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Global Water Enhancer Market Size, Share, Growth, Analysis, Forecast: By Flavour: Fruit Flavoured, Coffee Flavoured, Tea Flavoured, Others; By Ingredients: Micronutrients, Botanical Extracts, Others; By Distribution Channel; By Application; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
Global Water Enhancer Market Outlook
The global water enhancer market reached an approximate value of USD 3.10 billion in 2023. The market is projected to grow at a CAGR of 10.30% between 2024 and 2032, reaching a value of nearly USD 7.50 billion by 2032.
Key Trends in the Market
Water enhancers are liquid or powder-based additives that are used to enhance the taste, aroma, and nutritional value of plain water. These products are designed to provide a convenient and customisable way for consumers to flavour their water and make it more enjoyable to drink. Water enhancers are typically added to water to create flavoured beverages.
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- Growing consumer awareness regarding the importance of hydration and the health benefits of drinking water has been a major water enhancer market trend. Many consumers are opting for water enhancers as an alternative to sugary beverages, as they offer a healthier and more convenient option to stay hydrated.
- The increasing trend of on-the-go lifestyles and busy schedules of consumers have driven the demand for portable and convenient beverage options. Water enhancers come in small and compact packaging, making them easy for consumers to carry and use them anywhere.
- Consumers are increasingly seeking functional benefits from their beverages. As a result, water enhancers fortified with vitamins, minerals, antioxidants, and electrolytes are gaining popularity. These functional additives aim to provide hydration, energy, immune support, or other health benefits, positioning water enhancers as a healthy beverage option.
- The global focus on environmental sustainability has become one of the significant water enhancer market drivers, prompting manufacturers to adopt eco-friendly packaging solutions. Brands are also exploring options such as recyclable bottles, biodegradable materials, and reduced plastic usage to minimise their environmental footprint.
Market Analysis
Based on flavour, the market is segmented into fruit flavoured, coffee flavoured, and tea flavoured, among others. On the basis of ingredients, the market can be segmented into micronutrients and botanical extracts, among others. The market, based on distribution channels, is divided into hypermarkets and supermarkets, convenience stores, pharmacy and health stores, and online, among others.
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Based on application, the market is segmented into flavouring, energy stimulant, and functional, among others. The major regional markets for water enhancers are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global water enhancer market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments and expansion plans.
- PepsiCo, Inc
- Nestle S.A.
- The Coca- Cola Company
- The Kraft Heinz Company
- The Jel Sert Company
- Dyla LLC
- 4C Foods Corp
- Arizona Beverages USA, LLC
- Heartland Food Products Group, LLC
- R. Twining and Company Limited
- Others
Market Share by Distribution Channel
In the water enhancer market, the online segment is likely to exhibit a healthy growth rate during the forecast period due to the growing availability of different flavours of water enhancers on online platforms. The widespread adoption of smartphones and a surge in internet usage are also adding to the popularity of online shopping apps and websites.
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Furthermore, the increasing collaborations between e-commerce platforms and brick-and-mortar stores are contributing to a substantial increase in online sales of food and beverages, including water enhancers, worldwide.
Market Share by Region
North America is expected to experience significant growth, primarily driven by the increasing demand for functional beverages due to their associated health benefits. As consumers lead busy lifestyles, there is a growing need for products that offer instant hydration and nutritional value. In response to this trend, key manufacturers are actively engaged in developing new and innovative products such as water enhancers to capitalise on the rising popularity of healthy hydration in the region.
Competitive Landscape
PepsiCo, Inc is one of the leading multinational food and beverage companies in the world. The company operates with its headquarters located in New York, the United States. The company was formed in 1965 through the merger of two major entities: Pepsi-Cola and Frito-Lay. PepsiCo's beverage brands are recognised globally and have become household names. Some of its prominent beverage brands include Pepsi, Mountain Dew, Gatorade, Tropicana, and Aquafina, among others.
Nestle S.A. is one of the largest food and beverage conglomerates in the world. Its headquarter is located in Vevey, Switzerland. Since its establishment in 1866, it has grown into one of the world's largest food and beverage companies, operating in more than 180 countries. Nestlé's diverse portfolio includes a wide range of products across various categories, including beverages, confectionery, cooking aids, dairy and nutrition products, among others.
