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The global whiskey market reached a value of about USD 60.1 billion in 2020. The industry is further expected to grow at a CAGR of 5.2% in the forecast period of 2023-2028 to reach a value of approximately USD 77.2 billion by 2026.
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The global whiskey market is being driven by the increased popularity of alcoholic beverages and rising disposable incomes and changing lifestyle patterns, particularly in emerging nations. By product type, the market can be segregated into American, Irish, Scotch, Canadian, and other whiskeys, with Scotch whiskey accounting for the largest market share. Among different quality, the premium whiskey remains the most preferred one.
Region-wise, the Asia Pacific represents the leading whiskey market globally, accounting for a significant share in the industry. The growth of the industry in the region is driven by factors like rising living standards and inflating per capita income, in confluence with the growing demand for premium products and luxury brands in countries like India and China.
Whiskey is a distilled alcoholic beverage that is generally produced via the fermentation of grain mash of malted barley, rye, wheat, or corn. It is widely consumed as a rejuvenating and recreational drink. The process of preparing good quality whiskey include steps like mashing, fermenting, blending, and bottling. Distillation, which is also one of the most crucial steps in whiskey preparation, helps to increase its alcoholic content. The prepared whiskey is further aged in wooden barrels made up of charred white oak, which enhances its quality. Moderate whiskey consumption is considered beneficial as it is associated with preventing stroke, improving the metabolism and heart functions, and fighting against cancer cells, although, its excessive intake could lead to critical health issues.
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The global whiskey market can be broadly categorised on the basis of its type into:
On the basis of quality, the industry can be divided into:
Based on distribution channel, the industry can be segmented into:
The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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The global whiskey market is being driven by the growing demand for and consumption of alcoholic beverages globally. Such beverages are widely consumed as a recreational drink and have become extremely popular among people. The growth in the number of whiskey distilleries across the globe, and its increased production is supporting the growth of the industry. The factors like rising disposable incomes, changing lifestyle patterns, and rapid urbanisation and globalisation are aiding the whiskey market growth globally.
Moreover, the growth of the retail sector is further propelling the whiskey market. The development of online retailing portals allows consumers to make hassle-free purchases. Also, the extensive promotional activities conducted by the major players have been able to capture consumers' attention, thus, aiding the industry further.
The growing demand for premium and super-premium whiskeys in both developed and developing nations is significantly contributing to the whiskey market growth. Organic whiskey variants are manufactured using organic barley, which is further aged in virgin oak casks. Over the forecast period, constant product innovations, and a growing shift towards organic variants of whiskey are expected to boost the sales of the product.
The report gives a detailed analysis of the following key players in the global whiskey market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the whiskey market based on the Porter's five forces model along with giving a SWOT analysis.
|Scope of the Report||Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Type, Quality, Distribution Channel, Region|
|Breakup by Type||American Whisky, Irish Whisky, Scotch Whisky, Canadian Whisky, Others|
|Breakup by Quality||Premium, High-End Premium, Super Premium|
|Breakup by Distribution Channel||Off-Trade, On-Trade|
|Breakup by Region||North America, Europe, Asia Pacific, Latin America, Middle East and Africa|
|Market Dynamics||SWOT, Porter's Five Forces, Key Indicators for Price and Demand|
|Price Analysis||Historical and Forecast Price Trends- Regional|
|Competitive Landscape||Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications|
|Companies Covered||Diageo plc, Bacardi Limited, William Grant & Sons Limited, Brown-Forman, Edrington, Others|
|Report Price and Purchase Option||Explore our purchase options that are best suited to your resources and industry needs.|
|Delivery Format||Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
7 Industry Opportunities and Challenges
8 Global Whiskey Market Analysis
8.1 Key Industry Highlights
8.2 Global Whiskey Historical Market (2018-2022)
8.3 Global Whiskey Market Forecast (2023-2028)
8.4 Global Whiskey Market by Type
8.4.1 American Whiskey
126.96.36.199 Market Share
188.8.131.52 Historical Trend (2018-2022)
184.108.40.206 Forecast Trend (2023-2028)
8.4.2 Irish Whiskey
220.127.116.11 Market Share
18.104.22.168 Historical Trend (2018-2022)
22.214.171.124 Forecast Trend (2023-2028)
8.4.3 Scotch Whiskey
126.96.36.199 Market Share
188.8.131.52 Historical Trend (2018-2022)
184.108.40.206 Forecast Trend (2023-2028)
8.4.4 Canadian Whiskey
220.127.116.11 Market Share
18.104.22.168 Historical Trend (2018-2022)
22.214.171.124 Forecast Trend (2023-2028)
8.5 Global Whiskey Market by Quality
126.96.36.199 Market Share
188.8.131.52 Historical Trend (2018-2022)
184.108.40.206 Forecast Trend (2023-2028)
8.5.2 High-End Premium
220.127.116.11 Market Share
18.104.22.168 Historical Trend (2018-2022)
22.214.171.124 Forecast Trend (2023-2028)
8.5.3 Super Premium
126.96.36.199 Market Share
188.8.131.52 Historical Trend (2018-2022)
184.108.40.206 Forecast Trend (2023-2028)
8.6 Global Whiskey Market by Distribution Channel
220.127.116.11 Market Share
18.104.22.168 Historical Trend (2018-2022)
22.214.171.124 Forecast Trend (2023-2028)
126.96.36.199 Breakup by Type
