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Global Earl Grey Tea Market: By Origin: Organic, Conventional; By Type: Black, Green, Oolong, Others; By Form: Loose, Sachets/Bags, Premixes, Ready-to-Drink, Others; By Distribution Channel; Regional Analysis; Historical Market and Forecast (2015-2025); Competitive Landscape; Industry Events and Developments

Global Earl Grey Tea Market Outlook

The global earl grey tea market reached a volume of 6.5 million tons in 2019. The industry is further expected to grow at a CAGR of 3.5% in the forecast period of 2020-2025.

 

Europe and North America to be Significant Regional Markets for Earl Grey Tea

Europe and North America are expected to dominate the global market for earl grey tea due to the robust demand for natural and healthy products among the consumers. Since tea is one of the leading beverages in the region, the Asia Pacific is anticipated to witness a significant growth in the forecast period. Other regions like Latin America and the Middle East and Africa are also expected to witness stable growth in the forecast period. Earl grey tea has various nutritional benefits, including enhancing the teeth's wellbeing, promoting digestion, reducing anxiety and stress, detoxification, and increasing energy. These favourable properties of the product are expected to propel the growth of the market across all major reasons. The rising demand for energy beverages in developing areas is anticipated to further fuel the global market for earl grey tea.

 

Earl Grey Tea: Industry Definition and Segmentation

Earl grey tea is a mixture made with bergamot oil by drying the tea leaves. It was first introduced as a part of premium Chinese teas in England at the beginning of 1800. Earl grey tea typically uses black tea, but can also have green tea, oolong, and other varieties. It is known to improve the health of teeth and digestion, minimise anxiety and stress, detoxes the body, and boosts the energy level.

Based on origin, the industry can be divided as follows:

  • Organic
  • Conventional

The type of the product can be divided as follows:

  • Black 
  • Green 
  • Oolong 
  • Others

The forms of the product can be segmented as follows:

  • Loose  
  • Sachets/Bags 
  • Premixes 
  • Ready-to-Drink 
  • Others

The distribution channels can be categorised as follows:

  • Hypermarket and Supermarket 
  • Convenience Stores 
  • Special Stores 
  • Online 
  • Others

The regional markets for earl grey tea can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Rising Demand for Detoxing Beverages Bolstering the Market Growth of Earl Grey Tea

The global earl grey tea industry is primarily being driven by the rising demand for detox and de-stressing beverages in developed as well as emerging regions owing to the rising working population. The tea is widely demanded among the population with a hectic lifestyle. The rising availability of a wide range of flavours and the growing demand for organic products are likely to boost the growth of the industry in the coming years. The growing health consciousness and the rapidly growing distribution channels are expected to further aid the market growth of earl grey tea in the forecast period.

 

Key Industry Players in the Global Earl Grey Tea Market

The report gives a detailed analysis of the following key players in the global earl grey tea market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Unilever Plc 
  • Numi, Inc.
  • Stash Tea Company
  • R. Twining and Company Limited
  • The Tea Makers of London
  • Kusmi Tea
  • Others

