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Global Whiskey Market: By Type: American Whisky, Irish Whisky, Scotch Whisky, Canadian Whisky, Others; By Quality: Premium, High-End Premium, Super Premium; By Distribution Channel; Regional Analysis; Historical Market and Forecast (2015-2025); Market Dynamics; Competitive Landscape; Industry Events and Developments

Global Whiskey Market Outlook

The global whiskey market reached a value of about USD 60.1 billion in 2019. The industry is further expected to grow at a CAGR of 5.2% in the forecast period of 2020-2025 to reach a value of approximately USD 77.2 billion by 2025. 

The global whiskey market is being driven by the increased popularity of alcoholic beverages and rising disposable incomes and changing lifestyle patterns, particularly in emerging nations. By product type, the market can be segregated into American, Irish, Scotch, Canadian, and other whiskeys, with Scotch whiskey accounting for the largest market share. Among different quality, the premium whiskey remains the most preferred one.  

Region-wise, the Asia Pacific represents the leading whiskey market globally, accounting for a significant share in the industry. The growth of the industry in the region is driven by factors like rising living standards and inflating per capita income, in confluence with the growing demand for premium products and luxury brands in countries like India and China. 

 

Properties and Applications

Whiskey is a distilled alcoholic beverage that is generally produced via the fermentation of grain mash of malted barley, rye, wheat, or corn. It is widely consumed as a rejuvenating and recreational drink. The process of preparing good quality whiskey include steps like mashing, fermenting, blending, and bottling. Distillation, which is also one of the most crucial steps in whiskey preparation, helps to increase its alcoholic content. The prepared whiskey is further aged in wooden barrels made up of charred white oak, which enhances its quality. Moderate whiskey consumption is considered beneficial as it is associated with preventing stroke, improving the metabolism and heart functions, and fighting against cancer cells, although, its excessive intake could lead to critical health issues.

The global whiskey market can be broadly categorised on the basis of its type into:

  • American 
  • Irish 
  • Scotch 
  • Canadian 
  • Others 

On the basis of quality, the industry can be divided into:

  • Premium
  • High-End Premium 
  • Super Premium

Based on distribution channel, the industry can be segmented into:

  • Off-Trade 
  • On-Trade 

The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Market Analysis

The global whiskey market is being driven by the growing demand for and consumption of alcoholic beverages globally. Such beverages are widely consumed as a recreational drink and have become extremely popular among people. The growth in the number of whiskey distilleries across the globe, and its increased production is supporting the growth of the industry. The factors like rising disposable incomes, changing lifestyle patterns, and rapid urbanisation and globalisation are aiding the whiskey market growth globally. 

Moreover, the growth of the retail sector is further propelling the whiskey market. The development of online retailing portals allows consumers to make hassle-free purchases. Also, the extensive promotional activities conducted by the major players have been able to capture consumers' attention, thus, aiding the industry further. 

The growing demand for premium and super-premium whiskeys in both developed and developing nations is significantly contributing to the whiskey market growth. Organic whiskey variants are manufactured using organic barley, which is further aged in virgin oak casks. Over the forecast period, constant product innovations, and a growing shift towards organic variants of whiskey are expected to boost the sales of the product. 

 

Competitive Landscape

The report gives a detailed analysis of the following key players in the global whiskey market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Diageo plc
  • Bacardi Limited
  • William Grant & Sons Limited    
  • Brown-Forman
  • Edrington
  • Others

The comprehensive EMR report provides an in-depth assessment of the whiskey market based on the Porter's five forces model along with giving a SWOT analysis.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Whiskey Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Whiskey Historical Market (2015-2019) 
    8.3    Global Whiskey Market Forecast (2020-2025)
    8.4    Global Whiskey Market by Type
        8.4.1    American Whisky    
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2015-2019)
            8.4.1.3    Forecast Trend (2020-2025)
        8.4.2    Irish Whisky  
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2015-2019)
            8.4.2.3    Forecast Trend (2020-2025)
        8.4.3    Scotch Whisky
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2015-2019)
            8.4.3.3    Forecast Trend (2020-2025)
        8.4.4    Canadian Whisky
            8.4.4.1    Market Share
            8.4.4.2    Historical Trend (2015-2019)
            8.4.4.3    Forecast Trend (2020-2025)
        8.4.5    Others
    8.5    Global Whiskey Market by Quality
        8.5.1    Premium   
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2015-2019)
            8.5.1.3    Forecast Trend (2020-2025)
        8.5.2    High-End Premium
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2015-2019)
            8.5.2.3    Forecast Trend (2020-2025)
        8.5.3    Super Premium
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2015-2019)
            8.5.3.3    Forecast Trend (2020-2025)
    8.6    Global Whiskey Market by Distribution Channel
        8.6.1    Off-Trade
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2015-2019)
            8.6.1.3    Forecast Trend (2020-2025)
            8.6.1.4    Breakup by Type
                8.6.1.4.1    Supermarkets and Hypermarkets
                8.6.1.4.2    Discount Stores   
                8.6.1.4.3    Online Stores
                8.6.1.4.4    Others
        8.6.2    On-Trade
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2015-2019)
            8.6.2.3    Forecast Trend (2020-2025)
            8.6.2.4    Breakup by Type
                8.6.2.4.1    Restaurants and Bars
                8.6.2.4.2    Liquor Stores    
                8.6.2.4.3    Others
    8.7    Global Whiskey Market by Region
        8.7.1    Market Share
            8.7.1.1    North America
            8.7.1.2    Europe
            8.7.1.3    Asia Pacific
            8.7.1.4    Latin America
            8.7.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2015-2019)
        9.1.2    Forecast Trend (2020-2025)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2015-2019)
        9.2.2    Forecast Trend (2020-2025)
        9.2.3    Breakup by Country
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2015-2019)
        9.3.2    Forecast Trend (2020-2025)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2015-2019)
        9.4.2    Forecast Trend (2020-2025)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2015-2019)
        9.5.2    Forecast Trend (2020-2025)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyers Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Value Chain Analysis
12    Price Analysis
13    Competitive Landscape

