Consumer Insights
Uncover trends and behaviors shaping consumer choices today
Procurement Insights
Optimize your sourcing strategy with key market data
Industry Stats
Stay ahead with the latest trends and market analysis.
The global vitamin ingredients market was valued at USD 4.86 Billion in 2025. It is poised to grow at a CAGR of 5.50% during the forecast period of 2026-2035, and reach USD 8.30 Billion by 2035. The market growth is driven by the increasing consumer awareness of health and wellness, leading to higher demand for fortified foods and dietary supplements. The growing adoption of plant-based and natural vitamin ingredients is expected to expand market value in the forecast period. The rise in personalized nutrition solutions and preventive healthcare initiatives will further support market growth. The integration of advanced extraction and formulation technologies will enhance product efficacy and appeal.
Base Year
Historical Period
Forecast Period
In October 2024, dsm-firmenich launched dry vitamin A Palmitate for early life nutrition, offering enhanced stability and clean-label formulation, which is expected to drive growth in the market by improving infant formula efficacy.
One of the major market trends includes the development of supplements targeting healthy aging and cellular health. For instance, in June 2024, Bayer launched One A Day® Age Factor™ Cell Defense, enriched with olive polyphenols, antioxidants, and vitamins to support cellular resilience.
In June 2024, Bausch + Lomb launched Blink™ NutriTears, a vitamin D, lutein, and zeaxanthin-based nutritional supplement for dry eyes in the United States, expected to drive growth in the market.
Compound Annual Growth Rate
5.5%
Value in USD Billion
2026-2035
*this image is indicative*
Vitamin ingredients, including vitamins A, B, C, D, E, K, and others, are widely used to enhance nutrition, support overall health, and fortify products in pharmaceuticals, food and beverages, animal feed, and personal care sectors, reflecting growing consumer focus on health and wellness. The market is experiencing consistent growth driven by increasing consumer awareness of preventive healthcare, fortified foods, and dietary supplements. The market was valued at USD 4.86 Billion in 2025. Strong demand from pharmaceutical and personal care sectors, coupled with expanding distribution channels and technological advancements in ingredient production, continues to propel market development globally.
Rising Demand for Plant-Based Innovations to Accelerate the Market Landscape
The growing consumer preference for sustainable and bioavailable nutrient solutions is significantly driving the market forward. In March 2025, Louis Dreyfus Company launched a new plant-based Vitamin E product line at Food Ingredients China 2025, addressing increasing demand for high-quality, naturally sourced functional ingredients across food, pharmaceutical, and personal care applications. The products offer improved absorption efficiency compared to synthetic alternatives, enhancing their market appeal. This development reflects broader industry investments in research, processing capabilities, and value-added formulations, which are collectively strengthening supply chains and supporting consistent market expansion.
The market is experiencing several key trends, including the growing number of strategic acquisitions aimed at strengthening specialty ingredient portfolios, along with the expanding implementation of nutrient accessibility programs.
Growing Strategic Acquisitions to Strengthen the Specialty Ingredient Portfolios to Boost Market Value
The increasing consolidation among specialty ingredient suppliers is emerging as a key trend, aimed at expanding product portfolios and enhancing service capabilities across the vitamin ingredients landscape. Companies are actively acquiring value-added ingredient providers to strengthen nutraceutical and pharmaceutical offerings while improving global sourcing and regulatory expertise. For instance, in October 2024, Actylis acquired Pharm-Rx to broaden its specialty vitamin, mineral, and supplement ingredient capabilities and support accelerated growth in nutrition and OTC segments. Such strategic expansions are improving supply efficiency and innovation, ultimately supporting sustained market growth.
Increasing Expansion of Nutrient Accessibility Programs is Likely to Strengthen the Vitamin Ingredients Market Growth
The rising focus on improving access to essential vitamins and minerals across underserved populations is emerging as a key trend shaping the market. Firms are integrating supplementation with nutrition-based food solutions to address widespread micronutrient deficiencies and support long-term health outcomes. In February 2023, Bayer expanded its Nutrient Gap Initiative to combine vitamin supplementation with access to nutritious foods, targeting millions globally by 2030. Such corporate-led sustainability and nutrition programs are strengthening demand for vitamin ingredients, thereby supporting steady market growth.
