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Video Streaming Software Market

Global Video Streaming Software Market Size, Share, Trends: By Component: Solutions, Services; By Streaming Type: Live Streaming, Video on Demand; By Deployment Type: On-Premises, Cloud; By Vertical: Media and Entertainment, BFSI, Academia and Education, Healthcare, Others; Regional Analysis; Competitive Landscape; 2024-2032

Global Video Streaming Software Market Size

The global video streaming software market reached a value of more than USD 8.86 billion in 2023. The market is further expected to grow at a CAGR of 19.5% during the forecast period of 2024-2032 to reach above USD 44.20 billion by 2032.

 

Video Streaming Software Market Outlook

  • In 2024, brands spent USD 30.10 billion on streaming advertisements, highlighting the increasing investment in this sector compared to traditional TV ads.
  • Netflix leads as the most subscribed video streaming service with 260.28 million subscribers in 2024, followed by Amazon Prime Video with over 200 million members.
  • As per industry reports, YouTube boasts over 2 billion monthly active users, making it a significant platform for video content consumption.
  • Live video streaming is gaining popularity, with 92% of internet users watching digital videos weekly and 27% engaging with live streaming content regularly.

 

Video Streaming Software Market Growth Rate

Video streaming software refers to a digital service that allows users to watch videos related to entertainment, education, or infotainment online, aided by internet services. Key drivers aiding the global video streaming software market growth include the increasing demand for unique video content, major investments by companies in producing original content to attract and retain customers, and the shift from traditional TV to online streaming services.

 

Moreover, the rise in high-speed internet connectivity enabling seamless streaming experiences, the significant investments in technology like 5G networks to support faster streaming capabilities, and partnerships between telecom and tech companies are enhancing network infrastructure to meet the growing demand for video streaming services are further propelling the market's expansion.

 

Global Video Streaming Software Market

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Key Trends and Developments

Rising demand for video on demand, technological advancements, and shift from traditional televisions towards OTT platforms are contributing to the video streaming market development

 

April 2024

Visionular and Reticulate have partnered to revolutionise live streaming by combining cutting-edge technologies for video compression and encryption, offering ultra-secure high-definition video over extremely low-bitrate connections with minimal latency.

 

April 2024

X, formerly known as Twitter, is preparing to launch the X TV app, a smart TV-dedicated streaming platform that will offer social media content for viewing on larger screens. This app will provide trending and engaging videos from X's platform, introducing features like a trending video algorithm, AI-powered topics organisation, cross-device experiences, and casting capabilities from mobile devices to TVs.

 

April 2024

IBM is in the final stages of acquiring HashiCorp, a cloud software provider, in a deal valued at USD 6.4 billion. This acquisition aligns with IBM's strategy to strengthen its presence in the cloud services market and leverage HashiCorp's expertise in multicloud infrastructure automation.

 

March 2023

Brightcove integrated with Shopify, Instagram, and Salesforce Sales Cloud to enhance e-commerce capabilities by enabling companies to leverage video content for increased revenue, broader audience reach, and customer loyalty.

 

Rising Demand for Unique Content

Streaming giants like Netflix and Amazon Prime Video are heavily investing in producing original series and unique genre movies to attract and retain subscribers. This strategy not only sets them apart from traditional TV networks but also creates a loyal viewer base that values exclusive content.

 

Shift from Traditional TV to Online Streaming

Another notable trend is the increasing preference for online streaming services over traditional TV. Platforms like Hulu and Disney+ have capitalised on this trend by offering a wide range of content, including live TV, on-demand shows, and exclusive movies.

 

Technological Advancements and Network Optimisation

Continuous technological advancements, such as the widespread availability of high-speed internet connectivity and the rollout of 5G networks, are transforming the streaming experience. Companies like YouTube TV and HBO Max leverage these advancements to deliver high-quality video content seamlessly across devices, enhancing user satisfaction.

 

Video Streaming Software Market Trends

The global market for video streaming software is being driven by a robust demand for video on demand streaming services. The outbreak of coronavirus invigorated the demand for on-demand videos for various applications, including entertainment, education, and sports, among others. The rising demand for video streaming software can be associated with the emergence of key players, such as Amazon and Netflix, which provide streaming services at affordable prices.

