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India Online Food Delivery Market

India Online Food Delivery Market Share, Size, Forecast: By Cuisine: Indian, Chinese, Italian, Others; By Platform: Website, Mobile Application; By Delivery Type: Restaurant-to-Consumer Delivery, Platform-to-Consumer Delivery; By Payment Method: Online, Cash on Delivery; Regional Analysis; Competitive Landscape; 2024-2032

India Online Food Delivery Market Outlook

The India online food delivery market size was valued at USD 7.4 billion in 2023. In the past three years, the market has shown a year-on-year growth of 100%. The market growth is expected to witness a robust growth in the coming few years.

 

Key Takeaways
 

Year Dominating Food Delivery App Most Ordered Food Second-Most Ordered Food City with Maximum Breakfast Orders City with Maximum Late-night Orders UPI-based Digital Payments Value Online Food Delivery Users
2023 Zomato (81%), Swiggy (74%) Chicken Biryani (10.09 crore orders) Pizza (7.45 crore orders) Bengaluru Delhi 139 trillion INR 346.6 million by 2028

 

Online food delivery in India has gained significant popularity in recent years, offering convenience and variety to customers across the country. Some of the top food delivery apps in India include Zomato, Swiggy, Uber Eats, and Food Panda. These platforms allow users to browse local restaurants, place orders, and track deliveries.

 

The Indian online food ordering market is expected to reach a high revenue in the coming years due to the high dependency on these applications, which has increased due to the ease and variety they offer. Food delivery apps have become popular in major cities like Bangalore, Delhi, Chennai, Hyderabad, and Mumbai, but they have also expanded to smaller cities. These apps provide a wide range of cuisines, from regional Indian dishes to global favourites, and offer various payment options. They also cater to the needs of busy professionals and those seeking a hassle-free experience. Some apps, like Zomato, offer additional features such as booking tables, tracking orders, and discovering top restaurants, which is resulting in India online food delivery market development.

 

In addition to food delivery, some apps also offer grocery delivery services, allowing customers to order household items and groceries in select cities. This expansion of services has made these apps even more valuable to customers and is thereby driving the demand for online food delivery in Indian market.  Overall, food delivery apps in India have become an essential part of modern life, providing convenience and variety to customers across the country.

 

India Online Food Delivery Market

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Key Trends and Developments

Development of cloud kitchens, rise of hyperlocal delivery, and increasing availability of discount offers are propelling the India online food delivery market growth

 

Date Company Event
January 2024 Zomato Obtained RBI authorisation for subsidiary Zomato Payments Private Limited to operate as an online payment aggregator
January 2024 Rebel Foods Announced collaboration with government backed ONDC to bolster D2C offerings across India
January 2024 Domino's Gone live on ONDC in the National Capital Region to de-risk online sales from food aggregators Zomato and Swiggy
October 2023 Curefoods Successfully closed the acquisition of Yumlane, marking a significant development in the online food delivery industry

 

 

Trends Impact
Development of cloud kitchens Cloud kitchens are delivery-only restaurants that operate without a physical storefront or dine-in facility. They provide restaurant partners and online food delivery platforms with lower operating costs, faster scalability, and higher margins. According to a report by NRAI and Zomato, cloud kitchens are anticipated to reach USD 2 billion in India by 2024.
Rise of hyperlocal delivery Hyperlocal delivery refers to the delivery of food and groceries within a short distance and time span, usually within an hour. Groceries, necessities, and medications are now included in the hyperlocal delivery services offered by Swiggy, Dunzo, and BigBasket, giving clients one-stop shopping solutions.
Growing health and hygiene concerns As per the India online food delivery market, online food delivery services and restaurants have implemented several safety and quality-assurance measures, including temperature checks, sanitisation, masks, gloves, and sealed packaging for delivery partners. Restaurants have included more health-conscious options in menu like vegan cuisine and immune-boosting-dishes.
Loyalty programs and discounts Loyalty programs reward customers who make frequent orders with coupons and cashbacks whereas customers who use online payment methods or choose subscription plans are eligible for discounts. These incentives help online food delivery platforms to increase their customer base, revenue, and profitability.

 

India Online Food Delivery Market Trends

India online food delivery market growth is driven by the swift digitalisation, increased internet and smartphone usage, and rapid lifestyle changes favouring the trend of online food delivery. The growth of the market is further attributed to the convenience it offers, the variety of cuisines available, and the increase in marketing campaigns by the leading players. Moreover, the rise in the number of busy white-collar workers, the increasing prevalence of double-income families, and the rise in the population of the younger generation with higher disposable incomes are further aiding the India online food delivery market value.

