The Vietnam travel insurance market was estimated to attain a value of USD 132.28 Million in 2025 and is projected to expand at a CAGR of around 17.30% through 2035. A significant factor driving the Vietnam travel insurance market is the rising demand from digital nomads seeking motorbike accident coverage. As remote workers tour the country via scooters, policies with explicit "Adventure Sports" or motorbike protection, coupled with direct billing at top private hospitals, are gaining strong traction. This in turn is greatly contributing to the Vietnam travel insurance market growth, thus propelling the market to attain USD 652.34 Million by 2035.
Another factor pushing demand in the Vietnam travel insurance market is the rise in policies covering natural disaster-related trip cancellations and evacuations. In Q4 2024, insurers introduced specialized products after Typhoon Yagi caused over USD 80 million in damage, prompting PVI Insurance and others to develop add-ons for storm and flood disruptions. This trend reflects growing traveller concern and insurer innovation, offering protection not only for medical emergencies but also for weather-induced itinerary changes, thus addressing real risks in a typhoon-prone destination.
In December 2024, Tune Protect and AirAsia launched the AirAsia Comprehensive Travel PLUS insurance in Vietnam, featuring cashless hospital admissions for travellers departing Vietnam at no extra cost, and access to 7,500+ global hospitals. This game-changing feature significantly enhances traveller confidence by eliminating upfront medical expenses abroad and simplifying claims through in-app coordination with medical providers, tailored to the needs of international tourists and digital nomads., thus boosting the growth of the Vietnam travel insurance market. It signals a broader shift in Vietnam's travel insurance market towards frictionless healthcare support, embedding real-time assistance directly into travel experiences.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
17.3%
Value in USD Million
2026-2035
*this image is indicative*
| Vietnam Travel Insurance Market Report Summary |
Description |
Value |
|
Base Year |
USD Million |
2025 |
|
Historical Period |
USD Million |
2019-2025 |
|
Forecast Period |
USD Million |
2026-2035 |
|
Market Size 2025 |
USD Million |
132.28 |
|
Market Size 2035 |
USD Million |
652.34 |
|
CAGR 2019-2025 |
Percentage |
XX% |
|
CAGR 2026-2035 |
Percentage |
17.30% |
|
CAGR 2026-2035 - Market by Region |
Southeast |
19.5% |
|
CAGR 2026-2035 - Market by Region |
Red River Delta |
18.5% |
|
CAGR 2026-2035 - Market by Insurance Cover |
Long-Stay Travel Insurance |
18.4% |
|
CAGR 2026-2035 - Market by Distribution Channel |
Aggregators |
18.9% |
|
2025 Market Share by Region |
Red River Delta |
26.2% |
Online platforms are transforming the way travel insurance is purchased, with customers finding it simpler to access policies. For example, BaoViet Insurance has taken advantage of this by providing hassle-free online buying and real-time policy management facilities. These platforms provide instant comparisons of different plans, giving B2B travel agencies, tour operators, and booking websites an effective solution to address increasing demand from travellers who want digital transactions, thus promoting the Vietnam travel insurance market expansion.
Business travel in Vietnam is on the rise, and with this, there is a growing demand for group and corporate travel insurance. In 2025, companies like Vietnam Airlines have entered into an alliance with insurance companies like Prudential Vietnam to provide customized policies for corporate customers. The policies are crafted to protect against business trip-related risks like medical issues, flight delays, and lost luggage, enabling companies to guarantee the safety of their workers on the road.
As travellers increasingly seek flexibility, insurers are providing on-demand and tailor-made travel insurance products. This is an opportunity for consumers to choose coverage specific to their trip requirements, for instance, medical issues, cancellations, or lost luggage. For instance, firms such as AIA Vietnam provide flexible policies where customers can pick the amount of coverage they require in accordance with the duration and type of their travel, fuelling the B2B segment's growth, thus shaping new trends in the Vietnam travel insurance market.
Medical accidents and health perils are number one issues with travellers, compelling insurance firms to place utmost importance on coverage related to health. As overseas tourism from Vietnam has grown to a large extent, insurers stress complete medical insurance coverage and journey interruption protection policies. Firms like Bao Minh Insurance have upgraded their solutions by adding world health network utilization and emergency evacuation medical assistance to the cover, making it crucial for B2B customers of international tourists.
Increased outbound travel by Vietnamese students pursuing higher education abroad is driving demand in the Vietnam travel insurance market. Countries like Japan, South Korea, and Australia mandate comprehensive insurance for student visa approval. In response, insurers in Vietnam have introduced specialized long-term study-abroad plans that cover medical emergencies, academic interruption, and emergency evacuation. Collaborations between insurance providers and education consultancies are expanding policy reach. This targeted approach ensures students meet foreign entry requirements while offering peace of mind to families, fuelling steady growth in this insurance segment.
