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The global digital signage market attained USD 21 billion in 2020. The global digital signage market is expected to grow at a CAGR of 8% in the forecast period of 2022-2027 to attain USD 33 billion by 2026.
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The market for digital signage is predicted to grow in the Asia Pacific region at the highest rate. The high growth rate in this region is primarily attributed to the growing developments in infrastructure, increasing space in retail, and increasing commercial usage of digital signage, mainly for advertisement and marketing. The market is driven by increasing technological advancements in display products and the rise in commercial demand for advertisements and content creation. Rapidly developing infrastructure in the emerging countries and the growing demand for 4K and 8K displays is also developing the market forward.
Digital signage refers to digital displays based on technologies such as LCD, OLED, and LED that are used for showing information, advertising, and other relevant content using digital signs and symbols. Digital signage systems deliver customised media playlists to one or customers developed using content creation software.
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The market is divided on the basis of component into:
The market is categorized on the basis of type into:
The market is segregated on the basis of technology into:
In terms of location, the market is segmented into:
The market is segregated on the basis of application into:
The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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The demand for 4K and 8K displays is pushing the growth of the digital signage market with advanced features, such as sharp pictures, resolution, and enhanced motion portrayal. Due to the demand for an overall connected experience and changing shopping behaviours thanks to the internet, retailers are moving towards displaying the relevant real-time data-driven insights to improve business efficiency. This paradigm shift is driving the market for digital signages. Furthermore, traditional stores are evolving into smart stores to better maintain their customer base and to attract new customers using digital signage and smart signage. This is expected to drive the market in the forecast period as well. Public transports, malls, new commercial buildings, especially due to rapid urbanisation in developing countries, are driving the market for public signage. Furthermore, travel information, tourism, and education are finding new potential markets for digital signage systems.
The report gives a detailed analysis of the following key players in the global digital signage market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
REPORT FEATURES | DETAILS |
---|---|
Base Year | 2020 |
Historical Period | 2017-2021 |
Forecast Period | 2022-2027 |
Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Component, Type, Technology, Location, Application, Region |
Breakup by Component | Hardware, Software, Service |
Breakup by Type | Kiosks, Video Screen, Digital Poster, Transparent LED Screen, Video Walls, Others |
Breakup by Technology | LCD, Projection, LED, Media Players |
Breakup by Location | Outdoor, Indoor |
Breakup by Application | Entertainment, Education, Healthcare, Transport, Hospitality, Retail, BFSI, Others |
Breakup by Region | North America, Latin America, Europe, Middle East and Africa, Asia Pacific |
Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
Companies Covered | NEC Corporation, LG Electronics, Inc., Samsung Electronics Co. Ltd, Panasonic Corporation, Sony Corporation, Planar Systems, Inc., Others |
Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Industry Opportunities and Challenges
8 Global Digital Signage Market Analysis
8.1 Key Industry Highlights
8.2 Global Digital Signage Historical Market (2017-2021)
8.3 Global Digital Signage Market Forecast (2022-2027)
8.4 Global Digital Signage Market by Component
8.4.1 Hardware
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2017-2021)
8.4.1.3 Forecast Trend (2022-2027)
8.4.2 Software
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2017-2021)
8.4.2.3 Forecast Trend (2022-2027)
8.4.3 Service
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2017-2021)
8.4.3.3 Forecast Trend (2022-2027)
8.5 Global Digital Signage Market by Type
8.5.1 Kiosks
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2017-2021)
8.5.1.3 Forecast Trend (2022-2027)
8.5.2 Video Screen
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2017-2021)
8.5.2.3 Forecast Trend (2022-2027)
8.5.3 Digital Poster
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2017-2021)
8.5.3.3 Forecast Trend (2022-2027)
8.5.4 Transparent LED Screen
8.5.4.1 Market Share
8.5.4.2 Historical Trend (2017-2021)
8.5.4.3 Forecast Trend (2022-2027)
8.5.5 Video Walls
8.5.5.1 Market Share
8.5.5.2 Historical Trend (2017-2021)
8.5.5.3 Forecast Trend (2022-2027)
8.5.6 Others
8.6 Global Digital Signage Market by Technology
8.6.1 LCD
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2017-2021)
8.6.1.3 Forecast Trend (2022-2027)
8.6.2 Projection
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2017-2021)
8.6.2.3 Forecast Trend (2022-2027)
8.6.3 LED
8.6.3.1 Market Share
8.6.3.2 Historical Trend (2017-2021)
8.6.3.3 Forecast Trend (2022-2027)
8.6.4 Media Players
8.6.4.1 Market Share
8.6.4.2 Historical Trend (2017-2021)
8.6.4.3 Forecast Trend (2022-2027)
8.7 Global Digital Signage Market by Location
8.7.1 Outdoor
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2017-2021)
8.7.1.3 Forecast Trend (2022-2027)
8.7.2 Indoor
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2017-2021)
