Expert Market Research Explores the Top 6 Companies in the Global Digital Signage Market

The global digital signage market reached a value of around USD 26.45 billion in 2023. It is projected to grow at a CAGR of 7.9% between 2024 and 2032, to reach around USD 52.37 billion by 2032. As per the analysis by Expert Market Research, the market is expected to be driven by growing investments in digital solutions and innovations by businesses, harnessing technologies like AI, AR, and VR to provide immersive experience to customers.

Growing digitization is encouraging companies to come up with new means of marketing and advertising, digital signage is one such example. Digital signage encompasses LED, LCD, or OLED screens that display dynamic content such as text, graphics, video, interactive media, and live-streaming content through specialised software. Widely seen in outdoor public areas, these displays also enhance indoor environments in retail, restaurants, offices, healthcare, transportation hubs, and educational and religious institutions.

A key advantage of digital signage is its operational efficiency in content management and playback. Unlike traditional signage, it allows for instant content updates, eliminating the need for printing and enabling timely and relevant audience communication. Increasing investment by firms in digital and innovative solutions is supporting the demand for digital signage. According to the World Bank data, East Asia and Pacific region’s digital solution investment increased by 4 times from 2020 to 2022. In 2022, it reached 53.87% in East Asia and the Pacific.

The market dynamics are shaped by increasing innovations and rapid technological advancements. In January 2024, Samsung Electronics America partnered with Chicago-based restaurant chain Buona Beef to provide Samsung kiosks and LED digital menu boards for their locations. The kiosks, developed with Bite software, support order customization, gift card purchases, and loyalty transactions, enhancing customer experience and reducing employee workload. Buona Beef aims to meet evolving customer expectations and improve efficiency, with Samsung playing a key role in its transformation.

Top 6 Companies in the Global Digital Signage Market

NEC Corporation

NEC Corporation is an established leader in the integration of IT and network technologies. NEC enables businesses and communities to adapt to the ongoing digital transformation around the world and provides solutions to enhance safety, security, and efficiency of operations across various levels and sectors. As of 2023, the company had 118,527 employees across 284 subsidiaries.

LG Electronics, Inc.

LG Electronics is a global leader in consumer electronics and technology and is the holding company of various LG group companies. LG is renowned for manufacturing consumer and commercial products ranging from TVs to automotive components. Centred on innovation and customer satisfaction, LG's philosophy emphasizes understanding customers and delivering innovative solutions for a better life, all while upholding its brand image as a contemporary yet authentic company.

Samsung Electronics Co. Ltd

Samsung Electronics stands as a global technology leader, revolutionising various sectors including TVs, smartphones, wearables, digital appliances, semiconductors, and more through ceaseless innovation. The company's influence extends to the Internet of Things with initiatives like Smart Home and Digital Health. Since its inception, Samsung Electronics has not only evolved into a prominent technology force but has also achieved recognition as one of the world's top 10 brands, driven by its creative and diverse workforce.

Panasonic Corporation

Panasonic Corporation is a leading multinational electronics manufacturer headquartered in Osaka, Japan. The company offers extensive products and services across multiple industries, including building solutions, energy systems, entertainment solutions, sports, manufacturing, and others. Panasonic is committed to providing high-quality and innovative solutions to its customers worldwide, focusing on sustainability and social responsibility. Panasonic Corporation has a vast workforce of over 228,420 employees, including the parent company and 512 consolidated companies. The company has a significant global presence, with operations across North America, Latin America, Europe, Middle East, Africa, and Asia.

Sony Corporation

Sony Corporation, based in Tokyo, Japan, is a diversified multinational conglomerate excelling in electronics, gaming, entertainment, and financial services. Their extensive product range includes consumer electronics, gaming consoles, smartphones, and televisions, along with music and film production and financial services. Renowned for innovation, Sony is a leading global technology brand with a strong market presence in Asia, North America, and Europe. The company is recognised for its pioneering products and significant influence in the technology industry.

Planar Systems, Inc.

Planar is a global leader in display and digital signage technology, offering top-tier solutions for various sectors, including retail, education, government, business, utilities, and home theatre. Their LED and LCD video walls, large format displays, transparent OLEDs, and interactive monitors are used worldwide for applications like digital signage, simulation, interactive kiosks, and large-scale data visualisation.