 

Furthermore, the rising preference for video on demand can be attributed to the fact that it allows users to watch videos anywhere and anytime, at their own pace, along with the availability of the content for an extended period.

 

Additionally, the key reason for video streaming software market development is the rising penetration of mobile phones and easy availability of internet services via Wi-Fi or cellular networks. Moreover, the rapid shift from cable televisions to on-demand videos, because of the development of new and innovative content by budding artists is further contributing to the growth of the market globally.

 

Global Video Streaming Software Market by Segment

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Video Streaming Software Industry Segmentation

The EMR’s report titled “Video Streaming Software Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

 

Market Breakup by Component

  • Solutions
    • Transcoding and Processing 
    • Video Management Software
    • Video Distribution
    • Video Analytics
    • Video Security
    • Others
  • Services
    • Professional Services
    • Managed Services

 

Market Breakup by Streaming Type

  • Live Streaming
  • Video on Demand

 

Market Breakup by Deployment Type

  • On-premises
  • Cloud

 

Market Breakup by Vertical

  • Media and Entertainment
  • BFSI
  • Academia and Education
  • Healthcare
  • Government
  • Others

 

Market Breakup by Region

  • North America
  • Europe 
  • Asia Pacific 
  • Latin America 
  • Middle East and Africa 

 

Video Streaming Software Market Share

Software that allows live streaming are high in demand as it provides better audience engagement by offering real-time video broadcasting over the internet

In the solutions segment, the video management solutions enable organisations to effectively host, manage, and distribute video content. Key players in this segment include Brightcove, Kaltura, and Panopto, providing features such as video encoding, transcoding, content delivery, and analytics.

 

As per video streaming software market analysis, another significant solution is live streaming, which allows for real-time video broadcasting over the internet. Companies like IBM, Haivision, and VBrick offer live streaming capabilities as part of their video streaming software suites, supporting features like multi-bitrate streaming, low-latency delivery, and audience engagement tools.

 

In the services segment, training and support services are gaining prominence as providers offer training programs and ongoing technical support to help customers effectively utilise the video streaming software. This includes user training, troubleshooting, and maintenance support to ensure optimal performance of video streaming platforms.

 

Media and entertainment industry are bolstering the market expansion by offering on-demand content in forms of movies, web series, and documentaries

The media and entertainment industry dominates the video streaming software market share as it plays a pivotal role in content delivery, live events, and engaging audiences. Major players like Netflix, Hulu, and Amazon Prime Video exemplify this segment by offering personalised entertainment experiences and on-demand content. The demand for diverse multimedia content is driving growth within this sector.

 

Moving to the BFSI sector, video streaming software is increasingly utilised for internal communications, customer engagement, and financial education. The use of video content for financial education, customer support, and remote training is on the rise, impacting video streaming software market outlook positively.

 

In academia and education, video streaming software is transforming the delivery of education through virtual classrooms, lectures, and training sessions. Platforms like Panopto and Kaltura cater to educational settings, providing solutions for remote learning and educational content delivery. Meanwhile, the integration of video streaming in healthcare has accelerated, particularly during the COVID-19 pandemic, facilitating remote consultations and medical education, thereby improving access to healthcare services.

 

Leading Companies in the Video Streaming Software Market

Market players are focused on leveraging technological advancements like high-speed internet, 5G networks, and multi-screen capabilities to deliver seamless, high-quality streaming experiences

 

IBM Corporation was founded in 1911 and is headquartered in New York, United States. The company offers a diverse range of products and services spanning cloud computing, artificial intelligence, data analytics, cybersecurity, and IT infrastructure solutions.

 

Kaltura, Inc. was established in 2006 with its headquarters in New York, United States. Specialising in video streaming and management solutions, Kaltura provides services such as video hosting, live streaming, video analytics, and interactive video experiences across various industries.

 

Panopto, Inc. was founded in 2007 and is based in Washington, United States. Focused on video content management systems, Panopto offers services for video recording, live streaming, video search, analytics, and integration with learning management systems. The company's solutions cater to educational institutions, businesses, and enterprises looking to enhance their video content delivery.

