The India masstige derma cosmetics market was valued at USD 65.55 Million in 2025. The industry is expected to grow at a CAGR of 14.60% during the forecast period of 2026-2035 to reach a value of USD 256.11 Million by 2035. The market is witnessing significant growth driven by the strategic entry and portfolio expansion of global dermatological brands, which is reshaping consumer preferences toward clinically backed skincare solutions.
The increase in consciousness about skin care and the ensuing demands for products recommended by a dermatologist are causing multinational corporate entities to partner with existing local retailers for exclusive and widespread product accessibility. For instance, La Roche-Posay launched their brand in India in November 2025 through an exclusive distribution tie-up with Nykaa and L'Oréal India. The brand offers a selection of approved dermatologist products both online and offline.
This has been coupled with the organized launches of global brands in the skin care category. Consequently, in December 2024, Nykaa brought in Korean skin care brand Numbuzin in India and retailed 30 products from this brand that targeted acne problems and dark spots. All such initiatives are leading to faster acceptance and growth in the market for science-backed derma cosmetics and are thus promoting the market for masstige to grow at a faster pace.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
14.6%
Value in USD Million
2026-2035
*this image is indicative*
|
India Masstige Derma Cosmetics Market Report Summary |
Description |
Value |
|
Base Year |
USD Million |
2025 |
|
Historical Period |
USD Million |
2019-2025 |
|
Forecast Period |
USD Million |
2026-2035 |
|
Market Size 2025 |
USD Million |
65.55 |
|
Market Size 2035 |
USD Million |
256.11 |
|
CAGR 2019-2025 |
Percentage |
XX% |
|
CAGR 2026-2035 |
Percentage |
14.60% |
|
CAGR 2026-2035 - Market by Region |
West India |
16.6% |
|
CAGR 2026-2035 - Market by Region |
North India |
15.6% |
|
CAGR 2026-2035 - Market by Application |
Skin Care |
16.1% |
|
CAGR 2026-2035 - Market by Product Type |
Supermarkets and Hypermarkets |
15.0% |
|
2025 Market Share by Region |
North India |
31.7% |
Indian skincare manufacturers are closing the gap between dermatology and cosmetic science with the aim of providing effective and affordable skincare solutions. The plan is to target the mass-tige consumer with scientifically developed skincare solutions to address acne problems, pigmentation issues, and aging. Lotus Herbals has introduced Lotus Derma Botanics in May 2025, which is a dermaceutical brand that has been developed in association with dermatologists with the use of scientifically developed active ingredients and natural herbs.
Offline expansion enables the brand to engage with consumers who like the experiential shopping experience. Exclusive stores allow the consumers to try the products and experience the products firsthand. The consumers feel satisfied and become loyal to the brand. By January 2025, The Derma Co. (Honasa Consumer Ltd.) launched its first Exclusive Brand Outlet (EBO) store in Gurugram. This will benefit the distribution of its science-backed skin care products.
E-commerce and omnichannel players accelerate growth by providing access to assorted derma brands endorsed by dermatologists, among other factors. In November 2023, Nykaa included CeraVe derma in its dermo offerings by collaborating with L'Oréal India and providing customers with an extensive clinical derma platform. The approach increases the reach of masstige derma brands and enables consumers to increasingly trust and access the derma market due to online and science-backed product options.
It is essential to educate the masses about the active ingredients as well as the clinically tested formulation. The companies are making massive investments into campaigns so as to make people aware of the clinical advantages. Lotus Derma Botanics rolled out a multimedia campaign in December 2025 for Blemish Free Face Wash. The campaign included both television as well as social media campaigns. The aim was to educate people about acne and pigmentation treatments.
Major players are also foraying into derma-related categories, making it easier for consumers to access science-based derma solutions. Towards the end of 2025, Reliance Retail's Tira brand introduced itself in the makeup category with the launch of a lip plumping tint, as it continues its move to fortify itself with more derma-related offerings. Signaling confidence in the masstige derma market in India, this move benefits consumers by exposing them to accessible brands in derma-related categories with dermatologically informed offerings.