 

However, Indian online food delivery industry expansion is not limited to metropolitan areas, as food delivery apps have extended their services to smaller cities and towns, catering to a broader customer base. The top food delivery apps in India, including Zomato, Swiggy, and Dunzo, have played a pivotal role in transforming the food delivery market landscape in India, offering a wide range of dining options, live order tracking, and contactless delivery across 500+ cities in India.

 

In addition to the traditional food delivery model, significant market trends such as the subscription model, meat delivery, and pre-made meals have emerged in the online food delivery sector, reflecting the industry's dynamic nature and its ability to adapt to evolving consumer preferences.  The demand for online food delivery in the Indian market is expected to continue witnessing substantial growth and innovation, driven by the expansion of services to smaller cities, the introduction of new delivery models, and the integration of additional offerings such as grocery delivery.

 

India Online Food Delivery Market By Segments

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Market Segmentation

India Online Food Delivery Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

 

Market Breakup Categories
Cuisine Indian, Chinese, Italian, Others
Platform Website, Mobile Application
Delivery Type Restaurant-To-Consumer Delivery, Platform-To-Consumer Delivery
Payment Method Online, Cash on Delivery
Region North India, East and Central India, West India, South India

 

Online payments expand the market size due to the rising digitalisation in the country

The online payment segment dominates the India online food delivery market share and accounts for most of the revenue. Payments made with credit/debit cards, payment wallets, net banking, and UPI are included in this segment. The convenience of fast payments and rising adoption of digital payments are the main factors driving the growing adoption of online payment services. The expansion of this segment is also being fuelled by the growing number of joint ventures between banks and online food delivery services.

 

On the other hand, India online food delivery market report states that some people still prefer cash-on-delivery (COD) while ordering food as it is extremely convenient for buyers as they don't need to worry about paying in advance. Furthermore, in tier-2 and tier-3 cities in India, where there is a lack of awareness and infrastructure for online payments, and where many individuals do not have access to smartphones and bank accounts, COD is a preferred mode of payment.

 

Platform-to-consumer delivery hold a significant market share due to the expansion of delivery-only kitchens

According to India online food delivery market analysis, platform-to-consumer delivery segment hold a large share in the market due to the expansion of delivery-only kitchens in areas with low presence of restaurants.  Furthermore, there is a greater need for quick home delivery models as a result of the growing workload and prevalence of nuclear families. Additionally, easy access to the internet and the widespread use of smartphones have made it more convenient for consumers to order food online.

 

However, restaurant-to-consumer delivery segment is witnessing a steady growth rate as players in this model are offering customers loyalty and subscription programs to gain a foothold in the market. Delivering directly from the centre further provides an additional revenue stream for restaurants, which can help them stay afloat during uncertain situations. It also eliminates third-party commission fees, allowing restaurants to focus on their profitability while retaining customer interaction, which can increase their revenue share, thereby boosting the India online food delivery market size.

 

India Online Food Delivery Market Report

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India Online Food Delivery Market Competitive Landscape

Established brands and new entrants are strategically aligning themselves with initiatives such as ONDC to drive growth in the market. They are further strengthening their position in the market by enhancing the service offerings.

 

Company Name Year Founded Headquarters Product Portfolio
Zomato Limited 2008 Haryana, India Restaurant discovery and food delivering services
Bundl Technologies Pvt Ltd (Swiggy) 2014 Karnataka, India Online food ordering and delivery company
Foodvista India Private Limited (FreshMenu) 2014 Karnataka, India Food delivery service with daily rotating menu
Jubilant FoodWorks Ltd 1995 Uttar Pradesh, India Operates Domino's Pizza and Dunkin' Donuts chains in India

 

Other key players in the India online food delivery market include Yum! Brands, Inc., Plaza Restaurants Private Limited, Curefoods India Private Limited, Rebel Foods, Sky Gate Hospitality Pvt Ltd, and Poncho Hospitality Pvt. Ltd., among others.

 

India Online Food Delivery Market Analysis by Region

Substantial demand for online food delivery comes from South India due to the robust presence of food delivery applications

The South India region is anticipated to hold a dominant position in the India online food delivery market as consumers in Bengaluru highly order South Indian dishes for breakfast through various online food delivery platforms. Additionally, Swiggy, for example, delivers a wide range of delicious food, including Hyderabadi cuisines, across various neighbourhoods in Hyderabad. Furthermore, there are online Indian grocery stores that offer delivery of South Indian groceries and food items to doorstep.