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Earl Grey Tea Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Earl Grey Tea Historical Market (2015-2019) 
    8.3    Global Earl Grey Tea Market Forecast (2020-2025)
    8.4    Global Earl Grey Tea Market by Origin
        8.4.1    Organic
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2015-2019)
            8.4.1.3    Forecast Trend (2020-2025)
        8.4.2    Conventional
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2015-2019)
            8.4.2.3    Forecast Trend (2020-2025)
    8.5    Global Earl Grey Tea Market by Type
        8.5.1    Black
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2015-2019)
            8.5.1.3    Forecast Trend (2020-2025)
        8.5.2    Green
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2015-2019)
            8.5.2.3    Forecast Trend (2020-2025)
        8.5.3    Oolong
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2015-2019)
            8.5.3.3    Forecast Trend (2020-2025)
        8.5.4    Others
    8.6    Global Earl Grey Tea Market by Form
        8.6.1    Loose 
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2015-2019)
            8.6.1.3    Forecast Trend (2020-2025)
        8.6.2    Sachets/Bags
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2015-2019)
            8.6.2.3    Forecast Trend (2020-2025)
        8.6.3    Premixes
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2015-2019)
            8.6.3.3    Forecast Trend (2020-2025)
        8.6.4    Ready-to-Drink
            8.6.4.1    Market Share
            8.6.4.2    Historical Trend (2015-2019)
            8.6.4.3    Forecast Trend (2020-2025)
        8.6.5    Others
    8.7    Global Earl Grey Tea Market by Distribution Channel
        8.7.1    Hypermarkets and Supermarkets
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2015-2019)
            8.7.1.3    Forecast Trend (2020-2025)
        8.7.2    Convenience Stores
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2015-2019)
            8.7.2.3    Forecast Trend (2020-2025)
        8.7.3    Special Stores
            8.7.3.1    Market Share
            8.7.3.2    Historical Trend (2015-2019)
            8.7.3.3    Forecast Trend (2020-2025)
        8.7.4    Online
            8.7.4.1    Market Share
            8.7.4.2    Historical Trend (2015-2019)
            8.7.4.3    Forecast Trend (2020-2025)
        8.7.5    Others
    8.8    Global Earl Grey Tea Market by Region
        8.8.1    Market Share
            8.8.1.1    North America
            8.8.1.2    Europe
            8.8.1.3    Asia Pacific
            8.8.1.4    Latin America
            8.8.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2015-2019)
        9.1.2    Forecast Trend (2020-2025)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2015-2019)
        9.2.2    Forecast Trend (2020-2025)
        9.2.3    Breakup by Country
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2015-2019)
        9.3.2    Forecast Trend (2020-2025)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2015-2019)
        9.4.2    Forecast Trend (2020-2025)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2015-2019)
        9.5.2    Forecast Trend (2020-2025)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Value Chain Analysis
12    Price Analysis

    12.1    North America Historical Price Trends (2015-2019) and Forecast (2020-2025)
    12.2    Europe Historical Price Trends (2015-2019) and Forecast (2020-2025)
    12.3    Asia Pacific Historical Price Trends (2015-2019) and Forecast (2020-2025)
    12.4    Latin America Historical Price Trends (2015-2019) and Forecast (2020-2025)
    12.5    Middle East and Africa Historical Price Trends (2015-2019) and Forecast (2020-2025)
13    Competitive Landscape
    13.1    Market Structure
    13.2    Company Profiles
        13.2.1    Unilever Plc
            13.2.1.1    Company Overview
            13.2.1.2    Product Portfolio
            13.2.1.3    Demographic Reach and Achievements
            13.2.1.4    Certifications
        13.2.2    Numi, Inc.
            13.2.2.1    Company Overview
            13.2.2.2    Product Portfolio
            13.2.2.3    Demographic Reach and Achievements
            13.2.2.4    Certifications
        13.2.3    Stash Tea Company
            13.2.3.1    Company Overview
            13.2.3.2    Product Portfolio
            13.2.3.3    Demographic Reach and Achievements
            13.2.3.4    Certifications
        13.2.4    R. Twining and Company Limited
            13.2.4.1    Company Overview
            13.2.4.2    Product Portfolio
            13.2.4.3    Demographic Reach and Achievements
            13.2.4.4    Certifications
        13.2.5    The Tea Makers of London
            13.2.5.1    Company Overview
            13.2.5.2    Product Portfolio
            13.2.5.3    Demographic Reach and Achievements
            13.2.5.4    Certifications
        13.2.6    Kusmi Tea
            13.2.6.1    Company Overview
            13.2.6.2    Product Portfolio
            13.2.6.3    Demographic Reach and Achievements
            13.2.6.4    Certifications
        13.2.7    Others
14    Industry Events and Developments

 

Additional Customisations Available

1    Manufacturing Process
    1.1    Overview
    1.2    Detailed Process Flow
    1.3    Operations Involved
2    Project Requirement, and Cost Analysis 
    2.1    Land, Location, and Site Development
    2.2    Construction
    2.3    Plant Machinery
    2.4    Raw Materials
    2.5    Packaging
    2.6    Transportation
    2.7    Utilities
    2.8    Manpower
    2.9    Other Capital Investments

 