The EMR’s report titled “India Masstige Derma Cosmetics Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Key Insight: In skin care, brands are working on extending product ranges in cream and moisturizers, facial cleansers, facial wash, facial serums, as well as other treatment categories, driven by consumer demands for specific solutions for acne, pigmentation, and hydration. Shiseido also launched its latest Ultimune Power Serum in India in September of 2025, solidifying industry demand for high-performance serums with a specific focus on aging and resilience. For hair care, brands such as The Derma Co. are also innovating in product categories such as 20% Actives Peptide-Stem Cell Hair Growth Serum.
Market Breakup by Distribution Channel
Key Insight: Across the categories, the Direct-to-Consumer Online platforms and e-commerce space is propelling reach for the derma specialties, as companies like Nykaa today feature more than two different dermo brands and selling platforms. Supermarkets/Hypermarkets and Independent/Specialist Stores are increasing reach for both international and local brands, while Pharmacies are promoting credibility for scientifically validated derma offerings. To cite an example, Amazon India launched ‘Amazon Derma Store’ and ‘Skin Care Advisor’ in 2024, allowing consumers for the first time to pick their derma categories.
Market Breakup by Region
Key Insight: Based on regions, North India along with West India are dominating the Indian market because of their higher urbanization and retail density. South India represents growth in e-commerce and demand for serums and moisturizers with a performance aspect. East India is an emerging area for national launches, leading to expansions by brands to other areas besides metros. International companies like Casmara, who entered India in July 2025 with their new professional line for skin care, represent increased offerings with their collaboration with Esskay Beauty Resources.
By product category, skin care shows robust growth
Face wash remains an emerging category wherein consumers are looking for specifically formulated products addressing various skin types and concerns like acne, sensitivity, and pollution-related skin dullness. The industry is using science-backed ingredients and dermatological expertise to position and promote products in this segment. For instance, at Nykaaland 2025, Eau Thermale Avène promoted its core dermo-cosmetic ranges like Cleanance cleansing gel for acne-prone skin. These activities in the market promote acceptance and use of face wash in Indian markets.
Hair care is growing with the focus not only being on typical hair oils but also upgrading to technical serum offerings pertaining to scalp well-being, strengthening, and growth. Technology-based product launches are thus luring consumers looking for alternative solutions from traditional offerings in the hair care category itself. “CALECIM Professional rolled out its Advanced Hair System line with Nykaa and Tata CliQ Luxury in the latter half of 2025, which contains stem cell-derived serum ingredients meant to stimulate dormant hair roots and calm inflammation” according to an article titled “India Beauty 2025” from PCA Skin Science Company website.
By distribution channel, independent Stores/Specialist Stores
Offline independent stores and specialized retailers also have an important role to play in creating awareness about performance skincare. Such formats help brands to create awareness among and build trial among customers about new derma products. To say this, Fixderma is also aggressively expanding its footprints across different geographies and aims to setup at least 10 exclusive brand stores in major cities of India by the end of 2025, where customers can experience and engage with the derma-focused product suite directly.
On one hand, supermarkets and hypermarkets are a major distribution channel for mass masstige derma cosmeceuticals. On the other, national and regional brands are improving shelf space to cater to demand for people-oriented scientific skin care. Product positioning and product sampling in such categories are aiding in acquiring recurring purchases. For instance, Colorbar Cosmetics is also working on an IPO that will partly be fueled by developing its retail footprint. This includes skin care ranges available in multi-brand outlets and supermarkets. Such brands will increase reach.
|
CAGR 2026-2035 - Market by |
Region |
|
West India |
16.6% |
|
North India |
15.6% |
|
East and Central India |
XX% |
|
South India |
XX% |
By region, North India leads the market growth
The North India market growth is mainly influenced by the ongoing trends of experiential marketing and a beauty fest. For instance, during the Nykaaland 2025 event in the Delhi-NCR market, more than 60 international and domestic cosmetics brands presented high-end derma products. Additionally, the influence of dermatology led clinics and pharmacy networks, especially in Tier I and Tier II cities, significantly contributes to the rise of the masstige derma cosmetics market in North India. For instance, dermatologists in Delhi often suggest masstige derma brands like Cetaphil and The Derma Co when their patients suffer from acne, sensitivity, and pigmentation.
