Pan Masala Market Report and Forecast 2017–2022


Pan Masala is a generic term for modern areca nut products that fall under the category of smokeless tobacco commodities. It is generally consumed to remove bad odour or to get a refreshing taste in the mouth. During 2009-2016, pan masala market grew at a CAGR of around 17% in India and is further expected to exhibit a CAGR of more than 14% during 2017-2022. The market is currently being driven by a continuous increase in the disposable incomes of both urban and rural households and the switching of a large-scale consumers from tobacco products to pan masala. The increasing rate of advertising and marketing by manufacturers, nowadays, is another major factor which is driving this market. This report by Expert Market Research entitled “Pan Masala Market Report and Forecast 2017–2022” provides a comprehensive analysis for anyone who plans to foray into the pan masala market.

Historical market trends for the pan masala industry have been provided from 2009-2016 and forecasts have been presented till 2022. Based on the import and export data, India is currently the largest exporter of pan masala and its exports are dominated by UAE, the United States and Singapore. On the basis of product type, the pan masala market has been segmented as pan masala containing tobacco, plain pan masala, flavoured pan masala and others. For each of the pan masala types, the report has provided both historical and future market trends.

The value chain analysis of pan masala has also been covered in this report encompassing all the activities in the value chain such as procurement, manufacturing, sales and distribution. Furthermore, the study assesses the market based on Porter’s five forces model, which evaluates the level of competition in the market by analysing factors such as bargaining power of buyers and suppliers, threat from substitutes and new entrants. A thorough evaluation of the competitive landscape of the pan masala industry has also been provided. Some of the key players in this market include DS Group, Manikchand, Kothari Products and Godfrey Philips.

This report provides an exhaustive insight for setting-up and running a pan masala manufacturing plant. Factors such as land requirement, construction requirement, raw material requirement, labour requirement, machinery requirement, manufacturing process, utility requirement, total capital investment, total operating costs, prices, income projections, expenditure projections, profit margins, net present value, return on investment, payback period, etc. have been comprehensively covered in this report.

The following are the key questions answered by this report:

  • What are the market trends for the Indian pan masala market?
  • Which are the biggest markets (regions) for pan masala?
  • What are the major types of pan masala? Which are the most popular?
  • Who are the key manufacturers in the pan masala market?
  • What are the land and construction requirements to start a pan masala manufacturing plant?
  • What are the machinery requirements to start a pan masala manufacturing plant?
  • How is pan masala priced? What are the profit margins at various stages of the supply chain?
  • What is the total capital investment required to start a pan masala manufacturing plant?
  • What are the running costs of a pan masala manufacturing plant?
  • How much revenue can a pan masala manufacturing plant generate?

In order to prepare this research report, Expert Market Research conducted face to face and telephonic interviews with numerous industry participants in the pan masala industry. They included manufacturers, distributors, end users, consultants, marketing professionals, researchers, etc. Primary research accounted for the bulk of the research efforts, complimented by an extensive secondary research. Secondary sources included annual reports, press releases, books, journals, white papers, newspapers, magazines, government sources and various proprietary databases.

Expert Market Research uses its comprehensive database of macroeconomic and industry specific data to produce its market forecasts. The initial baseline forecast is produced with the most recent market data. After an initial baseline forecast, all future macroeconomic and sector-specific events and assumptions are taken into account to generate the final forecast.

