Consumer Insights
Uncover trends and behaviors shaping consumer choices today
Procurement Insights
Optimize your sourcing strategy with key market data
Industry Stats
Stay ahead with the latest trends and market analysis.
Explore Our Diverse Range Of Offerings
From detailed reports to experts services offered in 15+
Industry Domains
Add 2 More Reports For 20% off
Vietnam Sanitary Ware and Bathroom Accessories Market Report Overview
The Vietnam sanitary ware and bathroom accessories market reached a value of USD 652.27 Million at 2025 and is projected to expand at a CAGR of around 6.40% during the forecast period of 2026-2035. Growth is propelled by Vietnam's one-million affordable housing target by 2030, rapid urbanisation and rising middle-class incomes, smart bathroom technology adoption, and expanding hospitality investment creating commercial demand for specification-grade fixtures, driving the market to USD 1212.95 Million by 2035.
Key Market Trends and Insights
- The toilet and water closet segment is expected to exhibit a CAGR of 6.2% through the forecast period, driven by universal installation requirements across the government's affordable housing programme, with TOTO and LIXIL expanding domestic manufacturing to serve both mass affordable and premium specification-grade toilet segments.
- The ceramic material segment is expected to grow at a 6.0% CAGR over the forecast period, underscoring ceramic's dominant position in residential and commercial bathroom installations, with Viglacera Corporation-JSC and Viet Ceramics International Joint Stock Company serving both domestic and export markets.
- The faucets segment has been anticipated to register a CAGR of 6.8% during the estimated time frame, driven by extensive-volume housing program requirements and the growing interest in water-efficient, the touchless, and IoT-enabled faucet technologies across residential and hospitality applications.
Market Size and Forecast
- Market Size (2025): USD 652.27 Million
- Projected Market Size (2035): USD 1212.95 Million
- Compound Annual Growth Rate (CAGR) (2026-2035): 6.40%
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
Key Trends and Recent Developments
The Vietnam sanitary ware and bathroom accessories market is at a turning point, driven by the government social housing programme, rapid urban middle-class growth, and international brand investment in domestic manufacturing, with the market transitioning toward design quality, water efficiency, and smart technology.
Viglacera sanitary ware was recognised in the Top 10 Green and Sustainable Products at Vietnam Trusted Brands 2025 in December 2025, affirming its leadership in environmentally responsible sanitary ware and supporting the growing market premium for eco-certified bathroom products among Vietnamese consumers and commercial specification teams.
Viglacera participated in Coverings 2025 in May 2025, North America's largest ceramic tile and stone exhibition, presenting its Green Environment product line including sanitary ware, tiles, and energy-saving glass to over 26,000 professionals from 40 countries. The exhibition reinforced Viglacera's export market development strategy and globally competitive strategy.
Vietnam's Ministry of Construction confirmed in February 2025 its plan to deliver the siad project of one million affordable housing units by 2030, including 100,275 apartments in 2025. This creates a multi-year and also policy-backed demand floor for toilet water closets, wash basins, faucets, and ceramic fixtures for both the domestic manufacturers and the international brands.
TOTO opened the faucet factory in the Vinh Phuc province in March 2024, representing a USD 67.7 million investment with a 1.2 million unit annual capacity. The facility complements TOTO's existing manufacturing presence in Hanoi and Hung Yen because it supports its long-term devotion to Vietnam as a Southeast Asian manufacturing and market hub.
Smart Bathroom Technology - IoT and water-saving innovation reshape product specifications
Smart bathroom technology is gaining momentum in adoption, with touchless faucets, proximity-sensor flush valves, and IoT water management gaining specification traction in hospitality and premium residential projects across Ho Chi Minh City and Hanoi. TOTO, LIXIL VINA, and Jaquar Vietnam lead the smart specification trend with technically advanced fixtures commanding notable price premiums.
Urbanisation Premium Demand - Rising incomes drive bathroom renovation and upgrade spending
Vietnam's urban middle class is projected to grow from 13% to 26% of the population by 2026, creating structural demand for premium bathroom renovation. Urban consumers exposed to international design standards are upgrading to premium brands including Gessi S.p.A., ROCA Sanitario, and Jaquar Vietnam, providing a distinct revenue stream from affordable housing construction demand.