8.7.2.3 Forecast Trend (2022-2027)
8.8 Global Digital Signage Market by Application
8.8.1 Entertainment
8.8.1.1 Market Share
8.8.1.2 Historical Trend (2017-2021)
8.8.1.3 Forecast Trend (2022-2027)
8.8.2 Education
8.8.2.1 Market Share
8.8.2.2 Historical Trend (2017-2021)
8.8.2.3 Forecast Trend (2022-2027)
8.8.3 Healthcare
8.8.3.1 Market Share
8.8.3.2 Historical Trend (2017-2021)
8.8.3.3 Forecast Trend (2022-2027)
8.8.4 Transport
8.8.4.1 Market Share
8.8.4.2 Historical Trend (2017-2021)
8.8.4.3 Forecast Trend (2022-2027)
8.8.5 Hospitality
8.8.5.1 Market Share
8.8.5.2 Historical Trend (2017-2021)
8.8.5.3 Forecast Trend (2022-2027)
8.8.6 Retail
8.8.6.1 Market Share
8.8.6.2 Historical Trend (2017-2021)
8.8.6.3 Forecast Trend (2022-2027)
8.8.7 BFSI
8.8.7.1 Market Share
8.8.7.2 Historical Trend (2017-2021)
8.8.7.3 Forecast Trend (2022-2027)
8.8.8 Others
8.9 Global Digital Signage Market by Region
8.9.1 Market Share
8.9.1.1 North America
8.9.1.2 Europe
8.9.1.3 Asia Pacific
8.9.1.4 Latin America
8.9.1.5 Middle East and Africa
9 Regional Analysis
9.1 North America
9.1.1 Historical Trend (2017-2021)
9.1.2 Forecast Trend (2022-2027)
9.1.3 Breakup by Country
9.1.3.1 United States of America
9.1.3.2 Canada
9.2 Europe
9.2.1 Historical Trend (2017-2021)
9.2.2 Forecast Trend (2022-2027)
9.2.3 Breakup by Country Kingdom
9.2.3.1 United
9.2.3.2 Germany
9.2.3.3 France
9.2.3.4 Italy
9.2.3.5 Others
9.3 Asia Pacific
9.3.1 Historical Trend (2017-2021)
9.3.2 Forecast Trend (2022-2027)
9.3.3 Breakup by Country
9.3.3.1 China
9.3.3.2 Japan
9.3.3.3 India
9.3.3.4 ASEAN
9.3.3.5 Australia
9.3.3.6 Others
9.4 Latin America
9.4.1 Historical Trend (2017-2021)
9.4.2 Forecast Trend (2022-2027)
9.4.3 Breakup by Country
9.4.3.1 Brazil
9.4.3.2 Argentina
9.4.3.3 Mexico
9.4.3.4 Others
9.5 Middle East and Africa
9.5.1 Historical Trend (2017-2021)
9.5.2 Forecast Trend (2022-2027)
9.5.3 Breakup by Country
9.5.3.1 Saudi Arabia
9.5.3.2 United Arab Emirates
9.5.3.3 Nigeria
9.5.3.4 South Africa
9.5.3.5 Others
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Competitive Landscape
12.1 Market Structure
12.2 Company Profiles
12.2.1 NEC Corporation
12.2.1.1 Company Overview
12.2.1.2 Product Portfolio
12.2.1.3 Demographic Reach and Achievements
12.2.1.4 Certifications
12.2.2 LG Electronics, Inc.
12.2.2.1 Company Overview
12.2.2.2 Product Portfolio
12.2.2.3 Demographic Reach and Achievements
12.2.2.4 Certifications
12.2.3 Samsung Electronics Co. Ltd
12.2.3.1 Company Overview
12.2.3.2 Product Portfolio
12.2.3.3 Demographic Reach and Achievements
12.2.3.4 Certifications
12.2.4 Panasonic Corporation
12.2.4.1 Company Overview
12.2.4.2 Product Portfolio
12.2.4.3 Demographic Reach and Achievements
12.2.4.4 Certifications
12.2.5 Sony Corporation
12.2.5.1 Company Overview
12.2.5.2 Product Portfolio
12.2.5.3 Demographic Reach and Achievements
12.2.5.4 Certifications
12.2.6 Planar Systems, Inc.
12.2.6.1 Company Overview
12.2.6.2 Product Portfolio
12.2.6.3 Demographic Reach and Achievements
12.2.6.4 Certifications
12.2.7 Others
13 Industry Events and Developments
List of Key Figures and Tables
1. Global Digital Signage Market: Key Industry Highlights, 2016 and 2026
2. Global Digital Signage Historical Market: Breakup by Type (USD Billion), 2017-2021
3. Global Digital Signage Market Forecast: Breakup by Type (USD Billion), 2022-2027
4. Global Digital Signage Historical Market: Breakup by Technology (USD Billion), 2017-2021
5. Global Digital Signage Market Forecast: Breakup by Technology (USD Billion), 2022-2027
6. Global Digital Signage Historical Market: Breakup by Component (USD Billion), 2017-2021
7. Global Digital Signage Market Forecast: Breakup by Component (USD Billion), 2022-2027
8. Global Digital Signage Historical Market: Breakup by Location (USD Billion), 2017-2021
9. Global Digital Signage Market Forecast: Breakup by Location (USD Billion), 2022-2027
10. Global Digital Signage Historical Market: Breakup by Application (USD Billion), 2017-2021
