The Vietnam sanitary ware and bathroom accessories market was valued at USD 652.27 Million in 2025. The market is expected to grow at a CAGR of 6.40% during the forecast period of 2026-2035 to reach a value of USD 1212.95 Million by 2035. Rising disposable incomes and exposure to global design standards are driving bathroom remodeling and renovation activities across urban households, boosting premium demand outside of new construction cycles.
The market is entering a phase of rapid expansion, mainly supported by the government’s ambitious social housing programs. In February 2025, the Ministry of Construction confirmed plans to deliver nearly one million affordable housing units by 2030, with yearly targets such as 100,275 apartments in 2025 and 271,161 by 2030. This scale of residential development is fueling an unprecedented demand for durable, functional, and stylish bathroom solutions, boosting the Vietnam sanitary ware and bathroom accessories market growth. This reflects Vietnam’s rising focus on urban living standards and modern infrastructure quality, making the country an attractive ground for both global and regional manufacturers.
Foreign direct investment is adding further momentum. In the first 11 months of 2024, FDI in real estate surged 7.1% year-on-year, reaching around USD 21.68 billion. Such inflows are directly strengthening demand for sanitary ware across housing, commercial, and hospitality projects. For example, new hospitality ventures like the Westin Resort & Spa Cam Ranh are setting higher benchmarks for bathroom fittings, compelling suppliers to innovate in design, hygiene, and sustainability redefining the Vietnam sanitary ware and bathroom accessories market dynamics. Consumer shifts towards eco-friendly and smart bathroom technologies, such as AI-enabled touchless toilets or antibacterial fixtures, highlight how innovation is becoming the central strategy for capturing premium categories.
Base Year
Historical Period
Forecast Period
According to World Bank, Vietnam’s rising per capita income, which reached USD 4,346.8 in 2023, fosters greater consumer spending power. This growth encourages demand for higher-quality products, including sanitary ware and bathroom accessories, contributing to market expansion as households can afford premium products.
The Ministry of Transport’s plan to initiate 13 infrastructure projects in 2024 is set to enhance the country's urban development. Improved infrastructure will drive demand for modern bathroom products as new residential and commercial properties emerge, thus benefiting the Vietnamese sanitary ware market.
As per industry reports, Vietnam's FDI inflow surged by 32.1% in 2023, signifying growing foreign investment in various sectors, including construction and real estate. This influx of capital promotes the development of new residential and commercial properties, subsequently driving demand for advanced sanitary ware and bathroom accessories.
Compound Annual Growth Rate
6.4%
Value in USD Million
2026-2035
*this image is indicative*
Regulations, notably Circular No.10/2024/TT-BXD, are elevating product standards across Vietnam. Manufacturers are investing in certified materials, antibacterial glazes, and automated quality-inspection lines to meet stricter assessment and declaration requirements. Large-scale developers handling social housing projects increasingly specify compliance, reducing low-quality import penetration and creating Vietnam sanitary ware and bathroom accessories market opportunities for compliant domestic producers to scale exports. This regulatory push is encouraging R&D partnerships between Vietnamese factories and global glazing technology suppliers, driving premiumization in mass housing supply chains while ensuring long-term durability and hygiene in institutional installations.
Smart and sustainable bathroom technologies are gaining rapid traction. TOTO’s Neorest NX and MS857 launches illustrated demand for AI-driven toilets with water-saving flush modes and antibacterial surfaces. In 2024, the country welcomed over 17.5 million international visitors, a 39.5% increase from the previous year, fueling the expansion of major hotel chains like Marriott International. Manufacturers are adapting with low-flow faucets featuring real-time leak detection, sensor-driven showers that recycle greywater, and ceramic glazing with nano-coatings for antimicrobial performance, broadening the Vietnam sanitary ware and bathroom accessories market scope. These innovations are appealing to hospitality groups and high-end residential projects seeking certification under green building standards, creating B2B opportunities in specification sales, retrofit contracts, and service agreements.
Prefabrication and modular bathroom pods are emerging as pragmatic solutions for fast housing delivery. In October 2024, TOTO Vietnam launched an upgraded Neorest NX smart toilet in Vietnam, featuring AI-driven technology, enhanced water-saving capabilities, and improved hygiene functions like self-cleaning and antibacterial surfaces. Developers delivering social housing targets are piloting factory-built bathroom units that reduce onsite construction time, improve quality control, and simplify plumbing interfaces, while accelerating demand in the Vietnam sanitary ware and bathroom accessories market. Modular pods also enable standardized procurement, bulk purchasing discounts, and easier maintenance contracts for large estates.
