Expert Market Research Explores the Top 7 Companies in the Global MICE Industry Market

The global MICE industry market size was around USD 783.7 billion in 2023. The market is estimated to grow at a CAGR of 6.7% during 2024-2032 to reach a value of USD 1,407.45 billion by 2032. As per the analysis by Expert Market Research, the market is expected to be driven by rise in corporate events.

MICE stand for meetings, incentives, conferences, and exhibitions. It makes up a significant piece of international business travel. It is also referred to as the events industry or meetings industry. MICE industry covers a comprehensive gallery of professional events from different spectrums. Many players today attach leisure parts to significant events to have delegates feel more engaged, hence creating more memorable experiences.

The global MICE industry market growth is propelled by rise in the number of virtual and hybrid events. It majorly brought an uprising in the inclusion of digital elements in the in-person meeting, making the participation comprehensive and uplifting the event experiences.

There is an increased number of corporate events which has contributed to the global MICE industry market share. With the rise in corporate industry, the frequency in business activities like brand promotions, client meetings, and employee training have also increased, thus aiding the market growth. Another factor which has contributed to the market share is increase in government programs aimed for supporting SMEs. This has led to liberalization of market entry, resulting in more foreign FDIs.

According to the global MICE industry market analysis, technology is playing a major role in modern events. There is a growing emphasis to blend technology into events in innovative ways to enhance the event space, involving control over the event type, venue architecture, lighting, and design. For instance, holograms hosts have become popular in large events which are created as lifelike shapes through light. There are also interactive floors for targeting younger audiences as they capture attention by displaying dynamic images.

In August 2023, CSI DMC, which is a leading MICE Company, extended its services to Arizona, particularly the vibrant Phoenix Metropolitan area. They will have a dedicated team of local experts, who will aim to enhance clients' events into unforgettable experiences. They will offer comprehensive support and insight into the region's offerings as well.

Top 7 MICE Industry Companies Globally:

IMC International

IMC International is one of the leading destination management companies. They are known for planning, organizing, and executing international meetings, events, incentives, and giving ground services for congress attendees. They have built a great international network for their service partners and clients. IMC has expanded their services beyond Austria to other German-speaking countries, including Germany and Switzerland. Their diverse portfolio allows them to cater to various client requests with ultimate solutions, which ensures successful project execution from beginning to end.

CSI DMC

CSI DMC is known for specializing in providing memorable destination experiences through exceptional event planning and innovative thinking. They work their way to understand their client's distinctive imagination, and by that, they create personalized events with memorable impressions. Local culture is also incorporated in the events and ideas, with attractive concepts coming to life where they run the event with their committed team. They have a comprehensive design team that utilizes inventive event ideations and thus planning with unique participant engagement activities, which help extend the brand message.

360 Destination Group

The 360 Destination Group is concentrated on the destination management sector since its inception. They are multi-day events planners and producers. They stitch together mundane logistics with various concepts that alter essential meetings into something extraordinary. The company organises lively carnival-inspired seminars, contemporary art-themed soirees, which suit both their clients and employees alike.

Creative Group, Inc

The Creative Group is a full-service agency that organises meetings, incentives, and recognition programs, which are considered to drive business pedigree success. The company offers imaginative solutions, end-to-end event management by fulfilling clients’ expectations, and specialists delivering imaginative, engaging experiences. The company also hosts live, virtual, and hybrid gatherings and is known for incentive travel and employee recognition programs. Their solutions are empowered by the latest technology, such as CreativeEDGE®, EventAPP™, and flexible reward platforms, to name a few.

ITA Group, Inc.

ITA Group is known for helping top global brands in managing events in a way which have led to amplified sales, referrals, retention, and alignment. They are known for revolutionizing the market dynamics for employees, customers, and channel partners. They offer customized engagement solutions which motivate and connect individuals around the globe. With time, they have improved their offerings, and evolved themselves as performance-improvement entity which provides comprehensive suite of solutions.

Meetings & Incentives Worldwide

M&IW is a popular global event management firm. They have expertise in planning virtual, hybrid, and in-person events of different sizes. Under M&IW, ISG is focused on providing consulting and enterprise services, which are specialized in meeting policy, technology implementation, and business intelligence. Their other division, Flow, is known for combining marketing, creative, and engagement skills to improve event experiences. They are a privately held, women-owned enterprise.

Maritz Holdings Inc.

Maritz is known for using deep insights from behavioral science, data analytics, and an array of services which address business challenges for their top-tier clients. Their B2B companies offer specialization in enhancing customer loyalty, sales performance, and employee satisfaction by offering a range of innovative solutions, which includes research, incentives, experience design, and more. They have a global reach in which they have mastered experience design. The company has also collaborated with industry professionals and have crafted tailored experience as per their clients' unique needs.