Chapter 1 Preface
1.1 Research Methodology and Market Definitions
1.2 Introduction
1.3 Report Summary
Chapter 2 India Pan Masala Market: Industry Overview
2.1 Key Factors Driving the Pan Masala Industry
2.2 Market Trends
2.3 Market Breakup by Region
2.4 Market Breakup by Type
2.4.1 Pan Masala Containing Tobacco
2.4.2 Plain Pan Masala
2.4.3 Flavored Pan Masala
2.4.4 Others
2.5 SWOT Analysis
2.5.1 Strengths
2.5.2 Weaknesses
2.5.3 Opportunities
2.5.4 Threats
2.6 Value Chain Analysis
2.7 Top Importing Countries of Pan Masala
2.8 Market Outlook
Chapter 3 Porters Five Forces Analysis
3.1 Bargaining Power of Suppliers
3.2 Bargaining Power of Buyers
3.3 Threat of New Entrants
3.4 Threat of Substitutes
3.5 Degree of Competition
Chapter 4 Competitive Landscape
4.1 Competitive Structure
4.2 Market Breakup by Key Players
4.3 Key Players Profiles
4.3.1 Rajnigandha (DS Group)
4.3.2 RMD (Manikchand)
4.3.3 Pan Vilas (Kothari Products)
4.3.4 Pan Pasang (Godfrey Philips)
4.3.5 Others
4.4 Key Ingredients used by Major Pan Masala Manufacturers
Chapter 5 Setting Up a Pan Masala Manufacturing Plant
5.1 Key Success and Risk Factors for Manufacturing Pan Masala
5.2 Products Manufactured
5.3 Manufacturing Process Involved
5.4 Process Flow
5.5 Raw Material Requirements and Expenditures
Chapter 6 Capital Investment
6.1 Land Requirements and Investment
6.2 Construction Requirements and Investment
6.3 Machinery Requirements and Investment
6.4 Other Capital Requirements and Investment
Chapter 7 Operating Expenditures
7.1 Raw Material Requirements and Expenditures
7.2 Packaging Requirements and Costs
7.3 Labor Requirements and Costs
7.4 Transportation Requirements and Costs
7.5 Utilities Requirement and Costs
7.6 Financial Support
7.7 Other Operating Expenditures
Chapter 8 Pan Masala Manufacturing Plant: Project Economics
8.1 Techno-Economic Parameters
8.2 Product Pricing and Margins
8.3 Income Projections
8.4 Expenditure Projections
8.5 Taxation
8.6 Depreciation
8.7 Financial Analysis
Chapter 9 Rules and Regulations on Pan Masala Products
9.1 General Rules and Regulations
9.2 Rules and Regulations Related to Packaging Machinery
9.3 Procedures, Times and Associated Costs for Plant Set-Up

List of Figures

Figure 2 1: India Pan Masala Market: Sales Value Trend (in USD), 2009-2016
Figure 2 2: India Pan Masala Market: Breakup by Region (in %), 2016
Figure 2 3: India Pan Masala Market: Consumption Breakup by Type (in %), 2016
Figure 2 4: India Pan Masala Market: Value Chain Analysis
Figure 2 5: India Pan Masala Market: Export Value Breakup by Country (in %), 2016
Figure 2 6: India Pan Masala Market Forecast: Sales Value (in USD), 2017-2022
Figure 4 1: India Pan Masala Market: Breakup by Key Players (in %), 2016
Figure 5 1: Pan Masala Manufacturing Plant: Various Types of Unit Operations Involved
Figure 6 1: Pan Masala Manufacturing Plant: Breakup of Capital Costs (in %)
Figure 7 1: Pan Masala Manufacturing Plant: Pan Masala Packaging
Figure 8 1: Pan Masala Manufacturing Plant: Breakup of Operating Costs (in %) 

List of Tables

Table 4 1: Pan Masala Manufacturing Plant: Key Ingredients used by Major Manufacturers
Table 6 1: Pan Masala Manufacturing Plant: Capital Costs (in USD)
Table 6 2: Pan Masala Manufacturing Plant: Land Requirements and Costs (in USD)
Table 6 3: Pan Masala Manufacturing Plant: Construction Requirements and Costs (in USD)
Table 6 4: Pan Masala Manufacturing Plant: Machinery Requirements and Costs (In USD)
Table 6 5: Pan Masala Manufacturing Plant: Other Capital Costs (in USD)
Table 7 1: Pan Masala Manufacturing Plant: Raw Material Requirements and Costs (in Tons/Year)
Table 7 2: Pan Masala Manufacturing Plant: Labour Requirements and Costs (in USD)
Table 7 3: Pan Masala Manufacturing Plant: Utilities Requirement and Costs (in USD)
Table 7 4: Overview of Financial Support
Table 8 1: Pan Masala Manufacturing Plant: Various Techno-Economic Parameters
Table 8 2: Pan Masala Manufacturing Plant: Income Projections (in USD)
Table 8 3: Pan Masala Manufacturing Plant: Expenditure Projections (in USD)
Table 8 4: Pan Masala Manufacturing Plant: Cash Flow Analysis (Without Considering Taxes)
Table 8 5: Pan Masala Manufacturing Plant: Cash Flow Analysis (On Considering Taxes)
Table 9 1: Pan Masala Packaging Machines: Capacity Determination Rules (No. of Pouches per Packing Machine per Month)
Table 9 2: Pan Masala Packaging Machines: Rules for Duty Collection (in USD Per Packing Machine Per Month)
Table 9 3: Pan Masala Manufacturing Plant: Procedures, Times and Associated Costs (in USD)

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