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Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Global Zero Turn Mower Market Size

The global zero turn mower market value is expected to grow at a CAGR of 6.50% between 2024 and 2032.

Global Zero Turn Mower Market Report Summary Description Value
Base Year USD Million 2023
Historical Period USD Million 2018-2023
Forecast Period USD Million 2024-2032
Market Size 2023 USD Million XX
Market Size 2032 USD Million XX
CAGR 2018-2023 Percentage XX%
CAGR 2024-2032 Percentage 6.50%
CAGR 2024-2032 - Market by Region Latin America 6.9%
CAGR 2024-2032 - Market by Country China 7.0%
CAGR 2024-2032 - Market by Country Mexico 6.8%
CAGR 2024-2032 - Market by Cutting Width 50 to 60 Inches 7.2%
CAGR 2024-2032 - Market by Application Commercial 6.7%
Market Share by Country 2023 Japan 4.6%

zero turn mower market

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Global Zero Turn Mower Market Growth

A zero-turn mower is a four-wheeled lawn mower with a zero-degree turning radius. Its front-mounted mowing deck enhances speed and manoeuvrability. Equipped with two steering levers, it can make 180-degree turns swiftly and navigate closely around obstacles.

The zero turn mower industry growth is driven by a shift from slow, inefficient mowers to fast, highly manoeuvrable models. Additionally, zero-turn mowers offer benefits such as improved fuel efficiency, reduced weed growth, and superior cutting power.

Global Zero Turn Mower Market Analysis

The zero turn mower market dynamics and trends are being driven by the release of advanced models featuring enhanced durability, technical innovations, and increased comfort. Compact designs with efficient on/off capabilities are improving grass cutting in challenging areas, resulting in superior lawn quality.

Additionally, growing efforts by manufacturers to develop electric zero-turn mowers as alternatives to diesel and gas are accelerating research and development, which is fuelling zero turn mowers demand growth.

Global Zero Turn Mower Industry Outlook

According to the National Gardening survey, inflation influenced the participation in lawn and gardening activities of significant number of Americans. Common cost-saving measures included using water wisely, buying plants on sale, and growing plants from seeds.

More than one-third of households plan to increase spending on lawn and gardening products in 2023 in the US, especially for food gardening, though flower gardening and lawn care spending is expected to decline. Participation in lawn and gardening activities hit a five-year high, with 80% of households engaging in these activities. The surge in indoor houseplant gardening contributed significantly to the rise in zero turn mower market revenue, as these mowers are valued for their speed and efficiency, making them perfect for swiftly and effectively managing garden spaces.

Average household spending on lawn and gardening reached USD 616 in 2022, up USD 74 from 2021, with hardscaping leading in average spending per household. About one-third of respondents anticipate increasing their spending in 2023, while nearly 2 in 5 households reported higher spending in 2022 compared to 2021.

Similarly, the UK boasts an estimated 27 million gardeners, with 42% of the population enjoying gardening activities. Among these enthusiasts, 57% are female, and 51.42% are aged 55 or above. Notably, 54% of millennials prefer visiting garden centres over nightclubs. During the COVID-19 pandemic, more than 7 million people started gardening, and 35% of UK adults now grow their herbs, fruits, and vegetables. This trend boosts zero turn mower industry revenue, as their steering levers offer excellent control and ease of use, enabling gardeners to maneuver around tight spaces and tackle detailed mowing tasks efficiently.

Zero-turn mowers offer superior manoeuvrability and efficiency, making them ideal for large and complex lawn areas, which enhances zero turn mower market demand.

  • Increasing demand for residential and commercial lawn maintenance drives the market, with zero-turn mowers being preferred for their speed and precision.
  • Innovations such as advanced control systems and eco-friendly engines boost the attractiveness and performance of zero-turn mowers.

The high purchase price of zero-turn mowers can be a barrier for budget-conscious consumers.

  • Advanced technology and components may result in higher maintenance needs and costs.
  • Zero-turn mowers may not be suitable for all types of terrain, potentially limiting their market reach.

Growing urbanisation and landscaping needs in emerging markets present expansion of opportunities in the zero turn mowers market.

  • The development of electric and hybrid zero-turn mowers aligns with increasing environmental awareness and regulations.
  • Expanding product lines to include attachments and accessories can attract a broader customer base.

Economic fluctuations may reduce consumer spending on non-essential equipment, impacting sales.

  • The market is highly competitive with numerous players, which can drive down prices and affect profitability.
  • Stricter environmental regulations could increase manufacturing costs and complicate compliance.