 

Furthermore, in North Indian cities like Delhi and Mumbai, food delivery applications have encountered late night orders for Italian, Chinese, and street food, impacting the online food delivery market in India. These apps provide late-night food delivery, providing a convenient way to satisfy cravings during the late hours. For example, Swiggy ensures timely delivery, even during late hours, allowing customers to enjoy their favourite cuisines from the comfort of their homes. These services reflect the growing demand for online food delivery in these cities. Moreover, majority of the population are working in these metropolitan cities and have less time to cook their meals, which further contributes to the regional market share.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Cuisine
  • Platform
  • Delivery Type
  • Payment Method
  • Region
Breakup by Cuisine
  • Indian
  • Chinese
  • Italian
  • Others
Breakup by Platform
  • Website
  • Mobile Application
Breakup by Delivery Type
  • Restaurant-to-Consumer Delivery
  • Platform-to-Consumer Delivery
Breakup by Payment Method
  • Online
  • Cash on Delivery
Breakup by Region
  • North India
  • East and Central India
  • West India
  • South India
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Zomato Limited
  • Bundl Technologies Pvt Ltd (Swiggy)
  • Foodvista India Private Limited (FreshMenu)
  • Jubilant FoodWorks Ltd.
  • Yum! Brands, Inc.
  • Plaza Restaurants Private Limited
  • Curefoods India Private Limited
  • Rebel Foods
  • Sky Gate Hospitality Pvt Ltd
  • Poncho Hospitality Pvt. Ltd.
  • Others

 

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India Online Food Delivery Market Report Snapshots

India Online Food Delivery Market Size

India Online Food Delivery Market Trends

India Online Food Delivery Companies

India Online Food Delivery Market Regional Analysis

 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers    
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    Global Online Food Delivery Market Overview

