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Global Video on Demand Market: By Solution: Pay TV, Over the Top (OTT) Service, Internet Protocol Television (IPTV); By Delivery Technology: Advertising-Based, Transactional Based, Subscription Based; By Application; Regional Analysis; Historical Market and Forecast (2016-2026); Competitive Landscape; Industry Events and Developments

Global Video on Demand Market Outlook

The global video on demand market attained USD 71 billion in 2020. The market is expected to grow at a CAGR of 10.2% in the forecast period of 2021-2026 to attain USD 127 billion by 2026.

 

Global Video on Demand Market

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Increasing Number of Smart Devices to Aid the Market Growth of Video on demand

Region-wise, North America is a major market for the video on demand industry. This could be attributed to the growing consumption of media content in the region, especially the United States, which has been rapidly increasing since the switch from traditional media to digital media. Further, the rising internet speeds, along with the increasing number of smart devices or devices that support digital media, have empowered consumers to access media content anywhere, anytime. Meanwhile, the Asia Pacific region is predicted to witness rapid growth over the forecast period. This could be ascribed to the proliferation of smart devices, internet connectivity, and broadband, which is boosted by the emergence of new and advanced technologies, like 4G, 5G, a dynamic local content ecosystem, and developed payment infrastructure. Thereby fuelling the market growth of video on demand.

 

Video on Demand: Industry Definition and Segmentation

Video on demand refers to a media distribution system that enables its users to access videos without the barrier of the traditional video playback device and the restrictions of a typical static broadcasting schedule.

 

Global Video on Demand Market By Application

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On the basis of solution, the market is divided into:

  • Pay TV
  • Over the Top (OTT) Service 
  • Internet Protocol Television (IPTV)

Pay TV is further divided into cable TV and direct to home.

Based on delivery technology, the industry can be segmented into:

  • Advertising-Based
  • Transactional Based
  • Subscription Based
  • Others

By application, the industry is divided into:

  • Media, Entertainment, and Gaming
  • Travel and Hospitality
  • Education
  • Others

The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Global Video on Demand Market By region

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Popularity of Binge-Watching Bolstering the Market Growth of Video on Demand

The market for video on demand is driven by the rising proliferation of smart devices, the convenience of accessing video anywhere anytime, and affordability. The rising usage of video on demand across various end-use sectors are aiding market growth. Further, the use of video on demand as it enables multiple users to watch different programs on various devices at the same time is propelling the market growth. In addition, the popularity of binge-watching is further boosting the market growth.

 

Key Industry Players in the Global Video on demand Market

The report gives a detailed analysis of the following key players in the global video on demand market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Apple Inc.
  • Netflix Inc
  • Amazon.com, Inc. 
  • Alphabet, Inc.
  • Hulu, LLC
  • AT&T Inc.
  • Walt Disney Co
  • Cisco Systems, Inc
  • Others

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis.

 