188.8.131.52.1 Supermarkets and Hypermarkets
184.108.40.206.2 Discount Stores
220.127.116.11.3 Online Stores
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2018-2022)
126.96.36.199 Forecast Trend (2023-2028)
188.8.131.52 Breakup by Type
184.108.40.206.1 Restaurants and Bars
220.127.116.11.2 Liquor Stores
8.7 Global Whiskey Market by Region
8.7.1 Market Share
18.104.22.168 North America
22.214.171.124 Asia Pacific
126.96.36.199 Latin America
188.8.131.52 Middle East and Africa
9 Regional Analysis
9.1 North America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.1.3 Breakup by Country
184.108.40.206 United States of America
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
9.2.3 Breakup by Country
220.127.116.11 United Kingdom
9.3 Asia Pacific
9.3.1 Historical Trend (2018-2022)
9.3.2 Forecast Trend (2023-2028)
9.3.3 Breakup by Country
9.4 Latin America
9.4.1 Historical Trend (2018-2022)
9.4.2 Forecast Trend (2023-2028)
9.4.3 Breakup by Country
9.5 Middle East and Africa
9.5.1 Historical Trend (2018-2022)
9.5.2 Forecast Trend (2023-2028)
9.5.3 Breakup by Country
18.104.22.168 Saudi Arabia
22.214.171.124 United Arab Emirates
126.96.36.199 South Africa
10 Market Dynamics
10.1 SWOT Analysis
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyers Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Price Analysis
13 Competitive Landscape
13.1 Market Structure
13.2 Key Players’ Market Share
13.3 Company Profiles
13.3.1 Diageo plc
188.8.131.52 Company Overview
184.108.40.206 Product Portfolio
220.127.116.11 Demographic Reach and Achievements
13.3.2 Bacardi Limited
18.104.22.168 Company Overview
22.214.171.124 Product Portfolio
126.96.36.199 Demographic Reach and Achievements
13.3.3 William Grant & Sons Limited
188.8.131.52 Company Overview
184.108.40.206 Product Portfolio
220.127.116.11 Demographic Reach and Achievements
18.104.22.168 Company Overview
22.214.171.124 Product Portfolio
126.96.36.199 Demographic Reach and Achievements
188.8.131.52 Company Overview
184.108.40.206 Product Portfolio
220.127.116.11 Demographic Reach and Achievements
14 Industry Events and Developments
List of Key Figures and Tables
1. Global Whiskey Market: Key Industry Highlights, 2018 and 2028
2. Global Whiskey Market: Key Industry Highlights, 2018 and 2028
3. Global Whiskey Historical Market: Breakup by Type (USD Billion), 2018-2022
4. Global Whiskey Market Forecast: Breakup by Type (USD Billion), 2023-2028
5. Global Whiskey Historical Market: Breakup by Quality (USD Billion), 2018-2022
6. Global Whiskey Market Forecast: Breakup by Quality (USD Billion), 2023-2028
7. Global Whiskey Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2022
8. Global Whiskey Market Forecast: Breakup by Distribution Channel (USD Billion), 2023-2028
9. Global Whiskey Historical Market: Breakup by Region (USD Billion), 2018-2022
10. Global Whiskey Market Forecast: Breakup by Region (USD Billion), 2023-2028
11. North America Whiskey Historical Market: Breakup by Country (USD Billion), 2018-2022
12. North America Whiskey Market Forecast: Breakup by Country (USD Billion), 2023-2028
13. Europe Whiskey Historical Market: Breakup by Country (USD Billion), 2018-2022
14. Europe Whiskey Market Forecast: Breakup by Country (USD Billion), 2023-2028
15. Asia Pacific Whiskey Historical Market: Breakup by Country (USD Billion), 2018-2022
16. Asia Pacific Whiskey Market Forecast: Breakup by Country (USD Billion), 2023-2028
17. Latin America Whiskey Historical Market: Breakup by Country (USD Billion), 2018-2022
18. Latin America Whiskey Market Forecast: Breakup by Country (USD Billion), 2023-2028
19. Middle East and Africa Whiskey Historical Market: Breakup by Country (USD Billion), 2018-2022
20. Middle East and Africa Whiskey Market Forecast: Breakup by Country (USD Billion), 2023-2028
21. Global Whiskey Market Structure
In 2020, the global whiskey market attained a value of nearly USD 60.1 billion.
The market is projected to grow at a CAGR of 5.2% between 2021 and 2026.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach about USD 77.2 billion by 2026.
The major drivers of the industry, such product marketing, growing consumption of alcoholic beverages, rising disposable incomes, increasing population, improving living standards, and thriving retail sector, are expected to aid the market growth.
The key market trends guiding the growth of the whiskey market include the growing demand for luxury brands, the launch of organic whiskey variants, and new product innovations.
The major regions in the industry are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with the Asia Pacific accounting for the largest share in the market.
Scotch whiskey is the leading type in the industry.
Premium whiskeys are the most popular quality-type in the industry.
The major distribution channels for the product include off-trade and on-trade segments.
The major players in the industry are Diageo plc, Bacardi Limited, William Grant & Sons Limited, Brown-Forman, and Edrington, among others.
The global whiskey market attained a value of USD 60.1 billion in 2020, driven by the growing consumer preference for alcoholic beverages, growing expenditure by manufacturers on product-advertising, and inflating consumer disposable incomes. Aided by the launch of organic whiskey variants, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 5.2%. The whiskey market is projected to reach USD 77.2 billion by 2026.
EMR's meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its types, Scotch whiskey accounts for the largest market share. On the basis of quality, premium whiskeys dominate the global industry. On the basis of distribution channels, the industry is divided into off-trade and on-trade segments. The major regional markets for whiskey are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with the Asia Pacific accounting for the largest share of the market. The key players in the above market include Diageo plc, Bacardi Limited, William Grant & Sons Limited, Brown-Forman, and Edrington, among others.
EMR's research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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