Major Companies to Aiding the Global Cosmetics Market with New Product Launches

Unilever Plc, L’Oréal S.A., Avon Products Inc, Kao Corporation, Revlon, Inc., The Estée Lauder Companies Inc., and Chanel, Inc, are the major players in the global market for cosmetics.

As per the analysis by Expert Market Research, the global cosmetics market is expected to grow at a CAGR of 6% in the forecast period of 2022-2027, owing to the growth in the e-commerce sector.

There has been a significant surge in cosmetic sales through online channels as a result of customers' decision to buy cosmetics online. These online channels reach a vast population that are a sizable audience for these products. The growing inclination of consumers towards plant-based skin products is expected to aid the market growth as they have no side effects.

The cosmetics market is further driven by the rising focus on self-grooming and personal appearance. An increase in per capita income, new marketing strategies, and attractive packaging are also responsible for the growth of the market.

The introduction of a wide range of products and rapid technological advancement give Europe a large market share. The increased usage of anti-ageing cosmetics and the rising demand for high-end, clean-label products in the region have both also contributed to the rise of the cosmetics sector in Europe.

It was announced in June 2021 that Unilever had acquired a leading skin care brand, Paula’s Choice, an industry leader in innovation, accessible jargon-free science, and cruelty-free products. A comprehensive ‘Ingredient Dictionary’ that deconstructs the research behind nearly 4,000 substances and ‘Expert Advice’, a curated online centre of skin care and ingredient knowledge, are two of Paula's Choice's potent resources for demystifying the science behind skin care.

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Top 7 Global Cosmetics Companies:

Unilever Plc

Unilever, a global company in beauty and personal care, food and refreshment, and home care, has 1,49,000 people working for them across the world. They produce products with about 400 brand names in more than 190 countries. Some of its brands are Knorr, Lipton, Dove, and Rexona, among others.

L’Oréal S.A.

Loreal is a fully devoted brand to a single business: beauty. They offer products which lead in terms of quality, efficacy, and safety. The four distinct divisions that make up their 36 international brands are Active Cosmetics, Consumer Products, Professional Products, and Luxe. Among these, their 36 international brands include Ralph Lauren, Giorgio Armani Beauty, Lancôme, Yves Saint Laurent Beauté, Kiehl's, and more.

Avon Products Inc

Avon is a multinational leader in cosmetics, fragrance, skin care and personal care. The company features iconic brands like ANEW, Avon Colour, and Skin So Soft, along with fashion and accessories. The company also supports services and programs that are at the forefront of the battle against cancer. They sell skincare, make-up, hair care, oral care products and many more.

Kao Corporation

Kao is a famous cosmetic brand involved in beauty and healthcare products. Their cosmetics brands include Kate and Freeplus, and skin and hair care includes Essential Segreta. Kao’s Salon Business Sector is dedicated to fostering stylists’ global creativity. With their leading industry brands, Goldwell, KMS, and Oribe, stylists have all the tools necessary to produce stunning show-stopping hair that reflects the uniqueness of their customers.

Revlon, Inc.

Revlon is a leading beauty company with a portfolio of more than 15 brands which are sold in 150 different countries. Their products include colour cosmetics, fragrances, skincare, hair care and beauty care. It introduced its lipsticks in 1939 and launched matching fingertips. Some of the famous brands produced by Revlon are Revlon, Elizabeth Arden, Britney Spears Fragrances, and many more.

The Estée Lauder Companies Inc.

Estee is a manufacturer of face, eye, and lip make-up products and accessories which add to the beauty of the people. They offer solutions for ageing signs, wrinkles, dull skin and much more. The company’s products are sold in more than 135 countries in the world. Their product range includes skincare, fragrance, and makeup products that are gentle.

Chanel, Inc

Chanel is one of the most renowned brands worldwide that focuses on women’s fashion wear, ready-to-wear clothes, luxury goods, and accessories. The company sells products for a wide range of sectors like fashion, jewellery, eye ware, fragrance, make-up, skin care, watches and many more.