E-commerce and q-commerce platforms are widening their reach into Tier-2 cities, while BIM-enabled spec sheets and digital showrooms are changing procurement for architects and contractors, powered by the growing urban population. According to the Vietnam sanitary ware and bathroom accessories market analysis, in 2023, the urban population reached 39 million, a 2.54% increase from 2022, reflecting continued migration to major cities like Ho Chi Minh City, Hanoi, and Da Nang. Manufacturers are embedding QR-linked product data and maintenance schedules into fixtures to simplify asset management for hotels and property managers.
Workforce upskilling and localized R&D are reshaping competitiveness. Vietnamese tile and ceramic clusters are investing in advanced kilns, glaze chemistry labs, and vocational training tied to growing factory automation. Local R&D is creating region-specific formulations resilient to Vietnam’s humidity and water chemistry, reducing failure rates. Firms partnering with universities for material science research are shortening product development cycles and offering customized products for coastal, high-humidity and hospitality applications, strengthening their tender competitiveness.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
The EMR’s report titled Vietnam Sanitary Ware and Bathroom Accessories Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Key Insight: Each product type addresses specific project needs across Vietnam’s construction spectrum. Toilets dominate the market revenue due to essential nature and easy replacement cycles, washbasins are growing their shares with design-conscious renovations, while faucets and showers are being specified for water efficiency and smart controls. Pedestals and cisterns remain steady in mass housing, and accessories like soap dispensers and mirrors are innovating with anti-fog and antibacterial surfaces.
Market Breakup by Material
Key Insight: Material selection is driven by project scale, cost and performance demands. Ceramic leads the market for core fixtures due to durability and hygiene. Pressed metal and acrylics are specified for specialty components where weight and design flexibility matter, driving the Vietnam sanitary ware and bathroom accessories market value. Acrylic and composites are gaining in hospitality and modular pod applications, while metal finishes are chosen for premium faucets and shower assemblies. Suppliers who can certify materials for durability, low VOC emissions and antibacterial performance are preferred by developers aiming for long-term maintenance savings.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
By product type, toilet / water closets command the largest share of the market due to hygiene and regulations
Toilet and water closet assemblies are the pillar of Vietnam’s sanitary market, accounting for the majority of volume in both new construction and refurbishment pipelines. This category is being driven by social housing rollouts and hospitality refurbishments that prioritize water-efficient, easy-clean units. Recent product launches like TOTO’s MS857 one-piece toilet have combined rimless designs, dual-flush systems and antibacterial surfaces, addressing both hygiene and water conservation.
Washbasins are witnessing rapid growth in the Vietnam sanitary ware and bathroom accessories market, propelled by urban apartment upgrades and boutique hospitality projects seeking distinctive fixtures. Design-led demand for compact, wall-hung basins and integrated countertop solutions is growing among younger homeowners and developers targeting premium finishes. Manufacturers are innovating with space-saving flow-through designs, touchless basin decks and integrated waste-management units that ease maintenance for rented flats.
Ceramic materials account for the dominant share of the market owing to their longevity and cost-effectiveness
Ceramic materials continue to be the dominant material, prized for hygiene, longevity and cost-efficiency across toilets, basins and cisterns. Vietnamese ceramic clusters are modernizing kilns and glaze lines to produce low-porosity wares with antibacterial surface chemistry, appealing to both domestic developers and export markets. Duravit’s March 2024 showroom entry highlighted luxury ceramic applications and local collaborations with designers, signaling premium ceramic demand. Local manufacturers are capitalizing on ceramic’s recyclability and lower lifecycle costs when specified for large housing projects, accelerating the overall Vietnam sanitary ware and bathroom accessories market revenue growth.
Acrylic plastic and Perspex are the fastest-growing alternative materials for shower panels, bathtubs and vanity tops due to lightweight installation benefits. Producers are leveraging thermoforming and reinforced composites to create durable, scratch-resistant surfaces that match premium aesthetics without heavy structural support. Acrylic’s moldability enables bespoke shapes for boutique hotels and modular bathroom pods, reducing transport costs and onsite finishing time.
The Vietnam sanitary ware and bathroom accessories market players such as TOTO, Duravit and JOMOO are investing in flagship stores and advanced product lines to capture premium hospitality and high-end residential specifications. Domestic players are competing on cost, localized design and supply chain responsiveness, leveraging upgraded ceramic clusters to supply mass housing.
