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Report Overview
The global Web-to-Print (W2P) market attained a value of USD 36.13 Billion in 2025 and is projected to expand at a CAGR of 5.30% through 2035. The market is further expected to achieve USD 60.56 Billion by 2035. Increasing demand for real-time proofing, automated artwork validation and SLA-driven fulfillment is pushing enterprise print buyers toward W2P vendors that deliver operational consistency other than online ordering convenience.
The current momentum in the industry is being driven by engineering platforms that function less like simple online print storefronts and more like strategic production systems for commercial printers. In March 2023, PrintIQ released its enhanced cloud intelligence module that automates pricing in real time, flags bottlenecks in jobs and gets quotes approved faster without bouncing between emails and spreadsheets, accelerating the web-to-print (W2P) market growth.
On the other hand, in November 2025, EFI Fiery expanded its W2P ecosystem with scheduling-aware APIs that sync customer approvals with live print-floor capacity, eliminating the usual “approved job but no machine slot” delays. In September 2024, OnPrintShop launched auto-templating for packaging and corporate merchandise, letting enterprise buyers lock brand guidelines into every order so that print vendors do not need to spend hours re-checking artwork, thereby boosting demand in the web -to-print (W2P) market.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
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Currently, there are about 228,000 print-on-demand stores in the world, equivalent to nearly 5% of all online shops. This proliferation of print-on-demand services highlights the increasing consumer preference for customised products, which is a fundamental driver of the W2P market.
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In India, the active internet user base is projected to reach 900 million by 2025, creating a favourable environment for web-to-print (W2P) market development. This burgeoning digital landscape facilitates easier access to online printing services, encouraging more businesses and individuals to use W2P solutions.
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Additionally, industry reports indicate that about 11.4% of Shopify stores engage in print-on-demand activities, underscoring a growing demand for online printing solutions. As e-commerce continues to thrive, the integration of W2P services into various online retail platforms is expected to further propel market growth.
Competitive Landscape
The market is getting more competitive as web-to-print (W2P) companies shift from simple storefront tools to deeply integrated production ecosystems. Platforms are now judged on how well they automate quoting, artwork validation, scheduling and delivery rather than only on template libraries. Players are competing to support packaging, variable data, multi-location print routing and always-on ordering for corporate buyers.
The main target for web-to-print (W2P) market players is to make their products and services critical for recurring workflows. They are focused on developing software that removes manual file handling and pulls orders into the plant with zero rework. Enterprise customers want unified procurement, brand-safe design and SLA-reliable fulfillment. Vendors who overcome these restraints consistently are earning larger contract renewals and cross-selling into hardware and managed services.
Key Players
Agfa-Gevaert Group
Agfa-Gevaert Group, founded in 1867 and headquartered in Mortsel, Belgium, supports the W2P market with workflow engines that link online orders to prepress automation and press performance. The company focuses on eliminating production waste by embedding color control, imposition intelligence, and job prioritization inside its software stack.
Aleyant Systems LLC
Aleyant Systems LLC, established in 2005 and headquartered in the United States, is known for web-to-print storefronts that integrate with print MIS, shipping and accounting tools. Its flagship solution emphasizes automated preflight, pricing rules and brand-safe templates to reduce manual touchpoints.
EPS US, LLC
EPS US, LLC, founded in 2022, and headquartered in the United States, focuses on modular W2P platforms for packaging, labels and specialty print firms. The company prioritizes variable-data workflows, and integrated job tracking to help printers win recurring enterprise contracts.
Radixweb
Radixweb, founded in 2000 and headquartered in Ahmedabad, India, delivers W2P platforms built around real-time design editors, automated quoting and vendor management portals. Its model caters to high-mix, short-run commercial printers who serve marketing agencies, franchises and SMEs.
Other key players in the market include Xerox Holdings Corporation, among others.
Web-to-Print (W2P) Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market is projected to grow at a CAGR of 5.30% between 2026 and 2035.
Providers are deepening workflow automation, expanding packaging modules, improving API libraries, investing in UX for enterprise buyers, and building consultative onboarding to secure recurring multi-location commercial print contracts.
The market growth is anticipated to be determined by the growing popularity of PoD among publishers owing to higher flexibility, superior product quality, and cost-effectiveness.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The major components of web-to-print (W2P) are design-it-yourself and template based.
The significant applications of web-to-print (W2P) include print media and advertising, and personalised products, among others.
The key players in the market include gfa-Gevaert Group, Aleyant Systems LLC, EPS US, LLC, Radixweb, and Xerox Holdings Corporation, among others.
Print solutions and software and services are offered in the web-to-print market. The print solutions include photobooks, business ID, display POD/signage, labels and packaging, books, promotionals, and others.
In 2025, the market reached an approximate value of USD 36.13 Billion.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach a value of around USD 60.56 Billion by 2035.
Companies struggle with balancing fast feature rollouts and long-term stability, keeping integrations updated, managing price competition, scaling support for non-technical users, and adapting to shifting print automation expectations across regions.
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