Reports
Global Cosmetics Market Share, Size, Trends, Growth, Analysis, Forecast: By Product: Hair Care, Skin and Sun Care, Makeup and Color Cosmetics, Fragrances and Deodorants, Others; By Gender: Men, Women, Unisex; By Price Range: Mass, Mid-premium, Premium; By Distribution Channel; Regional Analysis; Competitive Landscape; 2023-2028
Global Cosmetics Market Outlook
The global cosmetics market reached a value of about USD 326.4 billion in 2022 and expected to grow at a CAGR of 5.2% in the forecast period of 2023-2028 to reach a value of approximately USD 442.43 billion by 2028.
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The E-Commerce Segment to Hold a Significant Share in the Global Market for Cosmetics
Based on distribution channel, the e-commerce segment is expected to witness a robust growth over the forecast period. The growth can be attributed to the growing internet penetration in urban as well as rural areas. Owing to the rising inclination of consumers to purchase cosmetics online and the ease and convenience of online shopping, cosmetics sales through online channels have increased immensely. The online channels enable the companies to reach a mass population and have a huge audience for their products. In recent years, the growing focus of major players on strategising online marketing campaigns to increase their revenues have significantly contributed to the growth of the segment.
Based on category, the skincare segment dominates the market. The increasing consumer awareness regarding the benefits of plant-based skin-care products, which cause no side effects, is expected to further propel the market growth in the coming years.
Europe to Provide Significant Growth Opportunities for the Expansion of the Cosmetics Industry
Owing to the introduction of varieties of products and massive technological development, Europe accounted for a significant share in the industry. The growth of the cosmetics industry in Europe has been driven by various factors like the escalating use of anti-aging cosmetics and the increasing demand for premium and clean labelled products in the region.
Cosmetics: Market Segmentation
Cosmetics are beauty products used for skin or body care or to accentuate the human body's appearance. These refer to a number of products that are predominantly available under different categories like skincare and hair care. Deodorants and body lotions are few types of cosmetics that are available in the market.
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By product, the market is divied into:
- Hair Care
- Skin and Sun Care
- Makeup and Colour Cosmetics
- Fragrances & Deodorants
- Others
Based on gender, the market is categorised into:
- Men
- Women
- Unisex
By price range, the market is divided into:
- Mass
- Mid-Premium
- Premium
Based on distribution channel, the market can be segmented into:
- Supermarkets & Hypermarkets
- Convenience Stores
- Specialty Store
- Online
- Others
The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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Increasing Demand for Anti-Aging Products and the Rising Awareness About Self-Grooming to Bolster the Growth of the Cosmetics Industry
The cosmetic industry is being driven by the rising consumer focus towards grooming and personal appearance. The new product launches, rapid urbanisation, and increasing per capita incomes are also contributing to the growth of the industry. Over the prognostic period, the increasing demand for natural and organic products and attractive marketing strategies and innovative packaging styles are further expected to stimulate the market growth.
The COVID-19 pandemic affected the global cosmetics industry drastically during the first half of 2020. Various manufacturers had to shut down their production units owing to the lack of labour. Additionally, a huge number of cosmetic stores were also forced to shut down due to the large debts and inefficiency to function during the pandemic. The European cosmetics industry also experienced a downfall during the same period. The Asia Pacific region was hit hard by the COVID-19 pandemic. However, with the crisis causing enormous damages to various brands, it changed consumer attitudes and behaviours and is likely to increase trends such as the use of e-commerce and the use of DIY kits used for nail care, and hair colouring, among others.
Key Industry Players in the Global Cosmetics Market
The report gives a detailed analysis of the following key players in the global cosmetics market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- L’Oréal S.A.
- Unilever plc
- The Estée Lauder Companies Inc.
- The Procter & Gamble Company
- Shiseido Co., Limited
- L Brands
- Kao Corporation
- Oriflame Cosmetics Global SA
- Christian Dior SE
- Beiersdorf AG
- Groupe Clarins
- Huda Beauty Limited
- Revlon, Inc.
- Coty Inc.