 

Brightcove, Inc. was established in 2004 and has its headquarters in Massachusetts, United States. It provides solutions for video hosting, monetisation, live streaming, on-demand video delivery, and video analytics. The company serves businesses and media companies seeking to leverage video content for engaging audiences and driving revenue.

 

Other key players in the global video streaming software market analysis include Vimeo, Inc., among others.

 

Global Video Streaming Software Market by Region

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Video Streaming Software Market Analysis by Region

North America leads the market share due to the presence of leading video streaming service providers

North America accounts for a considerable share of the video streaming software market due to the early adoption of advanced technologies in the region and the high consumer purchasing power. Furthermore, the strong foothold of the leading video streaming service providers including Amazon and Netflix in the region is significantly contributing to the market growth.

 

The increasing number of internet and mobile device users in Asia Pacific has fuelled a surge in demand for video streaming services, leading to video streaming software market expansion. Furthermore, with rising industrialisation in emerging economies of the Asia Pacific region and the growth of digital media to augment business operations in the industrial sector is accelerating growth of the market.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Component
  • Streaming Type
  • Deployment Type
  • Vertical 
  • Region
Breakup by Component
  • Solutions
  • Services
Breakup by Streaming Type
  • Live Streaming 
  • Video on Demand
Breakup by Deployment Type
  • On-Premises
  • Cloud
Breakup by Vertical 
  • Media and Entertainment
  • BFSI
  • Academia and Education
  • Healthcare
  • Government
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • IBM corporation
  • Kaltura, Inc.
  • Panopto, Inc.
  • Brightcove, Inc.
  • Vimeo, Inc.
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

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Video Streaming Software Market Report Snapshots

