Top 7 Companies Dominating the Global Digital Asset Management Best Practices Market Landscape

Mediabeacon, Inc., Cognizant Technology Solutions Corporation, Celum GmbH, Acquia, Inc., Bynder, OpenText Corporation, and Adobe Inc., among others, are the major players in the global digital asset management best practices market. 

The global digital asset management best practices market reached a value of about USD 5.77 billion in 2023. The market is projected to grow at a CAGR of 17% in the forecast period of 2024-2032. As per the analysis by Expert Market Research, the market is expected to be driven by the rapid technological advancements and increased penetration of digitisation and mobility in businesses.

Digital Asset Management (DAM) is a strategic tool implemented by organisations to efficiently store, organise, share, edit, and manage a diverse range of digital assets. These assets encompass images, audio, videos, graphics, metadata, brand guidelines, and access management. A DAM system provides various advantages, including a centralised media library, version control, unlimited cloud storage, robust asset security, and user access management. In the realm of DAM, adhering to established best practices is crucial for both initial setup and continuous system maintenance, ensuring a successful and sustainable approach.

The rise of the internet, widespread adoption of communication protocols, increased use of Internet of Things (IoT), and a growing need for efficient data management are key factors propelling the global digital asset management best practices market growth.

As companies embrace greater digitisation and flexibility, digital asset management providers are intensifying their efforts to meet consumer demands. Organisations are now implementing robust quality assessment processes to quantify the financial benefits derived from digital asset management implementation, thereby contributing to the market's growth.

In February 2022, the China Mobile Communications Association's metaverse council, the nation's inaugural metaverse industry group, partnered strategically with Asia Digital Bank. The alliance aimed to jointly explore the evolving digital finance and trade ecosystem within the metaverse era. The focus extended to fostering cooperation in the digital economy's advancement, particularly with countries along the Belt and Road Initiative routes. The collaboration also sought to interconnect China's economy with the global digital landscape through blockchain technology, facilitating the issuance and trading of high-quality assets globally.

Top 7 Digital Asset Management Best Practices in the World:

Mediabeacon, Inc.

MediaBeacon, a leader in Digital Asset Management (DAM), is dedicated to providing comprehensive solutions for the digital asset lifecycle. As a pivotal component in the marketing technology stack, DAM, part of Esko, empowers teams for globally consistent and efficient campaign delivery. With a focus on all industries, MediaBeacon's DAM facilitates the creation, storage, management, distribution, and analysis of diverse digital assets. For nearly three decades, their commitment to innovation has positioned them as a go-to solution for robust asset management, workflow optimisation, and analytics, ensuring clients can bring their vision to a global audience seamlessly.

Cognizant Technology Solutions Corporation

Cognizant (Nasdaq-100: CTSH) is a trailblazer in modernising businesses, offering technology solutions that empower clients to adapt, innovate processes, and enhance customer experiences in dynamic world. With a history spanning 25 years, the company originated as a technology development arm of The Dun & Bradstreet Corporation, later becoming an independent entity in 1996. Cognizant collaborates with global market leaders, leveraging its expertise to help established companies evolve and thrive. The company focuses on digitisation, process automation, and technology infrastructure modernisation to ensure clients remain beloved brands in today's ever-evolving technology landscape. With a global workforce of 346,600 employees, Cognizant has achieved a total revenue of USD 19.4 billion.

Celum GmbH

CELUM believes that effective product presentation is crucial in the digital commerce era, and they address this challenge through their Content Supply Management Platform. With nearly 150 employees, CELUM is dedicated to assisting clients in creating, approving, managing, and delivering compelling product experiences across channels. The company's innovative approach and startup mentality, combined with sustainability values, contribute to its success. CELUM's headquarters in Linz, Austria, reflects modern work principles and eco-friendly architecture. 

Acquia, Inc.

Acquia, an open-source digital experience company, empowers leading brands to innovate and create impactful customer experiences. Built around Drupal, Acquia's software and services enable enterprises to build, operate, and optimize websites and apps. Their product suite includes Acquia Cloud, Site Studio, Edge CDN, and more. Trusted by over 4,000 organisations, including Warner Music Group and Stanford University, Acquia facilitates content, community, and commerce solutions. Acquia DAM, part of the Digital Experience Platform, provides flexible asset management for brands globally.

Bynder

Bynder, a leader in SaaS DAM, empowers brands to deliver exceptional content experiences globally. With a deeply integrated DAM platform, Bynder transforms asset creation, management, and distribution, conquering the complexity of proliferating content. Over a decade, Bynder has grown into a global business, serving 1.7 million users across 4,000+ brands, including 20% of Fortune 500 companies. With 550+ employees (Byndies) globally, Bynder's DAM expertise pool ensures success for brands like Spotify, Puma, and Five Guys, fostering innovation and customer delight.

OpenText Corporation

OpenText, a global leader in information management, assists companies in securely managing, governing, and exchanging information worldwide. From small to large organisations, OpenText addresses digital business challenges, offering a complete information management platform. Trusted by 98 of the top 100 global companies, 40 of the 50 largest supply chains, and over 120,000 customers in 180 countries, OpenText facilitates seamless data and content flow through business processes. With USD 9 trillion+ in annual commerce on their network, OpenText ensures confidence in tackling complex digital transformation programs.

Adobe Inc. (NASDAQ: ADBE)

Adobe, the global leader in digital media and marketing solutions, enables individuals and brands worldwide to bring digital creations to life and deliver engaging experiences. With a 40-year history of innovation, Adobe's creative, marketing, and document solutions cater to diverse users, from emerging artists to global brands. Leveraging Adobe Sensei technology, the company provides intelligent capabilities in its applications, enhancing efficiency in creation and collaboration. The introduction of creative generative AI models, like Adobe Sensei GenAI, further empowers marketing and customer experience workflows within Adobe Experience Cloud.