List of Figures and Tables

1.    Global Earl Grey Tea Market: Key Industry Highlights, 2015 and 2025
2.    Global Earl Grey Tea Historical Market: Breakup by Nature (Million Tons), 2015-2019
3.    Global Earl Grey Tea Market Forecast: Breakup by Nature (Million Tons), 2020-2025
4.    Global Earl Grey Tea Historical Market: Breakup by Type (Million Tons), 2015-2019
5.    Global Earl Grey Tea Market Forecast: Breakup by Type (Million Tons), 2020-2025
6.    Global Earl Grey Tea Historical Market: Breakup by Form (Million Tons), 2015-2019
7.    Global Earl Grey Tea Market Forecast: Breakup by Form (Million Tons), 2020-2025
8.    Global Earl Grey Tea Historical Market: Breakup by Region (Million Tons), 2015-2019
9.    Global Earl Grey Tea Market Forecast: Breakup by Region (Million Tons), 2020-2025
10.    North America Earl Grey Tea Historical Market: Breakup by Country (Million Tons), 2015-2019
11.    North America Earl Grey Tea Market Forecast: Breakup by Country (Million Tons), 2020-2025
12.    Europe Earl Grey Tea Historical Market: Breakup by Country (Million Tons), 2015-2019
13.    Europe Earl Grey Tea Market Forecast: Breakup by Country (Million Tons), 2020-2025
14.    Asia Pacific Earl Grey Tea Historical Market: Breakup by Country (Million Tons), 2015-2019
15.    Asia Pacific Earl Grey Tea Market Forecast: Breakup by Country (Million Tons), 2020-2025
16.    Latin America Earl Grey Tea Historical Market: Breakup by Country (Million Tons), 2015-2019
17.    Latin America Earl Grey Tea Market Forecast: Breakup by Country (Million Tons), 2020-2025
18.    Middle East and Africa Earl Grey Tea Historical Market: Breakup by Country (Million Tons), 2015-2019
19.    Middle East and Africa Earl Grey Tea Market Forecast: Breakup by Country (Million Tons), 2020-2025
20.    North America Historical Price Trends and Forecast 2015-2025
21.    Europe Historical Price Trends and Forecast 2015-2025
22.    Asia Pacific Historical Price Trends and Forecast 2015-2025
23.    Latin America Historical Price Trends and Forecast 2015-2025
24.    Middle East and Africa Historical Price Trends and Forecast 2015-2025
25.    Global Earl Grey Tea Market Structure

Key Questions Answered in the Report

In 2019, the global earl grey tea market attained a volume of 6.5 million tons.

The market is projected to grow at a CAGR of 3.5% between 2020 and 2025.

The growth of the market is driven by factors like sedentary lifestyles of the consumers, rising awareness about the health benefits of the products, growing consumption of RTD beverages, and the rising disposable incomes of the consumers.

The rising demand for organic and natural health products is an important industry trend driving the market growth.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The major origins of earl grey tea in the market are organic and conventional.

The leading types of earl grey tea in the industry are black, green, and oolong, among others.

The significant forms of earl grey tea in the market are loose, sachets/bags, premixes, and ready-to-drink, among others.

The major distribution channels in the industry are hypermarkets and supermarkets, convenience stores, special stores, and online, among others.

The major players in the industry are Unilever Plc, Numi, Inc., Stash Tea Company, R. Twining and Company Limited, The Tea Makers of London, and Kusmi Tea, among others.

Analyst Review

The global earl grey tea market attained a volume of 6.5 million tons in 2019, driven by rising health consciousness. Aided by the growing demand for organic products, the market is expected to witness a further growth in the forecast period of 2020-2025, growing at a CAGR of 3.5%.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. By origin, the market is bifurcated into organic and conventional. Based on type, the industry is segmented into black, green, and oolong, among others. The major forms of earl grey tea in the market are loose, sachets/bags, premixes, and ready-to-drink, among others. On the basis of distribution channels, the market is categorised into hypermarkets and supermarkets, convenience stores, special stores, and online, among others. The major regional markets for earl grey tea are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Unilever Plc, Numi, Inc., Stash Tea Company, R. Twining and Company Limited, The Tea Makers of London, and Kusmi Tea, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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