Sustainability and Eco-certification - Green building materials standards elevate product requirements
Vietnam's association with LEED and EDGE green building standards is driving demand for water-efficient faucets, dual-flush toilets, and sustainable sanitary ware. Viglacera's Green Product recognition and LIXIL VINA's INAX water-saving range serve the growing specification segment prioritising certified water efficiency alongside aesthetic quality.
Export Market Development - Vietnamese manufacturers expand international sales presence
Vietnamese sanitary ware manufacturers are increasingly targeting the export markets, as evidenced by Viglacera's participation in Coverings 2025 and a USD 295,000 tile contract with the University of Iowa. Viet Ceramics International Joint Stock Company and Viglacera are developing some export-ready product lines and the quality certifications for international construction markets.
Hospitality Sector Expansion - Tourism infrastructure investment drives commercial bathroom demand
Vietnam's hospitality construction pipeline is generating growing commercial demand for premium sanitary ware, with the country targeting 25 million international visitors by 2030. International hotel operators favour premium brands including TOTO, ROCA, and Jaquar. Meanwhile, the coastal resort corridors and the luxury hotel pipelines in Hanoi and Ho Chi Minh City represent an expanding commercial procurement channel.
Vietnam Sanitary Ware and Bathroom Accessories Industry Segmentation
The report of the Expert Market Research's titled "Vietnam Sanitary Ware and Bathroom Accessories Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- Toilet/Water closet
- Washbasin
- Pedestal
- Cistern
- Faucets
- Showers
- Others
Key Insight: Toilet and water closet products hold the dominant share, driven by universal installation requirements and the government's multi-year affordable housing programme, with TOTO and LIXIL VINA serving both affordable and premium specifications. Faucets are the fastest-growing product type through volume housing demand and growing interest in water-efficient and smart technologies.
Market Breakup by Material
- Ceramic
- Pressed Metal
- Acrylic Plastic & Perspex
- Others
Key Insight: Ceramic holds the dominant material share, serving as the standard for toilets, wash basins, and pedestals across all construction tiers, with Viglacera Corporation-JSC and Viet Ceramics International providing a competitively priced domestic and export supply. Pressed metal is the second-largest segment encompassing the stainless steel and the brass faucets, showers, and accessories across the full price spectrum.
Purchase the Regional Overview for USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
Vietnam Sanitary Ware and Bathroom Accessories Market Share
By Product Type, toilet and water closet products dominate the Vietnam sanitary ware and bathroom accessories market due to their universal installation requirement and the unprecedented scale of the government affordable housing construction programme.
Toilet and water closet products are the single largest revenue category, driven by universal installation requirements and the multi-year affordable housing pipeline. TOTO Vietnam, LIXIL VINA's INAX brand, Vietnam Caesar, and Viglacera serve the rising demand from budget ceramic models to premium washlet systems.
Faucets are the fastest-growing product segment, combining volume housing demand with smart technology adoption. TOTO’s Vinh Phuc factory underscores the strategic importance of the faucet segment. Meanwhile, Jaquar Vietnam and ROCA Sanitario serve premium architect-specified applications.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
By Material, ceramic dominates the Vietnamese sanitary ware and bathroom accessories market as the established standard for residential as well as commercial bathroom fixtures, being supported by strong domestic manufacturing capabilities and competitive cost positioning.
Ceramic sanitary ware dominates all construction tiers, with Viglacera Corporation-JSC and Viet Ceramics International providing cost-competitive supply for the affordable housing and many premium export products. Viglacera’s December 2025 Top 10 Green Product recognition indicates the improving environmental credentials of the domestic sector.
Pressed metal dominates faucets, shower systems, and accessories, with TOTO’s USD 67.7 million Vinh Phuc factory producing 1.2 million faucet units annually. Acrylic plastic and Perspex serve specialist shower enclosure and bathtub applications.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
Competitive Landscape
The Vietnam sanitary ware market balances domestic manufacturers with international brands from Japan, Italy, India, and Spain. Viglacera, Viet Ceramics, and Vietnam Caesar compete regarding cost efficiency and domestic distribution, especially in the volume residential and affordable housing segments.
