Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Global Earl Grey Tea Market Size

The global earl grey tea market reached a volume of 7.20 million tons in 2023. The industry is further expected to grow at a CAGR of 3.5% in the forecast period of 2024-2032, to reach a volume of 9.80 million tons in 2032.

Global Earl Grey Tea Market Report Summary Description Value
Base Year MMT 2023
Historical Period MMT 2018-2023
Forecast Period MMT 2024-2032
Market Size 2023 MMT 7.20
Market Size 2032 MMT 9.80
CAGR 2018-2023 Percentage XX%
CAGR 2024-2032 Percentage 3.5%
CAGR 2024-2032 - Market by Region Asia Pacific 4.0%
CAGR 2024-2032 - Market by Country India 4.6%
CAGR 2024-2032 - Market by Country Saudi Arabia 4.0%
CAGR 2024-2032 - Market by Origin Organic 5.3%
CAGR 2024-2032 - Market by Distribution Channel Online 7.7%
Market Share by Country 2023 Germany 5.7%

Global Earl Grey Tea Market

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Earl Grey Tea Market Growth

Rising Demand for Detoxing Beverages Bolstering the Market Growth of Earl Grey Tea

The rising availability of a wide range of flavours and the growing demand for organic products are likely to boost the growth of the industry in the coming years. The growing health consciousness and the rapidly growing distribution channels are expected to further aid the market growth in the forecast period. The growth of the earl grey tea market is primarily driven by the rising demand for detox and de-stressing beverages in developed as well as emerging regions owing to the rising working population. The tea is widely demanded among the population with a hectic lifestyle.

2023 Market Share by Country
Germany 5.7%
USA XX%
Canada XX%
UK XX%

Earl Grey Tea Market Trends

Increased incorporation of Earl Grey tea in culinary items such as desserts and cocktails to establish it as a versatile food item is a key trend in Earl Grey tea market. Moreover, Earl Grey tea providers are increasingly leveraging social media and other digital platform channels to connect with prospective consumers, especially the young millennials and Gen Z.

Recent Developments

As per the earl grey tea market dynamics and trends, LiHO announced in November 2023 that it is bringing back the popular Earl Grey Milk Tea to its menu again. The company also announced that it intended to offer a 1-for-1 promotion on the Earl Grey Milk Tea for a limited period of time in December.

Industry Outlook

According to FAO, the global black tea consumption data for 2022 indicates notable trends across different regions. As per the earl grey tea industry analysis, the Far East leads significantly, with India consuming the highest at 1,139,705 tonnes, followed by Pakistan at 245,629 tonnes and China at 466,195 tonnes. This highlights the cultural importance and widespread consumption of black tea in these countries. Southeast Asian nations like Sri Lanka, Vietnam, and Malaysia also show considerable consumption, emphasizing their traditional tea-drinking cultures.

In Africa, Kenya is the predominant consumer with 40,285 tonnes, reflecting its role as both a producer and consumer of black tea. Other African nations like South Africa and Uganda also show notable consumption levels, indicating a growing preference for black tea, which contributes to the growth of the earl grey tea industry. In the Near East, Türkiye (Turkey) and Iran report substantial consumption at 250,021 tonnes and 85,000 tonnes, respectively, highlighting tea's integral role in their social customs.

In 2022, global black tea production reached 3,578,805 tonnes. Within Africa, Kenya was the largest producer with 540,306 tonnes, followed by Malawi (47,755 tonnes), Zimbabwe (14,400 tonnes), Rwanda (35,700 tonnes), South Africa (3,000 tonnes), Uganda (75,000 tonnes), Tanzania (25,295 tonnes), and other African countries accounted for a combined volume of 41,363 tonnes, which boosted the earl grey tea industry revenue. In Latin America and the Caribbean, Argentina led with 76,890 tonnes, Brazil produced 3,000 tonnes, and other countries contributed 7,440 tonnes. In the Near East, Iran produced 31,000 tonnes, while Turkey contributed 2,45,773 tonnes. In the Far East, India was the top producer with 1,346,990 tonnes, followed by Sri Lanka (249,689 tonnes), China (466,600 tonnes), Vietnam (80,000 tonnes), Bangladesh (93,829 tonnes), and Nepal (24,700 tonnes).

Factors Contributing to the Growth of the Earl Grey Tea Market Share, Globally

  • Rising consumer preference for unique and flavoured teas boosts demand.
  • Increasing awareness of health benefits associated with Earl Grey tea drives growth.
  • Expanding specialty tea market enhances visibility and availability and aids earl grey tea demand growth.
  • Growth of premium tea segments supports higher demand for quality earl grey.
  • Innovation in flavors and blends attracts more consumers.

Challenges Faced by Manufacturers in the Global Earl Grey Tea Market

  • Fluctuating supply of key ingredients affects production consistency.
  • High cost of premium ingredients impacts pricing and profitability.
  • Consumer preferences shift towards new or exotic flavours and affect earl grey tea demand forecast.
  • Economic downturns influence consumer spending on premium products.
  • Counterfeit products dilute brand reputation and consumer trust.