Market Breakup by Type
Market Breakup by Application
Market Breakup by Form
Market Breakup by Region
Vitamin D Segment Poised for Strong Market Leadership by Type
The market is segmented by type into vitamin A, vitamin B, vitamin C, vitamin D, vitamin E, vitamin K, and others, reflecting a broad range of nutritional applications. Among these, vitamin D is expected to lead due to rising demand for functional and sustainable food solutions. In March 2025, the European Commission approved UV-treated mealworm powder enriched with Vitamin D3 as a novel food ingredient, highlighting innovation in nutrient fortification and alternative proteins. This development supports growing consumer interest in health-focused and eco-friendly nutrition, reinforcing vitamin D’s strong growth outlook.
The regions included in the report are North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Among these, North America is expected to lead the market, driven by strong demand from the pharmaceutical, food and beverage, and animal nutrition sectors, supported by advanced manufacturing infrastructure and continuous product innovation. The region benefits from high health awareness, robust regulatory frameworks, and the presence of major industry players investing in research and development. For instance, in October 2025, BASF launched Lutavit® A/D3 1000/200 NXT, a combined vitamin A and vitamin D3 formulation for animal nutrition, enhancing product stability, sustainability, and supply reliability. Overall, these factors position North America as the dominant growth region in the market.
The key features of the market report comprise patent analysis, funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
Koninklijke DSM N.V. is a leading supplier of high-quality vitamin ingredients and active pharmaceutical ingredients, with over 80 years of expertise in vitamin innovation. The company offers a broad portfolio of fat- and water-soluble vitamins, including Vitamins A, B-complex, C, and D, available in multiple forms and customized premixes. Trusted by pharmaceutical manufacturers and consumer health brands worldwide, DSM supports product development through strong regulatory capabilities, global supply networks, and a commitment to sustainability and quality in the market.
BASF SE is a leading manufacturer of high-quality vitamin ingredients, with over 50 years of experience serving the human nutrition sector. The company offers a comprehensive portfolio including vitamins A, B2, B5, B12, D3, E, and K1, supported by advanced microencapsulation technologies to ensure stability and performance. BASF emphasizes reliability, quality, sustainability, and consistent product supply through local production and strict industry standards, strengthening its active involvement in the market across diverse nutritional applications.
Nestlé S.A., through its Nestlé Health Science division, actively participates in the market by developing specialized kids’ health supplements tailored to evolving nutritional needs. The company offers a wide range of vitamin-based products, including gummies, liquids, dissolvable powders, and chewable tablets, designed to improve nutrient intake among children. These supplements deliver essential vitamins and minerals such as calcium and vitamin D to support growth, bone health, and immune development. Nestlé emphasizes research-backed formulations that combine nutrition, taste, and convenience.
Amway Corp., through its Nutrilite brand, actively participates in the market by offering a wide range of nutrition and supplement products formulated with essential vitamins and minerals. Its portfolio includes Kids Chewable Iron, Acerola C, multivitamin and multimineral tablets, Daily supplements, and Triple Protect combining Vitamin C with botanical ingredients. The company also provides calcium-magnesium formulations and nutrition drinks for children. These products highlight Amway’s focus on delivering vitamin-based nutritional solutions to support immunity, growth, and overall wellness.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market are Pfizer Inc., Abbott, Glanbia Plc, Lonza Ltd., Piramal Pharma Solutions, and Bluestar Adisseo.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Application |
|
| Breakup by Form |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Supplier Landscape |
|
| Companies Covered |
|
Datasheet
One User
USD 3,299
USD 2,969
tax inclusive*
Single User License
One User
USD 5,499
USD 4,949
tax inclusive*
Five User License
Five User
USD 6,999
USD 5,949
tax inclusive*
Corporate License
Unlimited Users
USD 8,199
USD 6,969
tax inclusive*
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Small Business Bundle
Growth Bundle
Enterprise Bundle
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
How To Order
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Strategic Solutions for Informed Decision-Making
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Share