The EMR’s report titled “Vietnam Travel Insurance Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Insurance Cover
Key Insight: Single-trip insurance is growing due to Vietnam's surge in short-haul outbound tourism to Southeast Asia, with budget carriers offering bundled policies. Annual multi-trip insurance appeals to business travellers in Ho Chi Minh City frequently flying to hubs like Bangkok and Singapore. Long-stay insurance is gaining traction among digital nomads and students in Europe or Australia, where embassy visa requirements often mandate comprehensive long-duration coverage. Vietnamese insurers now offer customizable plans with telehealth add-ons, fuelling growth across all three categories with tailored, flexible policy durations.
Market Breakup by Distribution Channel
Key Insight: Banks like Vietcombank are bundling travel insurance with international debit and credit cards, helping grow their channel. Aggregators such as GoBear and Finhay have gained popularity among younger users through comparison tools and mobile-first policy selection, thereby driving the Vietnam travel insurance demand. Brokers and intermediaries are still key for senior citizens and group travel packages. Insurance companies, especially PVI and Bao Viet, are launching direct-to-consumer apps with instant quotes and policy issuance. This mix of traditional and digital sales channels is expanding access, while AI-based platforms are now assisting users in claim estimation and premium calculation.
Market Breakup by End Use
Key Insight: Senior citizens are opting for international travel policies with chronic illness cover, especially after post-pandemic outbound travel resumed. Educational travellers, particularly students heading to Japan or Korea, are buying tailored long-term insurance with emergency evacuation and academic interruption benefits. Business travellers prefer annual multi-trip plans integrated into corporate benefit programs. Family travellers are purchasing group policies with child-specific medical provisions, often bundled with international tour packages. The “others” segment, especially digital nomads, has expanded with niche policies covering motorbike use and remote location access, helping insurers target a fast-growing, previously under-served audience.
Market Breakup by Region
Key Insight: The Southeast, with Ho Chi Minh City, is the dominant region for outbound policies due to its corporate traveller base and airline connectivity. The Red River Delta, including Hanoi, sees strong uptake from students and tech workers traveling to Japan and South Korea, thereby pushing the growth of Vietnam travel insurance market. The Mekong Delta region is rising as insurers target agricultural exporters and migrant labourers heading abroad. The South-Central Coast, home to Da Nang and Nha Trang, is witnessing increasing purchases from expats and adventure tourists needing evacuation cover. Other regions show growth through digital campaigns promoting insurance awareness and app-based enrolment.
|
CAGR 2026-2035 - Market by |
Region |
| Southeast |
19.5% |
| Red River Delta |
18.5% |
| South Central Coast |
16.6% |
| Mekong River Delta |
XX% |
| Others | XX% |
Single-trip policies dominate due to regional travel and coverage enhancements.
Single‑trip policies remain the cornerstone of Vietnam’s market, driven by widespread vacation travel within Southeast Asia. In late 2024, Care Health Insurance launched automatic trip-extension features and flexible single-trip plans tailored for tourists spending extended time in Vietnam, catering to unexpected travel disruptions and prolonged medical stays. Vietnam’s domestic insurers have enhanced these offerings with natural disaster add-ons, catering to travellers wary of unexpected cancellations, a clear indicator of its dominance, thereby boosting the Vietnam travel insurance market growth.
Long‑stay insurance is expanding rapidly among students and remote workers heading abroad. Vietnamese insurers are responding by launching specialized annual study‑abroad and digital-nomad policies covering medical treatment, academic interruptions, and evacuation. These products are gaining adoption through education consultants and co-working spaces, signalling a new growth trajectory in extended-duration coverage.
Direct insurer platforms thrive through app-based policies and partnerships.
Insurers like Bao Viet and PVI are leading sales through direct-to-consumer models. PVI rolled out mobile apps with on‑demand quotes, in-app policy issuance, and cashless claims networks by Q1 2025, leveraging partnerships with private hospitals, all enhancing consumer convenience. These innovations are particularly relevant to the Vietnam travel insurance market, where tourists seek hassle-free, digitally managed protection. The integration of healthcare partners ensures smooth claims processing during medical emergencies, boosting traveller confidence.
Aggregators such as GoBear and Care Health’s platform are gaining momentum by offering price transparency and plan comparisons. Their mobile-first interfaces attract millennials seeking flexibility and optimal pricing. The surge in youth outbound travel is fuelling aggregator growth as consumers increasingly pre-purchase travel plans online, thus propelling the Vietnam travel insurance industry revenues.
Business travellers prefer annual plans with bundled corporate coverage options.
Vietnamese business travellers predominantly purchase annual multi-trip policies via corporate tie-ups. Frequent flyers to regional business hubs in Southeast Asia prefer seamless coverage. For example, banks are bundling travel policies with premium credit cards targeting executives, driving this segment’s dominance.