Market expansion in South India is largely due to the presence of tech-savvy consumers and the rapid growth of e-commerce platforms. This has offered new growth opportunities in the India masstige derma cosmetics market for brands to introduce climate-friendly products. One of the recent instances is Naturals Salon, which, by the launch of its D2C skincare brand NXTFACE in Chennai in November 2025, is utilizing online channels and AI-based personalization. This exemplifies how digital adoption and climate-specific needs are determining product strategies, further boosting the market growth.
The players in India’s masstige derma cosmetics segment are moving aggressively to strengthen their presence through collaborative efforts, innovation, and targeted communication. The players are focusing on dermatologist-backed product offerings, scientifically developed actives, and thoughtfully crafted product portfolios to engage with the masstige derma cosmetics segment. Omnichannel distribution, including online and exclusive stores, is making their products easily accessible to the target group, pushing their adoption in urban as well as semi-urban India.
In the endeavour to stay ahead, major brands are now focused on consumer education, portfolio diversification, and regional innovation for their products. The launch of overseas skin care brands, as well as indigenous dermaceutical innovations, show a plan to achieve credibility coupled with mass market appeal. Marketing communications centered on expert results, nature, and sustainability add to the benefits, coupled with strategic expansion to strengthen a high potential category position.
Established in the year 1984 in Hyderabad, Dr. Reddy's Laboratories Ltd. is one of the major pharmaceutical companies in the country with increasing business in the dermaceutical market. The company provides various dermatology products along with Over-the-counter dermaceutical products in the skincare market. They cater to a wide age group of people.
The company, established in 1994, based in Mumbai, is the subsidiary of the international giant in the cosmetic domain, targeting the mass, masstige, and premium markets of the skin-care category. Its products include derma brands La Roche-Posay and CeraVe, targeting the broad consumer base in retail, online, and dermatologist channels.
Established in the year 2015 and based out of Mumbai, Honasa Consumer Ltd. is the parent firm of The Derma Co. and Mamaearth. The products include derma-focused creams, cleaners, and serums that specifically target the millennial and Gen Z generation.
Galderma India Pvt. Ltd. is an Indian company founded in 1981 in Mumbai. The company is known for providing dermatology-led skincare offerings that are the result of blending technology and expertise from the medical field of dermatology. Galderma is also known for providing an entire range of prescription and over-the-counter dermatology skincare offerings that tackle the issue of acne, as well as skin pigmentation and aging.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other companies operating in the market includes Glenmark Pharmaceuticals Ltd., Sebapharma GmbH & Co. KG, Piramal Pharma Limited, Hindustan Unilever Ltd., JNTL Consumer Health (India) Private Limited (Kenvue), and NAOS Skin Care India Pvt. Ltd., among others.
Explore the latest trends shaping the India Masstige Derma Cosmetics Market 2026-2035 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Download a free sample report or contact our team for customized consultation on India masstige derma cosmetics market trends 2026.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the India masstige derma cosmetics market reached an approximate value of USD 65.55 Million.
The market is projected to grow at a CAGR of 14.60% between 2026 and 2035.
The key players in the market include Galderma India Pvt. Ltd., Dr Reddy's Laboratories Ltd., L'Oréal India Pvt. Ltd., Honasa Consumer Ltd., Glenmark Pharmaceuticals Ltd., Sebapharma GmbH & Co. KG, Piramal Pharma Limited, Hindustan Unilever Ltd., JNTL Consumer Health (India) Private Limited (Kenvue), NAOS Skin Care India Pvt. Ltd., and other companies.
Key strategies driving the market include product innovation with dermatologically tested formulations, strategic partnerships and collaborations, omnichannel distribution expansion, targeted marketing and consumer education, and curated launches of international and domestic dermaceutical brands.
The major challenges the market faces include high competition from established and new players, regulatory compliance complexities, high pricing of premium derma products, limited awareness in semi-urban and rural areas, and the need for continuous innovation to meet evolving consumer preferences.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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