The Vietnam consumer electronics market was valued at USD 11.44 Billion in 2025. The industry is expected to grow at a CAGR of 8.20% during the forecast period of 2026-2035, to attain a valuation of USD 25.16 Billion by 2035.
The rising rate of urbanisation and the surging spending capacities of consumers is driving the preference for smart homes, subsequently impacting the Vietnam consumer electronics market outlook. In March 2025, T3 Technology entered into a partnership with Vietnamese telecom operator Viettel Telecom, and IoT platform technology firm Tuya Smart for accelerating the advancements in Vietnam’s smart home as well as Artificial Intelligence of Things (AIoT) industries.
Further, the growing efforts on global firms on setting up manufacturing units for electronics and their components will also influence the market growth. In April 2025, leading Chinese electronics manufacturer Goertek invested VND9,717 billion (approx. USD 391 million) for expanding its footprint in Vietnam. The surging presence of international brands for increased global presence is an important factor for the Vietnam consumer electronics market growth. In October 2024, Facebook owner Meta disclosed its plans of producing virtual reality headsets in Vietnam from 2025.
The Vietnam consumer electronics industry will also be impacted by the rising number of retail stores combined with the growing sales of mobile phones, and electric and electronic home appliances. According to industry reports, Vietnam-based computer and electronics retailing firm Mobile World Investment Corp. reported a revenue of VND24.52 trillion (USD 959.5 million) in the first two months of 2025.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
8.2%
Value in USD Billion
2026-2035
*this image is indicative*
| Vietnam Consumer Electronics Market Report Summary |
Description |
Value |
|
Base Year |
USD Billion |
2025 |
|
Historical Period |
USD Billion |
2019-2025 |
|
Forecast Period |
USD Billion |
2026-2035 |
|
Market Size 2025 |
USD Billion |
11.44 |
|
Market Size 2035 |
USD Billion |
25.16 |
|
CAGR 2019-2025 |
Percentage |
XX% |
|
CAGR 2026-2035 |
Percentage |
8.20% |
|
CAGR 2026-2035- Market by Region |
Southeast |
9.3% |
|
CAGR 2026-2035 - Market by Region |
Mekong River Delta |
8.4% |
|
CAGR 2026-2035 - Market by Product Type |
Electronic Devices |
8.7% |
|
CAGR 2026-2035 - Market by Distribution Channel |
Online |
14.6% |
| 2025 Market Share by Region | Red River Delta |
26.1% |
The growing efforts by leading industry players on expanding research institutes and development teams for bringing enhancements in software development and verification portfolio will favour the Vietnam consumer electronics market revenue. In November 2024, LG Electronics strengthened its research and development capabilities in Vietnam to expand its local research program into areas, such as the webOS platform, vehicle components, and home appliances.
The Vietnam consumer electronics industry is driven by the surging focus of the government on securing investments to facilitate the growth of the electronics and semiconductor sectors. In March 2025, the Vietnamese Government directed the Ministry of Planning and Investment, relevant ministries as well as agencies for preparing the best conditions for welcoming incoming investments. The growing efforts by government-bodies on establishing a strong infrastructure and skilled workforce is, thus, driving the market expansion.
The surging rate of product developments to match the evolving consumer preferences is likely to play a key role in the growth of the Vietnam consumer electronics market. The emerging demand for foldable displays, in-screen cameras and wireless charging is driving innovations in smartphones. In April 2025, electronics firm Oppo began selling Find N5, its flagship and world’s thinnest foldable smartphone in Vietnam.
The rapid growth in residential spaces and the incessant need for home appliances are the Vietnam consumer electronics market trends. In March 2025, Xiaomi proliferated its home appliance range by unveiling refrigerators, air conditioners, and washing machines that offer sleek designs, affordability, and smart features in Vietnam. The company disclosed that it would roll out the products during the second half of 2025.
The increasing popularity of Iphones, mainly amongst the millennial and Generation Z population is a prominent factor influencing the Vietnam consumer electronics market revenue. Vietnam imported nearly 9,636 shipments of Apple Iphone from September 2023 to August 2024. With the rising rate of digitalisation and the interest in latest technologies, artificial intelligence is largely integrated into electronic appliances to cater to the tech savvy individuals of the country. In July 2024, Vietnam's National Innovation Centre collaborated with Google for launching a comprehensive initiative to promote the development of artificial intelligence in Vietnam, subsequently adding to the market growth.
The EMR’s report titled “Vietnam Consumer Electronics Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Breakup by Product Type
Key Insight: The strong demand for electronic devices due to rapid urbanisation and increased disposable incomes will drive the Vietnam consumer electronics market growth. According to industry reports, Vietnam's urbanization rate is expected to exceed 50% by 2030. The demand for smartphones, laptops, and smart home gadgets is increasing day-by-day, fuelled by digital adoption and e-commerce growth. According to industry reports, 84 million people in Vietnam had smartphones with apps in 2023.
Breakup by Distribution Channel
Key Insight: According to the Vietnam consumer electronics market report, the robust expansion of e-commerce platforms, to render convenience and competitive pricing mainly to appeal to tech-savvy urbanites is driving the demand for online stores. In May 2023, Apple launched the Apple Store online into Vietnam to offer its full lineup of products to the regional customers.
