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Global Earl Grey Tea Market Share, Analysis, Growth, Trends: By Origin: Organic, Conventional; By Type: Black, Green, Oolong, Others; By Form: Loose, Sachets/Bags, Premixes, Ready-to-Drink, Others; By Distribution Channel: Hypermarkets and Supermarkets, Convenience Stores, Others; Regional Analysis; Competitive Landscape; 2024-2032
Global Earl Grey Tea Market Outlook
The global earl grey tea market reached a volume of 6.96 million tons in 2023. The industry is further expected to grow at a CAGR of 3.5% in the forecast period of 2024-2032.
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Europe and North America to be Significant Regional Markets for Earl Grey Tea
Europe and North America are expected to dominate the global market for earl grey tea due to the robust demand for natural and healthy products among the consumers. Since tea is one of the leading beverages in the region, the Asia Pacific is anticipated to witness a significant growth in the forecast period. Other regions like Latin America and the Middle East and Africa are also expected to witness stable growth in the forecast period. Earl grey tea has various nutritional benefits, including enhancing the teeth's wellbeing, promoting digestion, reducing anxiety and stress, detoxification, and increasing energy. These favourable properties of the product are expected to propel the growth of the market across all major reasons. The rising demand for energy beverages in developing areas is anticipated to further fuel the global market for earl grey tea.
Earl Grey Tea: Market Segmentation
Earl grey tea is a mixture made with bergamot oil by drying the tea leaves. It was first introduced as a part of premium Chinese teas in England at the beginning of 1800. Earl grey tea typically uses black tea, but can also have green tea, oolong, and other varieties. It is known to improve the health of teeth and digestion, minimise anxiety and stress, detoxes the body, and boosts the energy level.
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Based on origin, the industry can be divided as follows:
- Organic
- Conventional
The type of the product can be divided as follows:
- Black
- Green
- Oolong
- Others
The forms of the product can be segmented as follows:
- Loose
- Sachets/Bags
- Premixes
- Ready-to-Drink
- Others
The distribution channels can be categorised as follows:
- Hypermarket and Supermarket
- Convenience Stores
- Special Stores
- Online
- Others
The regional markets for earl grey tea can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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Rising Demand for Detoxing Beverages Bolstering the Market Growth of Earl Grey Tea
The global earl grey tea industry is primarily being driven by the rising demand for detox and de-stressing beverages in developed as well as emerging regions owing to the rising working population. The tea is widely demanded among the population with a hectic lifestyle. The rising availability of a wide range of flavours and the growing demand for organic products are likely to boost the growth of the industry in the coming years. The growing health consciousness and the rapidly growing distribution channels are expected to further aid the market growth of earl grey tea in the forecast period.
Key Industry Players in the Global Earl Grey Tea Market
The report gives a detailed analysis of the following key players in the global earl grey tea market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Unilever Plc
- Numi, Inc.
- Stash Tea Company
- R. Twining and Company Limited
- The Tea Makers of London
- Kusmi Tea
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Origin, Type, Form, Distribution Channel, Region |
| Breakup by Origin | Organic, Conventional |
| Breakup by Type | Black, Green, Oolong, Others |
| Breakup by Form | Loose, Sachets/Bags, Premixes, Ready-to-Drink, Others |
| Breakup by Distribution Channel | Hypermarkets and Supermarkets, Convenience Stores, Special Stores, Online, Others |
| Breakup by Region | North America, Latin America, Europe, Middle East and Africa, Asia Pacific |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Price Analysis | Historical and Forecast Price Trends-Regional |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Unilever Plc, Numi, Inc., Stash Tea Company, R. Twining and Company Limited, The Tea Makers of London, Kusmi Tea, Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Earl Grey Tea Market Analysis
8.1 Key Industry Highlights
8.2 Global Earl Grey Tea Historical Market (2018-2023)
8.3 Global Earl Grey Tea Market Forecast (2024-2032)
8.4 Global Earl Grey Tea Market by Origin
8.4.1 Organic
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Conventional
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Earl Grey Tea Market by Type
8.5.1 Black
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Green
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Oolong
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Others
8.6 Global Earl Grey Tea Market by Form
8.6.1 Loose
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Sachets/Bags
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Premixes
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Ready-to-Drink
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Others
8.7 Global Earl Grey Tea Market by Distribution Channel
8.7.1 Hypermarkets and Supermarkets
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Convenience Stores
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Special Stores
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Online
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Others
8.8 Global Earl Grey Tea Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Earl Grey Tea Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Earl Grey Tea Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Earl Grey Tea Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Earl Grey Tea Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Earl Grey Tea Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Price Analysis
16.1 North America Historical Price Trends (2018-2023) and Forecast (2024-2032)
16.2 Europe Historical Price Trends (2018-2023) and Forecast (2024-2032)
16.3 Asia Pacific Historical Price Trends (2018-2023) and Forecast (2024-2032)
16.4 Latin America Historical Price Trends (2018-2023) and Forecast (2024-2032)
16.5 Middle East and Africa Historical Price Trends (2018-2023) and Forecast (2024-2032)
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 Unilever Plc
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Numi, Inc.