Key Indicators of Prices in the Global Earl Grey Tea Market

  • Cost of Raw Ingredients influences the final price of Earl Grey tea.
  • Quality of tea leaves and bergamot oil affects pricing for premium blends. 
  • Packaging and branding costs contribute to the overall product price and earl grey tea market value.
  • Production scale and efficiency impact cost competitiveness.
  • Retail markup and distribution channels influence the final consumer price.

Global Earl Grey Tea Market BY Type

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Earl Grey Tea Industry Segmentations

Earl grey tea is a mixture made with bergamot oil by drying the tea leaves. It was first introduced as a part of premium Chinese teas in England at the beginning of 1800. Earl grey tea typically uses black tea, but can also have green tea, oolong, and other varieties. It is known to improve the health of teeth and digestion, minimise anxiety and stress, detoxes the body, and boosts the energy level.

Based on origin, the earl grey tea market can be divided as follows:

  • Organic
  • Conventional
CAGR 2024-2032 - Market by Origin
Organic 5.3%
Conventional XX%

The type of the product can be divided as follows:

  • Black 
  • Green 
  • Oolong 
  • Others

The forms of the product can be segmented as follows:

  • Loose  
  • Sachets/Bags 
  • Premixes 
  • Ready-to-Drink 
  • Others

The distribution channels can be categorised as follows:

  • Hypermarket and Supermarket 
  • Convenience Stores 
  • Special Stores 
  • Online 
  • Others
CAGR 2024-2032 - Market by Distribution Channel
Online 7.7%
Hypermarkets and Supermarkets 4.2%
Convenience Stores XX%
Special Stores XX%
Others XX%

The regions for earl grey tea market can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

CAGR 2024-2032 - Market by Region
Asia Pacific 4.0%
North America 3.3%
Europe XX%
Latin America XX%
Middle East and Africa XX%
CAGR 2024-2032 - Market by Country
India 4.6%
Saudi Arabia 4.0%
Canada 3.8%
UK 3.4%
Germany 3.0%
USA XX%
France XX%
Italy XX%
China XX%
Japan XX%
Australia 2.7%
Brazil XX%
Mexico XX%

Competitive Landscape

The report gives a detailed analysis of the following key players in the global earl grey tea market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Unilever Plc 
  • Numi, Inc.
  • Stash Tea Company
  • R. Twining and Company Limited
  • The Tea Makers of London
  • Kusmi Tea
  • Others

The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model along with giving a SWOT analysis.

Global Earl Grey Tea Market By Region

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Earl Grey Tea Market Regional Analysis

Europe and North America to be Significant Regional Markets for Earl Grey Tea

Europe and North America are expected to dominate the global market due to the robust demand for natural and healthy products among consumers. Since tea is one of the leading beverages in the region, the Asia Pacific is anticipated to witness significant growth in the forecast period. Other regions like Latin America and the Middle East and Africa are also expected to witness stable growth in the forecast period.

Earl grey tea has various nutritional benefits, including enhancing the teeth's wellbeing, promoting digestion, reducing anxiety and stress, detoxification, and increasing energy. These favourable properties of the product are expected to propel the earl grey tea demand across all major reasons. The rising demand for energy beverages in developing areas is anticipated to further fuel the global market for earl grey tea.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Origin
  • Type
  • Form
  • Distribution Channel
  • Region
Breakup by Origin
  • Organic
  • Conventional
Breakup by Type
  • Black
  • Green
  • Oolong
  • Others
Breakup by Form
  • Loose
  • Sachets/Bags
  • Premixes
  • Ready-to-Drink
  • Others
Breakup by Distribution Channel
  • Hypermarkets and Supermarkets
  • Convenience Stores
  • Special Stores
  • Online
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Unilever Plc
  • Numi, Inc.
  • Stash Tea Company
  • R. Twining and Company Limited
  • The Tea Makers of London
  • Kusmi Tea
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

Earl Grey Tea Market Report Snapshots

Earl Grey Tea Market Size

Earl Grey Tea Market Growth

Earl Grey Tea Market Trends

Earl Grey Tea Companies

Earl Grey Tea Market Regional Analysis

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2023, the global earl grey tea market attained a volume of 7.20 million tons.

The market is projected to grow at a CAGR of 3.5% between 2024 and 2032.

The growth of the market is driven by factors like sedentary lifestyles of the consumers, rising awareness about the health benefits of the products, growing consumption of RTD beverages, and the rising disposable incomes of the consumers.

The growing demand for organic and natural health products, the rising consumption of detox and de-stressing beverages, the increasing availability of a wide range of flavours of earl grey tea, and the expansion of distribution channels are the key trends guiding the market development.

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The major origins of earl grey tea in the market are organic and conventional.

The leading types of earl grey tea in the market are black, green, and oolong, among others.

The significant forms of earl grey tea in the market are loose, sachets/bags, premixes, and ready-to-drink, among others.

The major distribution channels in the market are hypermarkets and supermarkets, convenience stores, special stores, and online, among others.

The major players in the market are Unilever Plc, Numi, Inc., Stash Tea Company, R. Twining and Company Limited, The Tea Makers of London, and Kusmi Tea, among others.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about 9.80 million tons by 2032.

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