11. Global Digital Signage Market Forecast: Breakup by Application (USD Billion), 2022-2027
12. Global Digital Signage Historical Market: Breakup by Region (USD Billion), 2017-2021
13. Global Digital Signage Market Forecast: Breakup by Region (USD Billion), 2022-2027
14. North America Digital Signage Historical Market: Breakup by Country (USD Billion), 2017-2021
15. North America Digital Signage Market Forecast: Breakup by Country (USD Billion), 2022-2027
16. Europe Digital Signage Historical Market: Breakup by Country (USD Billion), 2017-2021
17. Europe Digital Signage Market Forecast: Breakup by Country (USD Billion), 2022-2027
18. Asia Pacific Digital Signage Historical Market: Breakup by Country (USD Billion), 2017-2021
19. Asia Pacific Digital Signage Market Forecast: Breakup by Country (USD Billion), 2022-2027
20. Latin America Digital Signage Historical Market: Breakup by Country (USD Billion), 2017-2021
21. Latin America Digital Signage Market Forecast: Breakup by Country (USD Billion), 2022-2027
22. Middle East and Africa Digital Signage Historical Market: Breakup by Country (USD Billion), 2017-2021
23. Middle East and Africa Digital Signage Market Forecast: Breakup by Country (USD Billion), 2022-2027
24. Global Digital Signage Market Structure
In 2020, the global digital signage market attained a value of nearly USD 21 billion.
The market is projected to grow at a CAGR of 8% between 2022 and 2027.
The market is estimated to witness a healthy growth in the forecast period of 2022-2027 to reach USD 33 billion by 2026.
The market is being driven by the growing developments in infrastructure, increasing commercial usage of digital signage, increasing technological advancements, rise in commercial demand for advertisements and content creation, and rapid urbanisation.
The demand for 4K and 8K displays and increasing space in retail are the key industry trends propelling the market's growth.
The major regions in the industry are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa with Asia Pacific accounting for the largest share in the market.
The market is divided on the basis of component into hardware, software, and service.
Kiosks, video screen, digital poster, transparent LED screen, and video walls, among others are the types in the market.
The market is segregated on the basis of technology into LCD, projection, LED, and media players.
In terms of location, the market is segmented into outdoor and indoor.
The applications include entertainment, education, healthcare, transport, hospitality, retail, and BFSI, among others.
The major players in the industry are NEC Corporation, LG Electronics, Inc., Samsung Electronics Co. Ltd, Panasonic Corporation, Sony Corporation, and Planar Systems, Inc., among others.
The global digital signage market attained a value of nearly USD 21 billion in 2020, driven by the rising demand for 4K and 8K displays. Aided by growing developments in infrastructure and increasing commercial usage of digital signage, the market is expected to witness a further growth in the forecast period of 2022-2027, growing at a CAGR of 8%.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. The market is divided on the basis of component into hardware, software, and service. Kiosks, video screen, digital poster, transparent LED screen, and video walls, among others are the types in the market. The market is segregated on the basis of technology into LCD, projection, LED, and media players. In terms of location, the market is segmented into outdoor and indoor. The applications include entertainment, education, healthcare, transport, hospitality, retail, and BFSI, among others. The major regional markets for digital signage market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include NEC Corporation, LG Electronics, Inc., Samsung Electronics Co. Ltd, Panasonic Corporation, Sony Corporation, and Planar Systems, Inc., among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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