Breakup by Region
Key Insight: The rapid technological advancements and 5G adoption along with the growing production activities in the Red River Delta region is driving the Vietnam consumer electronics industry. In September 2024, South Korea's Samsung Display Co invested USD 1.8 billion for a new unit manufacturing organic light-emitting diode (OLED) displays in Bac Ninh province east of Hanoi to cater to uses in technology equipment.
|
CAGR 2026-2035 - Market by |
Region |
| Southeast |
9.3% |
| Mekong River Delta |
8.4% |
| Red River Delta |
XX% |
| South Central Coast |
XX% |
| Others |
XX% |
Smart Living and Urban Growth Propel Vietnam's Home Appliance Market
As per Vietnam consumer electronics market analysis, home appliances segment is experiencing robust growth driven by rising urbanisation, increasing disposable incomes, and a tech-savvy population. The surge in demand for smart and energy-efficient appliances is reshaping consumer preferences. The 136th Canton Fair, held in October 2024, showcased a surge in smart and sustainable home appliances, with exhibitors like Galanz displaying over 200 products, including integrated appliances and smart home solutions. Further, investments in smart city projects and the emphasis on sustainable living are encouraging the adoption of modern home appliances. In February 2024, Iveda’s partnered with VinaFore Informatics and Telecommunication JSC, to introduce smart city initiatives in Vietnam. Projects in Hanoi and Da Nang incorporate IvedaAI’s Machine Vision technology for traffic management, which complements smart home technologies.
Offline Retail Expansion Strengthens Electronics Market Reach in Vietnam
Offline channels, such as retail stores are popular among older consumers as they offer hands-on product testing and trust in physical purchases[SB6]. Major retailers, such as Dien May Xanh, The Gioi Di Dong, and FPT Shop are also adopting omnichannel approaches to blend physical stores with online platforms in the region. In April 2024, Central Retail, a Thai conglomerate, announced a USD 1.45 billion investment plan (2023-2027) to expand its offline presence in Vietnam, including hypermarkets and electronics stores. This expansion aims to capitalize on the strong demand for in-store shopping, particularly for electronics, where older consumers seek trusted brands and immediate availability.
South Central Coast Emerges as Key Growth Hub for Vietnam’s Consumer Electronics Market
Rising urbanization, booming tourism industry and e-commerce growth in the South Central Coast of Vietnam is pushing the preference for smartphones, laptops, and smart home devices. The growing urbanization, particularly in Da Nang and the rising adoption of smart homes will add to the regional market growth. According to industry reports, Danang had a population of nearly 1.1 million in 2022.
Key players in Vietnam consumer electronics market are actively enhancing their product offerings by integrating advanced technologies such as artificial intelligence (AI) to meet evolving consumer preferences. This includes the development of smart devices that offer improved performance, energy efficiency, and user-friendly interfaces. Companies are also focusing on expanding their product lines to cater to the growing demand for wearable technology and smart home appliances, reflecting the increasing consumer interest in connected and automated solutions. In addition to product innovation, these companies are strengthening their distribution channels by adopting omnichannel retail strategies. This approach combines physical storefronts with robust online platforms to provide a seamless shopping experience. Investments are being made in enhancing logistics and customer service capabilities to ensure timely delivery and support. Furthermore, firms are leveraging data analytics to gain insights into consumer behavior, enabling them to tailor marketing efforts and inventory management to better meet market demands.
Founded in 1969 and headquartered in Suwon-si, South Korea, Samsung Electronics is a major multinational major appliance and consumer electronics corporation. The firm is a well-known producer of mobile phones, LCD and LED panels, digital cinema screens, memory chips, solid-state drives, televisions, laptops and many more products.
Founded in 1976 and headquartered in California, United States, Apple Inc. is an American multinational corporation. This company has revolutionised the technological sector through its innovative offerings in computer software, personal computers, mobile tablets, smartphones, and computer peripherals.
Founded in 2010 and headquartered in Beijing, China, Xiaomi Corporation is one of the major manufacturers of smartphones across the world. The company also makes and invests in mobile apps, laptops, bags, shoes, home appliances, consumer electronics, and many other products.
Founded in 1984, Lenovo Group Limited is a Chinese multinational technology company with its headquarters in Beijing, China and Morrisville, United States. Lenovo is known for designing, manufacturing, and marketing consumer electronics, personal computers, software, servers, converged and hyperconverged infrastructure solutions, and related services.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the Vietnam consumer electronics market report are LG Corporation, Sony Group Corporation, Dell Technologies Inc., HP Inc., Panasonic Holdings Corporation, Alphabet, Inc., Daikin Industries, Ltd., Midea Group and others.
Discover the future of tech consumption with our Vietnam consumer electronics market trends 2026 report. Track rising demand, smart appliance adoption, and regional buying patterns. Whether you're a manufacturer, retailer, or investor, download a free sample today to explore strategic insights and make data-driven decisions. Stay competitive with Expert Market Research’s trusted analysis of the Vietnam consumer electronics landscape.
Upto 15% Off
USD
$2499 $2249
$3999 $3599
$4999 $4249
$5999 $5099
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
In 2025, the market reached an approximate value of USD 11.44 Billion.
The market is projected to grow at a CAGR of 8.20% between 2026 and 2035.
The key players in the market report include Samsung Electronics Co., Ltd., Apple Inc., Xiaomi Corporation, LG Corporation, Lenovo Group Limited, Sony Group Corporation, Dell Technologies Inc., HP Inc., Panasonic Holdings Corporation, Alphabet, Inc., Daikin Industries, Ltd., Midea Group and others.
The strong demand for electronic devices due to rapid urbanisation and increased disposable incomes occupies the largest share in the market.
The key strategies boosting the market include the growing urbanisation, rise in research activities and higher consumer incomes.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product Type |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
Datasheet
One User
USD 2,499
USD 2,249
tax inclusive*
Single User License
One User
USD 3,999
USD 3,599
tax inclusive*
Five User License
Five User
USD 4,999
USD 4,249
tax inclusive*
Corporate License
Unlimited Users
USD 5,999
USD 5,099
tax inclusive*
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Small Business Bundle
Growth Bundle
Enterprise Bundle
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
How To Order
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Share