores require provenance-rich, small-batch SKUs and experiential support. Similarly, hypermarkets and department stores need broad-appeal, cost-competitive formulations and mass sampling. Each buyer type is asking for different supplier capabilities such as digital asset packages for e-commerce, curated DSD programs for retail, and logistics scale for mass channels.
Market Breakup by Region
Key Insight: As per the market research, the vegan cosmetics market in North America depends on clinical validation and regulatory-ready dossiers. Europe demands rigorous sustainability certification and packaging circularity and Asia Pacific is scaling with localized innovations and DTC growth. Markets in Latin America and MEA are emerging with affordability-focused vegan formulations.
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By product, skin care registers the largest market share due to functional vegan active ingredients
Skin care holds the largest share in the market because it’s where vegan actives deliver measurable efficacy that justifies premium pricing. Premium retailers, clinics, contract formulators are sourcing fermentation-derived peptides, algal antioxidants, and cruelty-free retinoid substitutes from biotech suppliers. In October 2025, Refine Beauty, a leading innovator in premium skincare, announced the launch of its new vegan and cruelty-free skincare collection. These products are often supplied with clinical summaries, stability data, and safety panels, enabling rapid regulatory acceptance and faster retail listings.
Hair care accelerates its share in the vegan cosmetics market revenue as consumers demand scalp-health solutions and vegan alternatives to keratin. Growth is driven by fermentation-derived peptides for follicle stimulation, plant-protein blends for structure, and lightweight formulations tailored for humid markets. Suppliers are innovating delivery systems for follicular uptake and offering compatibility testing with salon protocols. This is also creating opportunities for co-development partnerships between ingredient houses and salon chains.
By sales channel, e-commerce leads the market due to DTC, subscriptions, and sampling data
E-commerce has become dominant in the industry dynamics. It offers direct consumer insights and rapid iteration for vegan brands. DTC analytics inform suppliers which textures, claims, and pack sizes convert best, encouraging the adoption of lightweight, concentrated, refillable SKUs. E-commerce is also catalyzing co-branded microsites and retailer-exclusive formulations, so suppliers that can support SKU differentiation and fast production runs are enjoying higher reorder rates and longer-term agreements.
Specialty stores and premium boutiques observe fast growth in the vegan cosmetics industry, driven by experiential retail and curated assortments. These outlets favor brands with authentic provenance stories, clinician endorsements, and limited-edition formulations. These attributes are often associated with sophisticated vegan launches. Though this channel commands higher price-per-unit, it requires tight inventory cadence and rapid responsiveness, creating opportunities for agile contract manufacturers and ingredient houses offering exclusive small-lot runs.
North America accounts for a substantial portion of the market due to rapid vegan beauty adoption
North America remains the market leader mainly because consumers are well informed, e-commerce is deeply penetrated, and the region has progressive cruelty-free expectations. Transparency and sustainability reporting are some of the initiatives at the state and federal levels that are pushing procurement standards higher. In January 2024, The Body Shop became 100% vegan product formulations certified by the Vegan Society. The region is very demanding in terms of suppliers as it looks for those who can provide HPTLC/HPLC identity reports, pesticide panels, and life-cycle carbon data.
Asia Pacific’s vegan cosmetics market growth is mainly due to the increasing demand of the middle-class, K-beauty style innovation, and a thriving DTC cosmetic ecosystem. Countries like South Korea, Japan, China, and Southeast Asia are embracing vegan messaging that goes well with local botanicals and fermentation technologies. The combination of fermented actives with lightweight textures that are suitable for humid climates is helping local brands to scale, as people are connecting more with the localized claims which include rice, green tea, and ginseng.
The competition in the market is intensifying as brands move away from simple "cruelty-free" claims to clinically validated, biotech-enhanced formulations and fully traceable ingredient systems. Vegan cosmetic companies are investing in plant-derived active ingredients, fermentation-led ingredients, refillable packaging, and transparent supply chains that not only provide retailers with the opportunity to reduce compliance risk but also make the entire ecosystem more sustainable.
Customers seek documentation for each batch, toxicology data, and sustainability reporting before they decide to work with a new vendor. This is causing the vegan cosmetics market players to strengthen their ties with certified farms, green chemistry labs, and specialized contract manufacturers who are capable of providing small-batch innovation at scale. Those who can combine clean formulations with verifiable scientific claims and flexible omnichannel packaging formats are the ones who will be able to secure long-term retailer agreements and enjoy subscription-driven DTC growth.
New Earth Beauty LLC, established in 2007 and headquartered in New Jersey, United States, serves the vegan cosmetics market with plant-based skincare and fragrance products built around organic, ethically sourced botanicals. The company focuses heavily on flower-cutting technology and nutrient-dense extracts, offering formulations with minimal synthetics and strong environmental positioning.
The Vegan Box, founded in 2018 and headquartered in the United Kingdom, operates as a subscription-driven marketplace that curates vegan cosmetics and personal care items for conscious consumers. It partners with emerging and established brands to provide discovery kits, category trials, and seasonal assortments.
Emma Jean Cosmetics, INC., established in 2013 and headquartered in the United States, delivers vegan color cosmetics formulated with natural pigments, botanical oils, and clean emollients. The brand works closely with contract labs to develop stable pigment systems free from animal derivatives and common irritants.
Arbonne International, LLC, founded in 1980 and headquartered in California, United States, is a major player offering botanically based, vegan-certified skincare, hair care, and nutrition-linked beauty products. The company leverages its large consultant network and strong R&D infrastructure to integrate clinically validated botanicals, microbiome-supportive formulations, and low-waste packaging.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include Urban Decay, among others.
Unlock the latest insights with our vegan cosmetics market trends 2026 report. Discover regional growth patterns, consumer preferences, and key industry players. Stay ahead of competition with trusted data and expert analysis. Download your free sample report today and drive informed decisions in the market.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market is projected to grow at a CAGR of 6.50% between 2026 and 2035.
Key strategies driving the market include investing in biotech partnerships, expanding refill systems, strengthening ingredient traceability, performing small-batch clinical trials, localizing claims for regional markets, and integrating digital diagnostics to improve consumer matching and retailer conversion.
The increasing activities in the field of research and development is expected to define the market in the coming years.
North America, Latin America, Middle East and Africa, Europe, and Asia Pacific are the major regions in the market.
The leading product segments for the market are skin care, hair care, and makeup, among others.
The significant sales channels in the market are e-commerce, hypermarkets/supermarkets, departmental stores, and speciality stores, among others.
The key players in the market include New Earth Beauty LLC (Ecco Bella), The Vegan Box, Emma Jean Cosmetics, INC., Arbonne International, LLC, and Urban Decay, among others.
In 2025, the market reached an approximate value of USD 15.66 Billion.
Companies struggle with high ingredient validation costs, complex global compliance rules, unstable botanical supply chains, and rising demand for scientifically proven claims.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Sales Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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