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Global Digital Signage Market: By Component: Hardware, Software, Service; By Type: Kiosks, Video Screen, Digital Poster, Transparent LED Screen, Video Walls; By Technology; By Location; By Application; Regional Analysis; Historical Market and Forecast (2016-2026); Market Dynamics; Competitive Landscape; Industry Events and Developments

Global Digital Signage Market Outlook

The global digital signage market attained USD 21 billion in 2020. The global digital signage market is expected to grow at a CAGR of 8% in the forecast period of 2021-2026 to attain USD 33 billion by 2026.

 

Demand for Displays in Commercial Advertisement to Aid the Market Growth of Digital Signage

The market for digital signage is predicted to grow in the Asia Pacific region at the highest rate. The high growth rate in this region is primarily attributed to the growing developments in infrastructure, increasing space in retail, and increasing commercial usage of digital signage, mainly for advertisement and marketing. The market is driven by increasing technological advancements in display products and the rise in commercial demand for advertisements and content creation. Rapidly developing infrastructure in the emerging countries and the growing demand for 4K and 8K displays is also developing the market forward.

 

Digital Signage: Industry Definition and Segmentation

Digital signage refers to digital displays based on technologies such as LCD, OLED, and LED that are used for showing information, advertising, and other relevant content using digital signs and symbols. Digital signage systems deliver customised media playlists to one or customers developed using content creation software.

The market is divided on the basis of component into:

  • Hardware
  • Software
  • Service

The market is categorized on the basis of type into:

  • Kiosks
  • Video Screen
  • Digital Poster
  • Transparent LED Screen
  • Video Walls
  • Others

The market is segregated on the basis of technology into:

  • LCD
  • Projection
  • LED
  • Media Players

In terms of location, the market is segmented into:

  • Outdoor
  • Indoor

The market is segregated on the basis of application into:

  • Entertainment 
  • Education
  • Healthcare 
  • Transport
  • Hospitality
  • Retail
  • BFSI
  • Others

The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Digitalisation of Market to Aid the Market Growth of Digital Signage

The demand for 4K and 8K displays is pushing the growth of the digital signage market with advanced features, such as sharp pictures, resolution, and enhanced motion portrayal. Due to the demand for an overall connected experience and changing shopping behaviours thanks to the internet, retailers are moving towards displaying the relevant real-time data-driven insights to improve business efficiency. This paradigm shift is driving the market for digital signages. Furthermore, traditional stores are evolving into smart stores to better maintain their customer base and to attract new customers using digital signage and smart signage. This is expected to drive the market in the forecast period as well. Public transports, malls, new commercial buildings, especially due to rapid urbanisation in developing countries, are driving the market for public signage. Furthermore, travel information, tourism, and education are finding new potential markets for digital signage systems.

 

Key Industry Players in the Global Digital Signage Market

The report gives a detailed analysis of the following key players in the global digital signage market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • NEC Corporation
  • LG Electronics, Inc.
  • Samsung Electronics Co. Ltd
  • Panasonic Corporation
  • Sony Corporation
  • Planar Systems, Inc. 
  • Others

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Digital Signage Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Digital Signage Historical Market (2016-2020) 
    8.3    Global Digital Signage Market Forecast (2021-2026)
    8.4    Global Digital Signage Market by Component
        8.4.1    Hardware
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2016-2020)
            8.4.1.3    Forecast Trend (2021-2026)
        8.4.2    Software
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2016-2020)
            8.4.2.3    Forecast Trend (2021-2026)
        8.4.3    Service
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2016-2020)
            8.4.3.3    Forecast Trend (2021-2026)
    8.5    Global Digital Signage Market by Type
        8.5.1    Kiosks
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2016-2020)
            8.5.1.3    Forecast Trend (2021-2026)
        8.5.2    Video Screen
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2016-2020)
            8.5.2.3    Forecast Trend (2021-2026)
        8.5.3    Digital Poster
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2016-2020)
            8.5.3.3    Forecast Trend (2021-2026)
        8.5.4    Transparent LED Screen
            8.5.4.1    Market Share
            8.5.4.2    Historical Trend (2016-2020)
            8.5.4.3    Forecast Trend (2021-2026)
        8.5.5    Video Walls
            8.5.5.1    Market Share
            8.5.5.2    Historical Trend (2016-2020)
            8.5.5.3    Forecast Trend (2021-2026)
        8.5.6    Others
    8.6    Global Digital Signage Market by Technology
        8.6.1    LCD
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2016-2020)
            8.6.1.3    Forecast Trend (2021-2026)
        8.6.2    Projection
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2016-2020)
            8.6.2.3    Forecast Trend (2021-2026)
        8.6.3    LED
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2016-2020)
            8.6.3.3    Forecast Trend (2021-2026)
        8.6.4    Media Players
            8.6.4.1    Market Share
            8.6.4.2    Historical Trend (2016-2020)
            8.6.4.3    Forecast Trend (2021-2026)
    8.7    Global Digital Signage Market by Location
        8.7.1    Outdoor
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2016-2020)
            8.7.1.3    Forecast Trend (2021-2026)
        8.7.2    Indoor
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2016-2020)
            8.7.2.3    Forecast Trend (2021-2026)
    8.8    Global Digital Signage Market by Application
        8.8.1    Entertainment 
            8.8.1.1    Market Share
            8.8.1.2    Historical Trend (2016-2020)
            8.8.1.3    Forecast Trend (2021-2026)
        8.8.2    Education
            8.8.2.1    Market Share
            8.8.2.2    Historical Trend (2016-2020)
            8.8.2.3    Forecast Trend (2021-2026)
        8.8.3    Healthcare 
            8.8.3.1    Market Share
            8.8.3.2    Historical Trend (2016-2020)
            8.8.3.3    Forecast Trend (2021-2026)
        8.8.4    Transport
            8.8.4.1    Market Share
            8.8.4.2    Historical Trend (2016-2020)
            8.8.4.3    Forecast Trend (2021-2026)
        8.8.5    Hospitality
            8.8.5.1    Market Share
            8.8.5.2    Historical Trend (2016-2020)
            8.8.5.3    Forecast Trend (2021-2026)
        8.8.6    Retail
            8.8.6.1    Market Share
            8.8.6.2    Historical Trend (2016-2020)
            8.8.6.3    Forecast Trend (2021-2026)
        8.8.7    BFSI
            8.8.7.1    Market Share
            8.8.7.2    Historical Trend (2016-2020)
            8.8.7.3    Forecast Trend (2021-2026)
        8.8.8    Others
    8.9    Global Digital Signage Market by Region
        8.9.1    Market Share
            8.9.1.1    North America
            8.9.1.2    Europe
            8.9.1.3    Asia Pacific
            8.9.1.4    Latin America
            8.9.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2016-2020)
        9.1.2    Forecast Trend (2021-2026)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2016-2020)
        9.2.2    Forecast Trend (2021-2026)
        9.2.3    Breakup by Country Kingdom
            9.2.3.1    United 
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2016-2020)
        9.3.2    Forecast Trend (2021-2026)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2016-2020)
        9.4.2    Forecast Trend (2021-2026)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2016-2020)
        9.5.2    Forecast Trend (2021-2026)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Value Chain Analysis
12    Competitive Landscape

