The India online food delivery market attained a value of nearly USD 1540 million in 2018. In the past three years, the industry has shown a year on year growth of 100%. The industry growth is highly fluctuating and is dependent on investments. It is expected to witness a robust growth in the coming few years.
The online food delivery industry is one of the fastest-growing segments in the Indian e-commerce industry. Bengaluru is the largest regional market in the Indian online food delivery industry. The city accounts for almost 30% of the industry. It is followed by Delhi- NCR, Mumbai, and Hyderabad. Mobile applications were the leading way to access the online food delivery platforms in 2018, while online prepaid methods accounted for nearly 80% of the payments. The service in India is dominated by platform-to-customer delivery type where food is delivered by the platform’s own delivery executives, thus, creating a more reliable and accountable service. Platform-to-consumer delivery type accounts for nearly three-fourths of the market.
The industry is dominated by Swiggy and Zomato. The two giants of the food delivery industry in India represent over 65% of the industry. The growth of the two companies is greatly aided by the expansion of their own delivery fleets. Zomato increased its fleet to 74,000 delivery agents as of October 2018, with nearly 86% of the orders being fulfilled by Zomato’s logistics team, a growth from the 26% self-delivery rate in January 2018. Swiggy had over 90,000 delivery agents as of October 2018. The two companies are expanding their businesses to smaller towns and cities, with both of them adding a market every one or two days. They are both seeking to raise fresh funds in 2019 to maintain their dominant positions in a highly competitive market, with Swiggy raising USD 1 billion in December 2018.
Properties and Applications
Online food ordering is the simple and convenient way of ordering food, either through a restaurant or a fast-food chain’s own website or mobile application or through a website or app offering options for food delivery across multiple restaurants. Cuisines like fast food, Indian, Chinese, and Italian, among others are available in the platforms.
According to delivery services, the industry can be divided into restaurant-to-consumer and platform-to-consumer delivery services. By food ordering method, it can be bifurcated into:
Online prepaid and cash on delivery are the two payment options generally available on the platforms. The regional markets in the online food delivery industry in India are Bangalore, Delhi-NCR, Mumbai, Hyderabad, and Pune, among others.
The rapid rise in the number of smartphone users in the country with the availability of affordable option is expanding the consumer base of the online food delivery industry in India. The rising penetration of internet due to cheaper data rates is also aiding the market. With the major players expanding away from their traditional metro bases to smaller town and cities, the industry is being further propelled forward. The industry is finding impetus for its growth in the tier-2 and 3 cities in the introduction and expansion of delivery-only kitchen in places with limited restaurant and cuisine options. The increase in marketing campaigns by the leading players is also aiding the industry. The industry is being driven by the incentives offered by the platforms like discounts and memberships, which are attracting more consumers to these online delivery platforms. The increased funding received by the industry along with the rise in the self-owned delivery fleet by the major players, is providing further impetus for the industry growth.
The industry is being driven by the growing number of busy white-collar worker who are increasingly looking for convenient and quick meals. With a growing number of women joining workplaces and increasing prevalence of double-income families who prefer eating-out frequently, the online food market in India is being further propelled forward. The growth in the economy, along with an increase in the household income is likely to drive the market in the coming years with consumers spending most on food, household, transport, and communication segments. The rise in the population of the younger population with higher disposable incomes will provide further impetus to the industry growth as they define the food consumption patterns.
December 2018- Zomato acquired the Lucknow-based startup, TechEagle Innovations, which works on drones, to explore its delivery expansion to drone-based food delivery in India.
December 2018- Swiggy, the online food delivery giant in India, has joined the coveted ‘unicorn’ club by raising fresh capital worth USD 1 billion from its investor, Naspers Ltd along with China’s Tencent Holdings Ltd.
February 2019- Zomato received funding worth USD 39.74 million from a US investor, Glade Brook Capital Partners.
The report provides a detailed analysis of the following key players in the online food delivery market in India, covering their market share, capacity, and latest developments like mergers, acquisitions and investments, capacity expansions, and plant turnarounds:
The comprehensive EMR report looks in-depth into the industry and assesses the market based on a SWOT analysis and an analysis of the Porter’s Five Forces model.
2 Research Methodology
3 Executive Summary
3.1 Market Overview
3.2 Key Demand Drivers
3.3 Key Players
3.4 Supply Market Changes
4 India Online Food Delivery Market Overview
4.1 India Online Food Delivery Market Analysis
4.1.1 Figure: India Online Food Delivery Historical Market (2014-2018) & Forecast (2019-2024)
4.1.2 Chart: India Online Food Delivery Market Breakup by Cuisine
18.104.22.168 Fast Food
4.1.3 Figure: India Online Food Delivery Market Breakup by Cuisine: Historical Market (2014-2018) & Forecast (2019-2024)
22.214.171.124 Fast Food
4.1.4 Chart: India Online Food Delivery Market Breakup by Platform
126.96.36.199 Mobile Application
4.1.5 Figure: India Online Food Delivery Market Breakup by Platform: Historical Market (2014-2018) & Forecast (2019-2024)
188.8.131.52 Mobile Application
4.1.6 Chart: India Online Food Delivery Market Breakup by Delivery Type
184.108.40.206 Restaurant-to-Consumer Delivery
220.127.116.11 Platform-to-Consumer Delivery
4.1.7 Figure: India Online Food Delivery Market Breakup by Delivery Type: Historical Market (2014-2018) & Forecast (2019-2024)
18.104.22.168 Restaurant-to-Consumer Delivery
22.214.171.124 Platform-to-Consumer Delivery
4.1.8 Chart: India Online Food Delivery Market Breakup by Payment Method
126.96.36.199 Cash on Delivery
4.1.9 Figure: India Online Food Delivery Market Breakup by Payment Method: Historical Market (2014-2018) & Forecast (2019-2024)
188.8.131.52 Cash on Delivery
4.1.10 Chart: India Online Food Delivery Market Breakup by Cities
4.2 SWOT Analysis
4.3 Value Chain Analysis
4.4 Porter’s Five Forces Analysis
4.4.2 Buyer’s Power
4.4.3 Supplier’s Power
4.4.4 New Entrants
4.4.5 Degree of Rivalry
5 Cost Analysis
6 Competitive Landscape & Supplier Analysis
6.4 Uber Eats
6.6 Fresh Menu
6.8 Pizza Hut
7 Events and Developments
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