    8.1    Key Industry Highlights
    8.2    Global Online Food Delivery Historical Market (2018-2023) 
    8.3    Global Online Food Delivery Market Forecast (2024-2032)
    8.4    Global Online Food Delivery Market Share by Region
        8.4.1    North America
        8.4.2    Europe
        8.4.3    Asia Pacific
        8.4.4    Latin America
        8.4.5    Middle East and Africa
9    India Online Food Delivery Market Overview
    9.1    Key Industry Highlights
    9.2    India Online Food Delivery Historical Market (2018-2023) 
    9.3    India Online Food Delivery Market Forecast (2024-2032)
10    India Online Food Delivery Market by Cuisine
    10.1    Indian
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Chinese
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
    10.3    Italian
        10.3.1    Historical Trend (2018-2023)
        10.3.2    Forecast Trend (2024-2032)
    10.4    Others
11    India Online Food Delivery Market by Platform
    11.1    Website
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Mobile Application
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
12    India Online Food Delivery Market by Delivery Type
    12.1    Restaurant-to-Consumer Delivery
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    Platform-to-Consumer Delivery
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
13    India Online Food Delivery Market by Payment Method
    13.1    Online
        13.1.1    Historical Trend (2018-2023)
        13.1.2    Forecast Trend (2024-2032)
    13.2    Cash on Delivery
        13.2.1    Historical Trend (2018-2023)
        13.2.2    Forecast Trend (2024-2032)
14    India Online Food Delivery Market by Region
    14.1    North India
        14.1.1    Historical Trend (2018-2023)
        14.1.2    Forecast Trend (2024-2032)
        14.1.3    Market by Leading States
    14.2    East and Central India
        14.2.1    Historical Trend (2018-2023)
        14.2.2    Forecast Trend (2024-2032)
        14.2.3    Market by Leading States
    14.3    West India
        14.3.1    Historical Trend (2018-2023)
        14.3.2    Forecast Trend (2024-2032)
        14.3.3    Market by Leading States
    14.4    South India
        14.4.1    Historical Trend (2018-2023)
        14.4.2    Forecast Trend (2024-2032)
        14.4.3    Market by Leading States
15    Market Dynamics
    15.1    SWOT Analysis
        15.1.1    Strengths
        15.1.2    Weaknesses
        15.1.3    Opportunities
        15.1.4    Threats
    15.2    Porter’s Five Forces Analysis
        15.2.1    Supplier’s Power
        15.2.2    Buyer’s Power
        15.2.3    Threat of New Entrants
        15.2.4    Degree of Rivalry
        15.2.5    Threat of Substitutes
    15.3    Key Indicators for Demand
    15.4    Key Indicators for Price
16    Competitive Landscape
    16.1    Market Structure
    16.2    Company Profiles
        16.2.1    Zomato Limited
            16.2.1.1    Company Overview
            16.2.1.2    Product Portfolio
            16.2.1.3    Demographic Reach and Achievements
            16.2.1.4    Certifications
        16.2.2    Bundl Technologies Pvt Ltd (Swiggy)
            16.2.2.1    Company Overview
            16.2.2.2    Product Portfolio
            16.2.2.3    Demographic Reach and Achievements
            16.2.2.4    Certifications
        16.2.3    Foodvista India Private Limited (FreshMenu)
            16.2.3.1    Company Overview
            16.2.3.2    Product Portfolio
            16.2.3.3    Demographic Reach and Achievements
            16.2.3.4    Certifications
        16.2.4    Jubilant FoodWorks Ltd. 
            16.2.4.1    Company Overview
            16.2.4.2    Product Portfolio
            16.2.4.3    Demographic Reach and Achievements
            16.2.4.4    Certifications
        16.2.5    Yum! Brands, Inc.
            16.2.5.1    Company Overview
            16.2.5.2    Product Portfolio
            16.2.5.3    Demographic Reach and Achievements
            16.2.5.4    Certifications
        16.2.6    Plaza Restaurants Private Limited
            16.2.6.1    Company Overview
            16.2.6.2    Product Portfolio
            16.2.6.3    Demographic Reach and Achievements
            16.2.6.4    Certifications
        16.2.7    Curefoods India Private Limited
            16.2.7.1    Company Overview
            16.2.7.2    Product Portfolio
            16.2.7.3    Demographic Reach and Achievements
            16.2.7.4    Certifications
        16.2.8    Rebel Foods
            16.2.8.1    Company Overview
            16.2.8.2    Product Portfolio
            16.2.8.3    Demographic Reach and Achievements
            16.2.8.4    Certifications
        16.2.9    Sky Gate Hospitality Pvt Ltd
            16.2.9.1    Company Overview
            16.2.9.2    Product Portfolio
            16.2.9.3    Demographic Reach and Achievements
            16.2.9.4    Certifications
        16.2.10    Poncho Hospitality Pvt. Ltd.
            16.2.10.1    Company Overview
            16.2.10.2    Product Portfolio
            16.2.10.3    Demographic Reach and Achievements
            16.2.10.4    Certifications
        16.2.11    Others
17    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Online Food Delivery Market: Key Industry Highlights, 2018 and 2032
2.    India Online Food Delivery Market: Key Industry Highlights, 2018 and 2032
3.    India Online Food Delivery Historical Market: Breakup by Cuisine (USD Million), 2018-2023
4.    India Online Food Delivery Market Forecast: Breakup by Cuisine (USD Million), 2024-2032
5.    India Online Food Delivery Historical Market: Breakup by Platform (USD Million), 2018-2023
6.    India Online Food Delivery Market Forecast: Breakup by Platform (USD Million), 2024-2032
7.    India Online Food Delivery Historical Market: Breakup by Delivery Type (USD Million), 2018-2023
8.    India Online Food Delivery Market Forecast: Breakup by Delivery Type (USD Million), 2024-2032
9.    India Online Food Delivery Historical Market: Breakup by Payment Method (USD Million), 2018-2023
10.    India Online Food Delivery Market Forecast: Breakup by Payment Method (USD Million), 2024-2032
11.    India Online Food Delivery Historical Market: Breakup by Cities (USD Million), 2018-2023
12.    India Online Food Delivery Market Forecast: Breakup by Cities (USD Million), 2024-2032
13.    India Online Food Delivery Historical Market: Breakup by Region (USD Million), 2018-2023
14.    India Online Food Delivery Market Forecast: Breakup by Region (USD Million), 2024-2032
15.    India Online Food Delivery Market Structure

Key Questions Answered in the Report

In 2023, the India online food delivery market attained a value of USD 7.4 billion.

The major drivers of the market, such as the rapid rise in the number of smartphones, availability of affordable option, rising expansion to cover beyond the metropolitan cities, increasing marketing campaigns, rising population of the younger population with higher disposable incomes are expected to aid the market growth.

The key market trends guiding the growth of the market include the growing number of women joining workplaces and increasing prevalence of double-income families who prefer eating-out frequently.

The major regions in the market are North India, East and Central India, West India, and South India.

The major cuisines in the market are Indian, Chinese, and Italian, among others.

The leading platforms of the market are website and mobile application.

The major delivery types in the market are restaurant-to-consumer delivery and platform-to-consumer delivery.

The significant payment methods of online food delivery are online and cash on delivery.

The major players in the market are Zomato Limited, Bundl Technologies Pvt Ltd (Swiggy), Foodvista India Private Limited (FreshMenu), Jubilant FoodWorks Ltd., Yum! Brands, Inc., Plaza Restaurants Private Limited, Curefoods India Private Limited, Rebel Foods, Sky Gate Hospitality Pvt Ltd, and Poncho Hospitality Pvt. Ltd., among others.

The Open Network for Digital Commerce (ONDC) is a platform created by the government of India for food delivery.

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