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India Online Food Delivery Market: By Cuisine: Fast Food, Indian, Chinese, Italian, Others; By Platform: Website, Mobile Application; By Platform: Website, Others; By Delivery Type; By Payment Method; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics; Competitive Landscape; Industry Events and Developments

India Online Food Delivery Market Outlook

The India online food delivery market attained a value of nearly USD 2,926 million in 2020. In the past three years, the industry has shown a year on year growth of 100%. The industry growth is highly fluctuating and is dependent on investments. It is expected to witness a robust growth in the coming few years.

 

India Online Food Delivery Market

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The online food delivery industry is one of the fastest-growing segments in the Indian e-commerce industry. Bengaluru is the largest regional market in the Indian online food delivery industry. The city accounts for almost 30% of the industry. It is followed by Delhi- NCR, Mumbai, and Hyderabad. Mobile applications were the leading way to access the online food delivery platforms in 2020, while online prepaid methods accounted for nearly 80% of the payments. The service in India is dominated by platform-to-customer delivery type where food is delivered by the platform’s own delivery executives, thus, creating a more reliable and accountable service. Platform-to-consumer delivery type accounts for nearly three-fourths of the market.

The industry is dominated by Swiggy and Zomato. The two giants of the food delivery industry in India represent over 65% of the industry.  The growth of the two companies is greatly aided by the expansion of their own delivery fleets. Zomato increased its fleet to 74,000 delivery agents as of October 2018, with nearly 86% of the orders being fulfilled by Zomato’s logistics team, a growth from the 26% self-delivery rate in January 2018. Swiggy had over 90,000 delivery agents as of October 2018. The two companies are expanding their businesses to smaller towns and cities, with both of them adding a market every one or two days. They are both seeking to raise fresh funds in 2020 to maintain their dominant positions in a highly competitive market, with Swiggy raising USD 1 billion in December 2018.

 

Market Segmentation

Online food ordering is the simple and convenient way of ordering food, either through a restaurant or a fast-food chain’s own website or mobile application or through a website or app offering options for food delivery across multiple restaurants. Cuisines like fast food, Indian, Chinese, and Italian, among others are available in the platforms.

 

India Online Food Delivery Market By Cuisine

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According to delivery services, the industry can be divided into restaurant-to-consumer and platform-to-consumer delivery services. By food ordering method, it can be bifurcated into:

  • Mobile Application
  • Website

Online prepaid and cash on delivery are the two payment options generally available on the platforms. The regional markets in the online food delivery industry in India are Bangalore, Delhi-NCR, Mumbai, Hyderabad, and Pune, among others.

 

India Online Food Delivery Market By Region

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Market Analysis

The rapid rise in the number of smartphone users in the country with the availability of affordable option is expanding the consumer base of the online food delivery industry in India. The rising penetration of internet due to cheaper data rates is also aiding the market. With the major players expanding away from their traditional metro bases to smaller town and cities, the industry is being further propelled forward. The industry is finding impetus for its growth in the tier-2 and 3 cities in the introduction and expansion of delivery-only kitchen in places with limited restaurant and cuisine options. The increase in marketing campaigns by the leading players is also aiding the industry. The industry is being driven by the incentives offered by the platforms like discounts and memberships, which are attracting more consumers to these online delivery platforms. The increased funding received by the industry along with the rise in the self-owned delivery fleet by the major players, is providing further impetus for the industry growth.

The industry is being driven by the growing number of busy white-collar worker who are increasingly looking for convenient and quick meals. With a growing number of women joining workplaces and increasing prevalence of double-income families who prefer eating-out frequently, the online food market in India is being further propelled forward. The growth in the economy, along with an increase in the household income is likely to drive the market in the coming years with consumers spending most on food, household, transport, and communication segments. The rise in the population of the younger population with higher disposable incomes will provide further impetus to the industry growth as they define the food consumption patterns.

 

Competitive Landscape

December 2018- Zomato acquired the Lucknow-based startup, TechEagle Innovations, which works on drones, to explore its delivery expansion to drone-based food delivery in India.

December 2018- Swiggy, the online food delivery giant in India, has joined the coveted ‘unicorn’ club by raising fresh capital worth USD 1 billion from its investor, Naspers Ltd along with China’s Tencent Holdings Ltd.

February 2020- Zomato received funding worth USD 39.74 million from a US investor, Glade Brook Capital Partners.

The report provides a detailed analysis of the following key players in the online food delivery market in India, covering their market share, capacity, and latest developments like mergers, acquisitions and investments, capacity expansions, and plant turnarounds:

  • Zomato Limited
  • Faasos Food Services Private Limited
  • Uber Technologies Inc. (Uber Eats)
  • Bundl Technologies Private Limited (Swiggy)
  • Foodvista India Private Limited (Freshmenu)
  • Jubilant FoodWorks Ltd. 
  • Yum! Brands, Inc.

