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Report Overview
The global web-to-print (W2P) market value reached around USD 34.31 Billion in 2024 due to the increasing demand for personalised and customised print products. Companies are using W2P methods to create business cards and promotional items. As a result, the industry is expected to grow at a CAGR of 5.30% during the forecast period of 2025-2034 to attain a value of USD 57.50 Billion by 2034. Advancements in digital printing technologies are reducing costs and turnaround times, making it easier for businesses to execute small print runs economically.
2024
Base Year
2018-2024
Historical Period
2025-2034
Forecast Period
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Currently, there are about 228,000 print-on-demand stores in the world, equivalent to nearly 5% of all online shops. This proliferation of print-on-demand services highlights the increasing consumer preference for customised products, which is a fundamental driver of the W2P market.
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In India, the active internet user base is projected to reach 900 million by 2025, creating a favourable environment for web-to-print (W2P) market development. This burgeoning digital landscape facilitates easier access to online printing services, encouraging more businesses and individuals to use W2P solutions.
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Additionally, industry reports indicate that about 11.4% of Shopify stores engage in print-on-demand activities, underscoring a growing demand for online printing solutions. As e-commerce continues to thrive, the integration of W2P services into various online retail platforms is expected to further propel market growth.
Competitive Landscape of Web-to-Print (W2P) Market
Market players are concentrating on enhancing customer experience and operational efficiency through technological advancements. They are integrating automation and AI-driven solutions to streamline the printing process, making it more efficient and user-friendly. For example, companies like OnPrintShop have introduced application programming interface (APIs) that automate product migration and order updates, significantly reducing manual intervention. Additionally, these key platforms allow users to easily design and personalise products. The rise of e-commerce has also prompted players to offer tailoured solutions for businesses, addressing the increasing demand for on-demand printing and bespoke marketing materials.
Key Industry Players
Agfa-Gevaert Group, founded in 1867 and headquartered in Mortsel, Belgium, provides advanced imaging systems and IT solutions primarily for the printing and healthcare sectors. Agfa's product portfolio includes high-quality offset printing plates, digital printing solutions, and software for managing print workflows.
Aleyant Systems LLC was established in 2005 and based in Illinois, United States. Its flagship product, Pressero, is a robust web-to-print platform that allows businesses to create customisable online storefronts. Company also offers PrintJobManager, system that streamlines order processing.
EPS US, LLC, founded in 2001 and located in California, United States, offers digital printing for fulfillment, and marketing purposes. For example, EPS provides customised promotional materials that help businesses effectively communicate their brand message.
Radixweb was founded in 2000 and is headquartered in Ahmedabad, India. It offers custom software development services that include web-to-print solutions to meet the needs of printing businesses. They focus on automating printing processes and improving operational efficiency through bespoke software.
Other web-to-print (W2P) market players include Xerox Holdings Corporation, among others.
Web-to-Print (W2P) Market Report Snapshots
Web-to-Print (W2P) Market Size
Web-to-Print (W2P) Market Growth
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The W2P market is assessed to grow at a CAGR of 5.30% between 2025 and 2034.
The market is being driven by the rising demand for customised and personalised print on demand products and the integration of print managment features to increase efficiency and productivity.
The market growth is anticipated to be determined by the growing popularity of PoD among publishers owing to higher flexibility, superior product quality, and cost-effectiveness.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The major components of web-to-print (W2P) are design-it-yourself and template based.
The significant applications of web-to-print (W2P) include print media and advertising, and personalised products, among others.
The major players in the industry are Agfa-Gevaert Group, Aleyant Systems LLC, EPS US, LLC, Radixweb, Xerox Holdings Corporation, among others.
Print solutions and software and services are offered in the web-to-print market. The print solutions include photobooks, business ID, display POD/signage, labels and packaging, books, promotionals, and others.
In 2024, the market reached an approximate value of USD 34.31 Billion.
The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around USD 57.50 Billion by 2034.
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