Diageo plc, Bacardi Limited, William Grant & Sons Limited, Brown-Forman, and Edrington, among others, are the major players in the global whiskey market.
The global whiskey market reached a value of about USD 69.24 billion in 2023. The market is projected to grow at a CAGR of 4.2% in the forecast period of 2024-2032 to reach around USD 100.34 billion by 2032. As per the analysis by Expert Market Research, the market is expected to be driven by the growing demand for and consumption of alcoholic beverages globally.
Whiskey, a distilled alcoholic beverage, is typically crafted through the fermentation of grain mash containing malted barley, rye, wheat, or corn. Enjoyed as both a rejuvenating and recreational drink, the whiskey production process involves key stages such as mashing, fermenting, blending, and bottling. Distillation, a crucial step, heightens its alcoholic content. Quality is further enhanced through ageing in charred white oak barrels. Moderate whiskey consumption is linked to health benefits like stroke prevention, improved metabolism, and heart function, and potential anticancer properties, but excessive intake poses health risks.
The global whiskey market growth is propelled by the increasing global demand for alcoholic beverages. Enjoyed as a popular recreational drink, these beverages have garnered widespread popularity among consumers worldwide.
The proliferation of whiskey distilleries worldwide, coupled with heightened production rates, is fuelling whiskey market expansion. The market growth is further bolstered by factors such as increasing disposable incomes, evolving lifestyle trends, and the swift pace of urbanisation and globalisation.
In October 2022, William Grant & Sons introduced a travel retail exclusive range of Glenfiddich whiskies known as the Perpetual Collection. Employing the 'Solera Vat' process, this technique involved continual layering of flavours by bottling only half the whisky before refilling. The range included four expressions, such as Vat 01, a 40% ABV single malt matured in Bourbon and red wine casks. Each whisky in the Perpetual Collection was characterised by perpetual motion, maintaining continuous adaptation through the Solera Vat process.
|London, United Kingdom
Diageo plc, a global leader in premium drinks encompassing spirits and beer, boasts a diverse portfolio of over 200 brands available in 180 countries. With a workforce exceeding 30,000 individuals across 135 countries, Diageo prioritises global representation and innovative thinking. Maintaining a commitment to investment and sustainability, Diageo aspires to elevate industry standards, mirroring the legacy of its predecessors by raising the bar for both people and the planet.
Bacardi Limited, the world's largest privately held international spirits company, is renowned for producing, marketing, and distributing over 200 brands and labels. The portfolio includes iconic names such as GREY GOOSE® vodka, BACARDÍ® rum, PATRÓN® tequila, and DEWAR'S® Blended Scotch whisky. With a rich history spanning over 161 years, this family-owned company employs approximately 9,000 individuals, operates in 11 countries, and showcases its diverse portfolio in more than 160 markets globally.
|Richmond, United Kingdom
William Grant & Sons, a family-owned premium spirits company founded by William Grant in 1887, continues its legacy with a vision to craft exceptional drams globally. The portfolio presents renowned brands like Glenfiddich, Grant's, and Hendrick's Gin. With operations in various countries and a dedicated team of over 2,600, the company consistently receives industry accolades. William Grant's pioneering spirit lives on, driving the company's success in the international spirits industry for 134 years.
|Kentucky, United States
For over 150 years, Brown-Forman Corporation has elevated life's moments with responsibly crafted premium beverage alcohol brands. This includes iconic names like Jack Daniel's, Gentleman Jack, Woodford Reserve, and Old Forester. With a diverse portfolio spanning whiskey, gin, rum, and more, Brown-Forman's products are enjoyed in over 170 countries. Supported by a global team of around 5,600 employees, the company continues its legacy of delivering high-quality experiences to consumers worldwide.
Edrington is dedicated to crafting exceptional ultra-premium spirits, with a focus on brands like The Macallan, Highland Park, and The Glenrothes in the single malt category. The portfolio also includes The Famous Grouse, Brugal premium rum, Noble Oak American Whiskey, and partnerships with No.3 London Dry Gin and Wyoming Whiskey. Headquartered in Scotland, Edrington operates globally, contributing 1% of pre-tax earnings to employee-chosen charities. The Robertson Trust, Edrington's principal shareholder, utilises dividends to enhance the quality of life in Scotland.
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.