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The global virtual mirror market size attained a value of USD 8.40 billion in 2023. The market is further expected to grow at a CAGR of 24.70% between 2024 and 2032, reaching a value of USD 61.18 billion by 2032.
Virtual mirror, also known as a smart mirror, is a technology that uses input to show a mirror-like reflection on a display screen, which can be supplemented with augmented reality or virtual reality, based on desired applications. This technology is commonly used in the retail sector as it enables users to virtually try a piece of clothing or ornament without physically wearing the product.
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Based on component, the market is segmented into hardware, software, and services, with software further divided based on type into firmware/platform and mobile application, and services classified based on type into integration and upgradation, and consultation, maintenance, and repair. On the basis of deployment, the market is bifurcated into on-premises and cloud.
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By technology, the market is segmented into 3D body scanning, photo accurate VFR, and 3D augmented reality and virtual reality, among others. Based on industry, the market is divided into retail, among others, with retail further segmented based on type into e-commerce and brick and mortar. On the basis of application, the market is categorised into web, kiosk, and mobile. The regional markets for virtual mirrors are divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the key players in the global virtual mirror market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
The software segment, based on component, accounts for a healthy share of the virtual mirror market, owing to its heightened application across the retail sector. Virtual mirror software reduces the time spent on rushing into a trial room, enables enhanced inventory management, optimises space, and facilitates efficient segregation of different products. The software is also available in mobile application format, which can easily be integrated into dedicated apps to further enhance the customer experience. Virtual mirror software aids users in trying out different combination of outfits in less time which is beneficial for both users and online retail stores.
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Based on industry, the retail segment is likely to be the fast-growing segment in the forecast period, driven by the global expansion of the e-commerce sector. Virtual mirrors are being used by a significant portion of the population to enhance their online shopping experience. By trying on products through virtual mirrors, customers can gain greater confidence regarding their purchase, thereby reducing the need for time-consuming and hectic returns, and increasing customer satisfaction and retention. Over the forecast period, the anticipated growth in number of online shoppers is likely to enlarge the share of retail sector in the global virtual mirror market.
ViuBox (SenseMi) is a leading software company which offers smart retail solutions under the brand name ViuBox. Founded in 2016 and headquartered in Dubai in the United Arab Emirates, this company caters to the demands of the fashion e-commerce sector.
Cisco Systems, Inc. is a prominent networking company which manufactures networking equipment and related services, offering a variety of products for access networking, network security, and industrial IoT, among others. It was founded in 1984 and is headquartered in California in the United States.
MySizeID is a software company offering AI-powered apparel sizing and digital experiences. Established in 1999 and headquartered in Golan, Israel, MySizeID offers innovative tools that aid online retailers in increasing sales, catering to fashion, package and parcel, and DIY clients.
Other market players include Integrated Active Monitoring Pvt. Ltd. (IAM), DigitalDM, Reactive Reality AG, AstraFit (Autumn Rock Limited), Vimage Srl, MemoMi Labs Inc., and Fitnect, among others.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Component |
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Breakup by Deployment |
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Breakup by Technology |
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Breakup by Industry |
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Breakup by Application |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Virtual Mirror Market Analysis
8.1 Key Industry Highlights
8.2 Global Virtual Mirror Historical Market (2018-2023)
8.3 Global Virtual Mirror Market Forecast (2024-2032)
8.4 Global Virtual Mirror Market by Component
8.4.1 Hardware
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Software
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.2.3 Breakup by Type
8.4.2.3.1 Firmware/Platform
8.4.2.3.2 Mobile Application
8.4.3 Services
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.3.3 Breakup by Type
8.4.3.3.1 Integration and Upgradation
8.4.3.3.2 Consultation, Maintenance, and Repair
8.5 Global Virtual Mirror Market by Deployment
8.5.1 On-Premises
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Cloud
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Virtual Mirror Market by Technology
8.6.1 3D Body Scanning
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Photo Accurate VFR
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 3D Augmented Reality and Virtual Reality
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Others
8.7 Global Virtual Mirror Market by Industry
8.7.1 Retail
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.1.3 Breakup by Type
8.7.1.3.1 E-Commerce
8.7.1.3.2 Brick and Mortar
8.7.2 Others
8.8 Global Virtual Mirror Market by Application
8.8.1 Web
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Kiosk
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Mobile
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.9 Global Virtual Mirror Market by Region
8.9.1 North America
8.9.1.1 Historical Trend (2018-2023)
8.9.1.2 Forecast Trend (2024-2032)
8.9.2 Europe
8.9.2.1 Historical Trend (2018-2023)
8.9.2.2 Forecast Trend (2024-2032)
8.9.3 Asia Pacific
8.9.3.1 Historical Trend (2018-2023)
8.9.3.2 Forecast Trend (2024-2032)
8.9.4 Latin America
8.9.4.1 Historical Trend (2018-2023)
8.9.4.2 Forecast Trend (2024-2032)
8.9.5 Middle East and Africa
8.9.5.1 Historical Trend (2018-2023)
8.9.5.2 Forecast Trend (2024-2032)
9 North America Virtual Mirror Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Virtual Mirror Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Virtual Mirror Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Virtual Mirror Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Virtual Mirror Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 ViuBox (SenseMi)
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Cisco Systems, Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 MySizeID
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Integrated Active Monitoring Pvt. Ltd. (IAM)
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 DigitalDM
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Reactive Reality AG
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 AstraFit (Autumn Rock Limited)
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Vimage Srl
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 MemoMi Labs Inc.