The comprehensive EMR report looks in-depth into the industry and assesses the market based on a SWOT analysis and an analysis of the Porter’s Five Forces model.

 

REPORT FEATURES DETAILS
Base Year 2022
Historical Period 2018-2022
Forecast Period 2023-2028
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Cuisine, Platform, Delivery Type, Payment Method, City
Breakup by Cuisine Fast Food, Indian, Chinese, Italian, Others
Breakup by Platform Website, Mobile Application
Breakup by Delivery Type Restaurant-to-Consumer Delivery, Platform-to-Consumer Delivery
Breakup by Payment Method Online, Cash on Delivery
Breakup by City Bangalore, Delhi-NCR, Mumbai, Hyderabad, Pune, Others
Market Dynamics SWOT, Porter's Five Forces, Key Indicators for Price and Demand
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered Zomato Limited, Faasos Food Services Private Limited, Uber Technologies Inc. (Uber Eats), Bundl Technologies Private Limited (Swiggy), Foodvista India Private Limited (Freshmenu), Jubilant FoodWorks Ltd., Yum! Brands, Inc.
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    India
7    Industry Opportunities and Challenges
8    India Online Food Delivery Market Analysis

    8.1    Key Industry Highlights
    8.2    India Online Food Delivery Historical Market (2018-2022) 
    8.3    India Online Food Delivery Market Forecast (2023-2028)
    8.4    India Online Food Delivery Market by Cuisine
        8.4.1    Fast Food
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2018-2022)
            8.4.1.3    Forecast Trend (2023-2028)
        8.4.2    Indian
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2018-2022)
            8.4.2.3    Forecast Trend (2023-2028)
        8.4.3    Chinese
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2018-2022)
            8.4.3.3    Forecast Trend (2023-2028)
        8.4.4    Italian
            8.4.4.1    Market Share
            8.4.4.2    Historical Trend (2018-2022)
            8.4.4.3    Forecast Trend (2023-2028)
        8.4.5    Others
    8.5    India Online Food Delivery Market by Platform
        8.5.1    Website
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2018-2022)
            8.5.1.3    Forecast Trend (2023-2028)
        8.5.2    Mobile Application
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2018-2022)
            8.5.2.3    Forecast Trend (2023-2028)
    8.6    India Online Food Delivery Market by Delivery Type
        8.6.1    Restaurant-to-Consumer Delivery
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2018-2022)
            8.6.1.3    Forecast Trend (2023-2028)
        8.6.2    Platform-to-Consumer Delivery
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2018-2022)
            8.6.2.3    Forecast Trend (2023-2028)
    8.7    India Online Food Delivery Market by Payment Method
        8.7.1    Online
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2018-2022)
            8.7.1.3    Forecast Trend (2023-2028)
        8.7.2    Cash on Delivery
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2018-2022)
            8.7.2.3    Forecast Trend (2023-2028)
    8.8    India Online Food Delivery Market by Cities
        8.8.1    Market Share
            8.8.1.1    Bangalore
            8.8.1.2    Delhi-NCR
            8.8.1.3    Mumbai
            8.8.1.4    Hyderabad
            8.8.1.5    Pune
            8.8.1.6    Others
9    Regional Analysis
    9.1    Bangalore
        9.1.1    Historical Trend (2018-2022)
        9.1.2    Forecast Trend (2023-2028)
    9.2    Delhi-NCR
        9.2.1    Historical Trend (2018-2022)
        9.2.2    Forecast Trend (2023-2028)
    9.3    Mumbai
        9.3.1    Historical Trend (2018-2022)
        9.3.2    Forecast Trend (2023-2028)
    9.4    Hyderabad
        9.4.1    Historical Trend (2018-2022)
        9.4.2    Forecast Trend (2023-2028)
    9.5    Pune
        9.5.1    Historical Trend (2018-2022)
        9.5.2    Forecast Trend (2023-2028)
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    Key Indicators for Demand
    10.4    Key Indicators for Price
11    Competitive Landscape
    11.1    Market Structure
    11.2    Company Profiles
        11.2.1    Zomato Limited
            11.2.1.1    Company Overview
            11.2.1.2    Product Portfolio
            11.2.1.3    Demographic Reach and Achievements
            11.2.1.4    Certifications
        11.2.2     Faasos Food Services Private Limited
            11.2.2.1    Company Overview
            11.2.2.2    Product Portfolio
            11.2.2.3    Demographic Reach and Achievements
            11.2.2.4    Certifications
    11.2.3    Uber Technologies Inc. (Uber Eats)
            11.2.3.1    Company Overview
            11.2.3.2    Product Portfolio
            11.2.3.3    Demographic Reach and Achievements
            11.2.3.4    Certifications
        11.2.4    Bundl Technologies Private Limited (Swiggy)
            11.2.4.1    Company Overview
            11.2.4.2    Product Portfolio
            11.2.4.3    Demographic Reach and Achievements
            11.2.4.4    Certifications
        11.2.5    Foodvista India Private Limited (Freshmenu)
            11.2.5.1    Company Overview
            11.2.5.2    Product Portfolio
            11.2.5.3    Demographic Reach and Achievements
            11.2.5.4    Certifications
        11.2.6    Jubilant FoodWorks Ltd. 
            11.2.6.1    Company Overview
            11.2.6.2    Product Portfolio
            11.2.6.3    Demographic Reach and Achievements
            11.2.6.4    Certifications
        11.2.7    Yum! Brands, Inc.
            11.2.7.1    Company Overview
            11.2.7.2    Product Portfolio
            11.2.7.3    Demographic Reach and Achievements
            11.2.7.4    Certifications
        11.2.8    Others
12    Industry Events and Developments

