Reports
Global Digital Signage Market Size, Share, Trends, Report: By Component: Hardware, Software, Service; By Type: Kiosks, Video Screen, Digital Poster, Transparent LED Screen, Video Walls, Others; By Technology: LCD, Projection, LED, Media Players; By Location: Outdoor, Indoor; By Application; Regional Analysis; Competitive Landscape; 2024-2032
Global Digital Signage Market Outlook
The global digital signage market attained USD 26.45 billion in 2023. The global digital signage market is expected to grow at a CAGR of 7.9% in the forecast period of 2024-2032 to attain USD 52.37 billion by 2032.
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Demand for Displays in Commercial Advertisement to Aid the Market Growth of Digital Signage
The market for digital signage is predicted to grow in the Asia Pacific region at the highest rate. The high growth rate in this region is primarily attributed to the growing developments in infrastructure, increasing space in retail, and increasing commercial usage of digital signage, mainly for advertisement and marketing. The market is driven by increasing technological advancements in display products and the rise in commercial demand for advertisements and content creation. Rapidly developing infrastructure in the emerging countries and the growing demand for 4K and 8K displays is also developing the market forward.
Digital Signage: Market Segmentation
Digital signage refers to digital displays based on technologies such as LCD, OLED, and LED that are used for showing information, advertising, and other relevant content using digital signs and symbols. Digital signage systems deliver customised media playlists to one or customers developed using content creation software.
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The market is divided on the basis of component into:
- Hardware
- Software
- Service
The market is categorized on the basis of type into:
- Kiosks
- Video Screen
- Digital Poster
- Transparent LED Screen
- Video Walls
- Others
The market is segregated on the basis of technology into:
- LCD
- Projection
- LED
- Media Players
In terms of location, the market is segmented into:
- Outdoor
- Indoor
The market is segregated on the basis of application into:
- Entertainment
- Education
- Healthcare
- Transport
- Hospitality
- Retail
- BFSI
- Others
The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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Digitalisation of Market to Aid the Market Growth of Digital Signage
The demand for 4K and 8K displays is pushing the growth of the digital signage market with advanced features, such as sharp pictures, resolution, and enhanced motion portrayal. Due to the demand for an overall connected experience and changing shopping behaviours thanks to the internet, retailers are moving towards displaying the relevant real-time data-driven insights to improve business efficiency. This paradigm shift is driving the market for digital signages. Furthermore, traditional stores are evolving into smart stores to better maintain their customer base and to attract new customers using digital signage and smart signage. This is expected to drive the market in the forecast period as well. Public transports, malls, new commercial buildings, especially due to rapid urbanisation in developing countries, are driving the market for public signage. Furthermore, travel information, tourism, and education are finding new potential markets for digital signage systems.
Key Industry Players in the Global Digital Signage Market
The report gives a detailed analysis of the following key players in the global digital signage market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- NEC Corporation
- LG Electronics, Inc.
- Samsung Electronics Co. Ltd
- Panasonic Corporation
- Sony Corporation
- Planar Systems, Inc.
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Component, Type, Technology, Location, Application, Region |
| Breakup by Component | Hardware, Software, Service |
| Breakup by Type | Kiosks, Video Screen, Digital Poster, Transparent LED Screen, Video Walls, Others |
| Breakup by Technology | LCD, Projection, LED, Media Players |
| Breakup by Location | Outdoor, Indoor |
| Breakup by Application | Entertainment, Education, Healthcare, Transport, Hospitality, Retail, BFSI, Others |
| Breakup by Region | North America, Latin America, Europe, Middle East and Africa, Asia Pacific |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | NEC Corporation, LG Electronics, Inc., Samsung Electronics Co. Ltd, Panasonic Corporation, Sony Corporation, Planar Systems, Inc., Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Digital Signage Market Analysis
8.1 Key Industry Highlights
8.2 Global Digital Signage Historical Market (2018-2023)
8.3 Global Digital Signage Market Forecast (2024-2032)
8.4 Global Digital Signage Market by Component
8.4.1 Hardware
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Software
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Service
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.5 Global Digital Signage Market by Type
8.5.1 Kiosks
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Video Screen
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Digital Poster
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Transparent LED Screen
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Video Walls
8.5.5.1 Historical Trend (2018-2023)
8.5.5.2 Forecast Trend (2024-2032)
8.5.6 Others
8.6 Global Digital Signage Market by Technology
8.6.1 LCD
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Projection
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 LED
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Media Players
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.7 Global Digital Signage Market by Location
8.7.1 Outdoor
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Indoor
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.8 Global Digital Signage Market by Application
8.8.1 Entertainment
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Education
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Healthcare
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Transport
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Hospitality
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
8.8.6 Retail
8.8.6.1 Historical Trend (2018-2023)
8.8.6.2 Forecast Trend (2024-2032)
8.8.7 BFSI
8.8.7.1 Historical Trend (2018-2023)
8.8.7.2 Forecast Trend (2024-2032)
8.8.8 Others
8.9 Global Digital Signage Market by Region
8.9.1 North America
8.9.1.1 Historical Trend (2018-2023)
8.9.1.2 Forecast Trend (2024-2032)
8.9.2 Europe
8.9.2.1 Historical Trend (2018-2023)
8.9.2.2 Forecast Trend (2024-2032)
8.9.3 Asia Pacific
8.9.3.1 Historical Trend (2018-2023)
8.9.3.2 Forecast Trend (2024-2032)
8.9.4 Latin America
8.9.4.1 Historical Trend (2018-2023)
8.9.4.2 Forecast Trend (2024-2032)
8.9.5 Middle East and Africa
8.9.5.1 Historical Trend (2018-2023)
8.9.5.2 Forecast Trend (2024-2032)
9 North America Digital Signage Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Digital Signage Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Digital Signage Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Digital Signage Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Digital Signage Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 NEC Corporation
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 LG Electronics, Inc.
