The Vietnam lottery market was valued at USD 7.05 Billion in 2025. The market is expected to grow at a CAGR of 9.20% during the forecast period of 2026-2035 to reach a value of USD 17.00 Billion by 2035.
The Vietnamese lottery sector is experiencing explosive digitalization, fuelled by the development of blockchain-based transparency and artificial intelligence-driven predictive analysis. A key factor triggering this process is the draft 2024 decree from the Ministry of Finance to legalize and oversee digital lotteries countrywide. This change in regulation mirrors Vietnam's overall drive to bring the sector into the modern era, going beyond traditional, provincial structures. The envisioned framework favours secure and open digital platforms and presents opportunities for national growth, increased user interaction, and incorporation of smart technologies in lottery activities.
Vietnam Lottery Company (Vietlott), which is a state-owned company, continues to lead the various innovation taking place within Vietnam's lottery industry. Its official report in 2024 disclosed that its pre-tax profit for the first half this year was approximately VND212 billion (USD 8.5 million), the highest figure for the period in the past six years. In May 2024, Vietlott partnered with MoMo and ZaloPay to streamline mobile-based purchases, a shift that has reportedly driven up ticket sales among urban Gen Z buyers, boosting further development in the Vietnam lottery market. Supporting this momentum, the Vietnamese Government’s e-Government Development Strategy 2025 aims to facilitate smart taxation and anti-fraud frameworks within the lottery domain.
Additionally, regional authorities in provinces like Ho Chi Minh City and Da Nang are exploring pilot schemes around blockchain-powered lottery draws to ensure ticket integrity. This lottery market trend, aligned with the National Digital Transformation Programme, is turning Vietnam into a regional case study for controlled yet forward-thinking lottery reforms.
Base Year
Historical Period
Forecast Period
According to the Ministry of Finance, Vietnam's lottery tax collection peaked at VND45.8 trillion (USD 1.9 billion) in 2023. This regional concentration highlights the potential for concentrated B2B partnerships and local-level strategies, further boosting the growth in the Vietnam lottery market.
In 2023, the lottery sector accounted for approximately 22% surplus of the national target. With these funds aimed for local budgets, this trend highlights the role of the lottery sector in public sector financing.
The restructuring of the lottery market was called for by the National Assembly in accordance with international standards, including the input of information technology. This opens up B2B opportunities into digital infrastructure and compliance solutions.
Compound Annual Growth Rate
9.2%
Value in USD Billion
2026-2035
*this image is indicative*
|
Vietnam Lottery Market Report Summary |
Description |
Value |
|
Base Year |
USD Billion |
2025 |
|
Historical Period |
USD Billion |
2019-2025 |
|
Forecast Period |
USD Billion |
2026-2035 |
|
Market Size 2025 |
USD Billion |
7.05 |
|
Market Size 2035 |
USD Billion |
17.00 |
|
CAGR 2019-2025 |
Percentage |
XX% |
|
CAGR 2026-2035 |
Percentage |
9.20% |
|
CAGR 2026-2035 - Market by Region |
Red River Delta |
9.8% |
|
CAGR 2026-2035 - Market by Region |
Southeast |
9.3% |
|
CAGR 2026-2035 - Market by Type |
Sports Lotteries |
9.4% |
|
2025 Market Share by Region |
Mekong River Delta |
12.3% |
Vietnam is piloting blockchain-integrated lottery systems through collaborations between Vietlott and domestic tech startups like TomoChain and akaChain. Shuffle.com, prominent cryptocurrency, gaming, and lottery platform was launched in 2023, which has increased its wager volume to over 10 billion. The goal is fraud resistance and real-time verifiability, ensuring tickets cannot be duplicated or tampered with post-sale. The Ministry of Finance approved the project’s expansion across Southeast provinces. This shift represents a reputational boost for the Vietnam lottery market and helps drive investor confidence, especially from fintech firms exploring reg-tech and compliance-led integrations.
Vietlott and several mobile wallet platforms have begun deploying AI algorithms that analyse user behaviour to recommend draw combinations, timing alerts, and customised jackpot notifications. This is part of a strategic partnership with FPT Software to enhance digital lottery engagement in Vietnam. The National Innovation Centre has also backed AI integration under its lottery digitisation accelerator. The deeper insight from predictive analytics is not only enhancing user loyalty but also opening opportunities for cross-promotions in insurance, microcredit, and retail sectors tied to digital wallets.
