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Video-on-demand services refer to media distribution channels that allow users to access visual content across devices for immediate viewing. These services allow users to decide when, where, and how to consume video content.
Video-on-demand market dynamics and trends are driven by the availability of services through monthly or annual subscriptions, as well as /transactional models where consumers pay for the specific content they choose to watch.
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The swift digitalisation across various industries and the increasing use of digital devices like smartphones are expected to drive the demand for video-on-demand services in the coming years. This growth is largely due to rising disposable incomes and enhanced living standards, which are boosting the demand for the video-on-demand market.
Furthermore, rapid technological advancements such as the integration of cloud technology and the availability of video-on-demand services on Smart TVs are also anticipated to propel the video-on-demand industry growth in the forecast period.
According to the Ministry of Industry and Information Technology, As of June 2023, China's domestic market had 2.6 million active apps monitored, including those from Android and Apple stores. By June, Android apps had been downloaded cumulatively 69.6 billion times. Moreover, the average weekly online time for internet users in China reached 29.1 hours, up by 2.4 hours since December 2022. This increase contributes to higher video-on-demand market revenue, as enhanced internet connectivity supports the growth of the VoD market in previously underserved areas.
Up to June 2023, the user size of online video in China had reached 1.044 billion, an increase of 13.80 million from December 2022. The number of short video users increased to 1.026 billion, up 14.54 million from December 2022. As of June 2023, the user size of live streaming in China had reached 765 million, up 14.74 million from December 2022, accounting for 71.0% of all Internet users. Among them, 194 million were users of live-streaming reality shows, an increase of 6.57 million in six months, representing 18.0% of total netizens, as reported by the China Internet Network Information Centre.
The Department of Infrastructure, Transport, Regional Development, Communications, and the Arts reported that in Australia, on average, households pay for 2.40 online subscription services. The number of households with access to at least one online subscription service remained stable in 2022 at 81%, compared to 79% in 2021.
According to the Global System for Mobile Communications, the Mobile Economy in Europe is experiencing steady growth. The number of unique mobile subscribers is expected to grow from 496 million in 2022 to 507 million by 2030. Likewise, mobile internet users are anticipated to rise from 464 million in 2022 to 479 million by 2030. This growth will boost video-on-demand industry revenue, as expanding internet access, particularly in developing countries, increases the potential customer base for VoD services and creates more video-on-demand market opportunities.
According to the World Bank, internet usage in Italy has grown from 68% in 2019 to 85% in 2022. Similarly, in Germany, the proportion of individuals using the Internet has increased from 88% in 2019 to 92% in 2022.
Amazon Web Services, Inc.
Netflix, Inc.
The Walt Disney Company (Disney+)
Apple Inc.
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“Global Video-on-Demand Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Business Model
Market Breakup by Application
Market Breakup by Region
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Based on the business model, the subscription segment is predicted to hold a significant video-on-demand market share in the industry. This growth can be attributed to the growing preference for subscription video-on-demand services, such as Amazon Prime and Netflix, among consumers. In addition, another major factor contributing to the popularity of SVoD services is the launch of new shows and films exclusively on these platforms.
Meanwhile, transactional video-on-demand services are also witnessing a huge demand, as these services allow viewers to buy or rent the content they wish to view at affordable prices. These factors are expected to contribute to the overall growth of the video-on-demand industry in the forecast period.
The company’s focus on cloud computing, providing a diverse array of services such as computing power, storage solutions, and database management.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The global video-on-demand market value is projected to grow at a CAGR of 12.15% between 2024 and 2032.
The major drivers of the industry, such as the increased demand for convenient and affordable content viewing experience, increased availability of video-on-demand services, rising disposable incomes and improved living standards, rapid technological advancements, and rising investments in R&D activities by the leading industry players, are expected to aid the market growth.
The key market trends guiding the growth of the industry include the rapid adoption of digital devices, such as smartphones.
The market is broken down into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
The business model of video-on-demand available in the market includes transactional video-on-demand (TVoD), subscription video-on-demand (SVoD) and others.
The major application sectors include media and entertainment, education and training, health and fitness, and others.
The competitive landscape consists of Amazon Web Services, Inc., Netflix, Inc., The Walt Disney Company (Disney+), Apple Inc., Zee Entertainment Enterprises Limited, and others.
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REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Business Model |
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Breakup by Application |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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