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Fitnect
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Virtual Mirror Market: Key Industry Highlights, 2018 and 2032
2. Global Virtual Mirror Historical Market: Breakup by Component (USD Million), 2018-2023
3. Global Virtual Mirror Market Forecast: Breakup by Component (USD Million), 2024-2032
4. Global Virtual Mirror Historical Market: Breakup by Deployment (USD Million), 2018-2023
5. Global Virtual Mirror Market Forecast: Breakup by Deployment (USD Million), 2024-2032
6. Global Virtual Mirror Historical Market: Breakup by Technology (USD Million), 2018-2023
7. Global Virtual Mirror Market Forecast: Breakup by Technology (USD Million), 2024-2032
8. Global Virtual Mirror Historical Market: Breakup by Industry (USD Million), 2018-2023
9. Global Virtual Mirror Market Forecast: Breakup by Industry (USD Million), 2024-2032
10. Global Virtual Mirror Historical Market: Breakup by Application (USD Million), 2018-2023
11. Global Virtual Mirror Market Forecast: Breakup by Application (USD Million), 2024-2032
12. Global Virtual Mirror Historical Market: Breakup by Region (USD Million), 2018-2023
13. Global Virtual Mirror Market Forecast: Breakup by Region (USD Million), 2024-2032
14. North America Virtual Mirror Historical Market: Breakup by Country (USD Million), 2018-2023
15. North America Virtual Mirror Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Europe Virtual Mirror Historical Market: Breakup by Country (USD Million), 2018-2023
17. Europe Virtual Mirror Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Asia Pacific Virtual Mirror Historical Market: Breakup by Country (USD Million), 2018-2023
19. Asia Pacific Virtual Mirror Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Latin America Virtual Mirror Historical Market: Breakup by Country (USD Million), 2018-2023
21. Latin America Virtual Mirror Market Forecast: Breakup by Country (USD Million), 2024-2032
22. Middle East and Africa Virtual Mirror Historical Market: Breakup by Country (USD Million), 2018-2023
23. Middle East and Africa Virtual Mirror Market Forecast: Breakup by Country (USD Million), 2024-2032
24. Global Virtual Mirror Market Structure
The market reached a value of USD 8.40 billion in 2023.
The market is projected to grow at a CAGR of 24.70% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032, to reach a value of USD 61.18 billion by 2032.
The heightened adoption of virtual mirror by retail business, exponential growth of the e-commerce sector, and globalisation of businesses are the major drivers of the market.
The key trends in the market include the increasing use of artificial intelligence and augmented reality in virtual mirrors, and progressive product launches by leading market players, and greater browsability of new products.
Hardware, software, and services are the significant components of virtual mirrors in the market.
On-premises and cloud are the major deployment types of virtual mirrors.
ViuBox (SenseMi), Cisco Systems, Inc., MySizeID, Integrated Active Monitoring Pvt. Ltd. (IAM), DigitalDM, Reactive Reality AG, AstraFit (Autumn Rock Limited), Vimage Srl, MemoMi Labs Inc., and Fitnect, among others, are the key players in the virtual mirror market, according to the report.
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