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India Online Food Delivery Market: By Cuisine: Fast Food, Indian, Chinese, Italian, Others; By Platform: Website, Mobile Application; By Delivery Type; By Payment Method: Online, Cash on Delivery; By Cities; Historical Market and Forecast (2016-2026); SWOT Analysis; Competitive Landscape; Industry Events and Developments

India Online Food Delivery Market Outlook

The India online food delivery market attained a value of nearly USD 2,926 million in 2020. In the past three years, the industry has shown a year on year growth of 100%. The industry growth is highly fluctuating and is dependent on investments. It is expected to witness a robust growth in the coming few years.

 

India Online Food Delivery Market

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The online food delivery industry is one of the fastest-growing segments in the Indian e-commerce industry. Bengaluru is the largest regional market in the Indian online food delivery industry. The city accounts for almost 30% of the industry. It is followed by Delhi- NCR, Mumbai, and Hyderabad. Mobile applications were the leading way to access the online food delivery platforms in 2020, while online prepaid methods accounted for nearly 80% of the payments. The service in India is dominated by platform-to-customer delivery type where food is delivered by the platform’s own delivery executives, thus, creating a more reliable and accountable service. Platform-to-consumer delivery type accounts for nearly three-fourths of the market.

The industry is dominated by Swiggy and Zomato. The two giants of the food delivery industry in India represent over 65% of the industry.  The growth of the two companies is greatly aided by the expansion of their own delivery fleets. Zomato increased its fleet to 74,000 delivery agents as of October 2018, with nearly 86% of the orders being fulfilled by Zomato’s logistics team, a growth from the 26% self-delivery rate in January 2018. Swiggy had over 90,000 delivery agents as of October 2018. The two companies are expanding their businesses to smaller towns and cities, with both of them adding a market every one or two days. They are both seeking to raise fresh funds in 2020 to maintain their dominant positions in a highly competitive market, with Swiggy raising USD 1 billion in December 2018.

 

Properties and Applications

Online food ordering is the simple and convenient way of ordering food, either through a restaurant or a fast-food chain’s own website or mobile application or through a website or app offering options for food delivery across multiple restaurants. Cuisines like fast food, Indian, Chinese, and Italian, among others are available in the platforms.

 

India Online Food Delivery Market By Cuisine

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According to delivery services, the industry can be divided into restaurant-to-consumer and platform-to-consumer delivery services. By food ordering method, it can be bifurcated into:

  • Mobile Application
  • Website

Online prepaid and cash on delivery are the two payment options generally available on the platforms. The regional markets in the online food delivery industry in India are Bangalore, Delhi-NCR, Mumbai, Hyderabad, and Pune, among others.

 

India Online Food Delivery Market By Region

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Market Analysis

The rapid rise in the number of smartphone users in the country with the availability of affordable option is expanding the consumer base of the online food delivery industry in India. The rising penetration of internet due to cheaper data rates is also aiding the market. With the major players expanding away from their traditional metro bases to smaller town and cities, the industry is being further propelled forward. The industry is finding impetus for its growth in the tier-2 and 3 cities in the introduction and expansion of delivery-only kitchen in places with limited restaurant and cuisine options. The increase in marketing campaigns by the leading players is also aiding the industry. The industry is being driven by the incentives offered by the platforms like discounts and memberships, which are attracting more consumers to these online delivery platforms. The increased funding received by the industry along with the rise in the self-owned delivery fleet by the major players, is providing further impetus for the industry growth.

The industry is being driven by the growing number of busy white-collar worker who are increasingly looking for convenient and quick meals. With a growing number of women joining workplaces and increasing prevalence of double-income families who prefer eating-out frequently, the online food market in India is being further propelled forward. The growth in the economy, along with an increase in the household income is likely to drive the market in the coming years with consumers spending most on food, household, transport, and communication segments. The rise in the population of the younger population with higher disposable incomes will provide further impetus to the industry growth as they define the food consumption patterns.

 

Competitive Landscape

December 2018- Zomato acquired the Lucknow-based startup, TechEagle Innovations, which works on drones, to explore its delivery expansion to drone-based food delivery in India.

December 2018- Swiggy, the online food delivery giant in India, has joined the coveted ‘unicorn’ club by raising fresh capital worth USD 1 billion from its investor, Naspers Ltd along with China’s Tencent Holdings Ltd.

February 2020- Zomato received funding worth USD 39.74 million from a US investor, Glade Brook Capital Partners.

The report provides a detailed analysis of the following key players in the online food delivery market in India, covering their market share, capacity, and latest developments like mergers, acquisitions and investments, capacity expansions, and plant turnarounds:

  • Swiggy 
  • Zomato
  • Foodpanda
  • Uber Eats
  • InnerChef
  • Fresh Menu
  • Domino’s
  • Pizza Hut
  • Faasos
  • KFC

The comprehensive EMR report looks in-depth into the industry and assesses the market based on a SWOT analysis and an analysis of the Porter’s Five Forces model.

