Top 6 Companies Capitalising on the Growing Demand for Flavoured Tea and Ruling the Global Earl Grey Tea Market

Unilever Plc, Numi, Inc., Stash Tea Company, R. Twining and Company Limited, The Tea Makers of London, and Kusmi Tea, among others, are the major players in the global earl grey tea market.

The global earl grey tea market is expected to grow at a CAGR of 3.5% in the forecast period of 2021-2026. As per the analysis of Expert Market Research, the market is expected to be driven by the rising demand for detox and de-stressing beverages.

With the growing demand for beverages with stress-relieving properties, especially among the young working population, the consumption of earl grey tea is increasing. The rising health and environmental consciousness are surging the demand for organic earl grey tea. Various health benefits associated with earl grey tea are boosting its consumption for improving digestion, enhancing immunity-boosting properties, and reducing cholesterol levels.

The increasing launches of earl grey tea with diverse flavours and fragrances across green, black, and herbal tea categories is expected to aid the market. Moreover, the rising availability of earl grey tea on e-commerce platforms is boosting its accessibility in both developed and developing markets. With the inclination towards healthy lifestyles, the demand for earl grey tea with varied fresh flavours and herbal and fruit infusions is anticipated to rise in the forecast period.

The growing incorporation of earl grey tea in desserts, ice creams, and cocktails, among others, is positively influencing the market growth. As the popularity of flavoured teas is considerably growing across the globe, especially after the COVID-19 pandemic owing to their immunity-boosting properties, the market for earl grey tea is flourishing.

Read more about this report - REQUEST FREE SAMPLE COPY IN PDF

Top 6 Earl Grey Tea Companies in the World:

Unilever Plc

Unilever plc is a British multinational consumer goods company that produces beauty and personal care products, foods and refreshments, and home care goods. The company has over 400 well-known brands. With its products sold and marketed in more than 190 countries, the company’s turnover in 2021 reached EUR 52 billion.

Numi, Inc.

Numi is a company that offers various organic and fair trade certified teas and herbal ‘teasans’. Its product range includes tea bags, tea latte concentrates, bottled tea, loose tea, iced tea, and drinking chocolates, among others. Its teas are USDA certified Organic. The company strives to develop innovative teas and advance sustainability and human rights across the globe.

Stash Tea Company

Stash Tea Company is a private speciality tea and herbal tea company. Its products are available through grocery stores, club stores, natural foods stores, tea and coffee shops, mail orders and the Internet. It also sells tea-ware and various types of teas like black, decaf, green, herbal, iced tea, organic, oolong, speciality, and wellness teas. In 2017, the company became a Certified B Corp.

R. Twining and Company Limited

R. Twining and Company Limited manufactures and markets vibrant and aromatic tea blends. The company’s product range includes black teas, green teas, herbal and fruit infusions, and premium loose leaves. It also provides tailored solutions to adapt to specific consumer and business requirements while enhancing tea sales.

The Tea Makers of London

The Tea Makers of London is a company specialising in authentically produced speciality teas with exceptional flavours. The company offers a diverse range of meticulously sourced and authentic teas from the leading revered tea gardens of the world. It also markets and designs speciality tea accessories, double-walled insulated glasses, glass teapots, and tea infusers, among others.

Kusmi Tea

Kusmi Tea offers more than 80 varieties of teas and infusions, grouped into six categories- wellness blends, black tea, white tea, green tea, historic blends, infusions and decaffeinates. With over 600 employees, its products are distributed among its 100 boutiques across the globe. The company’s base ingredients of its black and herbal teas are 100% organic and environmentally friendly.