REPORT FEATURES DETAILS
Base Year 2020
Historical Period 2016-2020
Forecast Period 2021-2026
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Solution, Delivery Technology, Application, Region
Breakup by Solution Pay TV, Over the Top (OTT) Service, Internet Protocol Television (IPTV)
Breakup by Delivery Technology Advertising-Based, Transactional Based, Subscription Based, Others
Breakup by Application Media, Entertainment, and Gaming, Travel and Hospitality, Education, Others
Breakup by Region North America, Latin America, Europe, Middle East and Africa, Asia Pacific
Market Dynamics SWOT, Porter's Five Forces, EMR’s Key Indicators for Price and Demand
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered Apple Inc., Netflix Inc, Amazon.com, Inc., Alphabet, Inc., Hulu, LLC, AT&T Inc., Walt Disney Co, Cisco Systems, Inc., Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Video on Demand Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Video on Demand Historical Market (2016-2020) 
    8.3    Global Video on Demand Market Forecast (2021-2026)
    8.4    Global Video on Demand Market by Solution 
        8.4.1    Pay TV
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2016-2020)
            8.4.1.3    Forecast Trend (2021-2026)
            8.4.1.4    Breakup by Type
                8.4.1.4.1    Cable TV
                    8.4.1.4.1.1    Market Share
                    8.4.1.4.1.2    Historical Trend (2016-2020)
                    8.4.1.4.1.3    Forecast Trend (2021-2026)
                8.4.1.4.2    Direct to Home
                    8.4.1.4.2.1    Market Share
                    8.4.1.4.2.2    Historical Trend (2016-2020)
                    8.4.1.4.2.3    Forecast Trend (2021-2026)
        8.4.2    Over the Top (OTT) Service 
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2016-2020)
            8.4.2.3    Forecast Trend (2021-2026)
        8.4.3    Internet Protocol Television (IPTV)
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2016-2020)
            8.4.3.3    Forecast Trend (2021-2026)
    8.5    Global Video on Demand Market by Delivery Technology
        8.5.1    Advertising-Based
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2016-2020)
            8.5.1.3    Forecast Trend (2021-2026)
        8.5.2    Transactional Based
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2016-2020)
            8.5.2.3    Forecast Trend (2021-2026)
        8.5.3    Subscription Based
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2016-2020)
            8.5.3.3    Forecast Trend (2021-2026)
        8.5.4    Others
    8.6    Global Video on Demand Market by Application
        8.6.1    Media, Entertainment, and Gaming
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2016-2020)
            8.6.1.3    Forecast Trend (2021-2026)
        8.6.2    Travel and Hospitality
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2016-2020)
            8.6.2.3    Forecast Trend (2021-2026)
        8.6.3    Education
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2016-2020)
            8.6.3.3    Forecast Trend (2021-2026)
        8.6.4    Others
    8.7    Global Video on Demand Market by Region
        8.7.1    Market Share
            8.7.1.1    North America
            8.7.1.2    Europe
            8.7.1.3    Asia Pacific
            8.7.1.4    Latin America
            8.7.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2016-2020)
        9.1.2    Forecast Trend (2021-2026)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2016-2020)
        9.2.2    Forecast Trend (2021-2026)
        9.2.3    Breakup by Country
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2016-2020)
        9.3.2    Forecast Trend (2021-2026)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2016-2020)
        9.4.2    Forecast Trend (2021-2026)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2016-2020)
        9.5.2    Forecast Trend (2021-2026)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Value Chain Analysis
12    Competitive Landscape

    12.1    Market Structure
    12.2    Key Players’ Market Share
    12.3    Company Profiles
        12.3.1    Apple Inc.
            12.3.1.1    Company Overview
            12.3.1.2    Product Portfolio
            12.3.1.3    Demographic Reach and Achievements
            12.3.1.4    Certifications
        12.3.2    Netflix Inc
            12.3.2.1    Company Overview
            12.3.2.2    Product Portfolio
            12.3.2.3    Demographic Reach and Achievements
            12.3.2.4    Certifications
        12.3.3    Amazon.com, Inc. 
            12.3.3.1    Company Overview
            12.3.3.2    Product Portfolio
            12.3.3.3    Demographic Reach and Achievements
            12.3.3.4    Certifications
        12.3.4    Alphabet, Inc.
            12.3.4.1    Company Overview
            12.3.4.2    Product Portfolio
            12.3.4.3    Demographic Reach and Achievements
            12.3.4.4    Certifications
        12.3.5    Hulu, LLC
            12.3.5.1    Company Overview
            12.3.5.2    Product Portfolio
            12.3.5.3    Demographic Reach and Achievements
            12.3.5.4    Certifications
        12.3.6    AT&T Inc.
            12.3.6.1    Company Overview
            12.3.6.2    Product Portfolio
            12.3.6.3    Demographic Reach and Achievements
            12.3.6.4    Certifications
        12.3.7    Walt Disney Co
            12.3.7.1    Company Overview
            12.3.7.2    Product Portfolio
            12.3.7.3    Demographic Reach and Achievements
            12.3.7.4    Certifications
        12.3.8    Cisco Systems, Inc.
            12.3.8.1    Company Overview
            12.3.8.2    Product Portfolio
            12.3.8.3    Demographic Reach and Achievements
            12.3.8.4    Certifications
        12.3.9    Others
13    Industry Events and Developments