Toto Vietnam Co., Ltd.
Founded in 1917 and headquartered in Kitakyushu, Japan, TOTO operates Toto Vietnam Co., Ltd. with manufacturing in Hanoi, Hung Yen, and the USD 67.7 million Vinh Phuc faucet factory (1.2 million unit annual capacity). TOTO's range spans toilets, washlets, faucets, and smart bathroom systems, regarding it as the leading premium sanitary ware brand across residential and hospitality applications in Vietnam.
Viglacera Corporation-JSC
Viglacera Corporation-JSC is a leading Vietnamese building materials conglomerate supplying ceramic toilet water closets, wash basins, and the bathroom accessories, both domestically and internationally. In December 2025, Viglacera was recognised in Top 10 Green and Sustainable Products at Vietnam Trusted Brands 2025. In May 2025, the company showcased its Green Environment product line at Coverings 2025 in North America, which supports its export strategy.
LIXIL VINA Co., Ltd
LIXIL VINA Co., Ltd is the Vietnamese subsidiary of LIXIL Corporation, marketing INAX bathroom equipment, Grohe bathroom products, American Standard, and Tostem aluminum doors. INAX is among the most recognised Japanese sanitary ware brands in Vietnam, with LIXIL VINA's multi-brand strategy serving different price points from INAX's mainstream premium positioning to Grohe's European luxury credentials.
Jaquar Vietnam
Jaquar Vietnam is the Vietnamese operation of Jaquar Group, an Indian bathroom and lighting solutions conglomerate present in over 45 countries. The brand offers faucets, showers, bathtubs, and accessories at upper-mainstream to aspirational premium price points, serving both residential retail and commercial specification segments through showrooms and architect relationships in Ho Chi Minh City and Hanoi.
Other leading companies in the market are Vietnam Caesar Sanitary Equipment Joint Stock Company, Gessi S.p.A., Innoci Viet Nam Co. Ltd, Italisa (Vietnam) Co. Ltd, CAESAR Bathroom, Grelli Sanitary Ware, ROCA Sanitario S.A., Viet Ceramics International Joint Stock Company, and Others.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Key Findings from the Vietnam Sanitary Ware and Bathroom Accessories Market Report
- Comprehensive quantitative and qualitative analysis of the Vietnam sanitary ware and bathroom accessories market with historical and forecast data from 2019 to 2035, covering value trends across all product type and material segments.
- Detailed segmentation by product type (toilet/water closet, wash basin, pedestal, cistern, faucets, showers, others) and by material (ceramic, pressed metal, acrylic plastic and Perspex, others) with historical and forecast analysis for each segment.
- Competitive environment profiling Toto Vietnam, Viglacera Corporation-JSC, LIXIL VINA, and Jaquar Vietnam alongside Vietnam Caesar, Gessi, and ROCA, covering product portfolios, pricing policies, and market placement.
- Assessment of key market forces including SWOT analysis, Porter's Five Forces framework, demand and price indicators, and supply chain analysis covering raw material sourcing through to retail and specification distribution channels.
- Strategic perspectives on government housing programme impacts, smart bathroom technology adoption, urban renovation demand, and export market development opportunities.
- Strategic guidance for sanitary ware manufacturers, importers, property developers, construction companies, and institutional investors based on market growth dynamics along with competitive environment evolution through the forecast period.
Why Choose Expert Market Research?
- Trusted by international sanitary ware brands, domestic Vietnamese manufacturers, property developers, and institutional investors for accurate, data-driven Vietnam sanitary ware market intelligence and prolonged growth forecasts.
- Reports developed by experienced construction materials and real estate market analysts with deep Vietnam market knowledge, delivering usable insights on product demand behavior, competitive placement, and growth opportunities.
- Broad coverage of government housing programme impacts, urban renovation demand, smart bathroom technology adoption, and competitive environment change across all key product and material segments.
