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India Pan Masala Market

India Pan Masala Market Size, Share, Growth, Trends, Forecast: By Type: Pan Masala with Tobacco, Plain Pan Masala, Flavoured Pan Masala, Others; By Price Range: Premium, Non-Premium; By Packaging: Pouch, Cans, Others; By Distribution Channel: Offline, Online; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032

India Pan Masala Market Outlook

The India pan masala market size attained a value of 4,4973 INR Crore in 2023. The market is expected to grow at a CAGR of 3.80% between 2024 and 2032, reaching almost 6,2911.21 INR Crore by 2032.

 

Increased Demand for Premium Pan Masala Products to Aid the Market Growth of Pan Masala

The market is currently being driven by the growing consumer demand for premium pan masalas, owing to the improved living standards of people. The easy availability of pan masalas in convenience stores and supermarkets is also supporting the market growth. Furthermore, the growing investments by the market players in the development of innovative pan masala flavours such as chocolate, gulkand, and silver-coated betel nuts are anticipated to bolster the market growth in the forecast period.

 

India Pan Masala Market

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The India market for pan masala is expected to be supported by the rising disposable income, which is driving the demand for pan masala among consumers across social backgrounds. Pan masalas are increasingly gaining prominence among consumers in the rural as well as urban sectors. Furthermore, the competitive marketing strategies adopted by the leading producers of pan masala are anticipated to positively influence the market in the region. Additionally, the availability of resealable pan masala packages that offer the convenience of consumption is expected to further enhance the product popularity in the coming years.

 

India Pan Masala Market Segmentation

Pan masala is a mouth freshener, which is made using herbs such as cardamom, cloves, catechu, areca, and other flavouring agents. Pan Masala is a generic term for modern areca nut products that fall under the category of smokeless tobacco commodities. It is generally consumed to remove bad odour or to get a refreshing taste in the mouth. Pan masalas come in a wide variety of flavours and are packed in attractive sachets and tin cans.

 

India Pan Masala Market By Segments

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By type, the market is divided into:

  • Pan Masala with Tobacco
  • Plain Pan Masala
  • Flavoured Pan Masala
  • Others

 

On the basis of price range, the market is bifurcated into:

  • Premium
  • Non-Premium

 

Based on packaging, the market is categorised into:

  • Pouch
  • Cans
  • Others

 

On the basis of distribution channel, the market is segmented into:

  • Offline
  • Online

 

The regional markets for pan masala include North India, East and Central India, West India, and South India.

 

Growing Consumer Demand for Relatively Healthier Alternative to Tobacco Products to Augment the Market Growth of Pan Masala

The market is currently being driven by the growing inclination of large-scale consumers to switch from tobacco products to healthier pan masala alternatives. The increasing disposable incomes of both urban and rural households are driving the demand for pan masala further. Moreover, the increasing investments by the key market players in product advertising and marketing are driving the market growth. In the forecast period, the launch of new pan masala flavours is anticipated to support the market growth. For instance, Rajnigandha, a leading manufacturer of pan masala, offers exotic flavours of pan masala including cloves and saffron. In addition, the rising expenditure by the manufacturers to provide quality packaging to facilitate longer-shelf life and ensure prolonged retention of flavour and fragrance is expected to prove beneficial for the market growth in the coming years.

 

India Pan Masala Market By Region

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Key Players in the India Pan Masala Market

The report gives a detailed analysis of the following key players in the India pan masala market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

 

  • DS Group
  • Manikchand Group
  • JMJ group
  • Godfrey Phillips India Ltd.
  • Kothari Product Limited
  • Dharampal Premchand Limited
  • Shikhar Group
  • Pan Bahar Products Private Limited
  • Dinesh Pouches Private Limited
  • KP Group
  • Red Rose Group
  • Others

 

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model and SWOT analysis.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Price Range
  • Packaging
  • Distribution Channel
  • Region
Breakup by Type
  • Pan Masala with Tobacco
  • Plain Pan Masala
  • Flavoured Pan Masala
  • Others
Breakup by Price Range
  • Premium
  • Non-Premium
Breakup by Packaging
  • Pouch
  • Cans
  • Others
Breakup by Distribution Channel
  • Offline
  • Online
Breakup by Region
  • North India
  • East and Central India
  • West India
  • South India
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • DS Group
  • Manikchand Group
  • JMJ group
  • Godfrey Phillips India Ltd.
  • Kothari Product Limited
  • Dharampal Premchand Limited
  • Shikhar Group
  • Pan Bahar Products Private Limited
  • Dinesh Pouches Private Limited
  • KP Group
  • Red Rose Group
  • Others