The Vietnam lottery market has been experiencing rapid digitalization in which Vietlott has taken the lead. The company launched SMS-based lottery sales in partnership with some of the biggest telecom providers in Vietnam, which include Viettel, Mobifone, and Vinaphone. Such a venture has simplified ticket access for users to buy lottery tickets using their mobile phones. According to the audited financial report of Vietnam Computerized Lottery One Member Company Limited (Vietlott), income before tax in 2023 increased by almost 9 billion VND to nearly 4,968 billion.
The government plays an important role in the Vietnam lottery market development through the allocation of revenue for different public services. In 2023, the revenue from lottery businesses reached 153,037 billion VND, up 11% from 2022, according to a report sent to the National Assembly by Minister of Finance Ho Duc Phoc. The rest, which consists of over VND 45 trillion, was allocated to local budgets and financed education, health, and infrastructure development. Notably, in provinces like An Giang and Dong Thap, lottery revenue funded school renovation programmes and subsidised rural healthcare. These social reinvestments have enhanced public trust in the system, indirectly supporting higher ticket participation and sales.
To cater to younger mobile users, Vietnam’s platforms are launching gamified scratch cards and micro-jackpot rounds, boosting further lottery demand. Such formats maintain legal compliance while enhancing entertainment. Start-ups like LottoX are leveraging APIs that plug into digital payment gateways and banking apps, enabling users to play with loyalty points. By blending entertainment, convenience, and technological reliability, micro-jackpot formats are unlocking fresh revenue streams and reinforcing user retention among Vietnam’s younger digital-savvy population.
The EMR’s report titled “Vietnam Lottery Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Key Insight: Terminal-based games dominate the Vietnam lottery industry due to systemic infrastructure and familiarity. Scratch-offs are growing at the fastest pace by capturing younger and low-spend consumers, owing to app integrations and festival tie-ins. Sports lotteries, though niche, are benefiting from Vietnam's increasing football sponsorships and government interest in formalising betting structures. ‘Other’ formats like philanthropic draws and gamified instant plays serve as innovation testbeds.
Market Breakup by Mode
Key Insight: As per the Vietnam lottery market report, the offline segment remains foundational, given its trust-based model and rural reach. However, online platforms are advancing quickly due to mobile penetration, technology partnerships, and regulatory support. Players are offering QR-activated scratch cards or digital receipts for physical draws. The hybrid model reflects the region’s lottery evolution, where both legacy systems and tech-forward solutions coexist.
Market Breakup by Region
Key Insight: The regional performance of the lottery markets in Vietnam varies with urbanisation, technology accessibility and policy execution. The Southeast leads the market with high volumes and innovation adoption. The Red River Delta is taking up bigger shares by blending policy support and tech-native users. The Mekong River Delta shows steady traction through agricultural sponsorship-linked lotteries. South Central Coast and other regions are growing comparatively slower, but these regions benefit from government-led financial inclusion drives.
By Type, Terminal-Based Games Account for the Dominant Share of the Market
Terminal-based games continue as the primary driver of the Vietnam lottery market growth, owing to widespread adoption and consumer familiarity. Vietlott's Power 6/55 is one of the most recognized national formats. The games are now powered by real-time ticketing technology enabling quicker draw verification and centralized auditing of prizes. Additionally, government efforts such as monitoring programme for terminal games using digital dashboards in Ho Chi Minh City and Hanoi has supported this kind of games in the market.
Scratch-off games are fast becoming popular in the Vietnam lottery market landscape because of the instant gratification factor and value for money. Vietlott and private operators have introduced event-themed scratch cards on occasions such as Tết and SEA Games 2025. The physical and e-scratch options are being married with mobile apps, especially with e-wallets such as VNPay. Their quick-play feature is well-suited for micro-transaction customers. Retailers such as WinMart are testing instant scratch issuance at lottery kiosks.
By Mode, the Offline Segment Captures a Significant Share of the Market
Offline channels continue to be the dominant segment occupying as significant share of the Vietnam lottery market value. Vietlott’s partnership with nationwide networks like Circle K and FamilyMart has increased daily footfall at lottery terminals. Physical ticket formats have also gained trust among older demographics, who prefer in-person transactions. Moreover, the government mandates real-name registration for large wins, which is more enforceable via offline verification.
Online lottery platforms are gaining pace within the Vietnam lottery industry, largely fuelled by mobile wallet adoption and younger demographics. As of early 2025, over 12 million users in Vietnam are accessing lotteries through apps such as MoMo and VNPay. Vietlott's expansion into digital draws has been bolstered by AI-based engagement tools and blockchain-backed security. In 2020, the Vietnam Lottery Company (Vietlott) began a pilot program for SMS-based product sales in the second half of 2020, following a VND2.3tn (£78.9m/€83.6m/$98.9m) increase in sales in the first half of the year. Promotions such as cashback on ticket purchases and e-scratch gamification are accelerating online traction. Despite regulatory constraints, this subsegment is expanding rapidly across urban zones like Da Nang and Ho Chi Minh City.