 

REPORT FEATURES DETAILS
Base Year 2020
Historical Period 2016-2020
Forecast Period 2021-2026
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Cuisine, Platform, Delivery Type, Payment Method, City
Breakup by Cuisine Fast Food, Indian, Chinese, Italian, Others
Breakup by Platform Website, Mobile Application
Breakup by Delivery Type Restaurant-to-Consumer Delivery, Platform-to-Consumer Delivery
Breakup by Payment Method Online, Cash on Delivery
Breakup by City Bangalore, Delhi-NCR, Mumbai, Hyderabad, Pune, Others
Market Dynamics SWOT, Porter's Five Forces, EMR’s Key Indicators for Price and Demand
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered Swiggy, Zomato, Foodpanda, Uber Eats, InnerChef, Fresh Menu, Domino’s, Pizza Hut, Faasos, KFC
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Research Methodology
3    Executive Summary

    3.1    Market Overview
    3.2    Key Demand Drivers
    3.3    Key Players
    3.4    Supply Market Changes
4    India Online Food Delivery Market Overview
    4.1    India Online Food Delivery Market Analysis

        4.1.1    Figure: India Online Food Delivery Historical Market (2016-2020) & Forecast (2021-2026)
        4.1.2    Chart: India Online Food Delivery Market Breakup by Cuisine
            4.1.2.1    Fast Food
            4.1.2.2    Indian
            4.1.2.3    Chinese
            4.1.2.4    Italian
            4.1.2.5    Others
        4.1.3    Figure: India Online Food Delivery Market Breakup by Cuisine: Historical Market (2016-2020) & Forecast (2021-2026)
            4.1.3.1    Fast Food
            4.1.3.2    Indian
            4.1.3.3    Chinese
            4.1.3.4    Italian
            4.1.3.5    Others
        4.1.4    Chart: India Online Food Delivery Market Breakup by Platform
            4.1.4.1    Website
            4.1.4.2    Mobile Application 
        4.1.5    Figure: India Online Food Delivery Market Breakup by Platform: Historical Market (2016-2020) & Forecast (2021-2026)
            4.1.5.1    Website
            4.1.5.2    Mobile Application
        4.1.6    Chart: India Online Food Delivery Market Breakup by Delivery Type
            4.1.6.1    Restaurant-to-Consumer Delivery
            4.1.6.2    Platform-to-Consumer Delivery
        4.1.7    Figure: India Online Food Delivery Market Breakup by Delivery Type: Historical Market (2016-2020) & Forecast (2021-2026)
            4.1.7.1    Restaurant-to-Consumer Delivery
            4.1.7.2    Platform-to-Consumer Delivery
        4.1.8    Chart: India Online Food Delivery Market Breakup by Payment Method
            4.1.8.1    Online
            4.1.8.2    Cash on Delivery
        4.1.9    Figure: India Online Food Delivery Market Breakup by Payment Method: Historical Market (2016-2020) & Forecast (2021-2026)
            4.1.9.1    Online
            4.1.9.2    Cash on Delivery
        4.1.10    Chart: India Online Food Delivery Market Breakup by Cities
            4.1.10.1    Bangalore
            4.1.10.2    Delhi-NCR
            4.1.10.3    Mumbai
            4.1.10.4    Hyderabad
            4.1.10.5    Pune
            4.1.10.6    Others
    4.2    SWOT Analysis
        4.2.1    Overview
        4.2.2    Strengths
        4.2.3    Weaknesses 
        4.2.4    Opportunities
        4.2.5    Threats
    4.3    Value Chain Analysis
    4.4    Porter’s Five Forces Analysis

        4.4.1    Overview
        4.4.2    Buyer’s Power
        4.4.3    Supplier’s Power
        4.4.4    New Entrants
        4.4.5    Degree of Rivalry
        4.4.6    Substitutes
5    Cost Analysis
6    Competitive Landscape & Supplier Analysis

    6.1    Swiggy 
    6.2    Zomato
    6.3    Foodpanda
    6.4    Uber Eats
    6.5    InnerChef
    6.6    Fresh Menu
    6.7    Domino’s
    6.8    Pizza Hut
    6.9    Faasos
    6.10    KFC
7    Industry Events and Developments

Key Questions Answered in the Report

In 2020, the India online food delivery market attained a value of nearly USD 2,926 million.

The major drivers of the industry, such as the rapid rise in the number of smartphone, availability of affordable option, rising expansion to cover beyond the metropolitan cities, increasing marketing campaigns, rising population of the younger population with higher disposable incomes are expected to aid the market growth.

The key market trends guiding the growth of the market include the growing number of women joining workplaces and increasing prevalence of double-income families who prefer eating-out frequently.

The major regions in the industry are Bangalore, Delhi-NCR, Mumbai, Hyderabad, and Pune, among others.

The major cuisines in the industry are fast food, Indian, Chinese, and Italian, among others.

The leading platforms of the industry are website and mobile application.

The major delivery types of the product in the market are restaurant-to-consumer and platform-to-consumer delivery services.

The significant payment methods of the product are online and cash on delivery.

The major players in the industry are Swiggy, Zomato, Foodpanda, Uber Eats, InnerChef, Fresh Menu, Domino’s, Pizza Hut, Faasos, and KFC.

Analyst Review

The India online food delivery market attained a value of USD 2,926 million in 2020, driven by the rising prevalence of smartphones in the country. Aided by the growing number of women joining workplaces, the market is expected to witness a further growth in the forecast period of 2021-2026.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its cuisines, the market can be segmented into fast food, Indian, Chinese, and Italian, among others. On the basis of platforms, the industry is bifurcated into website and mobile application.  On the basis of delivery types, the industry is divided into restaurant-to-consumer and platform-to-consumer delivery services. On the basis of payment methods, the industry is bifurcated into online and cash on delivery. The major regional markets for India online food delivery are Bangalore, Delhi-NCR, Mumbai, Hyderabad, and Pune, among others. The key players in the above market include Swiggy, Zomato, Foodpanda, Uber Eats, InnerChef, Fresh Menu, Domino’s, Pizza Hut, Faasos, and KFC.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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