The Coca-Cola Company, commonly known as Coca-Cola, is a multinational beverage corporation with its headquarters located in Georgia, the United States. Since its establishment in 1886, Coca-Cola has emerged as one of the global leaders in the beverage sector, operating across numerous countries worldwide. The company boasts a diverse portfolio of beverage brands that cater to a wide range of tastes and preferences.
Other market players include The Kraft Heinz Company, The Jel Sert Company, Dyla LLC, 4C Foods Corp, Arizona Beverages USA, LLC, Heartland Food Products Group, LLC, and R. Twining and Company Limited, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Flavour |
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| Breakup by Ingredients |
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| Breakup by Distribution Channel |
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| Breakup by Application |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Water Enhancer Market Analysis
8.1 Key Industry Highlights
8.2 Global Water Enhancer Historical Market (2018-2023)
8.3 Global Water Enhancer Market Forecast (2024-2032)
8.4 Global Water Enhancer Market by Flavour
8.4.1 Fruit Flavoured
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Coffee Flavoured
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Tea Flavoured
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Others
8.5 Global Water Enhancer Market by Ingredients
8.5.1 Micronutrients
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Botanical Extracts
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Others
8.6 Global Water Enhancer Market by Distribution Channel
8.6.1 Hypermarkets and Supermarkets
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Convenience Stores
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Pharmacy and Health Stores
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Online
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Others
8.7 Global Water Enhancer Market by Application
8.7.1 Flavouring
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Energy Stimulant
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Functional
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Others
8.8 Global Water Enhancer Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
9 North America Water Enhancer Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Water Enhancer Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Water Enhancer Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Water Enhancer Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Water Enhancer Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 PepsiCo, Inc
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Nestle S.A.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 The Coca- Cola Company
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 The Kraft Heinz Company
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 The Jel Sert Company
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Dyla LLC
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 4C Foods Corp
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Arizona Beverages USA, LLC
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Heartland Food Products Group, LLC
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 R. Twining and Company Limited
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Water Enhancer Market: Key Industry Highlights, 2018 and 2032
2. Global Water Enhancer Historical Market: Breakup by Flavour (USD Billion), 2018-2023
3. Global Water Enhancer Market Forecast: Breakup by Flavour (USD Billion), 2024-2032
4. Global Water Enhancer Historical Market: Breakup by Ingredients (USD Billion), 2018-2023
5. Global Water Enhancer Market Forecast: Breakup by Ingredients (USD Billion), 2024-2032
6. Global Water Enhancer Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
7. Global Water Enhancer Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
8. Global Water Enhancer Historical Market: Breakup by Application (USD Billion), 2018-2023
9. Global Water Enhancer Market Forecast: Breakup by Application (USD Billion), 2024-2032
10. North America Water Enhancer Historical Market: Breakup by Country (USD Billion), 2018-2023
11. North America Water Enhancer Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Europe Water Enhancer Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Europe Water Enhancer Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Asia Pacific Water Enhancer Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Asia Pacific Water Enhancer Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Latin America Water Enhancer Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Latin America Water Enhancer Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Middle East and Africa Water Enhancer Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Middle East and Africa Water Enhancer Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Global Water Enhancer Market Structure
Key Questions Answered in the Report
In 2023, the market reached a value of about USD 3.10 billion.
The market is projected to grow at a CAGR of 10.30% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach around USD 7.50 billion by 2032.
The market is being driven by the rising awareness about the importance of hydration, the growing busy lifestyle of people, and the surging preference for water enhancers as alternatives to carbonated and sugary beverages.
The development of the market is guided by the increasing demand for functional beverages and the growing usage of sustainably-sourced materials in water enhancer packaging.
The major regional markets include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The major flavours of water enhancers in the market include fruit-flavoured, coffee-flavoured, and tea-flavoured, among others.
The key players in the global water enhancer market include PepsiCo, Inc, Nestle S.A., The Coca-Cola Company, The Kraft Heinz Company, The Jel Sert Company, Dyla LLC, 4C Foods Corp, Arizona Beverages USA, LLC, Heartland Food Products Group, LLC, and R. Twining and Company Limited, among others.
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