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Report Overview

The global vitamin ingredients market was valued at USD 4.86 Billion in 2025. It is poised to grow at a CAGR of 5.50% during the forecast period of 2026-2035, and reach USD 8.30 Billion by 2035. The market growth is driven by the increasing consumer awareness of health and wellness, leading to higher demand for fortified foods and dietary supplements. The growing adoption of plant-based and natural vitamin ingredients is expected to expand market value in the forecast period. The rise in personalized nutrition solutions and preventive healthcare initiatives will further support market growth. The integration of advanced extraction and formulation technologies will enhance product efficacy and appeal.

Key Market Trends and Insights

  • By type, the vitamin D segment is expected to lead, accounting for about 34% of market share in the historical period.
  • Based on applications, the food and beverages segment will dominate the market.
  • By form, the powder segment will witness significant growth during the forecast period.

Market Size and Forecast

  • Market Size (2025): USD 4.86 Billion
  • Projected Market Size (2035): USD 8.30 Billion
  • CAGR (2026-2035): 5.50%
2025

Base Year

2019-2025

Historical Period

2026-2035

Forecast Period

  • In October 2024, dsm-firmenich launched dry vitamin A Palmitate for early life nutrition, offering enhanced stability and clean-label formulation, which is expected to drive growth in the market by improving infant formula efficacy.

  • One of the major market trends includes the development of supplements targeting healthy aging and cellular health. For instance, in June 2024, Bayer launched One A Day® Age Factor™ Cell Defense, enriched with olive polyphenols, antioxidants, and vitamins to support cellular resilience.

  • In June 2024, Bausch + Lomb launched Blink™ NutriTears, a vitamin D, lutein, and zeaxanthin-based nutritional supplement for dry eyes in the United States, expected to drive growth in the market.

Compound Annual Growth Rate

5.5%

Value in USD Billion

2026-2035


*this image is indicative*

Vitamin Ingredients Market Overview

Vitamin ingredients, including vitamins A, B, C, D, E, K, and others, are widely used to enhance nutrition, support overall health, and fortify products in pharmaceuticals, food and beverages, animal feed, and personal care sectors, reflecting growing consumer focus on health and wellness. The market is experiencing consistent growth driven by increasing consumer awareness of preventive healthcare, fortified foods, and dietary supplements. The market was valued at USD 4.86 Billion in 2025. Strong demand from pharmaceutical and personal care sectors, coupled with expanding distribution channels and technological advancements in ingredient production, continues to propel market development globally.

Vitamin Ingredients Market Growth Drivers

Rising Demand for Plant-Based Innovations to Accelerate the Market Landscape

The growing consumer preference for sustainable and bioavailable nutrient solutions is significantly driving the market forward. In March 2025, Louis Dreyfus Company launched a new plant-based Vitamin E product line at Food Ingredients China 2025, addressing increasing demand for high-quality, naturally sourced functional ingredients across food, pharmaceutical, and personal care applications. The products offer improved absorption efficiency compared to synthetic alternatives, enhancing their market appeal. This development reflects broader industry investments in research, processing capabilities, and value-added formulations, which are collectively strengthening supply chains and supporting consistent market expansion.

Vitamin Ingredients Market Trends

The market is experiencing several key trends, including the growing number of strategic acquisitions aimed at strengthening specialty ingredient portfolios, along with the expanding implementation of nutrient accessibility programs.

Growing Strategic Acquisitions to Strengthen the Specialty Ingredient Portfolios to Boost Market Value

The increasing consolidation among specialty ingredient suppliers is emerging as a key trend, aimed at expanding product portfolios and enhancing service capabilities across the vitamin ingredients landscape. Companies are actively acquiring value-added ingredient providers to strengthen nutraceutical and pharmaceutical offerings while improving global sourcing and regulatory expertise. For instance, in October 2024, Actylis acquired Pharm-Rx to broaden its specialty vitamin, mineral, and supplement ingredient capabilities and support accelerated growth in nutrition and OTC segments. Such strategic expansions are improving supply efficiency and innovation, ultimately supporting sustained market growth.

Increasing Expansion of Nutrient Accessibility Programs is Likely to Strengthen the Vitamin Ingredients Market Growth

The rising focus on improving access to essential vitamins and minerals across underserved populations is emerging as a key trend shaping the market. Firms are integrating supplementation with nutrition-based food solutions to address widespread micronutrient deficiencies and support long-term health outcomes. In February 2023, Bayer expanded its Nutrient Gap Initiative to combine vitamin supplementation with access to nutritious foods, targeting millions globally by 2030. Such corporate-led sustainability and nutrition programs are strengthening demand for vitamin ingredients, thereby supporting steady market growth.

Vitamin Ingredients Market Segmentation

Market Breakup by Type

  • Vitamin A
  • Vitamin B
  • Vitamin C
  • Vitamin D
  • Vitamin E
  • Vitamin K
  • Others

Market Breakup by Application

  • Pharmaceuticals
  • Food and Beverages
  • Animal Feed
  • Personal Care Products
  • Others

Market Breakup by Form

  • Solid
  • Liquid
  • Powder

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Vitamin Ingredients Market Share

Vitamin D Segment Poised for Strong Market Leadership by Type

The market is segmented by type into vitamin A, vitamin B, vitamin C, vitamin D, vitamin E, vitamin K, and others, reflecting a broad range of nutritional applications. Among these, vitamin D is expected to lead due to rising demand for functional and sustainable food solutions. In March 2025, the European Commission approved UV-treated mealworm powder enriched with Vitamin D3 as a novel food ingredient, highlighting innovation in nutrient fortification and alternative proteins. This development supports growing consumer interest in health-focused and eco-friendly nutrition, reinforcing vitamin D’s strong growth outlook.

