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Bagrry India Pvt. Ltd, Hamlyn's Of Scotland, KELLOGG Company, Nature’s Path Foods, Inc, Nestlé S.A, and Quaker Oats Company (PepsiCo, Inc.), among others, are the major players in the global oatmeal market.
The global oatmeal market is expected to grow at a CAGR of 4.70% between 2024 and 2032, reaching a value of USD 4.43 billion by 2032. As per the analysis by Expert Market Research, the market is expected to be driven by the increasing awareness among people about the benefits of consuming oats.
Oatmeal is an important crop grown in cool and moist climatic conditions. Oatmeal is available for human consumption in five distinct forms, ranging from least to most processed: oat groats, steel-cut oats, Scottish oats, rolled (or old-fashioned) oats, and quick (or instant) oatmeal. Oatmeal is nutritionally dense, offering a higher protein content than most other grains. It is also a good source of various vitamins and minerals, as well as antioxidants. Additionally, it contains beta-glucan, a soluble fiber that supports multiple bodily systems.
As of July 31, 2023, the total combined farm and commercial stocks of oats in Canada reached 1.3 million tonnes, reflecting a nearly fourfold increase (+282.9%) compared to July 31, 2022. This marked the largest rate of growth among all major field crops. In 2022, the per capita availability of oatmeal and rolled oats was 1.60 kilograms in Canada, more than double the 0.76 kilograms available in 2021.
The growing awareness of health and nutrition is a key factor driving the rising popularity of instant oats and boosting the oatmeal market growth. As more individuals prioritise their well-being, the demand for convenient yet nutritious breakfast options has surged. Instant oats meet this demand by offering a quick and healthy way to start the day. In today’s fast-paced world, instant oats provide a practical solution for busy mornings when every minute counts.
Another key driver of growth in the instant oats market is the ongoing expansion of product offerings and the introduction of innovative flavor variants. Manufacturers are continually exploring new flavor profiles and combinations to cater to evolving consumer preferences. From traditional favorites like maple brown sugar to more unique blends such as coconut and almonds, the wide variety of options ensures there is a flavor to suit every taste in the instant oats category.
Figure: Oat Production By US States: 2023
State | Oat Production (BU) |
Minnesota | 17.4M |
Iowa | 11.2M |
Wisconsin | 8.8M |
South Dakota | 6.8M |
Pennsylvania | 2.1M |
Nebraska | 1.2M |
Montana | 689K |
Kentucky | 98K |
Tennessee | 81K |
Washington | 72K |
Alabama | 35K |
In January 2024, Quaker expanded its product line with the launch of Quaker Instant Oats, with three new flavours including Herby Cheese, Masala Magic, and Mixed Berries.
Headquarters: | New Delhi, India |
Establishment: | 1986 |
Website: | bagrrys.com |
Bagrry’s is a leading brand of breakfast cereals and health foods in India. The company’s portfolio includes Granola, Muesli, Flakes, Oats, Kids, Bran, Daily Superfoods, Healthy Snacks, Aeka, and Plant Based Drinks. Bagrry’s Oats Collection boasts a diverse selection of oat products, from classic rolled oats to quick-cooked oats and flavoured oatmeal options. The company’s state-of-the-art manufacturing facilities are accredited with international certifications such as FSSC 22000, HACCP, ISO 22000 and Halal.
Headquarters: | Banffshire, United Kingdom |
Establishment: | 1965 |
Website: | hamlynsoats.co.uk |
Hamlyn’s of Scotland is a leading brand of Scottish porridge oats and oatmeal. The company’s includes Scottish Oatmeal, Scottish Porridge Oats, Scottish Porridge Oats & Bran and Pinhead Oatmeal. The company offer a range of bulk bags for manufacturing and foodservice under their Grampian Oat Products brand. The products are made available in three sizes – 25 kg, half tonne and 1 tonne.
Headquarters: | Michigan, United States |
Establishment: | 1906 |
Website: | www.kelloggs.com |
Kellogg is a food and beverage manufacturing company based in United States. The company’s brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, and Bear Naked among others. Kellogg’s provides Kellogg’s oats in sizes such as 200 g, 250 g, 450 g, 480 g, 1000 g, 1500 g and 2000 g.
Headquarters: | Blaine, United States |
Establishment: | 1985 |
Website: | naturespath.com |
Nature’s Path Foods is a family-run, independent organic breakfast and snack food company. The company’s brands include Nature's Path, EnviroKidz, Love Crunch, and Que Pasa. The categories of foods offered by the company include Cereal, Granola, Oatmeal, Bulk, Tortilla Chips, Toaster Pastries, For the Pantry, and Waffles. Some of the oatmeal products offered include Old Fashioned Oats Oatmeal, Original Oatmeal, Old Fashioned Oats Gluten Free Oatmeal, Apple Cinnamon Oatmeal, Maple Nut Oatmeal, and Steel Cut Oats Oatmeal, among others.
Headquarters: | Vevey, Switzerland |
Establishment: | 1866 |
Website: | www.nestle.com |
Nestle is a prominent food and beverage company with a portfolio covering almost every food and beverage category. The company sells its products in 188 countries globally and has a workforce of 270000 employees. The company boasts more than 2,000 brands under its roof. Through their breakfast cereals category, the company offers Nestlé GOLD Crunchy Corn & Oat Flakes.
Headquarters: | Chicago, United States |
Establishment: | 1850 |
Website: | www.quakeroats.com |
Quaker Oats is at the forefront of the industry, utilising advanced breeding, growing, and milling practices for oats. The Quaker Oats milling facility in Cedar Rapids, Iowa, is recognised as the largest of its kind globally, processing more than 2 million pounds of oats daily. The company offers a wide range of oat-based products, including old-fashioned and quick oats, instant oatmeal, steel-cut oats, instant oatmeal cups, gluten-free oatmeal, organic oatmeal, and hot oat bran.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124