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product |
|
| Breakup by Gender |
|
| Breakup by Price Range |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Trade Data Analysis |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Cosmetics Market Analysis
8.1 Key Industry Highlights
8.2 Global Cosmetics Historical Market (2018-2022)
8.3 Global Cosmetics Market Forecast (2023-2028)
8.4 Global Cosmetics Market by Product
8.4.1 Hair Care
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Skin and Sun Care
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.4.3 Makeup and Colour Cosmetics
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2022)
8.4.3.3 Forecast Trend (2023-2028)
8.4.4 Fragrances and Deodorants
8.4.4.1 Market Share
8.4.4.2 Historical Trend (2018-2022)
8.4.4.3 Forecast Trend (2023-2028)
8.4.5 Others
8.5 Global Cosmetics Market by Gender
8.5.1 Men
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Women
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.5.3 Unisex
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2022)
8.5.3.3 Forecast Trend (2023-2028)
8.6 Global Cosmetics Market by Price Range
8.6.1 Mass
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 Mid-premium
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.6.3 Premium
8.6.3.1 Market Share
8.6.3.2 Historical Trend (2018-2022)
8.6.3.3 Forecast Trend (2023-2028)
8.7 Global Cosmetics Market by Distribution Channel
8.7.1 Supermarkets and Hypermarkets
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2018-2022)
8.7.1.3 Forecast Trend (2023-2028)
8.7.2 Convenience Stores
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2018-2022)
8.7.2.3 Forecast Trend (2023-2028)
8.7.3 Specialty Store
8.7.3.1 Market Share
8.7.3.2 Historical Trend (2018-2022)
8.7.3.3 Forecast Trend (2023-2028)
8.7.4 Online
8.7.4.1 Market Share
8.7.4.2 Historical Trend (2018-2022)
8.7.4.3 Forecast Trend (2023-2028)
8.7.5 Others
8.8 Global Cosmetics Market by Region
8.8.1 North America
8.8.1.1 Market Share
8.8.1.2 Historical Trend (2018-2022)
8.8.1.3 Forecast Trend (2023-2028)
8.8.2 Europe
8.8.2.1 Market Share
8.8.2.2 Historical Trend (2018-2022)
8.8.2.3 Forecast Trend (2023-2028)
8.8.3 Asia Pacific
8.8.3.1 Market Share
8.8.3.2 Historical Trend (2018-2022)
8.8.3.3 Forecast Trend (2023-2028)
8.8.4 Latin America
8.8.4.1 Market Share
8.8.4.2 Historical Trend (2018-2022)
8.8.4.3 Forecast Trend (2023-2028)
8.8.5 Middle East and Africa
8.8.5.1 Market Share
8.8.5.2 Historical Trend (2018-2022)
8.8.5.3 Forecast Trend (2023-2028)
9 North America Cosmetics Market Analysis
9.1 Market by Product
9.2 Market by Gender
9.3 Market by Price Range
9.4 Market by Distribution Channel
9.5 Market by Country
9.5.1 United States of America
9.5.1.1 Market Share
9.5.1.2 Historical Trend (2018-2022)
9.5.1.3 Forecast Trend (2023-2028)
9.5.2 Canada
9.5.2.1 Market Share
9.5.2.2 Historical Trend (2018-2022)
9.5.2.3 Forecast Trend (2023-2028)
10 Europe Cosmetics Market Analysis
10.1 Market by Product
10.2 Market by Gender
10.3 Market by Price Range
10.4 Market by Distribution Channel
