Top Factors Behind Growing Food Delivery App Demand

Expert Market Research consumer intelligence survey of over 50,000 respondents reveals why Indians prefer food delivery apps: convenience (28.21%), timesaving (21.15%), variety of options (20.51%), and avoiding cooking (14.10%). These factors highlight the importance of efficiency, diverse choices, and hassle-free dining in modern lifestyles.

In the fast-paced and competitive landscape of India’s food delivery market, a recent survey conducted by Expert Market Research has shed light on the various reasonings behind consumer choices when using food delivery services. Our consumer intelligence survey responses from over 50,000 individuals across India gives a detailed breakdown of why consumers prefer ordering food rather than cooking at home or dining out.

Convenience Drives Food Delivery App Popularity In India

There is a significant demand for hassle-free dining solutions that fit easily into the busy lifestyles of modern consumers. The responses are somewhat divided indicating that consumers have more than one factor in mind when it comes to order food online. Accounting for 28.21% of respondents are people opting for convenience as the key factor. It is closely followed by how much time they are saving by ordering with a simple click with 21.15%. A notable 20.51% value the variety of options available varying from shahi paneer to idli to Italian pasta. 14.10% aim to avoid cooking altogether to save the hassle that comes after cooking like cleaning and drying.

Food delivery apps have revolutionized the dining experience by catering adeptly to consumer preferences, focusing on convenience, time efficiency, variety, and quality. Swiggy offers a concierge service called Genie, which allows users to get anything delivered, not just food, while Zomato has introduced Hyperpure, a service that supplies high-quality ingredients directly to partner restaurants. Swiggy Pop provides curated single-serve meals from various restaurants, and Zomato Collections offers curated lists of the best places for specific cuisines or dietary preferences. These platforms offer unparalleled convenience, allowing users to order meals seamlessly via smartphones, thus eliminating the need to travel or wait. This is particularly appealing in fast-paced urban environments where time is a premium.

How Food Delivery Apps Cater To Indian Lifestyles

Our expert customer insights study further looks into the several key patterns of consumer behaviour in the food delivery market. It examines how cost factor and a psychological sense of saving with promotions and discounts impact buyer decisions. The study also shines light on the strategies that new entrants can adopt and how that can attract and retain customers in the long run. Additionally, it explores the broader motivations behind using food delivery services, from the need for convenience and timesaving to the desire for variety and quality in food options. By understanding these patterns, food delivery companies can tailor their services and marketing strategies to better meet the needs and preferences of their target audience, ensuring they remain competitive in a rapidly evolving market.