 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers    
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    Global Pan Masala Market Overview

    8.1    Key Industry Highlights
    8.2    Global Pan Masala Historical Market (2018-2023) 
    8.3    Global Pan Masala Market Forecast (2024-2032)
    8.4    Global Pan Masala Market Share by Region
        8.4.1    North America
        8.4.2    Europe
        8.4.3    Asia Pacific
        8.4.4    Latin America
        8.4.5    Middle East and Africa
9    India Pan Masala Market Overview
    9.1    Key Industry Highlights
    9.2    India Pan Masala Historical Market (2018-2023) 
    9.3    India Pan Masala Market Forecast (2024-2032)
10    India Pan Masala Market by Type
    10.1    Pan Masala with Tobacco 
        10.1.1    Market Share
        10.1.2    Historical Trend (2018-2023)
        10.1.3    Forecast Trend (2024-2032)
    10.2    Plain Pan Masala
        10.2.1    Market Share
        10.2.2    Historical Trend (2018-2023)
        10.2.3    Forecast Trend (2024-2032)
    10.3    Flavoured Pan Masala 
        10.3.1    Market Share
        10.3.2    Historical Trend (2018-2023)
        10.3.3    Forecast Trend (2024-2032)
    10.4    Others
11    India Pan Masala Market by Price Range
    11.1    Premium 
        11.1.1    Market Share
        11.1.2    Historical Trend (2018-2023)
        11.1.3    Forecast Trend (2024-2032)
    11.2    Non-Premium
        11.2.1    Market Share
        11.2.2    Historical Trend (2018-2023)
        11.2.3    Forecast Trend (2024-2032)
12    India Pan Masala Market by Packaging
    12.1    Pouch
        12.1.1    Market Share
        12.1.2    Historical Trend (2018-2023)
        12.1.3    Forecast Trend (2024-2032) 
    12.2    Cans 
        12.2.1    Market Share
        12.2.2    Historical Trend (2018-2023)
        12.2.3    Forecast Trend (2024-2032)
    12.3    Others
13    India Pan Masala Market by Distribution Channel
    13.1    Offline
        13.1.1    Market Share
        13.1.2    Historical Trend (2018-2023)
        13.1.3    Forecast Trend (2024-2032) 
    13.2    Online
        13.2.1    Market Share
        13.2.2    Historical Trend (2018-2023)
        13.2.3    Forecast Trend (2024-2032)
14    India Pan Masala Market by Region
    14.1    North India
        14.1.1    Market Share
        14.1.2    Historical Trend (2018-2023)
        14.1.3    Forecast Trend (2024-2032)
    14.2    East and Central India
        14.2.1    Market Share
        14.2.2    Historical Trend (2018-2023)
        14.2.3    Forecast Trend (2024-2032)
    14.3    West India
        14.3.1    Market Share
        14.3.2    Historical Trend (2018-2023)
        14.3.3    Forecast Trend (2024-2032)
    14.4    South India
        14.4.1    Market Share
        14.4.2    Historical Trend (2018-2023)
        14.4.3    Forecast Trend (2024-2032)
15    Market Dynamics
    15.1    SWOT Analysis
        15.1.1    Strengths
        15.1.2    Weaknesses
        15.1.3    Opportunities
        15.1.4    Threats
    15.2    Porter’s Five Forces Analysis
        15.2.1    Supplier’s Power
        15.2.2    Buyer’s Power
        15.2.3    Threat of New Entrants
        15.2.4    Degree of Rivalry
        15.2.5    Threat of Substitutes
    15.3    Key Indicators for Demand
    15.4    Key Indicators for Price
16    Competitive Landscape
    16.1    Market Structure
    16.2    Company Profiles
        16.2.1    DS Group
            16.2.1.1    Company Overview
            16.2.1.2    Product Portfolio
            16.2.1.3    Demographic Reach and Achievements
            16.2.1.4    Certifications
        16.2.2    Manikchand Group
            16.2.2.1    Company Overview
            16.2.2.2    Product Portfolio
            16.2.2.3    Demographic Reach and Achievements
            16.2.2.4    Certifications
        16.2.3    JMJ group
            16.2.3.1    Company Overview
            16.2.3.2    Product Portfolio
            16.2.3.3    Demographic Reach and Achievements
            16.2.3.4    Certifications
        16.2.4    Godfrey Phillips India Ltd.
            16.2.4.1    Company Overview
            16.2.4.2    Product Portfolio
            16.2.4.3    Demographic Reach and Achievements
            16.2.4.4    Certifications
        16.2.5    Kothari Product Limited
            16.2.5.1    Company Overview
            16.2.5.2    Product Portfolio
            16.2.5.3    Demographic Reach and Achievements
            16.2.5.4    Certifications
        16.2.6    Dharampal Premchand Limited
            16.2.6.1    Company Overview
            16.2.6.2    Product Portfolio
            16.2.6.3    Demographic Reach and Achievements
            16.2.6.4    Certifications
        16.2.7    Shikhar Group
            16.2.7.1    Company Overview
            16.2.7.2    Product Portfolio
            16.2.7.3    Demographic Reach and Achievements
            16.2.7.4    Certifications
        16.2.8    Pan Bahar Products Private Limited
            16.2.8.1    Company Overview
            16.2.8.2    Product Portfolio
            16.2.8.3    Demographic Reach and Achievements
            16.2.8.4    Certifications
        16.2.9    Dinesh Pouches Private Limited
            16.2.9.1    Company Overview
            16.2.9.2    Product Portfolio
            16.2.9.3    Demographic Reach and Achievements
            16.2.9.4    Certifications
        16.2.10    KP Group
            16.2.10.1    Company Overview
            16.2.10.2    Product Portfolio
            16.2.10.3    Demographic Reach and Achievements
            16.2.10.4    Certifications
        16.2.11    Red Rose Group
            16.2.11.1    Company Overview
            16.2.11.2    Product Portfolio
            16.2.11.3    Demographic Reach and Achievements
            16.2.11.4    Certifications
        16.2.12    Others
17    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Pan Masala Market: Key Industry Highlights, 2018 and 2032
2.    India Pan Masala Market: Key Industry Highlights, 2018 and 2032
3.    India Pan Masala Historical Market: Breakup by Type (USD Million), 2018-2023
4.    India Pan Masala Market Forecast: Breakup by Type (USD Million), 2024-2032
5.    India Pan Masala Historical Market: Breakup by Price Range (USD Million), 2018-2023
6.    India Pan Masala Market Forecast: Breakup by Price Range (USD Million), 2024-2032
7.    India Pan Masala Historical Market: Breakup by Packaging (USD Million), 2018-2023
8.    India Pan Masala Market Forecast: Breakup by Packaging (USD Million), 2024-2032
9.    India Pan Masala Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
10.    India Pan Masala Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
11.    India Pan Masala Historical Market: Breakup by Region (USD Million), 2018-2023
12.    India Pan Masala Market Forecast: Breakup by Region (USD Million), 2024-2032
13.    India Pan Masala Market Structure