10.5 Market by Country
10.5.1 United Kingdom
10.5.1.1 Market Share
10.5.1.2 Historical Trend (2018-2022)
10.5.1.3 Forecast Trend (2023-2028)
10.5.2 Germany
10.5.2.1 Market Share
10.5.2.2 Historical Trend (2018-2022)
10.5.2.3 Forecast Trend (2023-2028)
10.5.3 France
10.5.3.1 Market Share
10.5.3.2 Historical Trend (2018-2022)
10.5.3.3 Forecast Trend (2023-2028)
10.5.4 Italy
10.5.4.1 Market Share
10.5.4.2 Historical Trend (2018-2022)
10.5.4.3 Forecast Trend (2023-2028)
10.5.5 Others
11 Asia Pacific Cosmetics Market Analysis
11.1 Market by Product
11.2 Market by Gender
11.3 Market by Price Range
11.4 Market by Distribution Channel
11.5 Market by Country
11.5.1 China
11.5.1.1 Market Share
11.5.1.2 Historical Trend (2018-2022)
11.5.1.3 Forecast Trend (2023-2028)
11.5.2 Japan
11.5.2.1 Market Share
11.5.2.2 Historical Trend (2018-2022)
11.5.2.3 Forecast Trend (2023-2028)
11.5.3 India
11.5.3.1 Market Share
11.5.3.2 Historical Trend (2018-2022)
11.5.3.3 Forecast Trend (2023-2028)
11.5.4 ASEAN
11.5.4.1 Market Share
11.5.4.2 Historical Trend (2018-2022)
11.5.4.3 Forecast Trend (2023-2028)
11.5.5 South Korea
11.5.5.1 Market Share
11.5.5.2 Historical Trend (2018-2022)
11.5.5.3 Forecast Trend (2023-2028)
11.5.6 Australia
11.5.6.1 Market Share
11.5.6.2 Historical Trend (2018-2022)
11.5.6.3 Forecast Trend (2023-2028)
11.5.7 Others
12 Latin America Cosmetics Market Analysis
12.1 Market by Product
12.2 Market by Gender
12.3 Market by Price Range
12.4 Market by Distribution Channel
12.5 Market by Country
12.5.1 Brazil
12.5.1.1 Market Share
12.5.1.2 Historical Trend (2018-2022)
12.5.1.3 Forecast Trend (2023-2028)
12.5.2 Argentina
12.5.2.1 Market Share
12.5.2.2 Historical Trend (2018-2022)
12.5.2.3 Forecast Trend (2023-2028)
12.5.3 Mexico
12.5.3.1 Market Share
12.5.3.2 Historical Trend (2018-2022)
12.5.3.3 Forecast Trend (2023-2028)
12.5.4 Others
13 Middle East and Africa Cosmetics Market Analysis
13.1 Market by Product
13.2 Market by Gender
13.3 Market by Price Range
13.4 Market by Distribution Channel
13.5 Market by Country
13.5.1 Saudi Arabia
13.5.1.1 Market Share
13.5.1.2 Historical Trend (2018-2022)
13.5.1.3 Forecast Trend (2023-2028)
13.5.2 United Arab Emirates
13.5.2.1 Market Share
13.5.2.2 Historical Trend (2018-2022)
13.5.2.3 Forecast Trend (2023-2028)
13.5.3 Nigeria
13.5.3.1 Market Share
13.5.3.2 Historical Trend (2018-2022)
13.5.3.3 Forecast Trend (2023-2028)
13.5.4 South Africa
13.5.4.1 Market Share
13.5.4.2 Historical Trend (2018-2022)
13.5.4.3 Forecast Trend (2023-2028)
13.5.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Trade Data Analysis (HS Code – 3304)
15.1 Major Exporting Countries
15.1.1 by Value
15.1.2 by Volume
15.2 Major Importing Countries
15.2.1 by Value
15.2.2 by Volume
16 Price Analysis
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 L’Oréal S.A.
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Unilever plc
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 The Estée Lauder Companies Inc.
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 The Procter & Gamble Company