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Samsung Electronics Co. Ltd
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Panasonic Corporation
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Sony Corporation
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Planar Systems, Inc.
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Digital Signage Market: Key Industry Highlights, 2018 and 2032
2. Global Digital Signage Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Global Digital Signage Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Global Digital Signage Historical Market: Breakup by Technology (USD Billion), 2018-2023
5. Global Digital Signage Market Forecast: Breakup by Technology (USD Billion), 2024-2032
6. Global Digital Signage Historical Market: Breakup by Component (USD Billion), 2018-2023
7. Global Digital Signage Market Forecast: Breakup by Component (USD Billion), 2024-2032
8. Global Digital Signage Historical Market: Breakup by Location (USD Billion), 2018-2023
9. Global Digital Signage Market Forecast: Breakup by Location (USD Billion), 2024-2032
10. Global Digital Signage Historical Market: Breakup by Application (USD Billion), 2018-2023
11. Global Digital Signage Market Forecast: Breakup by Application (USD Billion), 2024-2032
12. Global Digital Signage Historical Market: Breakup by Region (USD Billion), 2018-2023
13. Global Digital Signage Market Forecast: Breakup by Region (USD Billion), 2024-2032
14. North America Digital Signage Historical Market: Breakup by Country (USD Billion), 2018-2023
15. North America Digital Signage Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Europe Digital Signage Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Europe Digital Signage Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Asia Pacific Digital Signage Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Asia Pacific Digital Signage Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Latin America Digital Signage Historical Market: Breakup by Country (USD Billion), 2018-2023
21. Latin America Digital Signage Market Forecast: Breakup by Country (USD Billion), 2024-2032
22. Middle East and Africa Digital Signage Historical Market: Breakup by Country (USD Billion), 2018-2023
23. Middle East and Africa Digital Signage Market Forecast: Breakup by Country (USD Billion), 2024-2032
24. Global Digital Signage Market Structure
Key Questions Answered in the Report
In 2023, the global digital signage market attained a value of nearly USD 26.45 billion.
The market is projected to grow at a CAGR of 7.9% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 52.37 billion by 2032.
The market is being driven by the growing developments in infrastructure, increasing commercial usage of digital signage, rising technological advancements, surge in commercial demand for advertisements and content creation, and rapid urbanisation.
The demand for 4K and 8K displays and increasing space in retail are the key trends propelling the market's growth.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The various components in the market are hardware, software, and service.
Kiosks, video screen, digital poster, transparent LED screen, and video walls, among others are the types of digital signages in the market.
The various technologies in the market include LCD, projection, LED, and media players.
The major locations in the market are outdoor and indoor.
The different applications include entertainment, education, healthcare, transport, hospitality, retail, and BFSI, among others.
The key players in the global digital signage market are NEC Corporation, LG Electronics, Inc., Samsung Electronics Co. Ltd, Panasonic Corporation, Sony Corporation, and Planar Systems, Inc., among others.
Analyst Review
The global digital signage market attained a value of nearly USD 26.45 billion in 2023, driven by the rising demand for 4K and 8K displays. Aided by growing developments in infrastructure and increasing commercial usage of digital signage, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 7.9%.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. The market is divided on the basis of component into hardware, software, and service. Kiosks, video screen, digital poster, transparent LED screen, and video walls, among others are the types in the market. The market is segregated on the basis of technology into LCD, projection, LED, and media players. In terms of location, the market is segmented into outdoor and indoor. The applications include entertainment, education, healthcare, transport, hospitality, retail, and BFSI, among others. The major regional markets for digital signage market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include NEC Corporation, LG Electronics, Inc., Samsung Electronics Co. Ltd, Panasonic Corporation, Sony Corporation, and Planar Systems, Inc., among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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