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Stash Tea Company
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 R. Twining and Company Limited
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 The Tea Makers of London
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 Kusmi Tea
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 Others
18 Key Trends and Developments in the Market
Additional Customisations Available
1 Manufacturing Process
1.1 Overview
1.2 Detailed Process Flow
1.3 Operations Involved
2 Project Requirement, and Cost Analysis
2.1 Land, Location, and Site Development
2.2 Construction
2.3 Plant Machinery
2.4 Raw Materials
2.5 Packaging
2.6 Transportation
2.7 Utilities
2.8 Manpower
2.9 Other Capital Investments
List of Key Figures and Tables
1. Global Earl Grey Tea Market: Key Industry Highlights, 2018 and 2032
2. Global Earl Grey Tea Historical Market: Breakup by Nature (Million Tons), 2018-2023
3. Global Earl Grey Tea Market Forecast: Breakup by Nature (Million Tons), 2024-2032
4. Global Earl Grey Tea Historical Market: Breakup by Type (Million Tons), 2018-2023
5. Global Earl Grey Tea Market Forecast: Breakup by Type (Million Tons), 2024-2032
6. Global Earl Grey Tea Historical Market: Breakup by Form (Million Tons), 2018-2023
7. Global Earl Grey Tea Market Forecast: Breakup by Form (Million Tons), 2024-2032
8. Global Earl Grey Tea Historical Market: Breakup by Region (Million Tons), 2018-2023
9. Global Earl Grey Tea Market Forecast: Breakup by Region (Million Tons), 2024-2032
10. North America Earl Grey Tea Historical Market: Breakup by Country (Million Tons), 2018-2023
11. North America Earl Grey Tea Market Forecast: Breakup by Country (Million Tons), 2024-2032
12. Europe Earl Grey Tea Historical Market: Breakup by Country (Million Tons), 2018-2023
13. Europe Earl Grey Tea Market Forecast: Breakup by Country (Million Tons), 2024-2032
14. Asia Pacific Earl Grey Tea Historical Market: Breakup by Country (Million Tons), 2018-2023
15. Asia Pacific Earl Grey Tea Market Forecast: Breakup by Country (Million Tons), 2024-2032
16. Latin America Earl Grey Tea Historical Market: Breakup by Country (Million Tons), 2018-2023
17. Latin America Earl Grey Tea Market Forecast: Breakup by Country (Million Tons), 2024-2032
18. Middle East and Africa Earl Grey Tea Historical Market: Breakup by Country (Million Tons), 2018-2023
19. Middle East and Africa Earl Grey Tea Market Forecast: Breakup by Country (Million Tons), 2024-2032
20. North America Historical Price Trends and Forecast 2018-2028
21. Europe Historical Price Trends and Forecast 2018-2028
22. Asia Pacific Historical Price Trends and Forecast 2018-2028
23. Latin America Historical Price Trends and Forecast 2018-2028
24. Middle East and Africa Historical Price Trends and Forecast 2018-2028
25. Global Earl Grey Tea Market Structure
Key Questions Answered in the Report
In 2023, the global earl grey tea market attained a volume of 6.96 million tons.
The market is projected to grow at a CAGR of 3.5% between 2024 and 2032.
The growth of the market is driven by factors like sedentary lifestyles of the consumers, rising awareness about the health benefits of the products, growing consumption of RTD beverages, and the rising disposable incomes of the consumers.
The rising demand for organic and natural health products is an important industry trend driving the market growth.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The major origins of earl grey tea in the market are organic and conventional.
The leading types of earl grey tea in the industry are black, green, and oolong, among others.
The significant forms of earl grey tea in the market are loose, sachets/bags, premixes, and ready-to-drink, among others.
The major distribution channels in the industry are hypermarkets and supermarkets, convenience stores, special stores, and online, among others.
The major players in the industry are Unilever Plc, Numi, Inc., Stash Tea Company, R. Twining and Company Limited, The Tea Makers of London, and Kusmi Tea, among others.
Analyst Review
The global earl grey tea market attained a volume of 6.96 million tons in 2023, driven by rising health consciousness. Aided by the growing demand for organic products, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 3.5%.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. By origin, the market is bifurcated into organic and conventional. Based on type, the industry is segmented into black, green, and oolong, among others. The major forms of earl grey tea in the market are loose, sachets/bags, premixes, and ready-to-drink, among others. On the basis of distribution channels, the market is categorised into hypermarkets and supermarkets, convenience stores, special stores, and online, among others. The major regional markets for earl grey tea are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Unilever Plc, Numi, Inc., Stash Tea Company, R. Twining and Company Limited, The Tea Makers of London, and Kusmi Tea, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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