Education traveller policies are rising due to overseas student migration. In Q4 2024, Vietcombank and InsurTech firms introduced student-specific packages covering health emergencies, academic breaks, and visa-required long-duration coverage. Collaboration with placement agencies ensures quick policy access, highlighting sustained growth.
Urban centres and tourism hubs drive regional growth in travel insurance adoption.
Southeast, where Ho Chi Minh City is located, has the highest travel insurance purchase due to heavy outbound travel and robust digital penetration. Red River Delta, where Hanoi is located, takes second place with increasing demand from diplomatic, commercial, and study travellers, thereby boosting the Vietnam travel insurance market revenue. For example, National tourism policies have increasingly facilitated outbound travel from Hanoi, with new visa exemptions and expanded flight routes (e.g., Hanoi–Bengaluru/Hyd), offering more opportunities for commercial, educational, and diplomatic trips. These developments are boosting regional insurance demand from a diverse traveller base.
The Mekong River Delta is experiencing steady growth as a result of growing tourism and recognition of travel threats. South Central Coast enjoys tourism centres of global standard such as Da Nang, driving the purchase of short-term insurance. The launch of direct Emirates flights to Da Nang in June 2025 highlights Da Nang’s status as a global-standard tourism hub. The resulting spike in short-stay travel has elevated the sales of single-trip travel insurance in the region. Other areas slowly gain momentum helped by better connectivity, government effort, and greater insurance agent outlets.
Vietnam Travel Insurance market players are making investments to facilitate their digital transformation with new opportunities for instant policy issuance through corporate mobile apps and websites. Developments are occurring in product customization from different travel personas, like students, families and retirees. Airlines, travel agents and online booking platforms create strong partnerships that add value to the distribution mix for travel insurance companies. Most Vietnam travel insurance companies are also investing in awareness campaigns to enhance travel risk awareness, while embedding AI and analytics for fraud prevention, claim handling, and personalized suggestions to enhance customer experience and retention. Vietnamese travel insurers are adopting blockchain-based policy verification and claim processing systems to enhance transparency and speed. This technology allows real-time validation of travel coverage at partner hospitals and airports, reducing fraud and administrative delays. Companies like Bao Viet and InsurTech startups are piloting blockchain to automate smart contracts that trigger instant payouts for flight delays or baggage loss. This shift is especially appealing to tech-savvy travellers and digital nomads, improving trust and efficiency. The technology also integrates easily with mobile platforms, enabling seamless user experiences across borders and devices.
HSBC Bank (Vietnam) Ltd., founded in 1870 and based in Ho Chi Minh City, sells travel insurance products under partnership schemes that include cancellations of trips, medical needs, and lost baggage. They usually package these with credit card services to enable smooth customer access.
Pacific Cross Vietnam, founded in 1952 and based in Ho Chi Minh City, offers full travel insurance that includes emergency medical care, trip cancellation, evacuation, and repatriation. Packages are customized for tourists, students, and business travellers, both short-term and long-term.
Vietnam Airlines JSC, established in 1956 and headquartered in Hanoi, provides travel insurance in partnership with insurers, including flight delays, baggage problems, and health crises. The airline incorporates insurance add-ons into ticket booking directly for the convenience of passengers.
AIG Insurance Company Vietnam, a company founded in 2005 with its headquarters located in Ho Chi Minh City, provides extensive travel insurance coverage including medical charges, personal accident, trip delays, and loss of luggage. It serves both business and individual travelers with worldwide and regional coverage plans.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the report include Liberty Insurance Limited, Chubb Group Holdings Inc., Bao Viet Insurance Corporation, and MSIG Insurance (Vietnam) Company Limited, among others.
Explore Vietnam’s dynamic travel insurance market—uncover innovations in policy design, digital delivery, and traveler-specific solutions. Download the 2026–2035 report sample for expert forecasts and actionable market intelligence.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the Vietnam travel insurance market reached an approximate value of USD 132.28 Million.
The market is projected to grow at a CAGR of 17.30% between 2026 and 2035.
The key players in the market includes HSBC Bank (Vietnam) Ltd., Pacific Cross Vietnam, Vietnam Airlines JSC, AIG Insurance Company Vietnam, Liberty Insurance Limited, Chubb Group Holdings Inc., Bao Viet Insurance Corporation, MSIG Insurance (Vietnam) Company Limited, among others.
The long stay travel insurance by insurance cover is gaining traction and is anticipated to expand with a 18.8% CAGR through 2035.
Some of the key strategies include issuing digital policy, tailored policies for various types of travellers, airline and agency partnerships, advertising campaigns, artificial intelligence-based products for fraud protection, claims management, and enhancing customer experience.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Insurance Cover |
|
| Breakup by Distribution Channel |
|
| Breakup by End User |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
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