    12.1    Market Structure
    12.2    Company Profiles
        12.2.1    NEC Corporation
            12.2.1.1    Company Overview
            12.2.1.2    Product Portfolio
            12.2.1.3    Demographic Reach and Achievements
            12.2.1.4    Certifications
        12.2.2    LG Electronics, Inc.
            12.2.2.1    Company Overview
            12.2.2.2    Product Portfolio
            12.2.2.3    Demographic Reach and Achievements
            12.2.2.4    Certifications
        12.2.3    Samsung Electronics Co. Ltd
            12.2.3.1    Company Overview
            12.2.3.2    Product Portfolio
            12.2.3.3    Demographic Reach and Achievements
            12.2.3.4    Certifications
        12.2.4    Panasonic Corporation
            12.2.4.1    Company Overview
            12.2.4.2    Product Portfolio
            12.2.4.3    Demographic Reach and Achievements
            12.2.4.4    Certifications
        12.2.5    Sony Corporation
            12.2.5.1    Company Overview
            12.2.5.2    Product Portfolio
            12.2.5.3    Demographic Reach and Achievements
            12.2.5.4    Certifications
        12.2.6    Planar Systems, Inc. 
            12.2.6.1    Company Overview
            12.2.6.2    Product Portfolio
            12.2.6.3    Demographic Reach and Achievements
            12.2.6.4    Certifications
        12.2.7    Others
13    Industry Events and Developments


List of Figures and Tables

1.    Global Digital Signage Market: Key Industry Highlights, 2016 and 2026
2.    Global Digital Signage Historical Market: Breakup by Type (USD Billion), 2016-2020
3.    Global Digital Signage Market Forecast: Breakup by Type (USD Billion), 2021-2026
4.    Global Digital Signage Historical Market: Breakup by Technology (USD Billion), 2016-2020
5.    Global Digital Signage Market Forecast: Breakup by Technology (USD Billion), 2021-2026
6.    Global Digital Signage Historical Market: Breakup by Component (USD Billion), 2016-2020
7.    Global Digital Signage Market Forecast: Breakup by Component (USD Billion), 2021-2026
8.    Global Digital Signage Historical Market: Breakup by Location (USD Billion), 2016-2020
9.    Global Digital Signage Market Forecast: Breakup by Location (USD Billion), 2021-2026
10.    Global Digital Signage Historical Market: Breakup by Application (USD Billion), 2016-2020
11.    Global Digital Signage Market Forecast: Breakup by Application (USD Billion), 2021-2026
12.    Global Digital Signage Historical Market: Breakup by Region (USD Billion), 2016-2020
13.    Global Digital Signage Market Forecast: Breakup by Region (USD Billion), 2021-2026
14.    North America Digital Signage Historical Market: Breakup by Country (USD Billion), 2016-2020
15.    North America Digital Signage Market Forecast: Breakup by Country (USD Billion), 2021-2026
16.    Europe Digital Signage Historical Market: Breakup by Country (USD Billion), 2016-2020
17.    Europe Digital Signage Market Forecast: Breakup by Country (USD Billion), 2021-2026
18.    Asia Pacific Digital Signage Historical Market: Breakup by Country (USD Billion), 2016-2020
19.    Asia Pacific Digital Signage Market Forecast: Breakup by Country (USD Billion), 2021-2026
20.    Latin America Digital Signage Historical Market: Breakup by Country (USD Billion), 2016-2020
21.    Latin America Digital Signage Market Forecast: Breakup by Country (USD Billion), 2021-2026
22.    Middle East and Africa Digital Signage Historical Market: Breakup by Country (USD Billion), 2016-2020
23.    Middle East and Africa Digital Signage Market Forecast: Breakup by Country (USD Billion), 2021-2026
24.    Global Digital Signage Market Structure

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