The Vietnam clothing market was estimated to attain a value of USD 5.26 Billion in 2025 and is projected to expand at a CAGR of around 12.80% through 2035. Vietnam’s clothing sector is gaining from nearshoring trends, as global brands shift manufacturing from China to Vietnam to reduce geopolitical risks and tariffs, benefiting from Vietnam’s trade pacts, competitive labour costs, and strong garment production infrastructure. This in turn is greatly contributing to the Vietnam clothing market growth, thus propelling the market to attain USD 17.54 Billion by 2035.
In May 2025, fast-fashion giant Shein took a major step in its “China + 1” strategy by leasing a sprawling 15‑hectare warehouse near Ho Chi Minh City. This new facility will consolidate garment inventory sourced from its Vietnamese contractors before export, shielding the company from geopolitical turmoil and unpredictable U.S.-China tariff adjustments. The move underscores Vietnam's role as a crucial buffer. Manufacturers are actively relocating orders to Vietnam to maintain tariff advantage and supply-chain continuity. While Shein continues investments in China, its Vietnam expansion reflects how competitive labour costs, robust infrastructure, and favourable trade agreements such as CPTPP and EVFTA are increasingly influencing global apparel sourcing. The strategic choice demonstrates a real-world example of how Vietnam's clothing factories are capitalizing on nearshoring trends, providing a genuine snapshot of the country’s rising status as a manufacturing powerhouse, thus driving the growth of the Vietnam clothing market.
Vietnam’s clothing industry is increasingly driven by the adoption of sustainable and eco-friendly manufacturing practices, which attract international brands seeking greener supply chains. With rising pressure on global retailers to meet ESG goals, Vietnamese garment factories are investing in solar-powered facilities, water-saving dyeing technologies, and eco-certified materials. In 2024, Saitex, a major Vietnamese denim manufacturer, opened a LEED-certified factory using 98% recycled water and renewable energy. Such sustainable capabilities position Vietnam as a preferred sourcing destination for conscious brands like Levi’s and Uniqlo aiming to meet climate-responsible production standards.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
12.8%
Value in USD Billion
2026-2035
*this image is indicative*
| Vietnam Clothing Market Report Summary |
Description |
Value |
|
Base Year |
USD Billion |
2025 |
|
Historical Period |
USD Billion |
2019-2025 |
|
Forecast Period |
USD Billion |
2026-2035 |
|
Market Size 2025 |
USD Billion |
5.26 |
|
Market Size 2035 |
USD Billion |
17.54 |
|
CAGR 2019-2025 |
Percentage |
XX% |
|
CAGR 2026-2035 |
Percentage |
12.80% |
|
CAGR 2026-2035 - Market by Region |
Southeast |
14.5% |
|
CAGR 2026-2035 - Market by Region |
Red River Delta |
13.7% |
|
CAGR 2026-2035 - Market by Price Range |
Premium and Luxury |
14.4% |
|
CAGR 2026-2035 - Market by End Use |
Women |
13.6% |
|
2025 Market Share by Region |
Southeast |
29.1% |
Vietnam's retail industry is quickly adopting digital approaches, and e-commerce and online shopping are becoming key driving factors of growth. Fashion players such as Tiki and Lazada are providing B2B apparel solutions to domestic retailers, extending product coverage through effective digital marketing, augmented reality (AR), and consumer data analysis. These digital solutions enable companies to monitor inventory, predict trends, and respond to the increasing popularity of online purchases, making Vietnam's market ever more appealing to B2B partnerships, thus promoting the Vietnam clothing market expansion.
Global pressure towards developing sustainable clothing globally has compelled Vietnamese garment manufacturers to embrace greener processes. Top producers like Vinatex and TNG Investment and Trading are making heavy investments in environmentally friendly technologies and processes, including waterless dyeing and the use of organic cotton. Vietnam can achieve international standards of sustainability at a cost-efficient level with this shift. Global fashion brands as well as other B2B buyers are looking to source products from these sustainable manufacturers as consumers increasingly seek environmentally friendly products.
Fast fashion is picking up traction in Vietnam, driven by a fashion-forward, youth population. At 50% of the country's population below the age of 30, there is increased demand for pocket-friendly yet fashionable clothes. B2B suppliers are taking advantage of this by scaling up production quantities and reducing supply chains. Local players such as The V Group and international chains such as Zara are making a foray into the Vietnamese market by providing fashion-forward, affordable apparel, focusing on fashion-conscious consumers looking for the latest trends at affordable prices, thus shaping new trends in the Vietnam clothing market.
Vietnamese e-commerce sales of apparel are projected to increase by 20% per year, as online shopping gains popularity. Shopee and Lazada are improving their logistics and customer support to meet this trend, with quick delivery, convenient returns, and targeted marketing. B2B apparel manufacturers are streamlining their supply chains for e-commerce, delivering popular items on time, and venturing into online retail with their own branded stores to satisfy consumer demand.