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Shiseido Co., Limited
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 L Brands
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 Kao Corporation
17.2.7.1 Company Overview
17.2.7.2 Product Portfolio
17.2.7.3 Demographic Reach and Achievements
17.2.7.4 Certifications
17.2.8 Oriflame Cosmetics Global SA
17.2.8.1 Company Overview
17.2.8.2 Product Portfolio
17.2.8.3 Demographic Reach and Achievements
17.2.8.4 Certifications
17.2.9 Christian Dior SE
17.2.9.1 Company Overview
17.2.9.2 Product Portfolio
17.2.9.3 Demographic Reach and Achievements
17.2.9.4 Certifications
17.2.10 Beiersdorf AG
17.2.10.1 Company Overview
17.2.10.2 Product Portfolio
17.2.10.3 Demographic Reach and Achievements
17.2.10.4 Certifications
17.2.11 Groupe Clarins
17.2.11.1 Company Overview
17.2.11.2 Product Portfolio
17.2.11.3 Demographic Reach and Achievements
17.2.11.4 Certifications
17.2.12 Huda Beauty Limited
17.2.12.1 Company Overview
17.2.12.2 Product Portfolio
17.2.12.3 Demographic Reach and Achievements
17.2.12.4 Certifications
17.2.13 Revlon, Inc.
17.2.13.1 Company Overview
17.2.13.2 Product Portfolio
17.2.13.3 Demographic Reach and Achievements
17.2.13.4 Certifications
17.2.14 Coty Inc.
17.2.14.1 Company Overview
17.2.14.2 Product Portfolio
17.2.14.3 Demographic Reach and Achievements
17.2.14.4 Certifications
17.2.15 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Cosmetics Market: Key Industry Highlights, 2018 and 2028
2. Global Cosmetics Historical Market: Breakup by Product (USD Million), 2018-2022
3. Global Cosmetics Market Forecast: Breakup by Product (USD Million), 2023-2028
4. Global Cosmetics Historical Market: Breakup by Gender (USD Million), 2018-2022
5. Global Cosmetics Market Forecast: Breakup by Gender (USD Million), 2023-2028
6. Global Cosmetics Historical Market: Breakup by Price Range (USD Million), 2018-2022
7. Global Cosmetics Market Forecast: Breakup by Price Range (USD Million), 2023-2028
8. Global Cosmetics Historical Market: Breakup by Distribution Channel (USD Million), 2018-2022
9. Global Cosmetics Market Forecast: Breakup by Distribution Channel (USD Million), 2023-2028
10. Global Cosmetics Historical Market: Breakup by Region (USD Million), 2018-2022
11. Global Cosmetics Market Forecast: Breakup by Region (USD Million), 2023-2028
12. North America Cosmetics Historical Market: Breakup by Country (USD Million), 2018-2022
13. North America Cosmetics Market Forecast: Breakup by Country (USD Million), 2023-2028
14. Europe Cosmetics Historical Market: Breakup by Country (USD Million), 2018-2022
15. Europe Cosmetics Market Forecast: Breakup by Country (USD Million), 2023-2028
16. Asia Pacific Cosmetics Historical Market: Breakup by Country (USD Million), 2018-2022
17. Asia Pacific Cosmetics Market Forecast: Breakup by Country (USD Million), 2023-2028
18. Latin America Cosmetics Historical Market: Breakup by Country (USD Million), 2018-2022
19. Latin America Cosmetics Market Forecast: Breakup by Country (USD Million), 2023-2028
20. Middle East and Africa Cosmetics Historical Market: Breakup by Country (USD Million), 2018-2022
21. Middle East and Africa Cosmetics Market Forecast: Breakup by Country (USD Million), 2023-2028
22. Global Cosmetics Market Structure
Key Questions Answered in the Report
In 2022, the global cosmetics market attained a value of nearly USD 326.4 billion.
The market is projected to grow at a CAGR of 5.2% between 2023 and 2028.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach USD 442.43 billion by 2028.
The major industry drivers are growing population, rising urbanisation, growing social media influence, aggressive advertising, and the rising consumer focus towards grooming and personal appearance.
The key trends in the market are growing internet penetration in urban and rural areas, rising inclination of consumers to purchase cosmetics online, and the ease and convenience of online shopping.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The cosmetics products in the market are hair care, skin and sun care, makeup and colour cosmetics, and fragrances and deodorants, among others.
Based on gender, the market can be divided into men, unisex and women.
The price ranges can vary between mass, mid-premium, and premium.
The distribution channels of the industry include supermarket and hypermarket, convenience store, speciality store, and online, among others.
The major players in the market are L’Oréal S.A., Unilever plc, The Estée Lauder Companies Inc., The Procter & Gamble Company, Shiseido Co., Limited, L Brands, Kao Corporation, Oriflame Cosmetics Global SA, Christian Dior SE, Beiersdorf AG, Groupe Clarins, Huda Beauty Limited, Revlon, Inc., and Coty Inc., among others.
Analyst Review
The global cosmetics market attained a value of USD 326.4 billion in 2022, driven by the rising consumer focus towards grooming and personal appearance. Aided by the growing internet penetration and the ease and convenience of online shopping, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 5.2%. The market is projected to reach USD 442.43 billion by 2028.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. The products of cosmetics can be divided into hair care, skin and sun care, makeup and colour cosmetics, and fragrances and deodorants, among others. Based on gender, the market can be divided into men, unisex and women. The price ranges can vary between mass, mid-premium, and premium. The distribution channels of the market include supermarket and hypermarket, convenience store, speciality store, and online, among others. The major regional markets for cosmetics are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include L’Oréal S.A., Unilever plc, The Estée Lauder Companies Inc., The Procter & Gamble Company, Shiseido Co., Limited, L Brands, Kao Corporation, Oriflame Cosmetics Global SA, Christian Dior SE, Beiersdorf AG, Groupe Clarins, Huda Beauty Limited, Revlon, Inc., and Coty Inc., among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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