    13.1    Market Structure
    13.2    Key Players’ Market Share
    13.3    Company Profiles
        13.3.1    Diageo plc
            13.3.1.1    Company Overview
            13.3.1.2    Product Portfolio
            13.3.1.3    Demographic Reach and Achievements
            13.3.1.4    Certifications
        13.3.2    Bacardi Limited
            13.3.2.1    Company Overview
            13.3.2.2    Product Portfolio
            13.3.2.3    Demographic Reach and Achievements
            13.3.2.4    Certifications
        13.3.3    William Grant & Sons Limited    
            13.3.3.1    Company Overview
            13.3.3.2    Product Portfolio
            13.3.3.3    Demographic Reach and Achievements
            13.3.3.4    Certifications
        13.3.4    Brown-Forman
            13.3.4.1    Company Overview
            13.3.4.2    Product Portfolio
            13.3.4.3    Demographic Reach and Achievements
            13.3.4.4    Certifications
        13.3.5    Edrington
            13.3.5.1    Company Overview
            13.3.5.2    Product Portfolio
            13.3.5.3    Demographic Reach and Achievements
            13.3.5.4    Certifications
        13.3.6    Others
14    Industry Events and Developments


List of Figures and Tables

1.    Global Whiskey Market: Key Industry Highlights, 2015 and 2025
2.    Global Whiskey Market: Key Industry Highlights, 2015 and 2025
3.    Global Whiskey Historical Market: Breakup by Type (USD Billion), 2015-2019
4.    Global Whiskey Market Forecast: Breakup by Type (USD Billion), 2020-2025
5.    Global Whiskey Historical Market: Breakup by Quality (USD Billion), 2015-2019
6.    Global Whiskey Market Forecast: Breakup by Quality (USD Billion), 2020-2025
7.    Global Whiskey Historical Market: Breakup by Distribution Channel (USD Billion), 2015-2019
8.    Global Whiskey Market Forecast: Breakup by Distribution Channel (USD Billion), 2020-2025
9.    Global Whiskey Historical Market: Breakup by Region (USD Billion), 2015-2019
10.    Global Whiskey Market Forecast: Breakup by Region (USD Billion), 2020-2025
11.    North America Whiskey Historical Market: Breakup by Country (USD Billion), 2015-2019
12.    North America Whiskey Market Forecast: Breakup by Country (USD Billion), 2020-2025
13.    Europe Whiskey Historical Market: Breakup by Country (USD Billion), 2015-2019
14.    Europe Whiskey Market Forecast: Breakup by Country (USD Billion), 2020-2025
15.    Asia Pacific Whiskey Historical Market: Breakup by Country (USD Billion), 2015-2019
16.    Asia Pacific Whiskey Market Forecast: Breakup by Country (USD Billion), 2020-2025
17.    Latin America Whiskey Historical Market: Breakup by Country (USD Billion), 2015-2019
18.    Latin America Whiskey Market Forecast: Breakup by Country (USD Billion), 2020-2025
19.    Middle East and Africa Whiskey Historical Market: Breakup by Country (USD Billion), 2015-2019
20.    Middle East and Africa Whiskey Market Forecast: Breakup by Country (USD Billion), 2020-2025
21.    Global Whiskey Market Structure

Key Questions Answered in the Report

In 2019, the global whiskey market attained a value of nearly USD 60.1 billion. 

The market is projected to grow at a CAGR of 5.2% between 2020 and 2025.

The market is estimated to witness a healthy growth in the forecast period of 2020-2025 to reach about USD 77.2 billion by 2025. 

The major drivers of the industry, such product marketing, growing consumption of alcoholic beverages, rising disposable incomes, increasing population, improving living standards, and thriving retail sector, are expected to aid the market growth.

The key market trends guiding the growth of the whiskey market include the growing demand for luxury brands, the launch of organic whiskey variants, and new product innovations.

The major regions in the industry are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with the Asia Pacific accounting for the largest share in the market. 

Scotch whiskey is the leading type in the industry.

Premium whiskeys are the most popular quality-type in the industry.  

The major distribution channels for the product include off-trade and on-trade segments. 

The major players in the industry are Diageo plc, Bacardi Limited, William Grant & Sons Limited, Brown-Forman, and Edrington, among others.

Analyst Review

The global whiskey market attained a value of USD 60.1 billion in 2019, driven by the growing consumer preference for alcoholic beverages, growing expenditure by manufacturers on product-advertising, and inflating consumer disposable incomes. Aided by the launch of organic whiskey variants, the market is expected to witness a further growth in the forecast period of 2020-2025, growing at a CAGR of 5.2%. The whiskey market is projected to reach USD 77.2 billion by 2025. 

EMR's meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its types, Scotch whiskey accounts for the largest market share. On the basis of quality, premium whiskeys dominate the global industry. On the basis of distribution channels, the industry is divided into off-trade and on-trade segments. The major regional markets for whiskey are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with the Asia Pacific accounting for the largest share of the market. The key players in the above market include Diageo plc, Bacardi Limited, William Grant & Sons Limited, Brown-Forman, and Edrington, among others.

EMR's research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition. 

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