The Southeast Region Registers the Leading Position of the Market
The Southeast region, anchored by Ho Chi Minh City, leads the Vietnam lottery market revenue share by a wide margin. The region’s urban density, tourism footfall, and financial tech accessibility have made it the prime innovation ground for digital lottery pilots and gamification rollouts. Vietlott’s digital ticketing command centre is based here, supporting real-time prize disbursal. Regional operators have also been most compliant with blockchain trials for lottery authenticity.
The Red River Delta, including Hanoi, is emerging as the fastest-growing lottery market in Vietnam. Its educated population, fintech integration, and proximity to policymaking hubs make it ideal for experimental formats. The Ministry of Information and Communications is running AI-personalised lottery trials here, alongside cashless vending machines in partnership with FPT Retail. The market growth is also tied to digital public finance education, supported by NGOs promoting responsible gambling. Urban transit hubs like Hanoi Railway Station are integrating digital kiosks with NFC-based ticket purchases.
|
CAGR 2026-2035 - Market by |
Region |
|
Red River Delta |
9.8% |
|
Southeast |
9.3% |
|
Mekong River Delta |
XX% |
|
South Central Coast |
XX% |
|
Others |
XX% |
Vietlott dominates with terminal and digital formats, but regional lotteries managed by provincial finance departments are innovating fast. Vietnam lottery market players are increasingly focusing on three core areas including technology partnerships, distribution expansion, and thematic game development. Fintech firms like MoMo, VNPay, and ZaloPay now serve as gateways for mobile lottery transactions. Companies like FPT and CMC are developing backend systems to support AI, blockchain, and cloud-based ticket management. Vietnam lottery companies are targeting users through hybrid reach. They are strategizing with retail agents, smart kiosks and mini-apps that enable 24/7 ticketing. Local chains like WinMart are offering in-store scratch kiosks, whereas gas stations now distribute digital QR tickets. Firms are crafting culturally themed lotteries tied to festivals and social causes. These not only drive seasonal spikes but also improve user retention. Startups such as GreenLotto are building philanthropic lottery apps that blend CSR and gaming.
Founded in 2011, based in Ho Chi Minh City, and a major player in the computerized lottery industry, Vietlott specializes in digital lottery technology and revolutionizes the market through mobile applications and sales via SMS.
Ho Chi Minh City Lottery Company Limited is based in Ho Chi Minh City, and it is one of the oldest and biggest players in Vietnam's lottery sector, which also has many other products, including class lotteries and scratch-off games.
Established in 1979, Dong Nai Lottery and General Services Company Limited develops traditional and modern lottery games. With the creation of a stronger regional sales network, the company builds local community development through lottery proceeds.
XoSoTienGiang has increasingly become a popular name when it comes to regional lotteries in Vietnam. The company offers a range of products such as traditional lotteries and tickets with an eye towards contributing to local welfare projects with additional features.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Explore the latest trends shaping the Vietnam Lottery Market 2026-2035 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Download a free sample report or contact our team for customized consultation on Vietnam Lottery Market trends 2026.
Upto 15% Off
USD
$3999 $3599
$2499 $2249
$4999 $4249
$5999 $5099
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
In 2025, the Vietnam lottery market reached an approximate value of USD 7.05 Billion.
The market is projected to grow at a CAGR of 9.20% between 2026 and 2035.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach a value of around USD 17.00 Billion by 2035.
Key strategies driving the market include investing in hybrid distribution, forging fintech alliances, customising content for youth, supporting regulatory tech pilots, and embedding lotteries with ESG themes.
The key challenges are regulatory ambiguity on digital formats, fraud control in scratch-offs, and low financial literacy in rural areas.
The major regions in the market are Southeast, Red River Delta, Mekong River Delta, South Central Coast, and others.
The various types considered in the market report are terminal-based games, scratch-off games, sports lotteries, and others.
The various modes considered in the market report are online and offline.
The major players in the market are Vietnam Computerized Lottery Company, Ho Chi Minh City Lottery Company Limited, Dong Nai Lottery and General Services Company Limited, and XoSoTienGiang, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Mode |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
Single User License
One User
USD 3,999
USD 3,599
tax inclusive*
Datasheet
One User
USD 2,499
USD 2,249
tax inclusive*
Five User License
Five User
USD 4,999
USD 4,249
tax inclusive*
Corporate License
Unlimited Users
USD 5,999
USD 5,099
tax inclusive*
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Small Business Bundle
Growth Bundle
Enterprise Bundle
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
How To Order
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Share