MakeMyTrip is India’s Most Preferred Travel App

In a recent survey conducted be Expert Market research, on the travel platform preferences of its consumers, Makemy trip emerged as the one dominating this arena, being the choice of 54.02% of the respondents. It has risen above the competition amongst other apps and travel agencies due to the ease of convenience being offered at a nominal cost.

In the tourism industry, where large travel agencies once dominated the market, online travel apps are now reshaping this choice.  People now prefer to plan their entire travel on their fingertips, with the ease of at home convenience.

Travel Platforms Preferred by Users

A recent study conducted by Expert Market Research Pan India demonstrates this shift in consumer preferences, with data shining light on which platform do they prefer the best to plan their tour.

Based on the findings of this study, Makemy trip turned out to be the most preferred travel platform for Indian consumers. The main aim of the study was to understand consumer preferences when planning a trip, factors and behavioral patterns affecting travel decisions of people across the country. To summarize, the findings indicated that Makemy trip is used by 54.02% of the respondents, making it the number 1 travel website, and other apps, such as Yatra and Cleartrip, constitute of 18.39% of the total share. These travel supporting apps emerged as the dominators in the market, with travel agencies being preferred by just 8.05 % of the consumers. 

The success of Makemy trip resides in the wide variety of options they offer on their app, the user-friendly interface. It provides a comprehensive solution, allowing users to book flights, hotels, and holiday packages with just a few clicks, all in one convenient place. Makemy trip was one of the initial players in the Indian market, which demanded an option of opting for online travel solutions. This early entry provided the company with a significant first-mover advantage.

Travel Platforms Preferred By Gen Z

The study illustrates how digitalization has led to this shift to travel apps, which allows travellers to pay for their tickets, hotel bookings via the facility of online payments. People have moved beyond the notion of visiting a travel agency for planning, as everything can now be easily booked online without the need for a travel agent or additional fees. There has been an increase in demand for convenience, cost-effectiveness, and personalized travel planning that these online platforms provide.

Furthermore, the study offers strategic insights to help devise targeted marketing efforts by the company. They must analyse the total expenditure individuals are willing to spend on a single trip, enabling the company to create tailored offers and discounts. Companies in the travel industry must adapt to this trend by enhancing their digital offerings and customer experiences to remain competitive and offer the best value for money option to it sconsumers, attracting a large audience.