Key Questions Answered in the Report

In the forecast period of 2024-2032, the market is projected to grow at a CAGR of 3.80%.

By 2032, the market is estimated to reach a value of INR 6,2911.21 crores.

The major drivers include the rising disposable incomes, increasing urbanisation, aggressive marketing campaigns, and growing diversification of product flavours.

The introduction of innovative packaging solutions by the key players is a key trend for the market.

The leading regions for pan masala in India are North India, East and Central India, West India, and South India.

The major types of the product in the market are pan masala with tobacco, along with plain and flavoured pan masala, among others.

The leading price segments in the market are premium and non-premium.

Pouch and cans, among others, are the most significant packaging types in the market.

The primary distribution channels of the market are offline and online.

The leading players in the Indian market are DS Group, Manikchand Group, JMJ group, Godfrey Phillips India Ltd., Kothari Product Limited, Dharampal Premchand Limited, Shikhar Group, Pan Bahar Products Private Limited, Dinesh Pouches Private Limited, KP Group, and Red Rose Group, among others.

Analyst Review

The India pan masala market size attained a value of 4,4973 INR Crore in 2023. The market is expected to grow at a CAGR of 3.80% between 2024 and 2032, reaching almost 6,2911.21 INR Crore by 2032.

 

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the market. Based on type, the market is divided into pan masala with tobacco, plain pan masala, and flavoured pan masala, among others. On the basis of price range, the market is segmented into premium and non-premium. Pouch and cans, among others, are the major packaging types in the market. On the basis of distribution channel, the market is segmented into offline and online. The regional markets for the product include North India, East and Central India, West India, and South India. The key players in the above market include DS Group, Manikchand Group, JMJ group, Godfrey Phillips India Ltd., Kothari Product Limited, Dharampal Premchand Limited, Shikhar Group, Pan Bahar Products Private Limited, Dinesh Pouches Private Limited, KP Group, and Red Rose Group, among others.

 

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with industry insights that are accurate, actionable, and help them remain ahead of their competition. 

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