3D virtual sampling is gaining traction in Vietnam’s clothing market as manufacturers adopt it to streamline design and production. This technology allows designers to create and visualize garments digitally, reducing the need for physical samples and shortening lead times. Companies like TNG Investment and Trading are leveraging 3D sampling to enhance efficiency, reduce fabric waste, and meet fast-changing global buyer demands. It also enables quicker approvals from international clients, improving Vietnam’s competitiveness in the global fashion supply chain.
The EMR’s report titled “Vietnam Clothing Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Key Insight: Casual wear is gaining traction as Vietnam becomes a leading sourcing hub for global retailers like Zara and Uniqlo, which prioritize everyday, comfortable clothing. Sports and functional wear is rising due to local health trends and Vietnam’s specialization in technical textiles, especially for brands like Adidas. Traditional and cultural wear remains popular during festivals like Tet, supported by growing cultural pride and boutique designers. Fashion accessories such as caps and scarves are growing on e-commerce platforms targeting younger consumers. Other products, like uniforms, benefit from Vietnam’s growing hospitality and industrial workforce, thereby driving the Vietnam clothing market revenues.
Market Breakup by Price Range
Key Insight: Mass clothing dominates due to Vietnam’s strong domestic textile base and consumer preference for affordable fashion. Local brands offer trendy designs at low costs, appealing to budget-conscious youth and rural consumers. Premium and luxury segments are expanding as rising middle-class incomes and urbanization drive demand for aspirational fashion. International brands such as Chanel and Dior are opening outlets in major cities, while local designers are finding niche audiences through social media and fashion shows.
Market Breakup by End Use
Key Insight: Women’s clothing is expanding due to increased female workforce participation and influence of global fashion through social media. Vietnamese women are also driving demand for both Western-style and traditional designs. Men’s wear is evolving beyond basics, with interest in fitted casuals, business attire, and streetwear styles among urban males. Kidswear is growing as Vietnamese parents focus on comfort, quality, and fashion trends for children, especially around school and festivals. Unisex clothing is rising among Gen Z shoppers drawn to minimalist, gender-neutral fashion available through mobile-first online platforms, thereby bolstering the Vietnam clothing industry revenues.
Market Breakup by Distribution Channel
Key Insight: Online retail is growing rapidly as mobile shopping apps like Shopee, Lazada, and TikTok Shop offer flash sales, influencer promotions, and easy returns. Gen Z and millennial buyers prefer the convenience and variety found online. Offline retail remains important for buyers seeking tactile experiences, with flagship stores and fashion chains thriving in major urban centres. Shopping malls and local markets continue to attract footfall, especially in cities like Hanoi and Ho Chi Minh City where in-store promotions and festivals drive traffic.
Market Breakup by Region
Key Insight: The Southeast region, including Ho Chi Minh City, leads due to dense factory zones and export infrastructure. It’s also a retail hotspot, with high-end boutiques and fashion malls. The Red River Delta is growing due to Hanoi’s status as a fashion-conscious urban hub with cultural wear designers. The Mekong Delta benefits from affordable labour and proximity to ports, attracting casualwear producers. The South-Central Coast supports seasonal production and textile processing. Other regions, such as Bac Ninh and Hai Phong, are witnessing FDI in garment manufacturing zones due to government incentives and improved logistics.
|
CAGR 2026-2035 - Market by |
Region |
| Southeast |
14.5% |
| Red River Delta |
13.7% |
| Mekong River Delta |
XX% |
| South Central Coast |
XX% |
| Others | XX% |
Casual and sportswear dominate and traditional accessories, and niche segments are rising steadily.
In Vietnam, the casual wear segment is gaining traction owing to its versatility and urban lifestyle preferences, particularly among the youth. Functional and sportswear demand is also surging with growing health awareness and active lifestyles. Traditional and cultural wear continues to be relevant for festivities and rituals. Fashion accessories are experiencing growth through online platforms and tourism. Other specialty segments such as work wear and maternity wear are growing with lifestyle diversification and changing consumer needs, providing brands with multiple product growth opportunities.
Mass fashion leads and luxury clothing grows with urban affluence and aspirations.
Mass-market clothing is the most dominant segment in Vietnam, led by price-conscious consumers and growing urbanization. Affordable fashion is readily available from local and global fast-fashion retailers. At the same time, the luxury and premium segment is picking up significance among Vietnam's emerging middle class and affluent elite class. This is particularly visible in urban areas such as Ho Chi Minh City and Hanoi, where luxury shopping malls and flagship stores of international brands are becoming more visible, underpinning aspirational fashion consumption.
Women’s wear leads and kids, men’s, and unisex clothing gaining market momentum.
Women's clothing dominates the Vietnam clothing market through wider variety and increased spending habits. Men's fashion is slowly emerging as men become more style conscious. Children's apparel is growing with Vietnam's youth population and increasing parental expenditures. Gen Z-fuelled unisex styles are being adopted for their inclusivity and trendy appeal. A notable recent example of Gen Z-inspired unisex fashion in Vietnam is the emergence of brands like Bobuisaigon, a pioneer in gender-neutral streetwear embraced by youth for its fresh, modern aesthetic. Brands are introducing gender-neutral ranges that resonate with young consumers who desire individuality and versatility in fashion.