 

List of Key Figures and Tables

1.    India Online Food Delivery Market: Key Industry Highlights, 2018 and 2028
2.    India Online Food Delivery Historical Market: Breakup by Cuisine (USD Million), 2018-2022
3.    India Online Food Delivery Market Forecast: Breakup by Cuisine (USD Million), 2023-2028
4.    India Online Food Delivery Historical Market: Breakup by Platform (USD Million), 2018-2022
5.    India Online Food Delivery Market Forecast: Breakup by Platform (USD Million), 2023-2028
6.    India Online Food Delivery Historical Market: Breakup by Delivery Type (USD Million), 2018-2022
7.    India Online Food Delivery Market Forecast: Breakup by Delivery Type (USD Million), 2023-2028
8.    India Online Food Delivery Historical Market: Breakup by Payment Method (USD Million), 2018-2022
9.    India Online Food Delivery Market Forecast: Breakup by Payment Method (USD Million), 2023-2028
10.    India Online Food Delivery Historical Market: Breakup by Cities (USD Million), 2018-2022
11.    India Online Food Delivery Market Forecast: Breakup by Cities (USD Million), 2023-2028
12.    India Online Food Delivery Market Structure

Key Questions Answered in the Report

In 2020, the India online food delivery market attained a value of nearly USD 2,926 million.

The major drivers of the industry, such as the rapid rise in the number of smartphone, availability of affordable option, rising expansion to cover beyond the metropolitan cities, increasing marketing campaigns, rising population of the younger population with higher disposable incomes are expected to aid the market growth.

The key market trends guiding the growth of the market include the growing number of women joining workplaces and increasing prevalence of double-income families who prefer eating-out frequently.

The major regions in the industry are Bangalore, Delhi-NCR, Mumbai, Hyderabad, and Pune, among others.

The major cuisines in the industry are fast food, Indian, Chinese, and Italian, among others.

The leading platforms of the industry are website and mobile application.

The major delivery types of the product in the market are restaurant-to-consumer and platform-to-consumer delivery services.

The significant payment methods of the product are online and cash on delivery.

The major players in the industry are Zomato Limited, Faasos Food Services Private Limited, Uber Technologies Inc. (Uber Eats), Bundl Technologies Private Limited (Swiggy), Foodvista India Private Limited (Freshmenu), Jubilant FoodWorks Ltd., Yum! Brands, Inc..

Analyst Review

The India online food delivery market attained a value of USD 2,926 million in 2020, driven by the rising prevalence of smartphones in the country. Aided by the growing number of women joining workplaces, the market is expected to witness a further growth in the forecast period of 2023-2028.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its cuisines, the market can be segmented into fast food, Indian, Chinese, and Italian, among others. On the basis of platforms, the industry is bifurcated into website and mobile application.  On the basis of delivery types, the industry is divided into restaurant-to-consumer and platform-to-consumer delivery services. On the basis of payment methods, the industry is bifurcated into online and cash on delivery. The major regional markets for India online food delivery are Bangalore, Delhi-NCR, Mumbai, Hyderabad, and Pune, among others. The key players in the above market include Zomato Limited, Faasos Food Services Private Limited, Uber Technologies Inc. (Uber Eats), Bundl Technologies Private Limited (Swiggy), Foodvista India Private Limited (Freshmenu), Jubilant FoodWorks Ltd., Yum! Brands, Inc..

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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