Vitamin Ingredients Market Analysis by Region

The regions included in the report are North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Among these, North America is expected to lead the market, driven by strong demand from the pharmaceutical, food and beverage, and animal nutrition sectors, supported by advanced manufacturing infrastructure and continuous product innovation. The region benefits from high health awareness, robust regulatory frameworks, and the presence of major industry players investing in research and development. For instance, in October 2025, BASF launched Lutavit® A/D3 1000/200 NXT, a combined vitamin A and vitamin D3 formulation for animal nutrition, enhancing product stability, sustainability, and supply reliability. Overall, these factors position North America as the dominant growth region in the market.

Leading Players in the Vitamin Ingredients Market

The key features of the market report comprise patent analysis, funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:

Koninklijke DSM N.V.

Koninklijke DSM N.V. is a leading supplier of high-quality vitamin ingredients and active pharmaceutical ingredients, with over 80 years of expertise in vitamin innovation. The company offers a broad portfolio of fat- and water-soluble vitamins, including Vitamins A, B-complex, C, and D, available in multiple forms and customized premixes. Trusted by pharmaceutical manufacturers and consumer health brands worldwide, DSM supports product development through strong regulatory capabilities, global supply networks, and a commitment to sustainability and quality in the market.

BASF SE

BASF SE is a leading manufacturer of high-quality vitamin ingredients, with over 50 years of experience serving the human nutrition sector. The company offers a comprehensive portfolio including vitamins A, B2, B5, B12, D3, E, and K1, supported by advanced microencapsulation technologies to ensure stability and performance. BASF emphasizes reliability, quality, sustainability, and consistent product supply through local production and strict industry standards, strengthening its active involvement in the market across diverse nutritional applications.

Nestlé S.A.

Nestlé S.A., through its Nestlé Health Science division, actively participates in the market by developing specialized kids’ health supplements tailored to evolving nutritional needs. The company offers a wide range of vitamin-based products, including gummies, liquids, dissolvable powders, and chewable tablets, designed to improve nutrient intake among children. These supplements deliver essential vitamins and minerals such as calcium and vitamin D to support growth, bone health, and immune development. Nestlé emphasizes research-backed formulations that combine nutrition, taste, and convenience.

Amway Corp.

Amway Corp., through its Nutrilite brand, actively participates in the market by offering a wide range of nutrition and supplement products formulated with essential vitamins and minerals. Its portfolio includes Kids Chewable Iron, Acerola C, multivitamin and multimineral tablets, Daily supplements, and Triple Protect combining Vitamin C with botanical ingredients. The company also provides calcium-magnesium formulations and nutrition drinks for children. These products highlight Amway’s focus on delivering vitamin-based nutritional solutions to support immunity, growth, and overall wellness.

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other key players in the market are Pfizer Inc., Abbott, Glanbia Plc, Lonza Ltd., Piramal Pharma Solutions, and Bluestar Adisseo.

Key Questions Answered in the Vitamin Ingredients Market

  • What was the vitamin ingredients market value in 2025?
  • What is the vitamin ingredients market forecast outlook for 2026-2035?
  • What major factors aid the demand for the vitamin ingredients market?
  • How has the market performed so far, and how is it anticipated to perform in the coming years?
  • What are the market's major drivers, opportunities, and restraints?
  • What are the major vitamin ingredients market trends?
  • Which type is expected to dominate the market segment?
  • Which application is projected to lead the market segment?
  • Which form is anticipated to drive the market segment?
  • Who are the key players in the vitamin ingredients market?
  • What are the current unmet needs and challenges in the market?
  • How are partnerships, collaborations, mergers, and acquisitions among the key market players shaping the market dynamics?

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2025
Historical Period 2019-2025
Forecast Period 2026-2035
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Application
  • Form
  • Region
Breakup by Type
  • Vitamin A
  • Vitamin B
  • Vitamin C
  • Vitamin D
  • Vitamin E
  • Vitamin K
  • Others
Breakup by Application
  • Pharmaceuticals
  • Food and Beverages
  • Animal Feed
  • Personal Care Products
  • Others
Breakup by Form
  • Solid
  • Liquid
  • Powder
Breakup by Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
Market Dynamics
  • Market Drivers and Constraints
  • SWOT Analysis
  • PESTEL Analysis
  • Porter’s Five Forces Model 
  • Key Demand Indicators
  • Key Price Indicators
  • Industry Events, Initiatives, and Trends 
  • Value Chain Analysis
Supplier Landscape
  • Market Structure
  • Company Profiles
    • Financial Analysis
    • Product Portfolio
    • Demographic Reach and Achievements
    • Company News and Developments
    • Certifications
Companies Covered
  • Koninklijke DSM N.V.
  • Pfizer Inc.
  • Abbott
  • BASF SE
  • Glanbia Plc
  • Nestlé S.A.
  • Amway Corp.
  • Lonza Ltd.
  • Piramal Pharma Solutions
  • Bluestar Adisseo

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