Video Streaming Software Market Size

Video Streaming Software Market Growth

Video Streaming Software Market Trends

Video Streaming Software Market Share

Video Streaming Software Companies

Video Streaming Software Market Regional Analysis

 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global 
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Video Streaming Software Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Video Streaming Software Historical Market (2018-2023) 
    8.3    Global Video Streaming Software Market Forecast (2024-2032)
    8.4    Global Video Streaming Software Market by Component
        8.4.1    Solutions
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
            8.4.1.3    Breakup by Type
                8.4.1.3.1    Transcoding and Processing 
                8.4.1.3.2    Video Management Software
                8.4.1.3.3    Video Distribution
                8.4.1.3.4    Video Analytics
                8.4.1.3.5    Video Security
                8.4.1.3.6    Others
        8.4.2    Services
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
            8.4.2.3    Breakup by Type
                8.4.2.3.1    Professional Services
                8.4.2.3.2    Managed Services
    8.5    Global Video Streaming Software Market by Streaming Type
        8.5.1    Live Streaming 
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Video on Demand
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
    8.6    Global Video Streaming Software Market by Deployment Type
        8.6.1    On-Premises
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Cloud
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
    8.7    Global Video Streaming Software Market by Vertical 
        8.7.1    Media and Entertainment
            8.7.1.1    Historical Trend (2018-2023)
            8.7.1.2    Forecast Trend (2024-2032)
        8.7.2    BFSI
            8.7.2.1    Historical Trend (2018-2023)
            8.7.2.2    Forecast Trend (2024-2032)
        8.7.3    Academia and Education
            8.7.3.1    Historical Trend (2018-2023)
            8.7.3.2    Forecast Trend (2024-2032)
        8.7.4    Healthcare
            8.7.4.1    Historical Trend (2018-2023)
            8.7.4.2    Forecast Trend (2024-2032)
        8.7.5    Government
            8.7.5.1    Historical Trend (2018-2023)
            8.7.5.2    Forecast Trend (2024-2032)
        8.7.6    Others    
    8.8    Global Video Streaming Software Market by Region
        8.8.1    North America
            8.8.1.1    Historical Trend (2018-2023) 
            8.8.1.2    Forecast Trend (2024-2032)
        8.8.2    Europe
            8.8.2.1    Historical Trend (2018-2023) 
            8.8.2.2    Forecast Trend (2024-2032)
        8.8.3    Asia Pacific
            8.8.3.1    Historical Trend (2018-2023)
            8.8.3.2    Forecast Trend (2024-2032)
        8.8.4    Latin America
            8.8.4.1    Historical Trend (2018-2023) 
            8.8.4.2    Forecast Trend (2024-2032)
        8.8.5    Middle East and Africa
            8.8.5.1    Historical Trend (2018-2023) 
            8.8.5.2    Forecast Trend (2024-2032)
9    North America Video Streaming Software Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023) 
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023) 
        9.2.2    Forecast Trend (2024-2032)
10    Europe Video Streaming Software Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023) 
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023) 
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023) 
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023) 
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Video Streaming Software Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023) 
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023) 
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023) 
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023) 
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023) 
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Video Streaming Software Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023) 
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023) 
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023) 
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Video Streaming Software Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023) 
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023) 
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023) 
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023) 
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    IBM corporation
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Kaltura, Inc.
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Panopto, Inc.
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    Brightcove, Inc.
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Vimeo, Inc.
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Others
16    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Video Streaming Software Market: Key Industry Highlights, 2018 and 2032
2.    Global Video Streaming Software Historical Market: Breakup by Component (USD Billion), 2018-2023
3.    Global Video Streaming Software Market Forecast: Breakup by Component (USD Billion), 2024-2032
4.    Global Video Streaming Software Historical Market: Breakup by Streaming Type (USD Billion), 2018-2023
5.    Global Video Streaming Software Market Forecast: Breakup by Streaming Type (USD Billion), 2024-2032
6.    Global Video Streaming Software Historical Market: Breakup by Deployment Type (USD Billion), 2018-2023
7.    Global Video Streaming Software Market Forecast: Breakup by Deployment Type (USD Billion), 2024-2032
8.    Global Video Streaming Software Historical Market: Breakup by Vertical (USD Billion), 2018-2023
9.    Global Video Streaming Software Market Forecast: Breakup by Vertical (USD Billion), 2024-2032
10.    Global Video Streaming Software Historical Market: Breakup by Region (USD Billion), 2018-2023
11.    Global Video Streaming Software Market Forecast: Breakup by Region (USD Billion), 2024-2032
12.    North America Video Streaming Software Historical Market: Breakup by Country (USD Billion), 2018-2023
13.    North America Video Streaming Software Market Forecast: Breakup by Country (USD Billion), 2024-2032
14.    Europe Video Streaming Software Historical Market: Breakup by Country (USD Billion), 2018-2023
15.    Europe Video Streaming Software Market Forecast: Breakup by Country (USD Billion), 2024-2032
16.    Asia Pacific Video Streaming Software Historical Market: Breakup by Country (USD Billion), 2018-2023
17.    Asia Pacific Video Streaming Software Market Forecast: Breakup by Country (USD Billion), 2024-2032
18.    Latin America Video Streaming Software Historical Market: Breakup by Country (USD Billion), 2018-2023
19.    Latin America Video Streaming Software Market Forecast: Breakup by Country (USD Billion), 2024-2032
20.    Middle East and Africa Video Streaming Software Historical Market: Breakup by Country (USD Billion), 2018-2023
21.    Middle East and Africa Video Streaming Software Market Forecast: Breakup by Country (USD Billion), 2024-2032
22.    Global Video Streaming Software Market Structure

Key Questions Answered in the Report

The global video streaming software market attained a value of more than USD 8.86 billion in 2023.

The market is projected to grow at a CAGR of 19.5% in the forecast period of 2024-2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach above USD 44.20 billion by 2032.

The market is being driven by the rising demand for video on demand services, which allow people to stream digital content on their will.

Factors such as increasing demand for video streaming software in industries like education and corporate owing to rising demand for streamlining business operations for remote work are contributing to the market growth.

Regions considered in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The major components of video streaming software are solutions and services.

The different streaming types are live streaming and video on demand.

The major deployment types of video streaming software are on-premises and cloud.

The significant verticals of video streaming software are media and entertainment, BFSI, academia and education, healthcare, and government, among others.

Key players in the market are IBM corporation, Kaltura, Inc., Panopto, Inc., Brightcove, Inc., and Vimeo, Inc., among others.

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