Key Players in the Zero Turn Mower Market and Their Strategic Initiatives

Deere & Company

  • Expand the product line to include electric and hybrid models.
  • Focuses on sustainability and reducing carbon footprint to capture zero turn mower market opportunities.

The Toro Company

  • Innovates with smart features for enhanced performance and efficiency.
  • Diversifies product offerings to meet varied consumer needs.

Husqvarna AB

  • Develop robotic mowers with cutting-edge AI capabilities.
  • Emphasises eco-friendly products and sustainable practices to meet the growing demand of the zero turn mower market.

Stanley Black & Decker, Inc.

  • Integrates IoT and connectivity in mower products.
  • Invests heavily in R&D for next-gen technologies.

zero turn mower market by segments

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Global Zero Turn Mower Industry Segmentation

“Global Zero Turn Mower Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Cutting Width

  • Less than 50 Inches
  • 50 to 60 Inches
  • More than 60 Inches

Market Breakup by Application

  • Residential
  • Commercial

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
CAGR 2024-2032 - Market by Country
China 7.0%
Mexico 6.8%
USA 6.6%
Saudi Arabia 6.2%
Germany 5.9%
Canada XX%
UK XX%
France 5.6%
Italy XX%
Japan XX%
India XX%
Australia XX%
Brazil XX%

zero turn mower market by region

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Zero Turn Mower Market Share

The demand for the zero turn mower market is driven by the popularity of the 50 to 60 inches cutting width segment, which holds a substantial market share. These mowers can operate for extended periods before needing a refuel, enhancing mowing efficiency by minimizing fuel stops. They are also favoured for their excellent customizability, high horsepower, large-capacity decks, and durability.

In the commercial sector, zero-turn mowers are valued for their time and energy efficiency. Increased investments in developing heavy-duty commercial mowers with advanced features, superior cut quality, and improved serviceability are further driving the growth of the zero turn mower industry.

Leading Companies in the Zero Turn Mower Market

The report gives a detailed analysis of the key players in the global zero turn mower market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

  • Deere & Company
  • The Toro Company
  • Husqvarna AB
  • Stanley Black & Decker, Inc.
  • Ariens Company (AriensCo)
  • Briggs & Stratton, LLC
  • Altoz Inc.
  • Kubota Corporation
  • Shivvers Manufacturing, Inc.
  • Alamo Group Inc. (Bush Hog)
  • Others

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Cutting Width
  • Application
  • Region
Breakup by Cutting Width
  • Less than 50 Inches
  • 50 to 60 Inches
  • More than 60 Inches
Breakup by Application
  • Residential
  • Commercial
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Deere & Company
  • The Toro Company
  • Husqvarna AB
  • Stanley Black & Decker, Inc.
  • Ariens Company (AriensCo)
  • Briggs & Stratton, LLC
  • Altoz Inc.
  • Kubota Corporation
  • Shivvers Manufacturing, Inc.
  • Alamo Group Inc. (Bush Hog)
  • Others

Zero Turn Mower Market Report Snapshots

Zero Turn Mower Market Size

Zero Turn Mower Market Growth

Zero Turn Mower Market Analysis

Zero Turn Mower Market Share

Zero Turn Mower Companies

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The zero turn mower market value is projected to grow at a CAGR of 6.5% between 2024 and 2032.

The growing preference for fast, quick, and manurable mowers, numerous advantages offered by zero turn mowers, and increasing demand for zero turn mowers from residential and commercial sector are the major drivers of the market.

The key trends in the market include the growing number of additional attachments expanding the capabilities of zero turn mowers, progressive launches of improved versions of zero turn mowers, and increasing efforts to find diesel and gas alternatives to power zero turn mowers.

Less than 50 inches, 50 to 60 inches, and more than 60 inches are the different cutting widths of zero turn mowers in the market.

Residential and commercial are the major applications of zero turn mowers in the market.

The market is broken down into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.

A standard zero turn mower can last for up to three to four years, although operational efficiency of zero turn mowers are dependent upon the size of the mower.

The competitive landscape consists of Deere & Company, The Toro Company, Husqvarna AB, Stanley Black & Decker, Inc., Ariens Company (AriensCo), Briggs & Stratton, LLC, Altoz Inc., Kubota Corporation, Shivvers Manufacturing, Inc., and Alamo Group Inc. (Bush Hog), among others.

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63 Fiona Drive, Tamworth, NSW

+61 448 06 17 27

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63 287899028, +63 967 048 3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84865399124