Opportunities are emerging in modular bathroom systems, BIM-enabled specification services for contractors, and after-sales maintenance contracts that lock recurring revenues. Rising regulatory standards are creating barriers for low-quality imports and favoring compliant manufacturers with certified processes. Vietnam sanitary ware and bathroom accessories companies integrating digital product data, warranty management and installation-as-a-service are gaining an edge in developer tenders and large-scale public housing procurements, highlighting service-driven differentiation as a key competitive axis.
Headquartered in Hanoi and founded in 1996 Vietnam Caesar Sanitary Equipment Joint Stock Company specializes in ceramic sanitary wares for large-scale housing and hospitality projects. It is innovating antimicrobial glaze technology and rapid-cure installation kits tailored for social housing procurement.
Headquartered in Sovizzo, Italy and founded in 1992 Gessi serves Vietnam’s premium category with designer faucets and bathroom systems. It is introducing touchless mixers with temperature memory and IoT-enabled analytics for luxury hotels and premium residences. The brand is offering bespoke metal finishes engineered for coastal corrosion resistance and partnering with architects for signature installations.
Headquartered in Vietnam and established in the year 2010, the company focuses on lightweight composite shower panels and acrylic bathtubs. It is pioneering thermoformed modular shower enclosures with integrated antimicrobial coatings and quick-fit drainage systems for modular housing and hospitality pods.
Founded in 2010 and headquartered in Bac Giang Province, Vietnam, Italisa specializes in engineered stone washbasins and vanity systems for residential and boutique hospitality projects. It is developing water-resistant laminate-backed countertops and modular smart storage with integrated hygiene compartments.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market are Jaquar Vietnam, CAESAR Bathroom, Grelli Sanitary Ware, ROCA Sanitario S.A., Toto Vietnam Co., Ltd., Viglacera Corporation-JSC, LIXIL VINA Co., Ltd (LIXIL Corporation), Viet Ceramics International Joint Stock Company, among others.
Explore the latest trends shaping the Vietnam sanitary ware and bathroom accessories market 2026-2035 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Download a free sample report or contact our team for customized consultation on Vietnam sanitary ware and bathroom accessories market trends 2026.
Upto 15% Off
USD
$2499 $2249
$3999 $3599
$4999 $4249
$5999 $5099
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
In 2025, the Vietnam sanitary ware and bathroom accessories market reached an approximate value of USD 652.27 Million.
The market is projected to grow at a CAGR of 6.40% between 2026 and 2035.
The market is estimated to reach a value of about USD 1212.95 Million by 2035.
Manufacturers are adopting BIM data standards are offering modular pod systems are partnering with developers are launching certified antimicrobial ranges are scaling omnichannel distribution and are establishing maintenance contracts across the nation.
The use of sustainable material for sanitary ware, along with the rising shift towards branded products are expected to be the key trends in the market.
The major product types of sanitary ware and bathroom accessories in Vietnam include toilet/water closets, wash basins, pedestals, cisterns, faucets, showers, and others.
The market is broken down into ceramic, pressed metal, acrylic plastic and perspex, and others.
The key players in the market include Vietnam Caesar Sanitary Equipment Joint Stock Company, Gessi S.p.A., Innoci Viet Nam Co., Ltd, Italisa (Vietnam) Co., Ltd, Jaquar Vietnam, CAESAR Bathroom, Grelli Sanitary Ware, ROCA Sanitario S.A., Toto Vietnam Co., Ltd., Viglacera Corporation-JSC, LIXIL VINA Co., Ltd (LIXIL Corporation), Viet Ceramics International Joint Stock Company, among others.
Supply chain volatility tightening regulations compliance import competition limited skilled installers and uneven urban demand are challenging manufacturers' margins and slowing consistent scalability across Vietnam's sanitary ware sector project timelines.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product Type |
|
| Breakup by Material |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
Datasheet
One User
USD 2,499
USD 2,249
tax inclusive*
Single User License
One User
USD 3,999
USD 3,599
tax inclusive*
Five User License
Five User
USD 4,999
USD 4,249
tax inclusive*
Corporate License
Unlimited Users
USD 5,999
USD 5,099
tax inclusive*
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Small Business Bundle
Growth Bundle
Enterprise Bundle
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
How To Order
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Share