List of Figures and Tables

1.    Global Video on Demand Market: Key Industry Highlights, 2016 and 2026
2.    Global Video on Demand Historical Market: Breakup by Solution (USD Billion), 2016-2020
3.    Global Video on Demand Market Forecast: Breakup by Solution (USD Billion), 2021-2026
4.    Global Video on Demand Historical Market: Breakup by Delivery Technology (USD Billion), 2016-2020
5.    Global Video on Demand Market Forecast: Breakup by Delivery Technology (USD Billion), 2021-2026
6.    Global Video on Demand Historical Market: Breakup by Application (USD Billion), 2016-2020
7.    Global Video on Demand Market Forecast: Breakup by Application (USD Billion), 2021-2026
8.    Global Video on Demand Historical Market: Breakup by Region (USD Billion), 2016-2020
9.    Global Video on Demand Market Forecast: Breakup by Region (USD Billion), 2021-2026
10.    North America Video on Demand Historical Market: Breakup by Country (USD Billion), 2016-2020
11.    North America Video on Demand Market Forecast: Breakup by Country (USD Billion), 2021-2026
12.    Europe Video on Demand Historical Market: Breakup by Country (USD Billion), 2016-2020
13.    Europe Video on Demand Market Forecast: Breakup by Country (USD Billion), 2021-2026
14.    Asia Pacific Video on Demand Historical Market: Breakup by Country (USD Billion), 2016-2020
15.    Asia Pacific Video on Demand Market Forecast: Breakup by Country (USD Billion), 2021-2026
16.    Latin America Video on Demand Historical Market: Breakup by Country (USD Billion), 2016-2020
17.    Latin America Video on Demand Market Forecast: Breakup by Country (USD Billion), 2021-2026
18.    Middle East and Africa Video on Demand Historical Market: Breakup by Country (USD Billion), 2016-2020
19.    Middle East and Africa Video on Demand Market Forecast: Breakup by Country (USD Billion), 2021-2026
20.    Global Video on Demand Market Structure

Key Questions Answered in the Report

The global video on demand market attained a value of nearly USD 71 billion in 2020.

The market is projected to grow at a CAGR of 10.2% between 2021 and 2026.

The market is estimated to witness a healthy growth in the forecast period of 2021-2026 to reach USD 127 billion by 2026.

The major industry drivers are the rising population, growing popularity of binge-watching, rising internet speeds, along with the increasing number of smart devices or devices that support digital media.

The key industry trend includes the rapid rise of the market in Asia Pacific region, aided by the emergence of new and advanced technologies, like 4G, 5G, a dynamic local content ecosystem, and developed payment infrastructure.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific, with North America accounting for the largest share in the market.

The significant solution types are pay TV, over the top (OTT) service, and internet protocol television (IPTV).

The leading delivery technologies are advertising-based, transactional based, and subscription based, among others.

The major application sectors include media, entertainment, and gaming, travel and hospitality, education, among others.

The major players in the industry are Apple Inc., Netflix Inc, Amazon.com, Inc., Alphabet, Inc., Hulu, LLC, AT&T Inc., Walt Disney Co, and Cisco Systems, Inc, among others.

Analyst Review

The global video on demand market attained a value of USD 71 billion in 2020, driven by the growing popularity of binge-watching, rising internet speeds, along with the increasing number of smart devices or devices that support digital media. Aided by the emergence of new and advanced technologies, like 4G and 5G, the market is expected to witness a further growth in the forecast period of 2021-2026, growing at a CAGR of 10.2% to reach USD 127 billion by 2026.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its solution types, the video on demand industry can be segmented into pay tv, over the top (OTT) service and internet protocol television (IPTV). The delivery technologies are advertising-based, transactional based, and subscription based, among others. The major application sectors include media, entertainment, and gaming, travel and hospitality, education, among others. The major regional markets for video on demand are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with North America accounting for the largest share of the market. The key players in the above market include Apple Inc., Netflix Inc, Amazon.com, Inc., Alphabet, Inc., Hulu, LLC, AT&T Inc., Walt Disney Co and Cisco Systems, Inc, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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