Sustainability Practices Gen Z Are Adopting In Their Lifestyle

The findings of a recent study conducted by expert market research indicates how the current generation imposes great emphasis on adopting sustainability measures in their daily routines, with 19.91% wanting to use plastic and 18.01% to promote water conservation. This introduces new oppurtunities in the sustainable manufacturing sector to cater to this growing demand.

With global warming at a surge, the environment needs the utmost focus and actionable solutons. With rapid infrastructural development, resource depleteion and climate change, governmental policies can only reach to a certain extent. Individual actions hold just as much power to foster sustainabilty, and make changes at a large scale.

Consumers Are Looking For Sustainable Measures That They Can Adopt In The Everyday Life

To study this on a deeper level, a survey was conducted by Expert market research, across 50000 respondents to learn what sustainable practices can people adopt at an individual level, to do their part for our ecosystem.

The study indicated that 19.91% of the total respondents are willing to use a lesser amount of plastic, followed closely by 18.10% who state that they can save water to contribute to sustainability. Another 15.38% of people are up to using public transportation, to reduce the total pollutants released through vehicles. 13.57% of the respondents wish to transition to LED lighting and energy efficient appliances. This can impact the total carbon emissions massively as electricity and heat production is a major contributor to greenhouse gases. 12.22% of the people are inclined towards engaging in gardening activities, planting trees and contributing to life on land. The remaining 20.36% of the participants are adopting sustainability measures in their lives by decreasing their purchases of new items, choosing local and homegrown brands, reducing their meat consumption, or traveling by train instead of plane.

There Is a Growing Demand for Sustainable Alternatives Among the Younger Population In India

The study focuses on what are the various new avenues for companies working in the green manufacturing sector and looks at navigating ways to capitalize on consumer’s sustainability habits. There is a huge market demand for sustainable and green products to support the building habits of Gen Z in India. The study suggests that manufacturers should focus on producing recyclable materials and introduce innovations in water conservation among other practices. Government has also launched various initiatives and schemes to support businesses working in the sustainable sector such as tax benefits on biomass production, lower GST on solar panels, etc.

Expert market research study also delves on brand tracking and sheds insights on how different companies are working and integrates these insights into product development and marketing strategies. It also looks at how companies in the green manufacturing sector are meeting the growing consumer demand and promoting sustainable goods.