Offline stores dominate and online fashion sales surge via e-commerce and social platforms.
Offline retail stores such as the brick-and-mortar stores continue to be the most significant channel in Vietnam, especially in Tier 1 cities, where consumers can engage with products firsthand. According to Vietnam clothing market analysis, online retail is expanding quickly due to the increasing smartphone usage, e-commerce sites, and online payment systems. Social media commerce and live selling have also fuelled online apparel sales. Hybrid retail formats merging both in-store and digital interactions are emerging as important strategies for brands to reach more people and improve convenience.
Vietnam’s key regions drive apparel growth through manufacturing hubs, exports, infrastructure, and rising investments.
The Southeast region, whose economic hub is Ho Chi Minh City, is the predominant centre for clothing manufacturing and exports in Vietnam. It has a high density of factories and acts as a portal for global trade. The Red River Delta, which is in Hanoi, is a significant region for garment and textile manufacturing. The region has good infrastructure and skilled labour, which makes it a central location in Vietnam's clothing sector. For example, in February 2025, the Vietnam International Trade Fair for Apparel, Textiles & Technologies (VIATT) in Ho Chi Minh City saw over 19,000 visitors and 463 exhibitors, a nearly 13% increase from the previous year, demonstrating the city’s central role in garment manufacturing, trade infrastructure, and global supply chain connectivity. Additionally, Ho Chi Minh’s textile industry benefits from major export hubs near Saigon Port and Cai Mep–Thi Vai Port, which collectively handle a significant portion of Vietnam’s seaborne exports, reinforcing the Southeast region's status as the country’s primary clothing production and export centre.
The Mekong River Delta is also becoming a central region for agriculture-based textile manufacturing. Its location close to major ports increases its contribution to domestic and export-oriented clothing production. The South-Central Coast area, especially provinces such as Da Nang, is gaining importance due to its textile production potential and investment policy, attracting B2B apparel businesses interested in low-cost production and export.
Other parts of Vietnam are seeing the rise of small to medium-sized clothing industries, with increased investments in domestic infrastructure and manufacturing capacity. They are becoming crucial in meeting both domestic and international demand.
Vietnam clothing market players are shifting their emphasis towards enhancing their production capacity, implementing advanced digital technologies, and promoting sustainability in their manufacturing. These players want to promote their competitive advantage by keeping their designs ahead of international fashion trends and complying with international standards of sustainability to appeal to international B2B customers. Clothing companies in Vietnam are increasingly investing in on-demand, small-batch manufacturing using digital tools to reduce overproduction and align with sustainability goals. By integrating real-time consumer data from platforms like TikTok Shop and Shopee, brands tailor production based on demand patterns, minimizing inventory waste. Domestic manufacturers are adopting digital printing and automation to support these flexible models. This shift is helping Vietnam move beyond just being a low-cost manufacturing base to becoming a responsive, tech-enabled fashion hub. Companies like Faslink and Dony Garment are piloting such agile systems to serve both local and international fast-fashion and boutique clients.
Nike, Inc. founded in 1964 in the United States produces athletic footwear, apparel, and equipment. Nike makes sportswear and lifestyle apparel in Vietnam to meet increased demand for activewear for the fitness and casual consumer market.
Louis Vuitton Malletier SAS founded in 1854 in France is well known for luxury fashion. It sells upscale clothing, accessories, and footwear in Vietnam, catering to wealthy customers looking for designer, premium fashion and fueling the growth of the luxury market in Vietnam.
Adidas Vietnam Company Limited founded in 1995 in Germany deals in sports footwear, apparel, and accessories. Adidas in Vietnam targets activewear for sports fans and casual wear for young people, riding the increasing popularity of fitness culture.
Hermes International S.A. founded in 1837 in France provides high-end clothing, leather accessories, and accessories. In Vietnam, Hermes targets the upscale segment with high-end fashion items, including ready-to-wear clothing, that contribute to the luxury fashion market in the country.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the report include Inverted PUMA SE, and H & M Hennes and Mauritz AB, among others.
Explore Vietnam’s evolving apparel industry—uncover innovations in fashion production, sustainability, and digital retail. Download the 2026–2035 report sample for expert forecasts, segmented insights, and strategic guidance.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the Vietnam clothing market reached an approximate value of USD 5.26 Billion.
The market is projected to grow at a CAGR of 12.80% between 2026 and 2035.
The key players in the market include Nike, Inc., Louis Vuitton Malletier SAS, Adidas Vietnam Company Limited, Hermes International S.A., PUMA SE, and H & M Hennes and Mauritz AB, among others.
The premium and luxury segment by price range is gaining traction and is anticipated to expand with a 14.4% CAGR through 2035.
Major strategies propelling the Vietnam clothing market are increasing manufacturing capacity, embracing sustainable practices, taking advantage of e-commerce, improving export competitiveness, investing in technology, and establishing global partnerships to address changing consumer and market needs.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product Type |
|
| Breakup by Price Range |
|
| Breakup by End Use |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
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