- Customisable research options covering specific product categories, regional urban market deep-dives, competitive benchmarking, and export market opportunity analyses customized to client strategic requirements.
Call to Action
Discover extensive intelligence on the Vietnam sanitary ware and bathroom accessories industry from 2026 with our detailed market research report. Discover product demand changes, housing programme impacts, smart technology trends, and competitive strategies. Download your free sample now and uncover growth opportunities through 2035.
Pricing Plans
Upto 15% Off
USD
-
$2499 $2249
-
$3999 $3599
-
$4999 $4249
-
$5999 $5099
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Key Questions Answered in the Report
In 2025, the Vietnam sanitary ware and bathroom accessories market reached an approximate value of USD 652.27 Million.
The market is projected to grow at a CAGR of 6.40% between 2026 and 2035.
The market is estimated to reach a value of about USD 1212.95 Million by 2035.
Manufacturers are adopting BIM data standards are offering modular pod systems are partnering with developers are launching certified antimicrobial ranges are scaling omnichannel distribution and are establishing maintenance contracts across the nation.
The use of sustainable material for sanitary ware, along with the rising shift towards branded products are expected to be the key trends in the market.
The major product types of sanitary ware and bathroom accessories in Vietnam include toilet/water closets, wash basins, pedestals, cisterns, faucets, showers, and others.
The market is broken down into ceramic, pressed metal, acrylic plastic and perspex, and others.
The key players in the market include Vietnam Caesar Sanitary Equipment Joint Stock Company, Gessi S.p.A., Innoci Viet Nam Co., Ltd, Italisa (Vietnam) Co., Ltd, Jaquar Vietnam, CAESAR Bathroom, Grelli Sanitary Ware, ROCA Sanitario S.A., Toto Vietnam Co., Ltd., Viglacera Corporation-JSC, LIXIL VINA Co., Ltd (LIXIL Corporation), Viet Ceramics International Joint Stock Company, among others.
Supply chain volatility tightening regulations compliance import competition limited skilled installers and uneven urban demand are challenging manufacturers' margins and slowing consistent scalability across Vietnam's sanitary ware sector project timelines.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product Type |
|
| Breakup by Material |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
Datasheet
One User
USD 2,499
USD 2,249
tax inclusive*
- Selected Segments
- Printing Restrictions
- Excel Spreadsheet Delivered via Email
- Full Report
- Periodic Updates
- Post Sales Analysts Support
- Unlimited Prints
Single User License
One User
USD 3,999
USD 3,599
tax inclusive*
- All Segments
- Printing Restrictions
- PDF Delivered via Email
- Custom Report Layout
- Post Sales Analysts Support
- Periodic Updates
- Unlimited Prints
Five User License
Five User
USD 4,999
USD 4,249
tax inclusive*
- All Segments
- Five Prints Available
- PDF Delivered via Email
- Limited Free Customization
- Post Sales Analyst Support
- Custom Report Layout
- Periodic Updates
- Unlimited Prints
Corporate License
Unlimited Users
USD 5,999
USD 5,099
tax inclusive*
- All Segments
- Unlimited Prints Available
- PDF & Excel Delivery via Email
- Limited Free Customization
- Post Sales Analysts Support
- Discount On Next Update
- Custom Report Layout
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Bundle Type
Flash Bundle
20% OFF
Number of Reports: 3
Small Business Bundle
25% OFF
Number of Reports: 5
Growth Bundle
30% OFF
Number of Reports: 8
Enterprise Bundle
35% OFF
Number of Reports: 10
Overview
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complimentary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complimentary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 80 Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complimentary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 100 Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complimentary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
- 3 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- Complimentary Excel Data Set
- PPT Version of the Report
- Power BI Dashboards
- License Upgrade
- Free Analyst Hours
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
- 5 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- Complimentary Excel Data Set
- PPT Version of the Report
- Power BI Dashboards
- License Upgrade
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
- 8 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- License Upgrade
- Free Analyst Hours - 80 Hours
- Power BI Dashboards
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
- 10 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- License Upgrade
- Power BI Dashboards
- Free Analyst Hours - 100 Hours
How To Order
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Strategic Solutions for Informed Decision-Making
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
